Stories on 10th Aug '15

Big Nite for the Datawallahs!
Unilever was Client of the Year at while OgilvyOne Worldwide was Agency of the Year at the DMA Asia Echo Awards held last week
http://www.mxmindia.com/2015/08/big-nite-for-the-datawallahs/

Shavon Barua joins PHD as managing partner. to manage HUL digital mandate
With two decades of experience in creative agencies, this is the first time she will explore her opportunities at a media agency
http://www.mxmindia.com/2015/08/shavon-barua-joins-phd-as-managing-partner-to-manage-hul-digital-mandate/

With Raksha Bandhan in mind, Facebook to launch online shopping fest with GroupM
The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29, the day of the festival
http://www.mxmindia.com/2015/08/with-raksha-bandhan-in-mind-facebook-to-launch-online-shopping-fest-with-groupm/

'Fight cancer with dignity', says HDFC Life's new campaign
First time ever a celebrity speaks on behalf of the Brand
http://www.mxmindia.com/2015/08/fight-cancer-with-dignity-says-hdfc-lifes-new-campaign/

Mumbai to host first edition of EEMAX Global Awards 2015
The presentation ceremony will be held in Mumbai, India in September 2015
http://www.mxmindia.com/2015/08/mumbai-to-host-first-edition-of-eemax-global-awards-2015/

Amith Prabhu: The season of PR events is here!
India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-the-season-of-pr-events-is-here/

NXT Digital gains impressive foothold in just 3 weeks
Will enable the cable fraternity in DAS Phase III and IV markets to remain independent, own their network and go digital as per Government mandate and within deadlines

http://www.mxmindia.com/2015/08/nxt-digital-gains-impressive-foothold-in-just-3-weeks/

Stories on 31st Oct '13

Light at the end of the VUCA tunnel
Global industry captains discuss opportunities that exist in adverse business conditions at the ISA conference
http://www.mxmindia.com/2013/10/light-at-the-end-of-the-vuca-tunnel/

Oh dear! Indians find gifting to partners a pain
Titan Watches' 'Giftology' research reveals 55% of Indians find gift-buying for their partner (spouse, boyfriend and girlfriend) the hardest choice of all
http://www.mxmindia.com/2013/10/oh-dear-indians-find-gifting-to-partners-a-pain/

GroupM hires Manu Prasad as Social Media Head for South
GroupM strengthens social media practice, hires Manu Prasad from Myntra as Social Media Head for the South market
http://www.mxmindia.com/2013/10/groupm-hires-manu-prasad-as-social-media-head-for-south/

Kapil Mishra elevated to Creative Head, Mumbai @ Contract
ECD Kapil Mishra has been elevated to the position of Creative Head at Contract's Mumbai office
http://www.mxmindia.com/2013/10/kapil-mishra-elevated-to-creative-head-mumbai/

Star India to break another record with Sachin, net max number of cheers
Star India has asked fans of the master blaster to cheer "Sachin-Sachin" and break the world record of cheers for a hero who has always broken records for India!
http://www.mxmindia.com/2013/10/star-india-to-break-another-record-with-sachin-net-max-number-of-cheers/

Parle-G to get juniors curious in RBNL's kiddie talent hunt
The auditions for the show to be aired on Big Magic, Big Magic Bihar & Jharkhand and Big FM 92.7 will held across 400 schools in UP, Bihar and Jharkhand

http://www.mxmindia.com/2013/10/parle-g-to-get-juniors-curious-in-rbnls-kiddie-talent-hunt/

Stories on 28th Feb '13

The soap that saves lives, and other marketing stories
Unilever's soap brand Lifebuoy spreads hygiene message with healthy handwashing habits
http://www.mxmindia.com/?p=42487


Network18 sells yellow pages and AskMe biz to Getit
Network18 divests stake in Infomedia Yellow Pages and AskMe biz to Getit
http://www.mxmindia.com/?p=42508


Nielsen to help consumer goods companies target kiranas
Nielsen survey to help consumer goods companies target kirana stores
http://www.mxmindia.com/?p=42483


IBF appoints Shailesh Shah as secretary general
With over 28 years of experience in a variety of industries, Mr Shah will augment the foundation's efforts in building a robust and profitable broadcasting industry in India
http://www.mxmindia.com/?p=42484



The 18-month horizon looks visibly good: Krishnan
Winning cricket rights may just propel Neo Sports into stellar orbit. But COO Prasana Krishnan is far from complacent, and has his eye open for more opportunities, as he tells MxMIndia
http://www.mxmindia.com/?p=42486


Debrief: Havells Fans: Stupid pun
I am all for crazy stuff. But the crazy must fit into the brand promise smoothly, else it's a waste of time. People, break the clutter by all means, but break it with an intelligent method
http://www.mxmindia.com/?p=42482



PTC Film Awards to see much fan fare, many sponsors
Coca-Cola is presenting sponsor and Samsung co-presenter of the third PTC Punjabi Film Awards to be held in Mohali on March 1
http://www.mxmindia.com/?p=42490


A spell(ing) well laid
The fifth edition of HDFC Life Spell Bee - India Spells 2013 ended on a high note recently with Vaswati Das of Gurukul Grammar Sr Second School, Guwahati being proclaimed the winner
http://www.mxmindia.com/?p=42485



ANCHOR | One Big Idea by Rahat Beri
Digital media is gamechanger
http://www.mxmindia.com/?p=42481


ANCHOR | One Big Idea by Vivek Bhargava
Need to shift CXOs to digital
http://www.mxmindia.com/?p=42479

Stories on 27th Feb '13

Technology, wearable and how!
Google glasses, iWatch... what's the shape and form of technology of the future? Gowthaman 'G'man' Raothaman gives us a sneak peek
http://www.mxmindia.com/2013/02/technology-wearable-and-how/

Franklin Templeton features on Facebook Studio
Franklin Templeton becomes India's first mutual fund brand to be featured on Facebook Studio
http://www.mxmindia.com/2013/02/franklin-templeton-features-on-facebook-studio/

TRAI directive: MSOs, LCOs to implement Subscriber Management Systems
TRAI has directed all the registered MSOs and their linked LCOs to ensure, in accordance with their mutually agreed roles, that the Subscriber Management System is made fully operational
http://www.mxmindia.com/2013/02/trai-directive-msos-lcos-to-implement-subscriber-management-systems/

Business with a mission for Unilever's Keith Weed
Sustainability and environment are high on the priority list for Unilever CEO Keith Weed
http://www.mxmindia.com/2013/02/business-with-a-mission-for-unilevers-keith-weed/

Anil Thakraney: Oscar Disaster
I have been faithfully watching the Oscars for donkey's years, and I have to say this: This year's event was most definitely the worst show put up by the Academy Awards organizers
http://www.mxmindia.com/2013/02/anil-thakraney-oscar-disaster/

No stay, only tweak in Dettol Healthy Kitchen TVC
Reckitt Benckiser can continue to compare Dettol Healthy Kitchen with Vim Liquid and assert that the germ kill capability of Dettol Healthy Kitchen is 100 times more than Vim Liquid
http://www.mxmindia.com/2013/02/no-stay-only-tweak-in-dettol-healthy-kitchen-tvc/

Red FM & DDB MudraMax brings 'Bauaa Hawa Mein' on ground
The objective was to popularize Red FM Delhi's evening show host RJ Raunac's character Bauaa through an OOH medium
http://www.mxmindia.com/2013/02/red-fm-ddb-mudramax-brings-bauaa-hawa-mein-on-ground/

NDTV Good Times Lifestyle Awards announced
The inaugural edition of the awards is scheduled to be held on Saturday, March 2, in Noida
http://www.mxmindia.com/2013/02/ndtv-good-times-lifestyle-awards-announced/

ANCHOR | ONE BIG IDEA: One Big Idea by Nitin Mantri: Reinvention will be the name of the game
http://www.mxmindia.com/2013/02/one-big-idea-by-vijay-subramaniam-betting-on-children-led-family-entertainment/

ANCHOR | ONE BIG IDEA: One Big Idea by Vijay Subramaniam: Betting on children-led family entertainment
http://www.mxmindia.com/2013/02/one-big-idea-by-nitin-mantri-reinvention-will-be-the-name-of-the-game/

Stories on 16th February

MSL Group on overdrive with social media
Gaurav Mishra-led team develops proprietary tools to scale the SM space and help businesses embrace innovations
http://www.mxmindia.com/2012/02/msl-group-adopts-unique-approach-to-tap-social-media-space/


Marico buys Paras personal care brands from Reckitt Benckiser
The transaction will involve transfer of all key assets, including intellectual property rights, supply agreements and third-party manufacturing agreements
http://www.mxmindia.com/2012/02/marico-buys-paras-personal-care-brands-from-reckitt-benckiser/


Anupriya Acharya to head Unilever biz @ Mindshare
In this role she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lankaat Mindshare Fulcrum
http://www.mxmindia.com/2012/02/anupriya-acharya-to-head-unilever-biz-mindshare/


RAMcheck: Most popular FM stations heard out of home
According to RAM (Radio Audience Measurement), the OOH listeners include listenership in cars, at work and other out of home places
http://www.mxmindia.com/2012/02/ramcheck-most-popular-fm-stations-out-of-home/


PRCI inducts NS Rajan in the Hall of Fame
Every year the PRCI looks at eminent professionals from the PR discipline in India and selects the chosen ones for inclusion in the Hall of Fame
http://www.mxmindia.com/2012/02/prci-inducts-ns-rajan-in-the-hall-of-fame/


Hay Group appoints 20:20 MSL as its strategic communications partner in India
20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm
http://www.mxmindia.com/2012/02/hay-group-appoints-2020-msl-as-its-strategic-communications-partner-in-india/


Zzebra PR wins Gold from PRCI for their work on promoting IIFA Awards
The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication
http://www.mxmindia.com/2012/02/zzebra-pr-wins-gold-from-prci-for-their-work-on-promoting-iifa-awards/


Associated Advertising starts the year with 6 awards at the PRCI Global Conclave
Received a PRCI Golden Award for their Apollo Hospital TV commercial, 2 Silvers, 2 Bronzes and 2nd runner up award in the overall category
http://www.mxmindia.com/2012/02/associated-advertising-starts-the-year-with-6-awards-at-the-prci-global-conclave/


The Anchor: 5 reasons why FM Phase III is very important for FM radio growth?
Phase III will open up a lot of job opportunities. Multiple licensing, news and networking will open up jobs, feels Rana Barua
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-fm-phase-iii-is-very-important-for-fm-radio-growth/


Debrief: Chevrolet's emotional route connects
I think Chevrolet is doing the right thing. It makes sense to create an umbrella corporate campaign that rides on raw emotions
http://www.mxmindia.com/2012/02/debrief-chevrolets-emotional-route-connects/


Shiv Sena on shaky ground, elections to decide all
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/shiv-sena-on-shaky-ground-elections-to-decide-all/

Stories on 15th December

Cadbury is COY, while AoR O&M is AOY @ Effies 2011
With a tally of 7 Golds, 6 Silvers and 6 Bronzes, Ogilvy stole the show at Effies 2011. JWT was 2nd while DDB Mudra and Lowe Lintas were tied for the 3rd spot.
http://www.mxmindia.com/2011/12/cadbury-is-coy-while-aor-om-is-aoy-effies-2011/

It's pitch time for Unilever media spends in India (and elsewhere in the world)
The global media spends account is up for review @ Unilever.
http://www.mxmindia.com/2011/12/its-pitch-time-for-unilever-media-spends-in-india-and-elsewhere-in-the-world-2/

Middle India market for FMCGs will exceed US $ 20 bn by 2018 : Nielsen
Middle India market for FMCGs will exceed US $ 20 billion by 2018, says Nielsen study.
http://www.mxmindia.com/2011/12/middle-india-market-for-fmcgs-will-exceed-us-20-bn-by-2018-nielsen/

What journalists want: The 10 commandments for PR folks
Ashraf Engineer has been there (journalism) and is now on the 'other side' (PR). Who better than to tell it like it is?.
http://www.mxmindia.com/2011/12/pr-channel-what-journalists-want-the-10-commandments-for-pr-folks/

(Re)Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print.
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

CNN-IBN's Indian of the Year on Friday
CNN-IBN is all set to host Indian of the Year 2011 in New Delhi on December 16, 2011. The award recognizes and honours those Indians whose endeavours have set an example and done the country proud.
http://www.mxmindia.com/2011/12/cnn-ibns-indian-of-the-year-on-friday/

Gearing up (ahem) for NDTV's Car and Bike Awards
NDTV Car and Bike Awards 2012 to recognize the best products & people in the Indian Automotive Industry.
http://www.mxmindia.com/2011/12/gearing-up-ahem-for-ndtvs-car-and-bike-awards/

Parle join Aircel Chennai Open as official partners
Preethi Kitchen Appliances continues to be the 'Official Kitchen Appliances Partner' for the third consecutive year.
http://www.mxmindia.com/2011/12/parle-join-aircel-chennai-open-as-official-partners/

Kat and Bebo in race for the Best Actress in romantic role
Kareena Kapoor and Katrina Kaif are hot contenders for the spot for the BIG Star Entertainment Awards.
http://www.mxmindia.com/2011/12/kat-and-bebo-in-race-for-the-best-actress-in-romantic-role/

The Anchor: 5 skills you need to be a successful entrepreneur
Raj Gopal Iyer's tips for setting up shop - and excelling at it.
http://www.mxmindia.com/2011/12/the-anchor-5-skills-you-need-to-be-a-successful-entrepreneur/

Tata Docomo: Old idea, fresh play
Anil Thakraney finds the new Tata Docomo ad peppy, alive and full of masti.
http://www.mxmindia.com/2011/12/tata-docomo-old-idea-fresh-play/

It's the economy, stupid
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/its-the-economy-stupid/

Stories on 17th November

Lodestar UM shines @ inaugural FOMA

Lodestar UM was the sole Indian winner at the inaugural Festival of Media Asia 2011 held in Singapore this week

http://www.mxmindia.com/2011/11/%E2%80%98spectacular-work%E2%80%99-shashi-sinha-on-foma-win/

Chitralekha celebrates 61st anniversary

Chitralekha’s 61st anniversary issue comes out later this week, themed on ‘India 2020’ and with contributions by industry stalwarts from various fields, from Shashi Tharoor and Uday Kotak to Chetan Bhagat and Dr Prakash Kothari, amongst others, sharing their perspective on the country in 2020.

http://www.mxmindia.com/2011/11/chitralekha-group-celebrates-61st-anniversary/

7pm, the New prime time

With GEC viewership patterns changing, prime time looks over its shoulder and channels are targeting the 7-8pm slot with specific programming.

http://www.mxmindia.com/2011/11/7pm-the-new-prime-time/

Reliance Retail set to go big with big-box hypermarkets

Reliance Retail has big plans with retail with big-box hypermarkets

http://www.mxmindia.com/2011/11/reliance-retail-set-to-go-big-with-big-box-hypermarkets/

Birla Sun Life Insurance: Realism works

Anil Thakraney reviews ads twice a week. In his inimitable style.

http://www.mxmindia.com/2011/11/birla-sun-life-insurance-realism-works/

FM stations go for out-of-the-box content

FM stations experiment with content to go beyond traditional programming and give listeners a differentiated experience.

http://www.mxmindia.com/2011/11/out-of-the-box-for-fm-stations/

The Anchor: 5 ways a marketer can use SMS to his/her advantage

Not jst for mktg stuff; SMS msgs go a long way in giving u info abt products n services.

http://www.mxmindia.com/2011/11/the-anchor-5-ways-a-marketer-can-use-sms-to-hisher-advantage/

Mediaah! Extra: Now, Vice Prez Hamid Ansari calls for debate on erosion of editor

Vice President M Hamid Ansari calls for debate on the erosion of the institution of the editor

http://www.mxmindia.com/2011/11/mediaah-extra-now-vice-prez-hamid-ansari-calls-for-debate-on-erosion-of-editor/

Stories on 9th September

All set for new highs @ AdAsia 2011

http://www.mxmindia.com/2011/09/adasia-2011-a-new-benchmark-in-the-making/

Shashi Sinha will be Big Boss at Ad Club Bombay

Lodestar CEO Shashi Sinha is set to be the new President of the Advertising Club Bombay

http://www.mxmindia.com/2011/09/shashi-sinha-will-be-big-boss-at-ad-club-bombay-2/

I Venkat is new top cop for ad world

Eenadu's I Venkat is elected new Chairman of ASCI

http://www.mxmindia.com/2011/09/i-venkat-is-new-top-cop-for-ad-world/

HUL, Titan Xylys, UB Group rope in Farhan Akhtar as brand ambassador

http://www.mxmindia.com/2011/09/hul-titan-xylys-ub-group-rope-in-farhan-akhtar-as-brand-ambassador/