Stories on 6th Mar '17

Indian Magazine Industry needs to look beyond Print
It's high time that magazinesexplore opportunities beyond print for their survival, writes Indrani Sen
http://www.mxmindia.com/?p=100399

Jaisurya Das: Careers at stake as startup financials fail
Most startup promoters are armed with fancy cars, internationally designed workspaces and an amazing work culture, but do they possess the craft and grit to sustain, asks Jaisurya Das
http://www.mxmindia.com/?p=100372

Bang in the Middle enters Mumbai
Govind Agarwal will be branch head for Mumbai
http://www.mxmindia.com/?p=100400

Premium Hindi movie channel Star Gold Select HD to also launch today
This is Star India's fourth Hindi movie channel
http://www.mxmindia.com/?p=100379

Dentsu One wins creative mandate for JK Tyres
As part of the mandate, Dentsu One's scope of work for its latest client will range across TVC, print, radio, OOH, digital and activations
http://www.mxmindia.com/?p=100368

Jaideep Shergill: Will 'acquihire' work for A&M
One of the "stepchildren" of the acquisition process tends to be the acquihireapproach, notes Jaideep Shergill
http://www.mxmindia.com/?p=100394

India Today Conclave moves to Mumbai
The annual global ideas platform will be held on March 17 and 18 2017 in Mumbai featuring eminent speakers from India and across the globe
http://www.mxmindia.com/?p=100369

Marathi edition of Subhash Chandra's 'The Z Factor' launched
Dr Subhash Chandra, MP, Rajya Sabha and Chairman - Essel Group launched the Marathi Edition of his best-selling autobiography 'The Z Factor - My Journey as the Wrong Man at the Right Time'
http://www.mxmindia.com/?p=100370

MRSS India executes FICCI mandate on UP Tourism
The sample constituted domestic and foreign tourists in equal proportion of 400 each and were tapped at major tourists’ destinations across the state
http://www.mxmindia.com/?p=100371

Stories on 24th Dec '15

Top 5 "Gamechangers" on Hindi GECs in 2015
Most new launches failed to get going in the year, many of them wrapping up even before the year ends, writes Shailesh Kapoor
http://www.mxmindia.com/2015/12/top-5-gamechangers-on-hindi-gecs-in-2015/

Dear MxM by Jaisurya Das: Why is there such a schism between the ethics of journalism taught in schools, and the journalism practised in the real world?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-why-is-there-such-a-schism-between-the-ethics-of-journalism-taught-in-schools-and-the-journalism-practised-in-the-real-world/

Motivator motivates Mohandas to move in as Client Leader
He joins the GroupM agency from Percept Media
http://www.mxmindia.com/2015/12/motivator-motivates-mohandas-to-move-in-as-client-leader/

DDB Mudra dreams up campaign for SBI home loans
The new ad campaign for SBI targets aspiring young home owners
http://www.mxmindia.com/2015/12/ddb-mudra-dreams-up-campaign-for-sbi-home-loans/

The agency came first! Chicken major SH Group catches Bang in the Middle for retail venture
Bang in the Middle has already started work on the identity and campaign for the launch
http://www.mxmindia.com/2015/12/the-agency-came-first-chicken-major-sh-group-catches-bang-in-the-middle-for-retail-venture/

Merry Christmas. See you on Monday, Dec 28
Our office is closed tomorrow, December 25, on account of Christmas

http://www.mxmindia.com/2015/12/merry-christmas-see-you-on-monday-dec-28/

Stories on 5th Aug '15

Can the new Nestle CEO restore confidence in Maggi?
The 55-year-old Suresh Narayanan doubtless has his toughest mandate yet
http://www.mxmindia.com/2015/08/can-the-new-nestle-ceo-restore-confidence-in-maggi/

Kabir Ahmed joins RAPP India as Group Director- Brand Communication
Backed with an experience of over nine years, Kabir has worked for both, brand communication and creative execution for his clients
http://www.mxmindia.com/2015/08/kabir-ahmed-joins-rapp-india-as-group-director-brand-communication/

Madison IES unveils Eros Now
The brief given to Madison IES was to position Eros Now as a new age digital platform
http://www.mxmindia.com/2015/08/madison-ies-unveils-eros-now/

Usha Fans hands over creative mandate to GREY
The account will be handled by the agency's Delhi office, under the leadership of Samir Datar
http://www.mxmindia.com/2015/08/usha-fans-hands-over-creative-mandate-to-grey/

Kellogg kick-starts 'Bade Sapno ki Sahi Shuruat' campaign
This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast
http://www.mxmindia.com/2015/08/kellogg-kick-starts-bade-sapno-ki-sahi-shuruat-campaign/

Sanjeev Kotnala: Banning Porn... not just Joking!
The debate on porn leading to violence and crime is not new.  A far as I know it is even less conclusive than is 'smoking leading to cancer', writes Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-banning-porn-not-just-joking/

Cartoon Network & POGO School Contact Programs to engage kids pan-India
Chhota Bheem & POGO to encourage fitness habits among children
http://www.mxmindia.com/2015/08/cartoon-network-pogo-school-contact-programs-to-engage-kids-pan-india/

Tyroo introduces Product Listing Ads offering
It is currently available for Android, to be released for iOS soon
http://www.mxmindia.com/2015/08/tyroo-introduces-product-listing-ads-offering/

SIMC, Pune hosts its annual PR Conclave to discuss the reinvention of PR
The conclave discussed the rising importance of PR and social media in marketing communications and how aspirants should be equipped with the right skills for the changing dynamics of the industry
http://www.mxmindia.com/2015/08/simc-pune-hosts-its-annual-pr-conclave-to-discuss-the-reinvention-of-pr/

BBC Worldwide inks deal with Tata Sky to launch BBC content in India
Viewers can now also access it online via their TVs, PCs, tablets and mobiles

http://www.mxmindia.com/2015/08/bbc-worldwide-inks-deal-with-tata-sky-to-launch-bbc-content-in-india/

Stories on 16th Dec 14

Zee TV will always stand for Ummeed
Q&A with Pradeep Hejmadi, Biz Head, Zee TV as the 22-year-old GEC goes in for a brand refresh with a new identity and viewer proposition
http://www.mxmindia.com/2014/12/zee-tv-will-always-stand-for-ummeed/

Colosceum, Ormax unveil consumer-created fiction shows in India
Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters
http://www.mxmindia.com/2014/12/colosceum-ormax-unveil-consumer-created-fiction-shows-in-india/

Ranjona Banerji: Tiny cracks emerging in Delhi's media's love for Modi govt
... though we are still in the laudatory stages where every word and action of the prime minister is treated like signs from the Almighty on High, especially on TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-tiny-cracks-emerging-in-delhis-medias-love-for-modi-govt/

Dynel LED Lights ropes in Bang in the Middle
Dynel will launch a range of differentiated LED lamps across spectrum of residential and commercial applications
http://www.mxmindia.com/2014/12/dynel-led-lights-ropes-in-bang-in-the-middle/

Carlton takes 'The New Face of Business' route in new campaign
A leading global luggage brand, Carlton reflects the very best of British design and innovation
http://www.mxmindia.com/2014/12/carlton-takes-the-new-face-of-business-route-in-new-campaign/

Titan Raga celebrates confidence of today's woman in new TVC
The latest Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips

http://www.mxmindia.com/2014/12/titan-raga-celebrates-confidence-of-todays-woman-in-new-tvc/

Stories on 5th May 14

The Bang in the Middle theory
The agency has turned two. There is happiness over the way business has been. A candid Q&A with founder captains Prathap Suthan & Naresh Gupta
http://www.mxmindia.com/2014/05/the-bang-in-the-middle-theory/

Kyoorius Awards jury meet now in Mumbai, sessions to be open for public viewing. Digital jury announced
Kyoorius in partnership with D&AD has announced that the 2014 Kyoorius Advertising & Digital Awards jury sessions will be open for public viewing in Mumbai
http://www.mxmindia.com/2014/05/kyoorius-awards-jury-meet-now-in-mumbai-sessions-to-be-open-for-public-viewing-digital-jury-announced/

NDTV Good Times to sport new identity, #LiveYoung
The channel is innovating its programming to reach out to Generation Y
http://www.mxmindia.com/2014/05/ndtv-good-times-to-sport-new-identity-liveyoung/

ASCI upholds 99 ads in Feb '14
CCC upheld 99 out of 136 advertisements in the month of February 2014
http://www.mxmindia.com/2014/05/asci-upholds-99-ads-in-feb-14/

Himalaya unveils first TVC for purifying Neem Scrub
Ad highlights the message "Kab tak bachte rahoge from deep facial impurities" in an 'HD' world
http://www.mxmindia.com/2014/05/himalaya-unveils-first-tvc-for-purifying-neem-scrub/

Live fashionable, urges American Tourister in new TVC
The ad captures the values of today's young adults and their fashionable personalities
http://www.mxmindia.com/2014/05/live-fashionable-urges-american-tourister-in-new-tvc/

Amith Prabhu: What's new that PR folks can offer clients?
We need to take our offering to the next level, writes Amith Prabhu, adding: the key is to help clients to move out from the media relations space to new zones of content, CSR, conferences and consumer outreach

http://www.mxmindia.com/2014/05/amith-prabhu-whats-new-that-pr-folks-can-offer-clients/

Stories on 9th Jan '14

Marathi KBC's double gambit
ETV Marathi's Kon Hoeel Marathi Crorepati makes a quick comeback on the back of viewer demand and channel resurgence + Interview with Anuj Poddar, EVP & Business Head.
http://www.mxmindia.com/2014/01/marathi-kbcs-double-gambit/

Star Plus starts year with 647 mn viewers. Colors, Zee at #2 and #3
The headline is self-explanatory, but here’s it again: Star Plus started 2014 with 647 mn viewers. Colors and Zee are No 2 and 3 respectively
http://www.mxmindia.com/2014/01/star-plus-starts-year-with-647-mn-viewers-colors-zee-at-2-and-3/

Lukup Media & Warner Bros partner for India's first on-demand TV channel
The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.
http://www.mxmindia.com/2014/01/lukup-media-warner-bros-partner-for-indias-first-on-demand-tv-channel/

Ashutosh quits IBN7, Vinay Tewari to take additional charge of news channel
IBN7 Managing Editor Ashutosh is moving on and will be succeeded by Vinay Tewari, Managing Editor, CNN-IBN
http://www.mxmindia.com/2014/01/ashutosh-quits-ibn7-vinay-tewari-to-take-additional-charge-of-news-channel/

Zee is title sponsor of Jaipur Lit Fest
The Jaipur Literature Festival has announced Zee Entertainment as the new title sponsor for the 2014 edition that takes place next week - January 17-21. Over 20,000 people are expected to attend each day of the five-day fest
http://www.mxmindia.com/2014/01/zee-is-title-sponsor-of-jaipur-lit-fest/

FabFurnish appoints Bang in the Middle as creative agency
The online home store has appointed Bang in the Middle as its communication partner
http://www.mxmindia.com/2014/01/fabfurnish-appoints-bang-in-the-middle-as-creative-agency/

Online visit for looking up mobile phones registers 126% year-on-year growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%
http://www.mxmindia.com/2014/01/online-visit-for-looking-up-mobile-phones-registers-126-year-on-year-growth-iamai/

Stories on 22nd Nov '12

Must-read book on advertising
Presenting three reviews of Anant Rangaswami's 'The Elephants in the Room'... by Kurien Mathews, Paritosh Joshi and Pradyuman Maheshwari
http://www.mxmindia.com/2012/11/must-read-book-on-advertising/

Pepsi bags IPL title sponsorship for 5 yrs @ Rs 396.8 crore
PepsiCo bags IPL's title sponsorship for the next 5 years at Rs 396.8 crore
http://www.mxmindia.com/2012/11/pepsi-bags-ipl-title-sponsorship-for-5-yrs-rs-396-8-crore/

FMCG biggies betting big on chemists to push sales
FMCG cos Cadbury, HUL, L'Oreal and others are betting on chemists to push sales of products
http://www.mxmindia.com/2012/11/fmcg-biggies-betting-big-on-chemists-to-push-sales/

Shailesh Kapoor: Researching The Research Department
The research function in the television industry has grown significantly in its importance over the last decade, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-researching-the-research-department/

Jaldi 5 with Naresh Gupta: 'Growth from new geographies beyond Indian borders'
Naresh Gupta, CSO, Managing Partner at Bang in the Middle, talks to MxM India about expanding to a new market, Kolkata
http://www.mxmindia.com/2012/11/jaldi-5-with-naresh-gupta-growth-from-new-geographies-beyond-indian-borders/

Reliance Broadcast launches new multiple-media campaign
Reliance Broadcast Network Limited (RBNL) has announced the launch of a Multiple Media Customer focused campaign across its bouquet of English and regional channel offerings
http://www.mxmindia.com/2012/11/reliance-broadcast-launches-new-multiple-media-campaign/

MTunesHD takes music 'On The Streets'
MTunesHD, India's first Bollywood music channel in HD, takes its 'Feel the music!' proposition another step closer to its viewers with their latest innovation titled On The Streets (OTS)
http://www.mxmindia.com/2012/11/mtuneshd-takes-music-on-the-streets/

FoxyMoron asks Femina readers to slow down
Femina roped in the digital agency Foxymoron to celebrate its anniversary issue, which is about creating and reliving memories
http://www.mxmindia.com/2012/11/foxymoron-asks-femina-readers-to-slow-down/

Berger Paints ties up with 'Being Human'
The paint company plans to co-brand its Green brand 'Breathe Easy' with the charitable trust
http://www.mxmindia.com/2012/11/berger-paints-ties-up-with-being-human/

The Anchor: 5 non-conventional ways of financing and marketing television properties
Marketing of television properties has acquired an added dimension with changes such as the advent of social media. Akash Sharma explains how savvy marketers can make the most of the new scenario
http://www.mxmindia.com/2012/11/the-anchor-5-non-conventional-ways-of-financing-and-marketing-television-properties/

Debrief: Godrej Aer: 'No Bakwaas' route works
There are no tall promises, there can't be for a silly little freshener, so why waste time? They have also smashed the usual ad cliches, and full marks for not throwing in a hot babe
http://www.mxmindia.com/2012/11/debrief-godrej-aer-no-bakwaas-route-works/

Signposts... November 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/11/signposts-november-22/

Stories on 28th Aug

Where have all the Account Planners gone?
The availability of authentic planners in advertising seems to be the subject of many a conversation
http://www.mxmindia.com/2012/08/where-have-all-the-account-planners-gone/

TRAI sticks to 12-minute ad regulation in fresh draft, seeks feedback
The status is unchanged for news and sports channels who were most opposed to the regulation. There is a restriction on the use of the lower part of the screen to carry captions - static or moving alongside
http://www.mxmindia.com/2012/08/trai-sticks-to-12-minute-ad-regulation-in-fresh-draft-seeks-feedback/

NDTV-TAM war impact may be seen in print if Nielsen is appointed IRS research vendor
The controversy and litigation over television viewership measurement may lead to question marks being raised on the final selection of the vendor for the unified print readership study
http://www.mxmindia.com/2012/08/ndtv-tam-war-impact-may-be-seen-in-print-if-nielsen-is-appointed-irs-research-vendor/

NDTV, WPP trade statements yet again
The war of words between NDTV and WPP entered its second week with statements from both being sent out to the media
http://www.mxmindia.com/2012/08/ndtv-wpp-trade-statements-yet-again/

Suresh Balakrishna now also CEO of Lintas Outdoor
BPN boss Suresh Balakrishna to take additional charge of Lintas Outdoor
http://www.mxmindia.com/2012/08/suresh-balakrishna-now-also-ceo-of-lintas-outdoor/

Digital, the efficient earner: B N Chandrakanth, Theorem
Digital offers the most cost-effective way of communicating or advertising, says Chandrakanth B N, Co-Founder and Managing Director, Theorem India
http://www.mxmindia.com/2012/08/interview-digital-the-efficient-earner/

Citizen signs Kevin Pietersen as brand ambassador
Kevin Pietersen, the South-African born English cricketer, will be the ambassador for Citizen watches. He presently plays for England, Surrey and the Delhi Daredevils
http://www.mxmindia.com/2012/08/citizen-signs-kevin-pietersen-as-brand-ambassador/

The Anchor: Carlton D'Silva on 5 reasons why marketers must take digital seriously
To be in tune with the changing milieu it has become imperative for a brand to be present in the digital medium
http://www.mxmindia.com/2012/08/the-anchor-carlton-dsilva-on-5-reasons-why-marketers-must-take-digital-seriously/

Debrief: Godrej Security: Good use of humour
Godrej Security Solutions continues with the humour approach, and that, when done well, always works for a serious product category
http://www.mxmindia.com/2012/08/debrief-godrej-security-good-use-of-humour/

Ranjona Banerji: Confusion over CAG continues
The confusion over the CAG report remains and neither TV nor print has managed to adequately explain the various issues, writes Ranjona Banerji
http://www.mxmindia.com/2012/08/ranjona-banerji-confusion-over-cag-continues/

Stories on 8th May

Hindi Hinterland: Happenin' & How!
The states of UP, MP, Bihar & Jharkhand are the new growth centres, notes a special volume presented by Big Magic and produced by MxMIndia
http://www.mxmindia.com/2012/05/hindi-hinterland-happenin-how/

Hindustan Unilever to study how we shop
The centre at Hindustan Unilever's headquarter at Andheri will be used by several group companies in developing and emerging markets to understand how people shop
http://www.mxmindia.com/2012/05/hindustan-unilever-to-study-how-we-shop/

Satyamev Jayate reports gr8 Chrome numbers
Aamir Khan's Satyamev Jayate has reported  "unprecedented" launch episode numbers, reports Chrome Data Analytics and Media
http://www.mxmindia.com/2012/05/satyamev-jayate-reports-gr8-chrome-numbers/

54 Days to D-Day | Industry voices concerns on sunset date (Video)
MxMIndia caught up with various stakeholders of broadcast and cable industry to get their responses on the recently issued TRAI tariff order and to understand their respective concerns in the run up to digitization of cable television
http://www.mxmindia.com/2012/05/54-days-to-d-day-industry-worries-on-sunset-date-video/

RAMcheck: Besides Mumbai, no change in #1s
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/05/ramcheck-besides-mumbai-no-change-in-1-rankings/

Today's ad industry is all about business: Sanyal
Published by Fingerprint, Life In A Rectangle is a candid memoir where adman Sujit Sanyal narrates some revealing, some intriguing and other whacky stories about the advertising world from his Clarion days
http://www.mxmindia.com/2012/05/todays-ad-industry-is-all-about-business-sanyal/

Moneycontrol unveils online investor event
The day-long event will include a host of investment experts who will answer queries from investors all over India
http://www.mxmindia.com/2012/05/moneycontrol-unveils-online-investor-event/

The Anchor: Naresh Gupta lists 10 reasons why one should go independent
The buck truly stops at you. There are no approvals to be sought; there are no conflicting egos to be settled, says Naresh Gupta
http://www.mxmindia.com/2012/05/the-anchor-naresh-gupta-lists-10-reasons-why-one-should-go-independent/

Debrief: Limca: Freshness badhao, not pyaas!
I think makers of Limca have blundered big-time on this one. For one, Bebo is over-used in advertising. Waste of money. Cricket has been flogged to death, so that's a waste of time
http://www.mxmindia.com/2012/05/debrief-limca-freshness-badhao-not-pyaas/

[MJR] The Modi merry-go-round continues
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-the-modi-merry-go-round-continues/

India will be key growth engine market: Clive Armitage
Clive Armitage, Co-founder & CEO of Bite Communications highlights a few markets that would help bring growth to the agency and maps out new avenues that would put the agency on a higher pedestal in the months to come
http://www.mxmindia.com/2012/05/india-will-be-key-growth-engine-market-clive-armitage/

Stories on 20th September

Why democracy can so easily be an ‘obstacle’

When our hysteria-obsessed TV channels realised that a natural calamity was more newsworthy than a man-made one

http://www.mxmindia.com/2011/09/why-democracy-can-so-easily-be-an-%E2%80%98obstacle%E2%80%99/

Vishal Rally joins BIG CBS Networks as Business Head

It’s a Big change at BIG CBS with Vishal Rally moving from Vodafone to join as Business Head

http://www.mxmindia.com/2011/09/vishal-rally-joins-big-cbs-networks-as-business-head/

Uday Shankar re-elected IBF president

http://www.mxmindia.com/2011/09/uday-shankar-re-elected-ibf-prez-sunil-lulla-veep-punt-goenka-treasurer/

Disney needs to wait a li'l more for FIPB nod

The FIPB approves a proposal from Burda Gesellschaft mit BeschrAnkter Haftung to set up a wholly owned subsidiary

http://www.mxmindia.com/2011/09/walt-disney-will-have-to-wait-a-wee-bit-more-for-fipb-nod/

Spikes Sidelights | Partying hard at Spikes Asia

Day 2 at Spikes Asia in Singapore was fun and loads of partying

http://www.mxmindia.com/2011/09/spikes-sidelights-partying-hard-at-spikes-asia/

No pain, no gain: Everest bags Volini

Everest wins the Ranbaxy Volini business

http://www.mxmindia.com/2011/09/no-pain-no-gain-everest-bags-volini/

Paid news: Who will bell the cat?

When one can’t tell ads from news any more, it’s time to change, say voices from across the industry

http://www.mxmindia.com/2011/09/paid-news-who-will-bell-the-cat/

First on MxMIndia: Lowe Lintas wins Videocon D2H and UltraTech creative biz

Lowe Lintas has bagged the creative mandate for Videocon D2H and UltraTech Cement

http://www.mxmindia.com/2011/09/first-on-mxmindia-lowe-lintas-wins-videocon-d2h-and-ultratech-creative-biz/

Big brands hire rival captains to forge ahead

India Inc hires honchos of rival brands; Sanofi, Glaxo, Pepsi are some of the examples

http://www.mxmindia.com/2011/09/big-brands-hire-rival-captains-to-forge-ahead/

SAB meets the laughter challenge

In a market with little competition and even less talent to tap, comedy specialist SAB has shunned complacency and set its own standards

http://www.mxmindia.com/2011/09/sab-meets-the-laughter-challenge/

Chitralekha group announces watch awards

Watch this space, the Chitralekha Group is going great guns with its global Watch World awards.

http://www.mxmindia.com/2011/09/chitralekha-group-to-kick-off-second-edition-of-watch-world-awards-2011/

DeBrief: It’s raining MCPs!

http://www.mxmindia.com/2011/09/debrief-it%E2%80%99s-raining-mcps/

The anchor: Naresh Gupta on 7 things research will never tell a marketer

http://www.mxmindia.com/2011/09/the-anchor-naresh-gupta-on-7-things-research-will-never-tell-a-marketer/

Stories on 1st September

G Krishnan moves on

He departs from TV Today Network after a long and productive stint of 16 years... what next for G Krishnan?

http://www.mxmindia.com/2011/09/g-krishnan-moves-on/

The PHD of growth

Pizza Hut Delivery (PHD), not just an adjunct of the main pizza brand but one which is positioned as a sub-brand of Pizza Hut, has been slowly but steadily increasing its footprint across India.

http://www.mxmindia.com/2011/09/the-phd-of-growth/

High-end car brands cash in on innovation

http://www.mxmindia.com/2011/09/high-end-car-brands-cash-in-on-innovation/

MSM pumps up the volume with new music channel

http://www.mxmindia.com/2011/09/msm-pumps-up-the-volume-with-new-music-channel/

TN announces state-run cable TV channel

http://www.mxmindia.com/2011/09/tn-announces-state-run-cable-tv-channel/

Fast company, any takers?

http://www.mxmindia.com/2011/09/fast-company-any-takers/

Sanofi turns to Facebook for flu prevention

http://www.mxmindia.com/2011/09/sanofi-turns-to-facebook-for-flu-prevention/

India Shops Online is thrust of HomeShop18.com's new campaign

http://www.mxmindia.com/2011/09/%E2%80%98india-shops-online%E2%80%99-is-thrust-of-homeshop18-com%E2%80%99s-new-campaign/