Stories on 26th Aug '15

Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas
The e-commerce firms could generate for 40% of their annual sales this festive season
http://www.mxmindia.com/2015/08/acche-din-as-ecom-players-expect-4bn-sales-this-pujadassera-diwali-xmas/

Arre wah! Indian Express inks deal with Screwvala/Saikumar to produce docus
The Indian Express and Arré,the digital media property being set up by UDigital, the company set up Ronnie Screwvala, B Saikumar and Ajay Chacko, have entered into a strategic partnership in creating video documentaries to be distributed across digital and linear platforms globally
http://www.mxmindia.com/2015/08/arre-wah-indian-express-inks-deal-with-screwvalasaikumar-to-produce-docus/

Sanjeev Kotnala: Talent drought, biggest nemesis of digital and e-commerce
Both client and agencies believes there exists a PC Sarkar-type magic talent tumbler out there
http://www.mxmindia.com/2015/08/sanjeev-kotnala-talent-drought-biggest-nemesis-of-digital-and-e-commerce/

ZenithOptimedia wins media mandate of Truecaller
Truecaller is transforming the phonebook to make it more intelligent and useful
http://www.mxmindia.com/2015/08/zenithoptimedia-wins-media-mandate-of-truecaller/

92.7 Big FM rolls out 'Keemti Stories' in partnership with OLX
The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad
http://www.mxmindia.com/2015/08/92-7-big-fm-rolls-out-keemti-stories-in-partnership-with-olx/

Amrik, the fat-rich milk variety from Dinshaws launched
Amrik has 50 per cent more fat compared to other normal toned milk
http://www.mxmindia.com/2015/08/amrik-the-fat-rich-milk-variety-from-dinshaws-launched/

TrulyMadly advocates #BoyBrowsing in new campaign
Dating app launches an ad film for the women, by the women
http://www.mxmindia.com/2015/08/trulymadly-advocates-boybrowsing-in-new-campaign/

Kohler pushes focus on Veil via new campaign
The new Kohler campaign comprises an integrated outreach and engagement plan

http://www.mxmindia.com/2015/08/kohler-pushes-focus-on-veil-via-new-campaign/

Stories on 25th May '15

DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius
Mudra picks up lone Black Elephant for the Zydus Wellness campaign. Ogilvy gets 15 Blues. Contract next with 5 Blues
http://www.mxmindia.com/2015/05/ddb-mudra-ogilvy-win-the-big-elephants-kyoorius/

Mindshare on a roll, nets new biz of over Rs 700cr
Agency wins Snapdeal digital mandate, PayU, Practo among others
http://www.mxmindia.com/2015/05/mindshare-on-a-roll-nets-new-biz-of-over-rs-700cr/

Headlines Today is rechristened India Today Television
The English news channel of the TV Today Network adopts the name of the parent media group's flagship magazine. Aaj Tak's name is unchanged
http://www.mxmindia.com/2015/05/headlines-today-is-rechristened-india-today-television/

#ZeeMelt15: Multiple screens, many needs
Consumers wants cutting-edge content on many screens, in many forms and they want it to reach the wherever they are. So what are marketers to do? Sessions at the Zee Mindspace discussed how brands can keep up with rapidly changing trends and tastes, and still resonate with customers
http://www.mxmindia.com/2015/05/multiple-screens-many-needs/

#ZeeMelt15: Future-gazing, unlimited!
Zee Melt 2015 discussed what customer needs and desires would be like, several years down the line, and how brands and agencies could cater to them. Besides an A-list of speakers from across the globe, the two-day event also had some fun, virtual reality experiences culminating in a high-profile awards night
http://www.mxmindia.com/2015/05/zeemelt15-future-gazing-unlimited/

HT Media and North Base Media launch Mediahack.in
Mediahack.in will identify and support entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India
http://www.mxmindia.com/2015/05/ht-media-and-north-base-media-launch-mediahack-in/

Google unveils #TogetherOnline for first-time women users
#TogetherOnline is an effort to empower women in India with the knowledge of Internet
http://www.mxmindia.com/2015/05/google-unveils-togetheronline-for-first-time-women-users/

Woodland revisits proposition with 'Urban' ad film
Bringing adventure to city life, Woodland taps into urban customers with its new ad film
http://www.mxmindia.com/2015/05/woodland-revisits-proposition-with-urban-ad-film/

Turner India names Rohit Khetarpal as Director, Network and Content Distribution
Khetarpal is responsible for content syndication, and driving mobile and interactive platforms
http://www.mxmindia.com/2015/05/turner-india-names-rohit-khetarpal-as-director-network-and-content-distribution/

Amith Prabhu: If Public Relations cannot be measured, then what can be?
While PR cannot be measured but specific activities within the ambit of can be and each activity has its own set of measurement parameters and differs from brief to brief, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-if-public-relations-cannot-be-measured-then-what-can-be/

Stories on 8th Apr '15

Events & Activation grows 15% annually fm 2011-12: EY-EEMA report
Executive summary of the report that notes that the sector has grown from Rs 2,800 cr in 2011-12 to Rs 4,258 cr in 2014-15
http://www.mxmindia.com/2015/04/events-activation-biz-grows-15-annually-fm-2011-12-ey-eema-report/

IPL teams to mop up Rs 300 crore in sponsorship deals as most brands stay committed
Media planners and industry sources say sponsorship rates have risen 10-15% over last year, when the eight teams put together made just over Rs 250 crore from sponsorship
http://www.mxmindia.com/2015/04/ipl-teams-to-mop-up-rs-300-crore-in-sponsorship-deals-as-most-brands-stay-committed/

App publishers counter undercutting ad networks
Publishers claim Indian players like InMobi, SVGMedia and VServ are known to play by the rules, but those in China, especially YeahMobi and Avazu don’t necessarily do
http://www.mxmindia.com/2015/04/app-publishers-counter-undercutting-ad-networks/

Speed is good, affirms Vodafone in new campaign
The new campaign showcases everyday moments to bring alive the benefits of a Faster Data Network
http://www.mxmindia.com/2015/04/speed-is-good-affirms-vodafone-in-new-campaign/

Sanjeev Kotnala: How to max it at Goafest. A frequent GOFEST Traveller's Guide
It is Sanjeev Kotnala's 10th Goafest and here he offers handy tips to the first- and many-timers on how to max(imise) Goafest 2015
http://www.mxmindia.com/2015/04/sanjeev-kotnala-how-to-max-it-at-goafest-a-frequent-gofest-travellers-guide/

#ThereIsAnotherWay stresses Educomp via new campaign
The campaign "#ThereIsAnotherWay" stresses on the importance of a smarter way of learning

http://www.mxmindia.com/2015/04/thereisanotherway-stresses-educomp-via-new-campaign/