Stories on 5th Aug '15

Can the new Nestle CEO restore confidence in Maggi?
The 55-year-old Suresh Narayanan doubtless has his toughest mandate yet
http://www.mxmindia.com/2015/08/can-the-new-nestle-ceo-restore-confidence-in-maggi/

Kabir Ahmed joins RAPP India as Group Director- Brand Communication
Backed with an experience of over nine years, Kabir has worked for both, brand communication and creative execution for his clients
http://www.mxmindia.com/2015/08/kabir-ahmed-joins-rapp-india-as-group-director-brand-communication/

Madison IES unveils Eros Now
The brief given to Madison IES was to position Eros Now as a new age digital platform
http://www.mxmindia.com/2015/08/madison-ies-unveils-eros-now/

Usha Fans hands over creative mandate to GREY
The account will be handled by the agency's Delhi office, under the leadership of Samir Datar
http://www.mxmindia.com/2015/08/usha-fans-hands-over-creative-mandate-to-grey/

Kellogg kick-starts 'Bade Sapno ki Sahi Shuruat' campaign
This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast
http://www.mxmindia.com/2015/08/kellogg-kick-starts-bade-sapno-ki-sahi-shuruat-campaign/

Sanjeev Kotnala: Banning Porn... not just Joking!
The debate on porn leading to violence and crime is not new.  A far as I know it is even less conclusive than is 'smoking leading to cancer', writes Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-banning-porn-not-just-joking/

Cartoon Network & POGO School Contact Programs to engage kids pan-India
Chhota Bheem & POGO to encourage fitness habits among children
http://www.mxmindia.com/2015/08/cartoon-network-pogo-school-contact-programs-to-engage-kids-pan-india/

Tyroo introduces Product Listing Ads offering
It is currently available for Android, to be released for iOS soon
http://www.mxmindia.com/2015/08/tyroo-introduces-product-listing-ads-offering/

SIMC, Pune hosts its annual PR Conclave to discuss the reinvention of PR
The conclave discussed the rising importance of PR and social media in marketing communications and how aspirants should be equipped with the right skills for the changing dynamics of the industry
http://www.mxmindia.com/2015/08/simc-pune-hosts-its-annual-pr-conclave-to-discuss-the-reinvention-of-pr/

BBC Worldwide inks deal with Tata Sky to launch BBC content in India
Viewers can now also access it online via their TVs, PCs, tablets and mobiles

http://www.mxmindia.com/2015/08/bbc-worldwide-inks-deal-with-tata-sky-to-launch-bbc-content-in-india/

Stories on 3rd Jul '15

Are Reality Show Judges too Eager to Please?
It's become an industry in itself with the emphasis to perform (and hug!), writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/are-reality-show-judges-too-eager-to-please/

Maxus strengthens ?top deck with elevations
Maxus has elevated some of its key people strengthened the top management team
http://www.mxmindia.com/2015/07/maxus-strengthens-%e2%80%8btop-deck-with-elevations/

Madison Media wins Media AOR of Shaadi.com
Earlier, the media buying duties for the brand were with Havas Media
http://www.mxmindia.com/2015/07/madison-media-wins-media-aor-of-shaadi-com/

Ranjona Banerji: Does anyone remember what the Lalit Modi escapades are about any more?
The facts of Lalit Modi case - whatever they were - have long been lost. We jump from new allegation, revelation and expose night after night and have possibly gone so far from where we started that there seems to be no way back writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-does-anyone-remember-what-the-lalit-modi-escapades-are-about-any-more/

Leo Burnett leans on 'Bhaag Bittoo Bhaag' for Limca
New campaign is aimed at increasing market share by positioning Limca as the ultimate thirst quencher
http://www.mxmindia.com/2015/07/leo-burnett-leans-on-bhaag-bittoo-bhaag-narrative-for-limca/

Planet Fashion unveils its new brand identity
Plans to launch 300 new stores over next 3 years
http://www.mxmindia.com/2015/07/planet-fashion-unveils-its-new-brand-identity/

Northpoint & Dentsu launch 6-month PG in OOH
Successful graduates of this program will be employed by Dentsu Aegis Network in India in Milestone Brandcom and Posterscope
http://www.mxmindia.com/2015/07/northpoint-and-dentsu-launch-6-month-pg-career-program-in-ooh/

20:20 MSL wins multiple clients in H1 2015
The wins include handling brands of Marico, Dimension Data, Swift Key, Saavn LLC etc
http://www.mxmindia.com/2015/07/2020-msl-wins-multiple-clients-in-h1-2015/

Indiamart strengthens leadership team
To act as catalyst for catering to the needs of big companies
http://www.mxmindia.com/2015/07/indiamart-strengthens-leadership-team-with-new-appointments/

Dear MxM by Jaisurya Das: My company has hired a new CEO who hasn't performed... and the owner doesn't listen
Stress is a lethal Trojan, writes Jaisurya Das as he responds to questions from our readers
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-my-company-has-hired-a-new-ceo-who-hasnt-performed-and-the-owner-doesnt-listen/

Weekend Extra!: From full-time Journalist to full-time Yoga/Fatema Rajkotwala
From discovering Yoga through Shavasana as Yoga Nidra as an iPad podcast to training to be a Yoga teacher, I've only learnt to respect this ancient wisdom more and more by the day, writes Fatema Rajkotwala

http://www.mxmindia.com/2015/07/weekend-extra-from-full-time-journalist-to-full-time-yogafatema-rajkotwala/