Stories on 8th May '13

Old tunes, new TVCs: Good, bad, or...?
If the song fits, commercialize it. That seems to be the trend among agencies who are rejigging classic Hindi film numbers for modern ads. MxMIndia asks the industry whether this is a good trend
http://www.mxmindia.com/2013/05/old-tunes-new-tvcs-good-bad-or/

Recommendations/observations of Parliamentary Committee report on Paid News
Recommendations and/or observations for the Parliamentary standing committee on information technology on the issue of Paid News
http://www.mxmindia.com/2013/05/recommendationsobservations-of-parliamentary-committee-report-on-paid-news/

We want to bring stories alive: Adlabs Imagica's Pooja Shetty Deora
Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Limited discusses the marketing strategy and roadmap behind making Adlabs Imagica a ride to remember
http://www.mxmindia.com/2013/05/we-want-to-bring-stories-alive-adlabs-imagicas-pooja-shetty-deora/

Sunil Mutreja bids adieu to Amar Ujala
His next destination is unknown, though it is rumoured he’s mulling entrepreneurial and job options
http://www.mxmindia.com/2013/05/sunil-mutreja-bids-adieu-to-amar-ujala/

Sudheer KG promoted to VP & Head Programming @ History TV18
A+E Networks|TV18 has elevated Sudheer KG as VP and Head Programming of its factual entertainment channel, History TV18, with immediate effect
http://www.mxmindia.com/2013/05/sudheer-kg-promoted-to-vp-head-programming-history-tv18/

ETV Bangla ropes in Mithun Chakraborty as host for Bigg Boss
The Disco Dancer will get contestants to groove to Bigg Boss' tunes from June
http://www.mxmindia.com/2013/05/etv-bangla-ropes-in-mithun-chakraborty-as-host-for-bigg-boss/

Anil Thakraney: Introducing! Ghotala TV!
If a channel can be dedicated to music, movies, food, animals, leisure, fashion, etc, why not scams? After all, cheating is an intrinsic part of the great Indian culture
http://www.mxmindia.com/2013/05/anil-thakraney-introducing-ghotala-tv/

Next IAA Debate in Delhi: 'Creative awards can also be given for differentiated one-off expressions'
Deepika Warrier and Lloyd Mathias will take on Josy Paul and Pratap Bose while Santosh Desai would moderate the third IAA Debates series on 13 May 2013 in Gurgaon at the Trident
http://www.mxmindia.com/2013/05/next-in-iaa-debate-in-delhi-creative-awards-can-also-be-given-for-differentiated-one-off-expressions/

Links of the Day
Links to news and features from across business and trade publications
http://www.mxmindia.com/2013/05/links-of-the-day/

Esha Media Research's web solution for media monitoring cuts operational costs
TV monitoring agency Esha Media Research (EMR) has launched an innovative web based solution for monitoring media, making the cost of monitoring substantially lower for the user
http://www.mxmindia.com/2013/05/esha-media-researchs-web-solution-for-media-monitoring-cuts-operational-costs/

Publicitas establishes presence in Japan
Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan
http://www.mxmindia.com/2013/05/publicitas-establishes-presence-in-japan/

Bigflix records 1 million registered users
To mark the milestone, subscriptions worth Rs 1 million are to be gifted to subscribers as a part of the celebrations
http://www.mxmindia.com/2013/05/bigflix-records-1-million-registered-users/

Stories on 7th May '13

Growing to No1, ethically: Maheshwar Peri
Pathfinder founder Maheshwar Peri on his 18 years as Outlook publisher, the launch and success of Pathfinder, and the urgent need for mainstream publications to understand that health, religion, education and jobs are the biggest things for people in India
http://www.mxmindia.com/2013/05/growing-to-no1-ethically-maheshwar-peri/

JWT's Portfolio Night 11 to be 'An Eye-Opener'
JWT India unveiled the theme and its first video for Portfolio Night 11, scheduled to be held here at the JWT India office on May 22
http://www.mxmindia.com/2013/05/jwts-portfolio-night-11-to-be-an-eye-opener/

Digital commerce market to grow by 33%
The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to IAMAI's latest Digital Commerce report
http://www.mxmindia.com/2013/05/digital-commerce-market-to-grow-by-33/

We've already chalked out 2015 vision & roadmap: Ashwani Singla, PSB
Penn Schoen Berland's Ashwani Singla asserts that the firm has worked hard in building its capabilities and setting a good foundation, and its leadership team has already crafted a 2015 strategic vision and roadmap for growth leading to that year
http://www.mxmindia.com/2013/05/weve-already-chalked-out-2015-vision-roadmap-ashwani-singla-psb/

CNN celebrates 15 years as top news channel in Asia Pacific
CNN retains its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX)
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Perfetti Van Melle India launches solar electrification project with TERI
This project is expected to light up the lives of over 250 people and to positively impact their livelihood, health, and education
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Ranjona Banerji: Why I have stopped watching primetime News TV
The first thing TV news needs to do is get rid of those now pointless debates as they serve no purpose and have stopped being amusing any more, writes Ranjona Banerji
http://www.mxmindia.com/2013/05/ranjona-banerji-why-i-have-stopped-watching-primetime-news-tv/

Debrief: Idea: Sob, sob!
Brilliant! I love it! It's nearly impossible for a thirty-second TV commercial to leave tears in your eyes, and Idea has managed to do exactly that
http://www.mxmindia.com/2013/05/debrief-idea-sob-sob/

New Viewsletter Feature: Links of the Day
Day 2 of our new feature where we bring you stories from across media-land which we think you ought to read. Handpicked and ranked by our editors

http://www.mxmindia.com/2013/05/new-viewsletter-feature-links-of-the-day/