Stories on 5th Aug '15

Can the new Nestle CEO restore confidence in Maggi?
The 55-year-old Suresh Narayanan doubtless has his toughest mandate yet
http://www.mxmindia.com/2015/08/can-the-new-nestle-ceo-restore-confidence-in-maggi/

Kabir Ahmed joins RAPP India as Group Director- Brand Communication
Backed with an experience of over nine years, Kabir has worked for both, brand communication and creative execution for his clients
http://www.mxmindia.com/2015/08/kabir-ahmed-joins-rapp-india-as-group-director-brand-communication/

Madison IES unveils Eros Now
The brief given to Madison IES was to position Eros Now as a new age digital platform
http://www.mxmindia.com/2015/08/madison-ies-unveils-eros-now/

Usha Fans hands over creative mandate to GREY
The account will be handled by the agency's Delhi office, under the leadership of Samir Datar
http://www.mxmindia.com/2015/08/usha-fans-hands-over-creative-mandate-to-grey/

Kellogg kick-starts 'Bade Sapno ki Sahi Shuruat' campaign
This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast
http://www.mxmindia.com/2015/08/kellogg-kick-starts-bade-sapno-ki-sahi-shuruat-campaign/

Sanjeev Kotnala: Banning Porn... not just Joking!
The debate on porn leading to violence and crime is not new.  A far as I know it is even less conclusive than is 'smoking leading to cancer', writes Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-banning-porn-not-just-joking/

Cartoon Network & POGO School Contact Programs to engage kids pan-India
Chhota Bheem & POGO to encourage fitness habits among children
http://www.mxmindia.com/2015/08/cartoon-network-pogo-school-contact-programs-to-engage-kids-pan-india/

Tyroo introduces Product Listing Ads offering
It is currently available for Android, to be released for iOS soon
http://www.mxmindia.com/2015/08/tyroo-introduces-product-listing-ads-offering/

SIMC, Pune hosts its annual PR Conclave to discuss the reinvention of PR
The conclave discussed the rising importance of PR and social media in marketing communications and how aspirants should be equipped with the right skills for the changing dynamics of the industry
http://www.mxmindia.com/2015/08/simc-pune-hosts-its-annual-pr-conclave-to-discuss-the-reinvention-of-pr/

BBC Worldwide inks deal with Tata Sky to launch BBC content in India
Viewers can now also access it online via their TVs, PCs, tablets and mobiles

http://www.mxmindia.com/2015/08/bbc-worldwide-inks-deal-with-tata-sky-to-launch-bbc-content-in-india/

Stories on 28th Jul '15

It's official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO
Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016
http://www.mxmindia.com/2015/07/its-official-rohit-ohri-to-join-fcb-ulka-as-group-chairman-and-ceo/

Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO
Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor
http://www.mxmindia.com/2015/07/anuradha-aggarwal-to-replace-sameer-satpathy-as-marico-cmo/

Mindshare bags mandate for 'Make in India' & Grofers
The agencies will look into the media planning, strategies and media audits for this campaign
http://www.mxmindia.com/2015/07/mindshare-bags-mandate-for-make-in-india-grofers/

Hariharan Vishwanathan to head South at MediaCom
Vishwanathan started his career in JWT (then HTA) as a media planner in 1994
http://www.mxmindia.com/2015/07/mediacom-appoints-hariharan-vishwanathan-as-headsouth/

Raj Nayak to lead India at AdAsia 2015
Veteran mediaperson and CEO, Colors Raj Nayak has been appointed leader of the Indian contingent to AdAsia 2015 to be held in Taipei
http://www.mxmindia.com/2015/07/raj-nayak-to-lead-india-at-adasia-2015/

Dainik Bhaskar takes off in Bhagalpur, Bihar
The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey
http://www.mxmindia.com/2015/07/dainik-bhaskar-takes-off-in-bhagalpur-bihar/

Bang in the Middle bags IndiaMart's creative mandate
The agency would be responsible for driving integrated marketing communication for IndiaMART
http://www.mxmindia.com/2015/07/bang-in-the-middle-bags-the-creative-mandate-of-indiamart/

Vivek Rao joins L&K Saatchi & Saatchi as CCO - North
Vivek comes with a 15 year testimony of working with global marketing communications companies
http://www.mxmindia.com/2015/07/vivek-rao-joins-lk-saatchi-saatchi-as-cco-north/

MIB alert on live coverage of anti-terror operations
An advisory put out says that it has been brought to MIB's notice that Monday's anti-terrorist operations in Gurdaspur, Punjab, had some news channels carrying telecast of these operations without retstricting themselves to periodic briefing by a designated officer
http://www.mxmindia.com/2015/07/mib-alert-on-live-coverage-of-anti-terror-operations/

Kellogg's Muesli launches new print ad campaign
In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers
http://www.mxmindia.com/2015/07/kelloggs-muesli-launches-new-print-ad-campaign/

Ranjona Banerji: Intelligence failure on News TV
Ranjona Banerji decries the media's tendency to abandon good sense when a little bit of thought or discussion might serve them better

http://www.mxmindia.com/2015/07/ranjona-banerji-intelligence-failure-on-news-tv/