Stories on 13th Jan '14

We can't be without a measurement system: Hemant Bakshi
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/

Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/

Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/

Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/

Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/

SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/

AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/

92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week

http://www.mxmindia.com/2014/01/92-7-big-fm-awarded-best-radio-station-by-lions-club-in-mumbai/

Stories on 3rd May '13

Intel, doing something wonderful
In the process of brand evolution, marketing plays an important role, Intel South Asia's Sandeep Aurora tells MxMIndia
http://www.mxmindia.com/?p=47022

Ads back on telly as IBF, AAAI resolve difference on Net billing
Advertisements are back on Indian television as IBF and AAAI resolved their differences on Net billing
http://www.mxmindia.com/?p=47139

Aiming to be the most complete communications firm in the world: Yusuf Hatia, FleishmanHillard
Yusuf Hatia of FleishmanHillard tells MxMIndia about the communications shop's rebranding, and how it is part of the firm's game-changing plans
http://www.mxmindia.com/?p=47090

Shailesh Kapoor: Riteish Deshmukh over Hrithik Roshan: It happens only on TV!
He may have none of Hrithik’s qualities, yet Riteish Deshmukh is clearly the more enjoyable, more likeable dance reality show judge between the two, notes Shailesh Kapoor
http://www.mxmindia.com/?p=47093

Anil Thakraney: Kohli's abuse = Good news for IPL
I like his angst, his hard edged temperament. It is this hot attitude which will make him a superb leader in the coming years, even if it gets him into trouble now and then. So he must keep the fires burning
http://www.mxmindia.com/?p=47088

Ranjona Banerji: What News TV producers want India to think
It is the media's first responsibility to be responsible and objective in the way it presents its stories. By all means use Sarabjit as an example but to make him a martyr and to push governments into giving him state honours is stretching too many limits, writes Ranjona Banerji
http://www.mxmindia.com/?p=47095

Go Air awards creative duties to Lowe
After Britannia, Lowe Lintas also bags the creative mandate of Go Air
http://www.mxmindia.com/?p=47094

Directors discuss Bombay Talkies and 100 years of cinema
Three of the directors who collaborated on Bombay Talkies discuss the movie and shared their experiences with Komal Nahta, on Etc channel today at 8.30pm
http://www.mxmindia.com/?p=47091

RK Swamy Media Group appoints Vinish Joshi as Vice President, North & East
Mr Joshi is based in New Delhi and will be responsible for the integrated media offering of the company in the North and East
http://www.mxmindia.com/?p=47089

ANCHOR | ONE BIG IDEA
One Big Idea: Final word by Pradyuman Maheshwari

http://www.mxmindia.com/?p=47092

Stories on 26th Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
 http://www.mxmindia.com/?p=44494


IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/?p=44537

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/?p=44488

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/?p=44500

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/?p=44492

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/?p=44501

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/?p=44502

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/?p=44503

Debrief: Hero Pleasure:  Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/?p=44491


VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/?p=44490

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/?p=44493

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/?p=44489

ANCHOR | One Big Idea by Colin Lawrence
Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/?p=44484

Stories on 28th Feb '13

The soap that saves lives, and other marketing stories
Unilever's soap brand Lifebuoy spreads hygiene message with healthy handwashing habits
http://www.mxmindia.com/?p=42487


Network18 sells yellow pages and AskMe biz to Getit
Network18 divests stake in Infomedia Yellow Pages and AskMe biz to Getit
http://www.mxmindia.com/?p=42508


Nielsen to help consumer goods companies target kiranas
Nielsen survey to help consumer goods companies target kirana stores
http://www.mxmindia.com/?p=42483


IBF appoints Shailesh Shah as secretary general
With over 28 years of experience in a variety of industries, Mr Shah will augment the foundation's efforts in building a robust and profitable broadcasting industry in India
http://www.mxmindia.com/?p=42484



The 18-month horizon looks visibly good: Krishnan
Winning cricket rights may just propel Neo Sports into stellar orbit. But COO Prasana Krishnan is far from complacent, and has his eye open for more opportunities, as he tells MxMIndia
http://www.mxmindia.com/?p=42486


Debrief: Havells Fans: Stupid pun
I am all for crazy stuff. But the crazy must fit into the brand promise smoothly, else it's a waste of time. People, break the clutter by all means, but break it with an intelligent method
http://www.mxmindia.com/?p=42482



PTC Film Awards to see much fan fare, many sponsors
Coca-Cola is presenting sponsor and Samsung co-presenter of the third PTC Punjabi Film Awards to be held in Mohali on March 1
http://www.mxmindia.com/?p=42490


A spell(ing) well laid
The fifth edition of HDFC Life Spell Bee - India Spells 2013 ended on a high note recently with Vaswati Das of Gurukul Grammar Sr Second School, Guwahati being proclaimed the winner
http://www.mxmindia.com/?p=42485



ANCHOR | One Big Idea by Rahat Beri
Digital media is gamechanger
http://www.mxmindia.com/?p=42481


ANCHOR | One Big Idea by Vivek Bhargava
Need to shift CXOs to digital
http://www.mxmindia.com/?p=42479

Stories on 18th Dec '12

Let the (ratings) games re-begin!
The industry awaits the first post-digitization numbers from TAM Media. An MxMIndia report
http://www.mxmindia.com/2012/12/let-the-ratings-games-re-begin/

Dentsu wins creative & media mandate respectively for Orangina
Dentsu Communications and Dentsu Media have bagged the creative and media mandates respectively for Suntory Narang's beverage Orangina
http://www.mxmindia.com/2012/12/dentsu-wins-creative-media-mandate-respectively-for-orangina/

Jaldi 5 with Srinivasan K Swamy: IAA awards will recognize successful marketers, agency and media professionals
IAA India chapter President Srinivasan K Swamy on the IAA Leadership Awards will be different from the Impact Person of the Year and the attempts to keep the selection process transparent
http://www.mxmindia.com/2012/12/jaldi-5-with-srinivasan-k-swamy-iaa-awards-will-recognize-successful-marketers-agency-and-media-professionals/

Uday Shankar is new Chairman of FICCI's M&E Committee
Star India CEO Uday Shankar is new Chairman of FICCI's Media and Entertainment Committee
http://www.mxmindia.com/2012/12/uday-shankar-is-new-chairman-of-ficcis-me-committee/

Debrief: Tata Docomo: Incomplete stories. Complete ads
I like Tata Docomo's 'incomplete stories' idea. It has the potential to be a long-term campaign, with possibilities of riveting creative work
http://www.mxmindia.com/2012/12/debrief-tata-docomo-incomplete-stories-complete-ads/

Ranjona Banerji: TV journos must get info first, blame later
Whether it's a rape or a robbery, the first instinct in India is to jump to whodunit before even figuring out what was done, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tv-journos-must-get-info-first-blame-later/

The Anchor: 5 errors brands made on social media in 2012
Assumption being, well, assumed to be the mother of all screwups, that's where the stumbling often begins
http://www.mxmindia.com/2012/12/the-anchor-5-mistakes-brands-made-on-social-media-in-2012/

Times of India launches 'Alive'
The Augmented Reality application was soft launched on December 16 and recorded 250,000 downloads of the app on the first day
http://www.mxmindia.com/2012/12/times-of-india-launches-alive/

Sabyasachi Ghosh joins Delhi Press as Ad Sales Director
His appointment follows the induction of V Natarajan as Vice President- Brand Marketing and Strategy
http://www.mxmindia.com/2012/12/sabyasachi-ghosh-joins-delhi-press-as-ad-sales-director/

Star Gold launches on Virgin Media in UK
Star UK has announced the launch of Star Gold on Virgin Media as part of their 'Asian Mela' offering
http://www.mxmindia.com/2012/12/star-gold-launches-on-virgin-media-in-uk/

Aaj Tak awarded CII Design Excellence Award
The Aaj Tak font has been announced the winner of the "Visual Communication award" at the CII Design Excellence Award in New Delhi
http://www.mxmindia.com/2012/12/aaj-tak-awarded-cii-design-excellence-award/

Stop Not launches new campaign
"Ekdum Bajedar" has been conceived by Meridian Communication

http://www.mxmindia.com/2012/12/stop-not-launches-new-campaign/

Stories on 30th Nov '12

Stakeholder view of one month of digitization
MxMIndia spoke to the heads of the broadcast, MSO and cable associations on the first phase of mandatory digitization in the 3 metros
http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/

Zippo to expand offerings in India
In just four years, India has emerged as third-largest market for the lighter giant
http://www.mxmindia.com/2012/11/zippo-to-expand-offerings-in-india/

Tiger partners with Elephant Design
A new identity and packaging for Britannia's Tiger Glucose and Creams by Elephant Design reinforces the brand's growth promise
http://www.mxmindia.com/2012/11/tiger-partners-with-elephant-design/


Reliance Ent consolidates gaming biz under 'Zapak'
Reliance Entertainment Digital has created a unified brand identity for its gaming operations with three verticals: Zapak Solutions, Zapak Online and WAP portal and Zapak Mobile
http://www.mxmindia.com/2012/11/reliance-ent-consolidates-gaming-biz-under-zapak/


Saurabh Yagnik exits Star to enter Sony as Biz Head, Pix
Multi Screen Media's Hollywood movie channel Pix has appointed Saurabh Yagnik as its Business Head
http://www.mxmindia.com/2012/11/saurabh-yagnik-exits-star-to-enter-sony-as-biz-head-pix/


Ranjona Banejri: Media ethics questioned in India and the UK
The arrest of Sudhir Chaudhury and Samir Ahluwalia of Zee and the publishing of the Leveson Inquiry report offer fresh reason to worry about ethics in the media
http://www.mxmindia.com/2012/11/ranjona-banerji-media-ethics-questioned-in-india-and-the-uk/


Anil Thakraney: Law needs to be tougher on journalists
If the media turns corrupt, there's very little hope for the nation, writes Anil Thakraney, dismayed by all the scandals being reported
http://www.mxmindia.com/2012/11/anil-thakraney-law-needs-to-be-tougher-on-journalists/


Jaldi 5 with Sandeep Dahiya: Kids' merchandise market still at start line
Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media, on merchandising helps bring alive popular characters for a kiddie channel like Nickelodeon
http://www.mxmindia.com/2012/11/jaldi-5-with-sandeep-dahiya-kids-merchandise-market-still-at-start-line/

Edelman India forays into experiential marketing
Acquires Cream Events to boost channel integration
http://www.mxmindia.com/2012/11/edelman-india-forays-into-experiential-marketing/

Star World to showcase Packed to the Rafters digitally ahead of TV launch next week
The Australian series will be seen across TV, Internet and Mobile platforms
http://www.mxmindia.com/2012/11/star-world-to-showcase-packed-to-the-rafters-digitally-ahead-of-tv-launch-next-week/

The Anchor: 6 reasons why the government must subsidise weddings
Since weddings are such a boon for the economy, A N Chorrea believes the government must subsidise wedding services
http://www.mxmindia.com/2012/11/the-anchor-6-reasons-why-the-government-must-subsidise-weddings/

Stories on 29th Nov '12

Creating balance is important: Rahul Johri
Rahul Johri, Media Professional of the Year 2012 and Senior VP and GM South Asia at Discovery Networks Rahul Johri, on the macro issues impacting the Indian broadcast sector
http://www.mxmindia.com/2012/11/creating-balance-is-important-rahul-johri/

Jaldi 5 with Joydip Kapadia: As we approach a month of digitization, Mum, Del nearly 95%, Cal: 80%
It will be a month of mandatory digitization in the three metros of Mumbai, Delhi and Kolkata. MxMIndia spoke to Joydip Kapadia, Business Head, Television Street Maps on the progress made so far
http://www.mxmindia.com/2012/11/jaldi-5-with-joydip-kapadia-as-we-approach-a-month-of-digitization-mum-del-nearly-95-cal-80/


FMCG brand extensions 5 times more successful than new launches: Nielsen study
FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study
http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/


Bigg Boss, OMG top Whats-On-India's TV Trends
Whats-On-India's TV Trends ratings for Week 47 are out for Hindi and Engish entertainment and movie channels
http://www.mxmindia.com/2012/11/bigg-boss-omg-top-whats-on-indias-tv-trends/


AdNear raises Rs 35 crore in its first round funding
Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital
http://www.mxmindia.com/2012/11/adnear-raises-rs-35-crore-in-its-first-round-funding/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


DDB Mudra Delhi bags Marico's Livon
DDB Mudra Delhi has won the Rs 40 crore business of Marico's Livon brand
http://www.mxmindia.com/2012/11/ddb-mudra-delhi-bags-maricos-livon/


RBNL and Star to usher in 2013 with 3rd 'BIG Star Entertainment Awards'
Reliance Broadcast Network Ltd in association with Star India have announces the third edition of the 'BIG Star Entertainment Awards' which will be aired on December 31, 2012
http://www.mxmindia.com/2012/11/rbnl-and-star-to-usher-in-2013-with-3rd-big-star-entertainment-awards/


Maxim India creates augmented reality experience through TELiBrahma
For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app
http://www.mxmindia.com/2012/11/maxim-india-creates-augmented-reality-experience-through-telibrahma/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


Shailesh Kapoor: Crime genre makes a killing
There's much action in the crime genre as shows that are seemingly dark and not for everyone in the family work better than comedy, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-crime-genre-makes-a-killing/


The Anchor: 5 reasons why luxury watch market is on an upswing in India
Men are increasingly buying higher quality branded watches to express their individuality, writes Arjun Sekri
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-luxury-watch-market-is-on-an-upswing-in-india/


Debrief: Tata Nano: In the right direction
After the huge mistake of being projected as the poor man's vehicle, the commercial now positions the Nano as a fun car for the trendy youth
http://www.mxmindia.com/2012/11/debrief-tata-nano-in-the-right-direction/

Stories on 17th Oct '12

Sigh! What makes Gangnam Style and Kolaveri Di such a rage?
Why do some videos catch on virally and spread like wildfire, while others fail to ignite after an initial spark?
http://www.mxmindia.com/?p=33789

Jaldi 5 with Jaideep Shergill: Good PR is good storytelling
Acquired five years ago, Hanmer & Partners is today MSL India, a fully owned Publicis Groupe company and part of leading international public relations major, the MSL Group. Jaideep Shergill, CEO, MSL India spoke to MxMIndia on the new identity
http://www.mxmindia.com/?p=33784

Young Track | 5 key things to consider when marketing to youth
When looking at a young audience, marketers can afford to make no assumptions. Samyak Chakrabarty explains why
http://www.mxmindia.com/?p=33788

Mogae Digital launches Mobiya Trader
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform
http://www.mxmindia.com/?p=33787

Rakesh Sethi adds spice to Reliance Broadcast Network
Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef
http://www.mxmindia.com/?p=33785

No TAM numbers for 9 weeks to ease digitization
The three industry bodies - the Indian Broadcasting Federation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) ask TAM to defer release of ratings data for nine weeks
http://www.mxmindia.com/?p=33836

Bye Bye Hanmer, it's now MSL India
MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India
http://www.mxmindia.com/?p=33786

The Anchor: 5 tips from Vidya Heble on how to make writing copy-editor-friendly, if there is such a thing
Besides grammar and spelling, here are some other etiquette tips for writers
http://www.mxmindia.com/?p=33782

Anil Thakraney: Mr Khurshid, you screwed up!
Salman Khurshid conducted himself so shabbily that as a viewer, one was left wondering if one had erroneously switched into the Bigg Boss mad house
http://www.mxmindia.com/?p=33783

Ranjona Banerji: Lack of depth on telly
Ranjona Banerji reviews the fare on primetime news television and the morning papers and wherever else there’s news
http://www.mxmindia.com/?p=33840

Signposts... October 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33790

Stories on 15th Mar '12

@FF12: Digital attracts 'desirable' status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/?p=14870

@FF12: Inaugural session weighs pros & cons of digitization
The move to digitisation and ensuring a smooth transition, the benefits, the bottlenecks, curbing piracy were some of the topics discussed in the augural session
http://www.mxmindia.com/?p=14876

@FF12: IBF, ISA and AAAI announce launch of BARC, finally
The nationwide audience research joint body, the Broadcast Audience Research Council, will not conduct audience measurement directly but commission independent specialist research vendors.
http://www.mxmindia.com/?p=14871

@FF12: Digitization - ball is in industry's court, says I&B secy
The government has done its job, now it is up to the industry to make digitization work, said Uday Varma at the FICCI Frames 2012 session on Addressable Digitization.
http://www.mxmindia.com/?p=14859

@FF12: Financing, a cause for concern in media and entertainment
In a session titled "Financing the Media and Entertainment Business", industry personalities discussed the lack of private equity and venture capital funds.
http://www.mxmindia.com/?p=14867

@FF12: TV influences life: IBF study
The Indian Broadcasting Foundation has released an in-depth report on the Socio-Economic Impact of Television at FICCI Frames 2012 which shows how television helps viewers live better lives.
http://www.mxmindia.com/?p=14882

@FF12: Entertainment has become a revolution
Mark Hollinger, Puneet Goenka and Carolyn Everson discussed the challenges and opportunities for media
http://www.mxmindia.com/?p=14878

@FF12: Discovery to launch kids' channel in India
Discovery Networks chief Mark Hollinger announced the launch of its new network for children in India, ‘Discovery Kids’. The channel will be available in three languages.
http://www.mxmindia.com/?p=14874

@FF12: Text of Star India CEO Uday Shankar's keynote
Text of keynote address by Mr Uday Shankar, CEO, Star India and Chairman, FICCI Broadcast Forum
http://www.mxmindia.com/?p=14884

Special for MxMIndia: Budget Wishlist for Media
Rakesh Jariwala, partner and tax expert, Ernst & Young and one of the finest minds in determining the taxing truths for the Indian media and entertainment sector, presents his wishlist.
http://www.mxmindia.com/?p=14775

[MJR] A little respect for readers, please
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/?p=14866

AbsolutData expands Senior Management team in India
Global analytics firm AbsolutData Research & Analytics has recently expanded its top management team in India. The new additions to the team will operate out of the Gurgaon, India office of AbsolutData.
http://www.mxmindia.com/?p=14946

Amir Kassaei, Prof John Philip Jones & Rishad Tobaccowala to speak @ Goafest
The Goafest Committee has announced the names of three renowned speakers for Goafest 2012 Knowledge Seminars.
http://www.mxmindia.com/?p=14948

LinkedIn survey shows luck helps career, Indians believe
New LinkedIn research reveals seventy-nine percent of Indian professionals believe in career luck.
http://www.mxmindia.com/?p=14950

The Day After Cricket - Ormax survey of viewer recall
Ormax Media has announced the launch of the 3rd edition of its Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5.
http://www.mxmindia.com/?p=14952

Tang introduces mango flavour
Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India.
http://www.mxmindia.com/?p=14954

Femina, L'Oreal announce Women Awards 2012
The awards will commemorate women achievers' across all spheres, with a panel of well-known names to select winners.
http://www.mxmindia.com/?p=14957

4 reasons why IPL ratings & revenue won't be better this year
Slowing excitement levels, consumer fatigue, and Indian players' performances... some of the reasons IPL needs to look sharp, feels Ashish Bhasin.
http://www.mxmindia.com/?p=14860

Debrief: No Fizz, only Ewwwwww!
To say the commercial is so-not-funny would be a mild statement. The exchange between the various characters didn't just bore me, it made me squirm.
http://www.mxmindia.com/?p=14864