Stories on 1st Feb '17

MxMIndia Comment: Sad. If Publicis Worldwide stays away from the Abby
Time for Ad Club, AAAI and industry captains to arrive at a solution
http://www.mxmindia.com/?p=99047

Alpana Parida: Why Sania Lost...
From lazy fielders to slow on their feet players on courts, Indians are not as dexterous with their feet, writes Alpana Parida
http://www.mxmindia.com/?p=99046

Leo Burnett Orchard appoints Mahuya Chaturvedi as COO
Leo Burnett Orchard has handpicked a team to match its ambitious vision for the agency
http://www.mxmindia.com/?p=99043

BYJU'S celebrates the joy of children learning on their own in latest ad campaign
Conceptualised and created by Lowe Lintas and the BYJU’S media team- this campaign has been built on the central thought of the 2016 campaign - 'Come fall in love in with learning'
http://www.mxmindia.com/?p=99045

D&AD celebrates people behind the event through new campaign targeting moms
All awarded work is announced during the D&AD Festival 2017  on 25 - 27 April
http://www.mxmindia.com/?p=99044

Zee Middle East launches 106.2 BIG FM in the UAE
The station's line-up of content includes original content produced in-house, content acquired from BIG FM in India
http://www.mxmindia.com/?p=99040

DHFL Pramerica MF unveils new campaign promoting their ELSS offering
The digital campaign will also be complemented by an on ground activation that will attempt to educate prospective investors on the benefits of investing in a Mutual Fund E.L.S.S
http://www.mxmindia.com/?p=98946

Pepperfry.com celebrates contribution of craftsmen in latest campaign
The Big Republic Day sale is a manifestation of Pepperfry’s value promise to its consumers
http://www.mxmindia.com/?p=98947

Center Fruit lands its famous proposition in a jungle plot
Gum brand returns with a new twist in the TVC
http://www.mxmindia.com/?p=98992

Eggfirst unveils inaugural campaign for Centric Mobile
The TVC will be followed by a multi-media campaign
http://www.mxmindia.com/?p=98991

Stories on 26th Aug '15

Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas
The e-commerce firms could generate for 40% of their annual sales this festive season
http://www.mxmindia.com/2015/08/acche-din-as-ecom-players-expect-4bn-sales-this-pujadassera-diwali-xmas/

Arre wah! Indian Express inks deal with Screwvala/Saikumar to produce docus
The Indian Express and Arré,the digital media property being set up by UDigital, the company set up Ronnie Screwvala, B Saikumar and Ajay Chacko, have entered into a strategic partnership in creating video documentaries to be distributed across digital and linear platforms globally
http://www.mxmindia.com/2015/08/arre-wah-indian-express-inks-deal-with-screwvalasaikumar-to-produce-docus/

Sanjeev Kotnala: Talent drought, biggest nemesis of digital and e-commerce
Both client and agencies believes there exists a PC Sarkar-type magic talent tumbler out there
http://www.mxmindia.com/2015/08/sanjeev-kotnala-talent-drought-biggest-nemesis-of-digital-and-e-commerce/

ZenithOptimedia wins media mandate of Truecaller
Truecaller is transforming the phonebook to make it more intelligent and useful
http://www.mxmindia.com/2015/08/zenithoptimedia-wins-media-mandate-of-truecaller/

92.7 Big FM rolls out 'Keemti Stories' in partnership with OLX
The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad
http://www.mxmindia.com/2015/08/92-7-big-fm-rolls-out-keemti-stories-in-partnership-with-olx/

Amrik, the fat-rich milk variety from Dinshaws launched
Amrik has 50 per cent more fat compared to other normal toned milk
http://www.mxmindia.com/2015/08/amrik-the-fat-rich-milk-variety-from-dinshaws-launched/

TrulyMadly advocates #BoyBrowsing in new campaign
Dating app launches an ad film for the women, by the women
http://www.mxmindia.com/2015/08/trulymadly-advocates-boybrowsing-in-new-campaign/

Kohler pushes focus on Veil via new campaign
The new Kohler campaign comprises an integrated outreach and engagement plan

http://www.mxmindia.com/2015/08/kohler-pushes-focus-on-veil-via-new-campaign/