Stories on 19th Sep '16

Ogilvy wins big at IndIAA awards

The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video). Read more

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Jaideep Shergill: Cold shoulder for Coldplay

Historically, live entertainment in India (especially with "A" class acts) has been a damp squib, writes Jaideep Shergill. Read more

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Ad Club sets up new managing committee, Raj Nayak re-elected President

Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president. Read more

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Micromax mandates Zenith & Isobar for media & digital

Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office. Read more

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Raghav Bahl and Ronnie Screwvala keep industry in splits at IAA KnowledgeSeries

The IAA Knowledge series was about the disruptions Bahl and Screwvala plan to bring in their second innings.Read more

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Sri Adhikari Brothers lists two more entities on stock exchange

The group lists two more entities - TV vision Ltd and SAB events & governance now media Ltd. Read more

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BARC makes Media Workstation (BMW) online certification test free

BMW is a specialised software application specially designed to analyse media and advertising audience results. Read more

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SoCheers unveils TVC showcasing agency

The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.Read more

Stories on 18th Nov '15

Save Print. Now!
Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi
http://www.mxmindia.com/2015/11/save-print-now/

Leo Burnett promotes Saurabh Varma to CEO South Asia
Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region
http://www.mxmindia.com/2015/11/leo-burnett-promotes-saurabh-varma-to-ceo-south-asia/

Ogilvy celebrates its own at Envies 2015
As many as 150 entries from across Ogilvy's India offices vied for the 25 awards chosen by top creative professionals, none of them from Ogilvy
http://www.mxmindia.com/2015/11/ogilvy-celebrates-its-own-at-envies-2015/

Nakul Chopra named Chairman of Goafest Organizing Committee
Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas
http://www.mxmindia.com/2015/11/nakul-chopra-named-chairman-of-goafest-organizing-committee/

Internet user base to zoom past 400 mn by Dec'15, notes study
The Internet usage among males has been growing at a rate of 50 per cent while it is growing at 46 per cent for female users
http://www.mxmindia.com/2015/11/internet-user-base-to-zoom-past-400-mn-by-dec15-notes-study/

Siju Prabhakaran to head the Zee Tamil Business
Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role
http://www.mxmindia.com/2015/11/siju-prabhakaran-to-head-the-zee-tamil-business/

Mint, MIT announce launch of EmTech
Mint announced the kick-off of this initiative by opening grounds for the Innovators under 35 -India competition

http://www.mxmindia.com/2015/11/mint-mit-announce-launch-of-emtech/

Stories on 5th Aug '15

Can the new Nestle CEO restore confidence in Maggi?
The 55-year-old Suresh Narayanan doubtless has his toughest mandate yet
http://www.mxmindia.com/2015/08/can-the-new-nestle-ceo-restore-confidence-in-maggi/

Kabir Ahmed joins RAPP India as Group Director- Brand Communication
Backed with an experience of over nine years, Kabir has worked for both, brand communication and creative execution for his clients
http://www.mxmindia.com/2015/08/kabir-ahmed-joins-rapp-india-as-group-director-brand-communication/

Madison IES unveils Eros Now
The brief given to Madison IES was to position Eros Now as a new age digital platform
http://www.mxmindia.com/2015/08/madison-ies-unveils-eros-now/

Usha Fans hands over creative mandate to GREY
The account will be handled by the agency's Delhi office, under the leadership of Samir Datar
http://www.mxmindia.com/2015/08/usha-fans-hands-over-creative-mandate-to-grey/

Kellogg kick-starts 'Bade Sapno ki Sahi Shuruat' campaign
This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast
http://www.mxmindia.com/2015/08/kellogg-kick-starts-bade-sapno-ki-sahi-shuruat-campaign/

Sanjeev Kotnala: Banning Porn... not just Joking!
The debate on porn leading to violence and crime is not new.  A far as I know it is even less conclusive than is 'smoking leading to cancer', writes Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-banning-porn-not-just-joking/

Cartoon Network & POGO School Contact Programs to engage kids pan-India
Chhota Bheem & POGO to encourage fitness habits among children
http://www.mxmindia.com/2015/08/cartoon-network-pogo-school-contact-programs-to-engage-kids-pan-india/

Tyroo introduces Product Listing Ads offering
It is currently available for Android, to be released for iOS soon
http://www.mxmindia.com/2015/08/tyroo-introduces-product-listing-ads-offering/

SIMC, Pune hosts its annual PR Conclave to discuss the reinvention of PR
The conclave discussed the rising importance of PR and social media in marketing communications and how aspirants should be equipped with the right skills for the changing dynamics of the industry
http://www.mxmindia.com/2015/08/simc-pune-hosts-its-annual-pr-conclave-to-discuss-the-reinvention-of-pr/

BBC Worldwide inks deal with Tata Sky to launch BBC content in India
Viewers can now also access it online via their TVs, PCs, tablets and mobiles

http://www.mxmindia.com/2015/08/bbc-worldwide-inks-deal-with-tata-sky-to-launch-bbc-content-in-india/

Stories on 28th Jul '15

It's official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO
Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016
http://www.mxmindia.com/2015/07/its-official-rohit-ohri-to-join-fcb-ulka-as-group-chairman-and-ceo/

Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO
Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor
http://www.mxmindia.com/2015/07/anuradha-aggarwal-to-replace-sameer-satpathy-as-marico-cmo/

Mindshare bags mandate for 'Make in India' & Grofers
The agencies will look into the media planning, strategies and media audits for this campaign
http://www.mxmindia.com/2015/07/mindshare-bags-mandate-for-make-in-india-grofers/

Hariharan Vishwanathan to head South at MediaCom
Vishwanathan started his career in JWT (then HTA) as a media planner in 1994
http://www.mxmindia.com/2015/07/mediacom-appoints-hariharan-vishwanathan-as-headsouth/

Raj Nayak to lead India at AdAsia 2015
Veteran mediaperson and CEO, Colors Raj Nayak has been appointed leader of the Indian contingent to AdAsia 2015 to be held in Taipei
http://www.mxmindia.com/2015/07/raj-nayak-to-lead-india-at-adasia-2015/

Dainik Bhaskar takes off in Bhagalpur, Bihar
The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey
http://www.mxmindia.com/2015/07/dainik-bhaskar-takes-off-in-bhagalpur-bihar/

Bang in the Middle bags IndiaMart's creative mandate
The agency would be responsible for driving integrated marketing communication for IndiaMART
http://www.mxmindia.com/2015/07/bang-in-the-middle-bags-the-creative-mandate-of-indiamart/

Vivek Rao joins L&K Saatchi & Saatchi as CCO - North
Vivek comes with a 15 year testimony of working with global marketing communications companies
http://www.mxmindia.com/2015/07/vivek-rao-joins-lk-saatchi-saatchi-as-cco-north/

MIB alert on live coverage of anti-terror operations
An advisory put out says that it has been brought to MIB's notice that Monday's anti-terrorist operations in Gurdaspur, Punjab, had some news channels carrying telecast of these operations without retstricting themselves to periodic briefing by a designated officer
http://www.mxmindia.com/2015/07/mib-alert-on-live-coverage-of-anti-terror-operations/

Kellogg's Muesli launches new print ad campaign
In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers
http://www.mxmindia.com/2015/07/kelloggs-muesli-launches-new-print-ad-campaign/

Ranjona Banerji: Intelligence failure on News TV
Ranjona Banerji decries the media's tendency to abandon good sense when a little bit of thought or discussion might serve them better

http://www.mxmindia.com/2015/07/ranjona-banerji-intelligence-failure-on-news-tv/

Stories on 18th Nov 14

The Whopper gets big on Social
As Burger King opens its Mumbai restaurant, only its second in India, we speak to CMO Uma Talreja on her marketing gambit
http://www.mxmindia.com/2014/11/the-whopper-gets-big-on-social/

Ranjona Banerji: Which top TV anchor will win Modi’s Best Fan competition? And which TV anchor is your best bet for Supreme Court judge?
Why have courts and lawyers and judges when we have the media and TV panel discussions? After all, we listen to gossip, we "investigate", we have sources
http://www.mxmindia.com/2014/11/ranjona-banerji-which-top-tv-anchor-will-win-modi%e2%80%99s-best-fan-competition-and-which-tv-anchor-is-your-best-bet-for-supreme-court-judge/

And this is how the Regional Channels fared in Week 45
Presenting TAM data for Week 45 for various regional channels in select India markets
http://www.mxmindia.com/2014/11/and-this-is-how-the-regional-channels-fared-in-week-45/

Smirnoff urges consumers to party with 'unfakeit'
The campaign is being kick-started with an exciting TVC, based on the insight that "life is best, when stripped of rules and trying too hard"
http://www.mxmindia.com/2014/11/smirnoff-urges-consumers-to-party-with-unfakeit/

Keegan Pinto joins DDB Mudra West as Group Creative Director
Keegan is an avid Bollywood enthusiast. He composes music and writes lyrics too. His first feature-film outing will be seen mid-2015
http://www.mxmindia.com/2014/11/keegan-pinto-joins-ddb-mudra-west-as-group-creative-director/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy-2/

Big FM partners Honda's amazing feat
FM radio network 92.7 Big FMpartnered Honda Cars to attain the Guinness World Record for the longest journey by a car in a single country
http://www.mxmindia.com/2014/11/big-fm-partners-hondas-amazing-feat/

Jack in the Box promotes Abhishek Razdan to EVP & National Business Head
In his new role, Abhishek will oversee both, Mumbai and Delhi operations

http://www.mxmindia.com/2014/11/jack-in-the-box-promotes-abhishek-razdan-to-evp-national-business-head/

Stories on 17th Nov 14

Is there a way to retain Top Talent
In just one month, we've had two top execs quiting to do their own. We asked Abha Kapoor for solutions
http://www.mxmindia.com/2014/11/is-there-a-way-to-retain-top-talent/

DD National to be relaunched as 'Desh Ka Apna Channel'
Apart from a slew of new programmes, the channel will be repackaged in new colours - purple and pink.
http://www.mxmindia.com/2014/11/dd-national-to-be-relaunched-as-desh-ka-apna-channel/

Week 44 RAM Ratings for Radio Stations in 4 cities
Presenting RAM Ratings for Radio Stations in 4 cities for Week 44 (October 26 to November 1, 2014)
http://www.mxmindia.com/2014/11/week-44-ram-ratings-for-radio-stations-in-4-cities%E2%80%8B/

Press Council celebrates National Press Day
The print media has been a great enabler of citizen’s rights, said Minister of State of I&B Colonel Rajyavardhan Singh Rathore
http://www.mxmindia.com/2014/11/press-council-celebrates-national-press-day/

Amith Prabhu: How about a dedicated school for Reputation Management?
There is no school for reputation management - one of the few subjects that is both a science and an art, rues Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-how-about-a-dedicated-school-for-reputation-management/

Pizzakraft's Amar Singh wins Most Talented CEO Trophy
Muktesh Chander, Special Commissioner of Delhi Police, was judged the WOW Performer of the show
http://www.mxmindia.com/2014/11/pizzakrafts-amar-singh-wins-most-talented-ceo-trophy/

Milestone Brandcom unveils Outdoor campaign for Goodyear India
This revolutionary tyre engineering allows tyres to hold the car for up to 80 km with no air pressure
http://www.mxmindia.com/2014/11/milestone-brandcom-unveils-outdoor-campaign-for-goodyear-india/

93.5 Red FM launches a unique initiative
The anonymous caller chose RJ Raunac because of his bond and rapport with people in Delhi
http://www.mxmindia.com/2014/11/93-5-red-fm-launches-a-unique-initiative/

Stories on 13th Nov 14

What the new government (and MIB) must do for Radio
Tarun Katial, CEO, Reliance Broadcast Network Limited, makes a case for the radio broadcast sector in India
http://www.mxmindia.com/2014/11/what-the-new-government-and-mib-must-do-for-radio/

Snapdeal leaves shoppers high and dry on sales day
The mess-up evoked the ire of hundreds of online shoppers, who took to social media to accuse the e-tailer of cheating them in the name of a 'big sale'.
http://www.mxmindia.com/2014/11/snapdeal-leaves-shoppers-high-and-dry-on-sales-day/

AOC enters tablets, smartphones category; undertakes promotional campaign on twitter
AOC has initiated the first of its kind campaign on twitter under hashtag #Myaocmobile
http://www.mxmindia.com/2014/11/aoc-enters-tablets-smartphones-category-undertakes-promotional-campaign-on-twitter/

North India CEOs to compete for CEOs Got Talent trophy
The event will feature CEOs from India Inc. who will pit their unique talents against each other
http://www.mxmindia.com/2014/11/north-india-ceos-to-compete-for-ceos-got-talent-trophy/

RAM ratings for Week 43
Starting this week, we will carry RAM ratings regularly.
http://www.mxmindia.com/2014/11/ram-ratings-for-week-43/

dna reveals 'Celebrity Columnists' for season 2
The season two celebrity line-up comprises an eclectic group ranging from Bollywood to health & nutrition, and stand-up comics to personality consultants
http://www.mxmindia.com/2014/11/dna-reveals-celebrity-columnists-for-season-2/

Helios Media to handle revenue monetisation for Fatafati
The channel that was launched last year has achieved the lead position among the youth of West Bengal

http://www.mxmindia.com/2014/11/helios-media-to-handle-revenue-monetisation-for-fatafati/

Stories on 21st Mar'14

What young journos can learn from Khushwant Singh
The late journalist will be remembered for his irreverence and a refusal to take himself too seriously, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/what-young-journos-can-learn-from-khushwant-singh/

Tributes & Toons from the papers, Web
Presenting a selection of interesting links to stories, tributes, toons and another collection of links on Khushwant Singh
http://www.mxmindia.com/2014/03/tributes-toons-from-the-papers-web/

The Khushwant Singh pre-obituary by Dhiren Bhagat
Well-known journalist Dhiren Bhagat who died in a car accident in November 1998 wrote a pre-obituary on Khushwant Singh in the now-defunct The Sunday Observer in February 1983
http://www.mxmindia.com/2014/03/the-khushwant-singh-pre-obituary-by-dhiren-bhagat/

A man the likes of whom we will not see again: Prime Minister Manmohan Singh
A message from Prime Minister Dr Manmohan Singh on the passing away of Khushwant Singh
http://www.mxmindia.com/2014/03/a-man-the-likes-of-whom-we-will-not-see-again-prime-minister-manmohan-singh/

Tributes on Twitter: Manmohan Singh, Narendra Modi, SRK, others
And this is how some well-knowns tweeted on Khushwant Singh
http://www.mxmindia.com/2014/03/tributes-on-twitter-manmohan-singh-narendra-modi-srk-others/

Clear KRA for Ajay Bhalwankar: Get SET Go... Sony is #6 in Week 11 yet again
Sony Entertainment Televison has slipped back to #6 for yet another week
http://www.mxmindia.com/2014/03/clear-kra-for-ajay-bhalwankar-get-set-go-sony-is-6-in-week-11-yet-again/

Pinterest takes the Hindi route to popularity
Users in India can access a translated version of the Pinterest website and Android apps immediately
http://www.mxmindia.com/2014/03/pinterest-takes-the-hindi-route-to-popularity/

Gen Y Millennials the most ambitious, notes study
The study notes that Millennials in India are the most ambitious - 37 per cent of those surveyed expect to be in a management position within one year of graduating
http://www.mxmindia.com/2014/03/gen-y-millennials-the-most-ambitious-notes-study/

FCBUlka appoints Joy Das as Media Director - Digital
FCBUlka Interactive has appointed Joy Das as Media Director – Digital
http://www.mxmindia.com/2014/03/fcbulka-appoints-joy-das-as-media-director-digital/

Colors undertakes largescale marketing blitzkrieg for KKK
With a view to heighten engagement and make an impact, the channel has etched out a 360-degree marketing campaign to deliver its brand message loud and clear
http://www.mxmindia.com/2014/03/fcbulka-appoints-joy-das-as-media-director-digital/

Chingles unveils campaign for new gum variety
The 30-sec long TVC is in line with the existing campaign of the brand and introduces the new flavour by pulling a prank and asking, "Aaj Lee Kya?
http://www.mxmindia.com/2014/03/chingles-unveils-campaign-for-new-gum-variety/

ixigo bets big on content, apps post revamp
Travel portal ixigo.com has announced a major revamp to its trip planner product with new content and social features

http://www.mxmindia.com/2014/03/ixigo-bets-big-on-content-apps-post-revamp/

Stories on 21st Feb '14

Chill! Facebook won't let WhatsApp lose its mojo
And how behind the rise of mobile messaging platform is IIT-ISB alumnus Neeraj Arora
http://www.mxmindia.com/2014/02/chill-facebook-wont-let-whatsapp-lose-its-mojo/

Laadli media and advertising awards presented
The National Level Laadli Media and Advertising Awards for Gender Sensitivity 2012-13 were presented on Thursday
http://www.mxmindia.com/2014/02/laadli-media-and-advertising-awards-presented/

TRAI gets into the act on FM Phase III, issues 'recommendations'
The Telecom Regulatory Authority of India has issued recommendations on 'Migration of FM Radio Broadcasters From Phase II to Phase III'
http://www.mxmindia.com/2014/02/trai-gets-into-the-act-on-fm-phase-iii-issues-recommendations/

Anand Chakravarthy joins Maxus as West Head
The former business head at Big CBS has joined media agency major Maxus as head of the western region
http://www.mxmindia.com/2014/02/anand-chakravarthy-joins-maxus-as-west-head/

Shailesh Kapoor: Fact Check: Daily Soaps - Regressive or Progressive?
The majority, and the top success stories amongst Hindi GEC shows, have worked on the opposite premise - that of progress and change, writes Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-fact-check-daily-soaps-regressive-or-progressive/

Ronnie Screwvala sets up Unilazer Sports; Supratik Sen to head biz
The former Disney UTV head Ronnie Screwvala's Unilazer Ventures has hired seasoned sports marketer Supratk Sen as its CEO for Unilazer Sports
http://www.mxmindia.com/2014/02/ronnie-screwvala-sets-up-unilazer-sports-supratik-sen-to-head-biz/

Jaideep Shergill | A PR award at Goafest: About time!
But if ad agencies were to win the awards as it happens at some events, the purpose of the awards would be defeated and the PR industry would have, in fact, suffered a setback, cautions Jaideep Shergill, CEO, India, MSLGroup
http://www.mxmindia.com/2014/02/jaideep-shergill-a-pr-award-at-goafest-about-time/

FremantleMedia launches CEO's Got Talent
Proceeds from the show to be aired on CNBC-TV18 will be go to the Genesis Foundation

http://www.mxmindia.com/2014/02/fremantlemedia-launches-ceos-got-talent/

Stories on 31st Dec '13

The Mediaah! Dubious Achievement Awards 2013

The MxMIndia yearend special 'awards' for work done in the year that few others could manage to do

 http://www.mxmindia.com/2013/12/the-mediaah-dubious-achievement-awards-2013/

 

The 13 Most Read Stories on MxMIndia  in 2013

Presenting the thirteen most accessed stories in the year 2013 on MxMIndia. There were some 2012 reports that also got accessed majorly through the year as well as some sections like

 http://www.mxmindia.com/2013/12/the-13-most-read-stories-on-mxmindia-in-2013/

 

Thirteen Reasons why 2013 was a #Fail for the Indian Media

Pradyuman Maheshwari lists 13 reasons why 2013 could best be hashtagged #Fail (and also a few reasons why there is hope in 2014)

 http://www.mxmindia.com/2013/12/thirteen-reasons-why-2013-was-a-fail-for-the-indian-media/

 

Letter from MxM: Goodbye, horrible year!

A free-and-frank letter from Editor-in-Chief and CEO on how the year has been for MxMIndia. Some self-praise, but a lot of straightspeak

http://www.mxmindia.com/2013/12/letter-from-mxm-goodbye-horrible-year/

 

And finally: 13Ways to Beat the New Year Eve's Hangover!

Thirteen ways you can beat the hangover after a busy, spirited new year's eve

 http://www.mxmindia.com/2013/12/and-finally-13-ways-to-beat-the-new-year-eves-hangover/

Stories on 23rd Dec '13

2013: Year of Shame
The year would best be remembered for the wrong reasons. In Part 1 of the 'Year of Shame' presenting
http://www.mxmindia.com/2013/12/2013-year-of-shame/

History will remember '24' as a gamechanger in Indian television: Raj Nayak
As Season 1 of the international TV mega-series 24's Indian adapt drew to a close on Saturday, the Colors CEO spoke on how the series fared for the channel and whether a second season is being planned
http://www.mxmindia.com/2013/12/history-will-remember-24-as-a-gamechanger-in-indian-television-raj-nayak/

Aidem to rep Janta TV sales
Aidem Ventures is appointed National Sales Representative for Janta TV
http://www.mxmindia.com/2013/12/aidem-to-rep-janta-tv-sales/

Amith Prabhu: 13 PR savvy international events and people of 2013
Amith Prabhu lists 13 people and events that shaped conversations globally in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-international-events-and-people-of-2013/

Dainik Bhaskar hosts India Pride Awards 2013-14
The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week
http://www.mxmindia.com/2013/12/dainik-bhaskar-hosts-india-pride-awards-2013-14/

Reviewing the Reviews: Mostly two, some three stars for Dhoom: 3
Most reviewers were disappointed by the lifting of ideas and scenes in a big film like Dhoom: 3, notes Deepa Gahlot

http://www.mxmindia.com/2013/12/reviewing-the-reviews-mostly-two-some-three-stars-for-dhoom-3/

Stories on 21st Oct '13

Meet the new CEOs of Lodestar UM & Initiative
Nandini Dias and Anamika Mehta on taking charge of the two IPG Mediabrands agencies
 http://www.mxmindia.com/?p=55126

MEC India expands media agency mandate within Reliance ADAG
MEC India has already been managing the media mandate for Reliance Communications, Reliance Net Connect & Reliance Digital TV
 http://www.mxmindia.com/?p=55115

Murdoch, Mukesh team up for football league
Media magnate Rupert Murdoch and top industrialist Mukesh Ambani team up for IPL-style football league next year
 http://www.mxmindia.com/?p=55114

No news on FM radio is bad news
Private radio channels slam government policy on 'airing news on radio'
 http://www.mxmindia.com/?p=55114

Amith Prabhu: How Public Relations can win back the respect it deserves!
Educating clients that PR is about Return on Objectives and not Return on Investment the profession can bring win back the respect it deserves, writes Amith Prabhu
 http://www.mxmindia.com/?p=55114

Colors takes '24' action to a 3D game
The game is fast-paced and score-based where the player is a third-person, cover-based shooter whose goal is to single-handedly foil terrorist operations organized within Mumbai
 http://www.mxmindia.com/?p=55114

Reviewing the Reviews: Boss didn't deserve more than 2 stars
In the case of Anthony D'Souza's Boss, even the low-brow and forgiving audience turned up its nose, notes Deepa Gahlot
http://www.mxmindia.com/?p=55114

Stories on 20th Sep '13

Mumbai to go Social next Week
Starting Monday, 23 September, over a hundred events to be held in six venues including Mantralaya and Group M will celebrate and discuss social media
http://www.mxmindia.com/2013/09/mumbai-to-go-social-next-week/

Influencing the way to success
An influencer can change people's behaviour in the pursuit of high performance, says Al Switzler, co-author, Influencer: The New Science of Leading Change
http://www.mxmindia.com/2013/09/influencing-the-way-to-success/

Mediaah! by Pradyuman Maheshwari: The Rise and Rise of Anurag Batra
The Businessworld acquisition clearly propels Anurag to a different league of media-owners. From being a Chairman and Editor-in-Chief of a B2B media group he is now the man spearheading one of India’s best known and respected media brands
http://www.mxmindia.com/2013/09/mediaah-by-pradyuman-maheshwari-the-rise-and-rise-of-anurag-batra/

ABP sells Businessworld to undisclosed investors
Anurag Batra and Vikram Jhunjhunwala have bought the Businessworld business from ABP on behalf of some undisclosed investors, according to a communique issued
http://www.mxmindia.com/2013/09/abp-sells-businessworld-to-undisclosed-investors/

Anil Kapoor's '24' to launch on Colors on Oct 4
Race for weekend eyeballs gets keener as Colors to launch drama series '24'
http://www.mxmindia.com/2013/09/anil-kapoors-24-to-launch-on-colors-on-oct-4/

Cheil adds digital muscle with top creative talent
The agency has brought in Ranjan Nautiyal as Group Creative Director and P Murali Gopal as Senior Creative Director
http://www.mxmindia.com/2013/09/cheil-adds-digital-muscle-with-top-creative-talent/

Hindustan goes 'live' in Ranchi
Leading Hindi daily Hindustan launches 'Ranchi Live' in the Jharkhand capital
http://www.mxmindia.com/2013/09/hindustan-goes-live-in-ranchi/

Ranjona Banerji: Incomprehensible guests on news channels
These elections surveys have been dismally and dramatically wrong all too often in India but we still love them, writes Ranjona Banerji
http://www.mxmindia.com/2013/09/ranjona-banerji-incomprehensible-guests-on-news-channels/

Stories on 22nd July '13

High Five with the Colors 'A' Team
Up close and personal with Raj Nayak and his core team managing Colors
http://www.mxmindia.com/?p=51743

Raghav Bahl: The Colors of  Trailblazing
Raghav Bahl, Founder & Editor, Network18, on the Colors story. On the missing 'u', the resolve to go for a high voltage launch, the signing of the nine-figure authorization for Akshay Kumar and keeping the faith
http://www.mxmindia.com/?p=51720

Sameer Nair: Had it not been for the global recession, Colors would've been a billion dollar channel!
The broadcast veteran and former Star India CEO puts the Colors journey and achievements in perspective
http://www.mxmindia.com/?p=51709

Anil Thakraney: Balika Vadhu on Colors was a game-changer
For the next five years, Anil Thakraney advises the channel to towards creating more game-changing programmes
http://www.mxmindia.com/?p=51708

Mediaah!: How underdog Colors won the great GEC battle
The idea of getting Ashvini Yardi (who had earned her stars as programming head at Zee) was a great one. But could CEO Rajesh Kamat and she be able to match the maharathis and former Star India CEOs Peter and Sameer?
http://www.mxmindia.com/?p=51721

Colors ki kahaani: Milestones in the journey so far
Milestones in the journey so far - July 21, 2008 to today
http://www.mxmindia.com/?p=51711

5 Amul ads that tell the Colors story
Okay, it's not the entire story of the channel, but given that Amul ads are the best indicators of prevailing sentiments in Indian society, it's interesting to see four creatives that we found off on the Amul site and one on Rediff.com

http://www.mxmindia.com/?p=51726

Stories on 27th Nov '12

Final countdown for Effies 2012
As Effies 2012 night draws closer, 128 entries have made it to the shortlist so far
http://www.mxmindia.com/2012/11/final-countdown-for-effies-2012/

Colors buys rights of '24' for Rs 150 cr
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/colors-buys-rights-of-24-for-rs-150-cr/

Star Network expandeds on Sky
Star Network has expanded its UK reach with an extended distribution partnership with Sky
http://www.mxmindia.com/2012/11/star-network-expandeds-on-sky/

Wrigley India appoints Deepak Iyer as managing director
Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013
http://www.mxmindia.com/2012/11/wrigley-india-appoints-deepak-iyer-as-managing-director/

It's Golden Mikes time again
92.7 Big FM announces the 2nd edition of the Big Regional Entertainment Awards, to be held in 7 Indian regions including Central India, Punjab, Rajasthan, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu will recognize talent from films, music, dance, theatre, sports and television
http://www.mxmindia.com/2012/11/its-golden-mikes-time-again/

Pidilite signs Kareena's 'Fevicol se' song from Dabangg 2
Pidilite signs marketing and promo deal with Kareena Kapoor's 'Fevicol se' song from Dabangg 2
http://www.mxmindia.com/2012/11/pidilite-signs-kareenas-fevicol-se-song-from-dabangg-2/

4 reasons why memorable tunes help connect brands
Ganapathy Viswanathan lists reasons why memorable tunes help connect brands
http://www.mxmindia.com/2012/11/4-reasons-why-memorable-tunes-help-connect-brands/

Debrief: Emirates: Too generic
Okay, there are these delightful destinations, and the ads do look great, but why must I choose Emirates? Funnily, that one most important question isn't dealt with
http://www.mxmindia.com/2012/11/debrief-emirates-too-generic/

Ranjona Banerji:  Must-watch Network
Ranjona Banerji reviews the fare on News TV and the morning paper... and various websites and the social media
http://www.mxmindia.com/2012/11/ranjona-banerji-must-watch-network/

Stories on 18th Sep '12

Does anyone care about GEC GRPs see-sawing?
Do frequent changes in weekly standings of Hindi GECs impact media agency professionals and marketers? Quick takes from a cross-section...
http://www.mxmindia.com/2012/09/does-anyone-care-about-gec-ratings-see-sawing/

India secures 38 more shortlists @ Spikes Asia
'You Shave. I Shave' campaign for Gillete Fusion by BBDO and 'A Day in the life of India' by Taproot for BCCL are shortlisted in the coveted Integrated category at Spikes Asia
http://www.mxmindia.com/2012/09/india-secures-38-more-shortlists-spikes-asia/

Jaldi 5 with Raj Nayak: No sex, no violence, no Pakistani in Bigg Boss 6...
Raj Nayak, CEO, Colors on how Season 6 of Bigg Boss will offer clean, wholesome family entertainment without shedding the voyeurism
http://www.mxmindia.com/2012/09/jaldi-5-with-raj-nayak-no-sex-no-violence-no-pakistani/

People come to Zoom for their daily dose of Bollywood: Avinash Kaul
Zoom, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days
http://www.mxmindia.com/2012/09/people-come-to-zoom-for-their-daily-dose-of-bollywood-avinash-kaul/

Visa launches 'Dream to Advance' campaign
Credit card company Visa has launched its nationwide campaign Dream to Advance, showcasing how Visa Debit helps fulfil the dreams of Indians - no matter where they are
http://www.mxmindia.com/2012/09/visa-launches-dream-to-advance-campaign/

Video: Good effort to evangelize print: Vikram Sakhuja, Shashi Sinha & Josy Paul. Sequel planned: Rajan Bhalla
MxMIndia caught up with some industry players for their views on the evolution of print advertising, the road ahead for the medium and their reactions to HT Media's 'The Magic of Print'
http://www.mxmindia.com/2012/09/video-interviews-good-effort-to-evangelize-print-vikram-sakhuja-shashi-sinha-josy-paul-sequel-planned-rajan-bhalla/

Ormax launches box-office forecasting model 'FBO'
Media & entertainment research firm Ormax Media has announced the launch of FBO, India's first scientific box office forecasting model. FBO stands for First-Day Box Office
http://www.mxmindia.com/2012/09/ormax-launches-box-office-forecasting-model-fbo/

ABCI awards night on October 19
The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards
http://www.mxmindia.com/2012/09/abci-awards-night-on-october-19/

The Anchor: 5 tips for holding a successful Tweetup
A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. So how do you ensure a successful Tweetup?
http://www.mxmindia.com/2012/09/the-anchor-5-tips-for-holding-a-successful-tweetup/

Debrief: Pepsi: Not the game, change the ad!
Boring interpretation of 'Change the game'. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat
http://www.mxmindia.com/2012/09/debrief-pepsi-not-the-game-change-the-ad/

Ranjona Banerji: 'cause Arnab Goswami wants to know...
If you want to learn something knew, don't watch the news channels. Try Discovery, Nat Geo... whatever, suggests Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-cause-arnab-goswami-wants-to-know/

Signposts... September 18
Our daily feature 'Signposts' which as the name suggests carries an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-18/

Stories on 17th Sep '12

MxM Mondays: Is Radio a poor cousin to Print & TV?
The theme for this week's MxM Monday is, "Is Radio a poor cousin to Print and Television?" MxMIndia asked industry captains for their take
http://www.mxmindia.com/2012/09/mxm-mondays-is-radio-perceived-as-a-poor-cousin-to-print-and-tv/

New series | Jaldi 5 with Shailesh Gupta: Both readership & circulation will co-exist & complement each other
Starting a new 'quick interview' series; this one is with Shailesh Gupta, Director (Marketing), Jagran Prakashan, who was elected Chairman of the Audit Bureau of Circulations (ABC) last Friday
http://www.mxmindia.com/2012/09/new-series-jaldi-5-with-shailesh-gupta-both-readership-circulation-will-co-exist-complement-each-other/

77 Indian entries shortlisted at Spikes Asia 2012
No Indian entry was shortlisted in the mobile category at Spikes Asia 2012
http://www.mxmindia.com/2012/09/77-indian-entries-shortlisted-at-spikes-asia-2012/

The 'Magic of Print' is Usain Bolt of Media
A panel discussion with media and ad heavyweights celebrated the creativity of print advertising, as HT Media launched a coffee table book titled 'The Magic of Print'
http://www.mxmindia.com/2012/09/the-magic-of-print-is-usain-bolt-of-media/

Colors launches 'alag' 'Bigg Boss 6', celebrates country's 'hunar' with 'India's Got Talent'
It's new, it's clean and it’s meant for the full family... Colors announces that from October 7, Season 6 of 'Bigg Boss' will air at 9pm daily and be truly family-friendly as India's Got Talent will unearth unknown treasures of the country starting September 22
http://www.mxmindia.com/2012/09/colors-launches-alag-bigg-boss-6-celebrates-countrys-hunar-with-indias-got-talent/

Careers360 goes digital to help students looking abroad
After launching a career counseling portal targeted at engineering college aspirants, the company announced the launch of a portal for student aspirants who wish to study abroad
http://www.mxmindia.com/2012/09/careers360-goes-digital-to-help-students-looking-abroad/

By Invitation | Shishir Joshi: Journalism needs PR, desperately
Journalism is indeed in need of serious review. Internally. And externally too, says Shishir Joshi
http://www.mxmindia.com/2012/09/by-invitation-shishir-joshi-journalism-needs-pr-desperately/

Reviewing the Reviews: Barfi!
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-barfi/

Industry to analyse Dainik Bhaskar case study
The Dainik Bhaskar Group has put the Maharashtra success case study by IIM Bangalore before the industry to analyse
http://www.mxmindia.com/2012/09/industry-to-analyse-dainik-bhaskar-case-study/

BIG CBS Prime, Bloomberg TV to simulcast India's Prime Icon
The BIG CBS Network is readying to launch its latest home-grown property, India's Prime Icon, which will be dual-cast across its targeted channels - BIG CBS Prime and Bloomberg TV India
http://www.mxmindia.com/2012/09/big-cbs-prime-bloomberg-tv-to-simulcast-indias-prime-icon/

HT Brunch Dialogues on the changing face of Indian heroine
Film personalities on and behind the screen discussed the role of the Indian heroine and how it has changed over the years, at the HT Brunch Dialogues
http://www.mxmindia.com/2012/09/ht-brunch-dialogues-on-the-changing-face-of-indian-heroine/

Vivel launches 'digital talent hunt' with Hungama
Hungama Digital Media Entertainment and ITC’s Vivel Face Wash have unveiled a new TVC called 'MOBISur - Sitaron Ki Talaash with Shankar Mahadevan' to look for India's first digital talent hunt
http://www.mxmindia.com/2012/09/vivel-launches-digital-talent-hunt-with-hungama/

The Anchor: CVL Srinivas on 5 reasons all media agencies need to be creative
Gone are the days when 'creative' lived in a world of its own. Media agencies have to embrace creativity and assimilate it into their thought and work processes
http://www.mxmindia.com/2012/09/the-anchor-cvl-srinivas-on-5-reasons-all-media-agencies-need-to-be-creative/

Anil Thakraney: PM's last desperate act
There is just one reason behind the PM's sudden burst of energy (following his comatose posture since the year 2009) and the announcement of a slew of economic reforms. Uski lagi hui hai, as my tapori pal from Colaba says
http://www.mxmindia.com/2012/09/anil-thakraney-pms-last-desperate-act/

Ranjona Banerji: When the PM sprang back to life
Who would have guessed that there is life after death, asks Ranjona Banerji as she writes on 'noosemaker' of last week: Prime Minister Manmohan Singh
http://www.mxmindia.com/2012/09/ranjona-banerji-when-the-pm-sprang-back-to-life/

Signposts… September 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-17/