Stories on 15th Sep '16

No designations, only good work

You don't need a fancy title to grow in a creative agency, says Ted Harry Mellstrom, Creative Director at Forsman and Bodenfors (Text + Video). Read more

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Jaisurya Das: I want to get into digital media... which course would you recommend I do?

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

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Lowe Lintas appoints Joy Mohanty to head creative for North & East

for MxM: Mohanty will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer. Read more

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Network18 braces up revenue function with new appointments

Amit Tripathi will report to Joy Chakraborthy and Sandhya Dhar will report to the National Head - Focus Sales, who in turn reports to Chakraborthy. Read more

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Britannia Good Day urges Indians to smile more

Kicks off the 'Smile More for a Good Day' journey with Deepika Padukone. Read more

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Shashank Gawade appointed EVP, Percept Activ

Gawade's mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients. Read more

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L'Oreal Paris takes the digital route to promote latest offering

In the latest campaign for Casting Crème Gloss, Sonam Kapoor encourages everyone to have fun with colour.Read more

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IBD bags strategic and creative mandate for Tokri.com

Tokri.com is a Pune-based hyperlocal delivery startup.Read more

Stories on 12th May '15

Pied Piper of DDB Mudra?
... where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture
http://www.mxmindia.com/2015/05/pied-piper-of-ddb-mudra/

Jaisurya Das: Nothing wrong if great ideas are replicated
Jaisurya Das is back from a two-year sabbatical and was dismayed with an exchange of views on brands, core values and marketing ethics
http://www.mxmindia.com/2015/05/jaisurya-das-nothing-wrong-if-great-ideas-are-replicated/

Ranjona Banerji: Non-stop Salman, as if everything else came to a standstill
The only good that came out of the overdose of Salman Khan on news channels was the realisation on how stupid Bollywood can sound when it speaks in one voice, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-non-stop-salman-as-if-everything-else-came-to-a-standstill/

Rediffusion Y&R bags creative duties of Everest Building Solutions
Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe
http://www.mxmindia.com/2015/05/rediffusion-yr-bags-creative-duties-of-everest-building-solutions/

Dentsu Aegis Network launches Amnet in India
AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour
http://www.mxmindia.com/2015/05/dentsu-aegis-network-launches-amnet-in-india/

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head
Anuradha comes with 17 years of experience in sales, strategy and senior leadership
http://www.mxmindia.com/2015/05/cnn-ibn-appoints-anuradha-mathu-agrawal-as-national-revenue-head/

News channels come together to form All India News Broadcasters Association
All India News Broadcasters association will also act as a unified body working in conjunction with the government and representing the views, issues and concerns of the broadcasting industry
http://www.mxmindia.com/2015/05/news-channels-come-together-to-form-all-india-news-broadcasters-association/

Vishal Bhatnagar joins BBC as Sales Director
Vishal will lead the advertising sales teams across BBC Worldwide's three South Asia sales offices in Mumbai, Delhi and Bangalore

http://www.mxmindia.com/2015/05/vishal-joins-bbc-advertising-as-sales-director/

Stories on 21st Jan '15

Meet the Pitchfork Partners
Q&A with PR industry veteran Sunil Gautam and former MSLGroup CEO Jaideep Shergill on their all-new consultancy
http://www.mxmindia.com/2015/01/meet-the-pitchfork-partners/

Ronnie Screwvala returns to media with digital foray, with B Sai Kumar as MD, Ajay Chacko as CEO
In its first phase, the venture aims at launching multi-genre, multi-lingual content across video, audio, text and other traditional and 'new age' art forms
http://www.mxmindia.com/2015/01/ronnie-screwvala-returns-to-media-with-digital-foray-with-b-sai-kumar-as-md-ajay-chacko-as-ceo/

Snapdeal.com, DEN unveil TV Commerce channel
DEN Snapdeal-TV Shop will bring best of Snapdeal.com products to television audiences at home
http://www.mxmindia.com/2015/01/snapdeal-com-den-unveil-tv-commerce-channel/

In a first in India, Twitter acquires ZipDial
ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces
http://www.mxmindia.com/2015/01/in-a-first-in-india-twitter-acquires-zipdial/

Sanjeev Kotnala: It's now for Industry to leverage Phase-III auctions
Phase III auction and real listenership data may help the industry in non-metro centres, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-its-now-for-industry-to-leverage-phase-iii-auctions/

Lowe Lintas Bangalore wins Urban Ladder business
Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital
http://www.mxmindia.com/2015/01/lowe-lintas-bangalore-wins-urban-ladder-business/

CNN-IBN announces 9th edition of Indian of the Year
The voting for ‘Indian of the Year - Popular Choice' is open only on Facebook
http://www.mxmindia.com/2015/01/cnn-ibn-announces-9th-edition-of-indian-of-the-year/

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
Ashoo will work closely with Ashish Mishra on the agency's robust client roster
http://www.mxmindia.com/2015/01/interbrand-india-appoints-ashoo-advani-as-associate-director-brand-strategy/

InMobi 'pivots' to take on online Ad giants like Google, Acxiom, Experian directly
Mobile advertising network InMobi is all set to woo large enterprises with a new analytics service

http://www.mxmindia.com/2015/01/inmobi-pivots-to-take-on-online-ad-giants-like-google-acxiom-experian-directly/

Stories on 29th May 14

Gyaan, awards & celebrations to kick off at Goafest 2014
The three-day celebration of advertising and media happens starts in Goa today
http://www.mxmindia.com/2014/05/gyaan-awards-celebrations-to-kick-off-at-goafest-2014/

Network18 loses Group CEO Sai Kumar, COO Ajay Chacko
Having worked with the group for over 14 years and propelled it to the status it enjoys today, Sai has been part of all key ventures of the group
http://www.mxmindia.com/2014/05/network18-loses-group-ceo-sai-kumar-coo-ajay-chacko/

Prashant Panday elevated as MD & CEO at ENIL
Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect
http://www.mxmindia.com/2014/05/prashant-panday-elevated-as-md-ceo-at-enil/

Pradeep Hejmadi to be Business Head, Zee TV
After nearly a decade a TAM and leading the crucial S-group, Praddy is expected to arm Zee with all the intelligence to be the numero uno Hindi GEC
http://www.mxmindia.com/2014/05/pradeep-hejmadi-to-be-business-head-zee-tv/

Rediffusion wins a big chunk of Videocon's ad account
Videocon has shifted a part of its advertising account to Rediffusion Y&R as it tries to reposition its telecom, mobile handset and flat panel TV business
http://www.mxmindia.com/2014/05/rediffusion-wins-a-big-chunk-of-videocons-ad-account/

CenturyPly leans on 'Khushiyon Ka Rangmanch' credo to deliver new proposition
The company has unveiled a new campaign with the underlying theme 'Idea: Khushiyon Ka Rangmanch'

http://www.mxmindia.com/2014/05/centuryply-leans-on-khushiyon-ka-rangmanch-credo-to-deliver-new-proposition/

Stories on 9th Jan '14

Marathi KBC's double gambit
ETV Marathi's Kon Hoeel Marathi Crorepati makes a quick comeback on the back of viewer demand and channel resurgence + Interview with Anuj Poddar, EVP & Business Head.
http://www.mxmindia.com/2014/01/marathi-kbcs-double-gambit/

Star Plus starts year with 647 mn viewers. Colors, Zee at #2 and #3
The headline is self-explanatory, but here’s it again: Star Plus started 2014 with 647 mn viewers. Colors and Zee are No 2 and 3 respectively
http://www.mxmindia.com/2014/01/star-plus-starts-year-with-647-mn-viewers-colors-zee-at-2-and-3/

Lukup Media & Warner Bros partner for India's first on-demand TV channel
The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.
http://www.mxmindia.com/2014/01/lukup-media-warner-bros-partner-for-indias-first-on-demand-tv-channel/

Ashutosh quits IBN7, Vinay Tewari to take additional charge of news channel
IBN7 Managing Editor Ashutosh is moving on and will be succeeded by Vinay Tewari, Managing Editor, CNN-IBN
http://www.mxmindia.com/2014/01/ashutosh-quits-ibn7-vinay-tewari-to-take-additional-charge-of-news-channel/

Zee is title sponsor of Jaipur Lit Fest
The Jaipur Literature Festival has announced Zee Entertainment as the new title sponsor for the 2014 edition that takes place next week - January 17-21. Over 20,000 people are expected to attend each day of the five-day fest
http://www.mxmindia.com/2014/01/zee-is-title-sponsor-of-jaipur-lit-fest/

FabFurnish appoints Bang in the Middle as creative agency
The online home store has appointed Bang in the Middle as its communication partner
http://www.mxmindia.com/2014/01/fabfurnish-appoints-bang-in-the-middle-as-creative-agency/

Online visit for looking up mobile phones registers 126% year-on-year growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%
http://www.mxmindia.com/2014/01/online-visit-for-looking-up-mobile-phones-registers-126-year-on-year-growth-iamai/

Stories on 30th July '13

Accept, adapt, achieve: Apurva Purohit
Exclusive pre-release chat with the Radio City CEO whose book 'Lady, You'reNot A Man!' is being released on Aug 1
http://www.mxmindia.com/2013/07/accept-adapt-achieve-apurva-purohit/

Despite Omnicom-Publicis merger, WPP clear #1 in India
The newly formed Publicis Omnicom may narrowly topple the Interpublic group from its second spot in India
http://www.mxmindia.com/2013/07/despite-omnicom-publicis-merger-wpp-clear-1-in-india/

Return of the good times for TV18 & Network18
The company turned in a profit of Rs 5.9 crore after tax for the quarter as compared to a loss of Rs 23.5 crore in the previous year
http://www.mxmindia.com/2013/07/return-of-the-good-times-for-tv18-network18/

Ranjona Banerji: Childish, hysterical, inane News TV
It is a worthy knack of the media to take intelligent academics and make them sound like gibbering fools. We take grave events and then try to make them as trivial as possible, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-childish-hysterical-inane-news-tv/

Debrief: Toyota U Trust: 100% empathy
The commercial is single-minded and it doesn't bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-toyota-u-trust-100-empathy/

AdStrat: Bringing alive the 'sethani' with Amul Manthan campaign
Manthan as a story is very unique to brand Amul and platform which no other brand can ever claim. The challenge was to retain the earthy feeling and look of the earlier TVC...
http://www.mxmindia.com/2013/07/adstrat-bringing-alive-the-sethani-with-amul-manthan-campaign/

Guest Column by Saurabh Parmar: Branding in today's digital age of Brand-Consumer Interaction
With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar
http://www.mxmindia.com/2013/07/guest-column-by-saurabh-parmar-branding-in-todays-digital-age-of-brand-consumer-interaction/

Stories on 22nd July '13

High Five with the Colors 'A' Team
Up close and personal with Raj Nayak and his core team managing Colors
http://www.mxmindia.com/?p=51743

Raghav Bahl: The Colors of  Trailblazing
Raghav Bahl, Founder & Editor, Network18, on the Colors story. On the missing 'u', the resolve to go for a high voltage launch, the signing of the nine-figure authorization for Akshay Kumar and keeping the faith
http://www.mxmindia.com/?p=51720

Sameer Nair: Had it not been for the global recession, Colors would've been a billion dollar channel!
The broadcast veteran and former Star India CEO puts the Colors journey and achievements in perspective
http://www.mxmindia.com/?p=51709

Anil Thakraney: Balika Vadhu on Colors was a game-changer
For the next five years, Anil Thakraney advises the channel to towards creating more game-changing programmes
http://www.mxmindia.com/?p=51708

Mediaah!: How underdog Colors won the great GEC battle
The idea of getting Ashvini Yardi (who had earned her stars as programming head at Zee) was a great one. But could CEO Rajesh Kamat and she be able to match the maharathis and former Star India CEOs Peter and Sameer?
http://www.mxmindia.com/?p=51721

Colors ki kahaani: Milestones in the journey so far
Milestones in the journey so far - July 21, 2008 to today
http://www.mxmindia.com/?p=51711

5 Amul ads that tell the Colors story
Okay, it's not the entire story of the channel, but given that Amul ads are the best indicators of prevailing sentiments in Indian society, it's interesting to see four creatives that we found off on the Amul site and one on Rediff.com

http://www.mxmindia.com/?p=51726

Stories on 15th May '13

Channels step up the battle on the dance floor
From stars to ordinary folks, the small screen is the battleground for the wars of the dance shows. And channels are putting their best foot forward
http://www.mxmindia.com/2013/05/channels-step-up-the-battle-on-the-dance-floor/

TAM appoints top cop to guard its homes
TAM has fortified its TV Panel Home Security Process by setting up a dedicated vigilance desk, and has appointed a President's Medal awardee and veteran in vigilance, investigation and crime detection to head it
http://www.mxmindia.com/2013/05/tam-appoints-top-cop-to-guard-its-homes/

Madison Media wins Maxx Mobiles AOR
Madison Media has just acquired the Maxx Mobiles account, which will be handled by Madison Media Sigma in Mumbai
http://www.mxmindia.com/2013/05/madison-media-wins-maxx-mobiles-aor/

Indians love their mobile phones more than TV: InMobi report
Indian mobile web users spend an average 2.25 hours a day using their mobile device, shows the survey by InMobi
http://www.mxmindia.com/2013/05/indians-love-their-mobile-phones-more-than-tv-inmobi-report/

Ogilvy Mumbai wins creative duties for Home Centre, Middle East & Africa
The win was a result of a multi-agency pitch that saw the participation of several creative agencies from India. Earlier the creative duties were handled by a local agency in the UAE
http://www.mxmindia.com/2013/05/ogilvy-mumbai-wins-creative-duties-for-home-centre-middle-east-africa/

Havas Media Group acquires data analytics consultancy ElisaDBI
ElisaDBI specializes in converting data into client focused intelligence through the application of analytics and as well as offering conversion optimization, web analytics and training
http://www.mxmindia.com/2013/05/havas-media-group-acquires-data-analytics-consultancy-elisadbi/

Ajay Chacko is now COO @ Network18
This appointment is aligned with the group’s plan to strengthen its central management structure aimed at accelerating growth and furthering synergies between businesses
http://www.mxmindia.com/2013/05/ajay-chacko-is-now-coo-network18/

Razorfish gets Taproot's Manan Mehta to launch India biz
Mr Mehta joins as Head of Business - India and Senior Vice President at technology-led digital company Razorfish
http://www.mxmindia.com/2013/05/razorfish-reels-in-taproots-manan-mehta-to-launch-india-biz/

Anil Thakraney: Media should highlight Kashmiri achievers
The Gujarati tourists are back, and so are the Bollywood filmmakers. However, we are very aware that all it shall take is another massive terror strike to move things back to square one, Kashmir is such a fragile state

http://www.mxmindia.com/2013/05/anil-thakraney-media-should-highlight-kashmiri-achievers/

Stories on 28th Feb '13

The soap that saves lives, and other marketing stories
Unilever's soap brand Lifebuoy spreads hygiene message with healthy handwashing habits
http://www.mxmindia.com/?p=42487


Network18 sells yellow pages and AskMe biz to Getit
Network18 divests stake in Infomedia Yellow Pages and AskMe biz to Getit
http://www.mxmindia.com/?p=42508


Nielsen to help consumer goods companies target kiranas
Nielsen survey to help consumer goods companies target kirana stores
http://www.mxmindia.com/?p=42483


IBF appoints Shailesh Shah as secretary general
With over 28 years of experience in a variety of industries, Mr Shah will augment the foundation's efforts in building a robust and profitable broadcasting industry in India
http://www.mxmindia.com/?p=42484



The 18-month horizon looks visibly good: Krishnan
Winning cricket rights may just propel Neo Sports into stellar orbit. But COO Prasana Krishnan is far from complacent, and has his eye open for more opportunities, as he tells MxMIndia
http://www.mxmindia.com/?p=42486


Debrief: Havells Fans: Stupid pun
I am all for crazy stuff. But the crazy must fit into the brand promise smoothly, else it's a waste of time. People, break the clutter by all means, but break it with an intelligent method
http://www.mxmindia.com/?p=42482



PTC Film Awards to see much fan fare, many sponsors
Coca-Cola is presenting sponsor and Samsung co-presenter of the third PTC Punjabi Film Awards to be held in Mohali on March 1
http://www.mxmindia.com/?p=42490


A spell(ing) well laid
The fifth edition of HDFC Life Spell Bee - India Spells 2013 ended on a high note recently with Vaswati Das of Gurukul Grammar Sr Second School, Guwahati being proclaimed the winner
http://www.mxmindia.com/?p=42485



ANCHOR | One Big Idea by Rahat Beri
Digital media is gamechanger
http://www.mxmindia.com/?p=42481


ANCHOR | One Big Idea by Vivek Bhargava
Need to shift CXOs to digital
http://www.mxmindia.com/?p=42479