Stories on 3rd Jul '15

Are Reality Show Judges too Eager to Please?
It's become an industry in itself with the emphasis to perform (and hug!), writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/are-reality-show-judges-too-eager-to-please/

Maxus strengthens ?top deck with elevations
Maxus has elevated some of its key people strengthened the top management team
http://www.mxmindia.com/2015/07/maxus-strengthens-%e2%80%8btop-deck-with-elevations/

Madison Media wins Media AOR of Shaadi.com
Earlier, the media buying duties for the brand were with Havas Media
http://www.mxmindia.com/2015/07/madison-media-wins-media-aor-of-shaadi-com/

Ranjona Banerji: Does anyone remember what the Lalit Modi escapades are about any more?
The facts of Lalit Modi case - whatever they were - have long been lost. We jump from new allegation, revelation and expose night after night and have possibly gone so far from where we started that there seems to be no way back writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-does-anyone-remember-what-the-lalit-modi-escapades-are-about-any-more/

Leo Burnett leans on 'Bhaag Bittoo Bhaag' for Limca
New campaign is aimed at increasing market share by positioning Limca as the ultimate thirst quencher
http://www.mxmindia.com/2015/07/leo-burnett-leans-on-bhaag-bittoo-bhaag-narrative-for-limca/

Planet Fashion unveils its new brand identity
Plans to launch 300 new stores over next 3 years
http://www.mxmindia.com/2015/07/planet-fashion-unveils-its-new-brand-identity/

Northpoint & Dentsu launch 6-month PG in OOH
Successful graduates of this program will be employed by Dentsu Aegis Network in India in Milestone Brandcom and Posterscope
http://www.mxmindia.com/2015/07/northpoint-and-dentsu-launch-6-month-pg-career-program-in-ooh/

20:20 MSL wins multiple clients in H1 2015
The wins include handling brands of Marico, Dimension Data, Swift Key, Saavn LLC etc
http://www.mxmindia.com/2015/07/2020-msl-wins-multiple-clients-in-h1-2015/

Indiamart strengthens leadership team
To act as catalyst for catering to the needs of big companies
http://www.mxmindia.com/2015/07/indiamart-strengthens-leadership-team-with-new-appointments/

Dear MxM by Jaisurya Das: My company has hired a new CEO who hasn't performed... and the owner doesn't listen
Stress is a lethal Trojan, writes Jaisurya Das as he responds to questions from our readers
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-my-company-has-hired-a-new-ceo-who-hasnt-performed-and-the-owner-doesnt-listen/

Weekend Extra!: From full-time Journalist to full-time Yoga/Fatema Rajkotwala
From discovering Yoga through Shavasana as Yoga Nidra as an iPad podcast to training to be a Yoga teacher, I've only learnt to respect this ancient wisdom more and more by the day, writes Fatema Rajkotwala

http://www.mxmindia.com/2015/07/weekend-extra-from-full-time-journalist-to-full-time-yogafatema-rajkotwala/

Stories on 2nd Jul '15

Disruption raise to Infinity
Ferzad Palia, EVP & Head, English Entertainment at Viacom18, on why the new Viacom18 English GEC will be a gamechanger
http://www.mxmindia.com/2015/07/disruption-raise-to-infinity/

Havas India announces senior level promotions
The team has also been further strengthened with the joining of Tarranum Alam as Executive VP Investments and Chandana Chakravartti VP at the Delhi office
http://www.mxmindia.com/2015/07/havas-india-announces-senior-level-promotions/

AAAI to confer Lifetime Achievement Award to Bobby Sista
Always committed to the growth of the Advertising profession and its image, Bobby Sista has held important offices in many industry bodies
http://www.mxmindia.com/2015/07/aaai-to-confer-lifetime-achievement-award-to-bobby-sista/

Joy opts for Happy
The annual marketing spend on the portfolio is estimated to be around Rs 50 crore
http://www.mxmindia.com/2015/07/joy-opts-for-happy/

Motivator appoints Vijayant Dhaka
Over 1000+ curated activity-based travel packages listed, across all regions of India
http://www.mxmindia.com/2015/07/motivator-appoints-vijayant-dhaka/

Siddhartha Mukherjee: Get PR scientifically measured... Show our customers PR works!
CXOs are now getting this tool under their respective scanners of ‘ROI and Accountability’, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-get-pr-scientifically-measured-show-our-customers-pr-works/

Zarif Tapia appointed as Head of Cream Events at Edelman
Tapia will lead Edelman India's events business and will report to Rakesh Thukral, managing director of Edelman India
http://www.mxmindia.com/2015/07/zarif-tapia-appointed-as-head-of-cream-events-at-edelman/

Stories on 1st November

Amid firecrackers, the papers are quieter

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/11/happy-days-in-hyderabad/

Analysis: Will Omnicom upset the applecart?

Many youngsters in the agency have applauded Omnicom’s present move in Mudra, hoping that it would give the agency a fresh lease of life.

http://www.mxmindia.com/2011/11/will-omnicom-upset-the-applecart/

Rediffusion subcontracts Tata work to SBU with Edelman

Rediffusion and Edelman announce strategic alliance to form an SBU to service Tata group business

http://www.mxmindia.com/2011/11/rediffusion-subcontracts-tata-work-to-sbu-with-edelman/

SAB eyeing ZEE’s ranking

SAB aims to beat ZEE in the next three months, launches Saturday Prime Time Entertainment.

http://www.mxmindia.com/2011/11/sab-eyeing-zee%E2%80%99s-ranking/

Omnicom moves to rule India with Mudra buy

From a base of Rs 10 lakh in 1983 to Rs 700 cr for an additional 41% stake to Omnicom, Mudra has done well for Reliance ADAG boss Anil Ambani

http://www.mxmindia.com/2011/11/omnicom-moves-to-rule-india-with-mudra-buy/

Shika Mukerjee: Mamata dream sequence ends

Like a grand infatuation that is pursuing its natural course towards an inevitable end, the heady, halcyon days of the media’s romance with Mamata Banerjee as the harbinger of “change” or “parivartan” are coming to an end.

http://www.mxmindia.com/2011/11/mamata-dream-sequence-ends/

The Anchor: Hoshie Ghaswalla on 10 reasons why B2B media will thrive

B2B media is the most connected to both its key constituents – be it the reader or the advertiser / sponsor.a

http://www.mxmindia.com/2011/11/the-anchor-10-reasons-b2b-media-will-thrive/

Debrief: A shining ad!

Micromax is notorious for over-the-top and often offensive advertising, so this commercial came as no surprise to me.

http://www.mxmindia.com/2011/11/debrief-a-shining-ad/

AdAsia opens in grand style

On October 31, 2011 AdAsia began in New Delhi in Grand style. The opening ceremony hosted 1200 delegates from over 25 countries.

http://www.mxmindia.com/2011/11/adasia-opens-in-grand-style/

NCT Data Wk 43 '11

http://www.mxmindia.com/2011/11/nct-data-wk-43-11/