Stories on 28th Feb '13

The soap that saves lives, and other marketing stories
Unilever's soap brand Lifebuoy spreads hygiene message with healthy handwashing habits
http://www.mxmindia.com/?p=42487


Network18 sells yellow pages and AskMe biz to Getit
Network18 divests stake in Infomedia Yellow Pages and AskMe biz to Getit
http://www.mxmindia.com/?p=42508


Nielsen to help consumer goods companies target kiranas
Nielsen survey to help consumer goods companies target kirana stores
http://www.mxmindia.com/?p=42483


IBF appoints Shailesh Shah as secretary general
With over 28 years of experience in a variety of industries, Mr Shah will augment the foundation's efforts in building a robust and profitable broadcasting industry in India
http://www.mxmindia.com/?p=42484



The 18-month horizon looks visibly good: Krishnan
Winning cricket rights may just propel Neo Sports into stellar orbit. But COO Prasana Krishnan is far from complacent, and has his eye open for more opportunities, as he tells MxMIndia
http://www.mxmindia.com/?p=42486


Debrief: Havells Fans: Stupid pun
I am all for crazy stuff. But the crazy must fit into the brand promise smoothly, else it's a waste of time. People, break the clutter by all means, but break it with an intelligent method
http://www.mxmindia.com/?p=42482



PTC Film Awards to see much fan fare, many sponsors
Coca-Cola is presenting sponsor and Samsung co-presenter of the third PTC Punjabi Film Awards to be held in Mohali on March 1
http://www.mxmindia.com/?p=42490


A spell(ing) well laid
The fifth edition of HDFC Life Spell Bee - India Spells 2013 ended on a high note recently with Vaswati Das of Gurukul Grammar Sr Second School, Guwahati being proclaimed the winner
http://www.mxmindia.com/?p=42485



ANCHOR | One Big Idea by Rahat Beri
Digital media is gamechanger
http://www.mxmindia.com/?p=42481


ANCHOR | One Big Idea by Vivek Bhargava
Need to shift CXOs to digital
http://www.mxmindia.com/?p=42479

Stories on 20th February

Innovations (& print) win with 'hat ke' ideas
Bharat Kapadia's Bru Gold innovation for HUL showed how creative ideas in print can be a hit, and underscored the need for more.
http://www.mxmindia.com/2012/02/innovations-print-win-with-hat-ke-ideas/

Michael Wolfe on getting more from your marketing $$$s
Wolfe gave insight into marketing effectiveness and talked about Marketing Optimization Modeling, focusing on retail marketing applications
http://www.mxmindia.com/2012/02/michael-wolfe-on-getting-more-out-of-your-marketing-monies/

Big brands use TV stars to connect with masses
Several marketers are now waking up to the potential of small screen stars as brand endorsers
http://www.mxmindia.com/2012/02/big-brands-use-tv-stars-to-connect-with-masses/

[PR Channel] The focus will be to add value and get more volumes: Rahat Beri
We do not want our employees to grow up with just pure PR; we make them meet other experts too as it is important that they understand communication in its totality, feels Rahat Beri
http://www.mxmindia.com/2012/02/pr-channel-the-focus-will-be-to-add-value-and-get-more-volumes-rahat-beri/

AdStrat: Best Rice, The Perfect Match
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/02/ad-strat-best-rice-the-perfect-match/

Reviewing the Reviews: Ekk Deewana Tha
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/02/reviewing-the-reviews-ekk-deewana-tha/

Apollo makes it 'snow' in Chennai
Apollo Munich Health Insurance launched 'Optima Restore', an 'Unbelievable' health insurance product in this unique way
http://www.mxmindia.com/2012/02/apollo-makes-it-snow-in-chennai/

5 reasons why Digital makes OOH even more relevant
The power of outdoor is best unleashed by the digital advances in technology, says Noomi Mehta.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-digital-makes-ooh-even-more-relevant/


Anil Thakraney: Why Birla must pull the Yuvi ad
Most people find it galling to hear about Yuvi's chemotherapy sessions on the news channels, and watch this particular commercial during the break. In the light of such a strong backlash, I think the advertiser must pull the ad.
http://www.mxmindia.com/2012/02/anil-thakraney-birla-must-pull-the-yuvi-ad/


Journos should learn a lesson from Mumbai's voter turnout
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the paper
http://www.mxmindia.com/?p=12943

Stories on 9th January

Remembering Bal Mundkur
MxMIndia pays a tribute to veteran adman and Ulka founder Bal Mundkur who passed away on Saturday.
http://www.mxmindia.com/2012/01/remembering-bal-mundkur/

Obituary - Bal Mundkur: Slogans, spice and a bite of 'song'
MXM India's Vidya Heble recollects the personal side of Bal Mundkur - offbeat, eclectic and tad spicy.
http://www.mxmindia.com/2012/01/obituary-bal-mundkur-slogans-spice-and-a-bite-of-song/

Bal Mundkur: Tributes by Shashi Sinha & Bunty Peerbhoy
Remembering Bal Mundkur with fondness.
http://www.mxmindia.com/2012/01/bal-mundkur-man-and-memories/

Mediaah!: RIP, Bal Mundkur
A man of several parts would perhaps be an appropriate descriptor of Bal Mundkur, founder of Ulka Advertising, who passed away on Saturday.
http://www.mxmindia.com/2012/01/mediaah-rip-bal-mundkur/

RAMcheck: No changes in top rankings in four metros
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
http://www.mxmindia.com/2012/01/ramcheck-no-changes-in-top-rankings-in-four-metros/

Rahat Beri: 'New realities of public relations in India'
Percept Profile's Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.
http://www.mxmindia.com/2012/01/pr-channel-rahat-beri-new-realities-of-public-relations-in-india/

Ad Strat: Parachute Advansed Hot Oil
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-parachute-advansed-hot-oil/

Reviewing the Reviews: Players
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-players/

Kotak Mahindra: See you, say me
Kotak Mahindra's ad is a peppy, optimistic and fun take on different kinds of people benefitting from the 'another you' in their lives.
http://www.mxmindia.com/2012/01/kotak-mahindra-see-you-say-me/

Times Now tops English news channel genre once again
Continues to dominate the genre for the fourth consecutive year.
http://www.mxmindia.com/2012/01/times-now-tops-english-news-channel-genre-once-again/

The Anchor: Narendra Kumar Alambara's 5 tips when planning regional media
When it comes to regional markets, keep an open mind and don’t take anything for granted, says Narendra Kumar Alambara.
http://www.mxmindia.com/2012/01/the-anchor-narendra-kumar-alambaras-5-tips-when-planning-regional-media/

Anil Thakraney: The Bigg Boss Diary
While I understand the show needs crazy and edgy contestants to keep the fights going (and therefore the ratings), do all of them have to be loonies?.
http://www.mxmindia.com/2012/01/hard-knocks-the-bigg-boss-diary/

Kejriwal's TOI article: same old same old
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/kejriwals-toi-article-same-old-same-old/

NCT Data Wk 53 '11

http://www.mxmindia.com/2012/01/nct-data-wk-53-11/