Stories on 2nd Dec '13

Mediametrie... who, why, how?
Low-cost watermarking technology won BARC's TV audience measuring contract for Mediametrie, the joint industry body in France
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Only 50% of companies have a committee to address sexual harassment: Social Access study
The findings of the survey were revealed as part of the workshop 'Men are from Venus, Women are from Mars' hosted by Population First on Saturday, November 30
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Cheil appoints Atishi Pradhan as CSO
Cheil Worldwide has announced the appointment of Atishi Pradhan as Chief Strategy Officer
http://www.mxmindia.com/2013/12/mediametrie-who-why-how/

Asha Gupta to head Tupperware APAC
One more Indian CEO makes it big in the international arena as Asha Gupta, presently MD, Tupperware India and Area VP, Tupperware Brands - APAC has been appointed as Group President, Asia Pacific with effect from Jan 1, 2014
http://www.mxmindia.com/2013/12/asha-gupta-to-head-tupperware-apac/

Facebook posts get Suhel Seth to give up Rai doctorate
After a  Facebook post by publisher and activist Maheshwer Peri and some outrage on the social network platform, man-of-many-parts Suhel Seth announces he will return the Rai University doctorate that he was awarded last week
http://www.mxmindia.com/2013/12/facebook-posts-get-suhel-seth-to-give-up-rai-doctorate/

Amith Prabhu: Did you do things differently to be a better PR professional this year?
It's time to take off to introspect on how we add value to the profession this past year and how we can make things better in the coming year, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-did-you-do-things-differently-to-be-a-better-pr-professional-this-year/

Reviewing the Reviews: Critics say Bullett Raja lacks the plot
Most critics derided the lack of a plot and proper characterization in Bullett Raja giving it a 2 or 2.5 stars and one with just half a star, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-critics-say-bullett-raja-lacks-the-plot/

MTV concludes multi-city music talent hunt
Five bands selected as the best in rock, sufi, folk and pop were selected at a gig in Mumbai
http://www.mxmindia.com/2013/12/mtv-concludes-multi-city-music-talent-hunt/

Stories on 7th May '13

Growing to No1, ethically: Maheshwar Peri
Pathfinder founder Maheshwar Peri on his 18 years as Outlook publisher, the launch and success of Pathfinder, and the urgent need for mainstream publications to understand that health, religion, education and jobs are the biggest things for people in India
http://www.mxmindia.com/2013/05/growing-to-no1-ethically-maheshwar-peri/

JWT's Portfolio Night 11 to be 'An Eye-Opener'
JWT India unveiled the theme and its first video for Portfolio Night 11, scheduled to be held here at the JWT India office on May 22
http://www.mxmindia.com/2013/05/jwts-portfolio-night-11-to-be-an-eye-opener/

Digital commerce market to grow by 33%
The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to IAMAI's latest Digital Commerce report
http://www.mxmindia.com/2013/05/digital-commerce-market-to-grow-by-33/

We've already chalked out 2015 vision & roadmap: Ashwani Singla, PSB
Penn Schoen Berland's Ashwani Singla asserts that the firm has worked hard in building its capabilities and setting a good foundation, and its leadership team has already crafted a 2015 strategic vision and roadmap for growth leading to that year
http://www.mxmindia.com/2013/05/weve-already-chalked-out-2015-vision-roadmap-ashwani-singla-psb/

CNN celebrates 15 years as top news channel in Asia Pacific
CNN retains its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX)
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Perfetti Van Melle India launches solar electrification project with TERI
This project is expected to light up the lives of over 250 people and to positively impact their livelihood, health, and education
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Ranjona Banerji: Why I have stopped watching primetime News TV
The first thing TV news needs to do is get rid of those now pointless debates as they serve no purpose and have stopped being amusing any more, writes Ranjona Banerji
http://www.mxmindia.com/2013/05/ranjona-banerji-why-i-have-stopped-watching-primetime-news-tv/

Debrief: Idea: Sob, sob!
Brilliant! I love it! It's nearly impossible for a thirty-second TV commercial to leave tears in your eyes, and Idea has managed to do exactly that
http://www.mxmindia.com/2013/05/debrief-idea-sob-sob/

New Viewsletter Feature: Links of the Day
Day 2 of our new feature where we bring you stories from across media-land which we think you ought to read. Handpicked and ranked by our editors

http://www.mxmindia.com/2013/05/new-viewsletter-feature-links-of-the-day/

Stories on 30th Jul

Is news media ownership a cause for worry?
In the first edition of MxM Mondays, Tariq Ansari, Vinod Mehta, Sevanti Ninan, Maheshwer Peri, Tarun Tejpal, Paranjoy Guha Thakurta, Ranjona Banerji and Pradyuman Maheshwari comment on the issue of ownership of the news media. Should there be entry barriers?
http://www.mxmindia.com/2012/07/is-news-media-ownership-a-cause-for-worry/

India wins 4 gold and 3 silvers at Appies 2012
Marketing campaigns for 48 global brands make the shortlist
http://www.mxmindia.com/2012/07/india-wins-4-gold-and-3-silvers-at-appies-2012/

Industry welcomes DAVP plans to embrace digital with cautious optimism
But there is a cautious optimism among industry players as far as ad spends in the medium is concerned
http://www.mxmindia.com/2012/07/industry-welcomes-davp-plans-to-embrace-digital-with-cautious-optimism/

Now. get your Metro shoes home delivered
If the customer does not get his/her size and if it's available in any other store, then Metro will procure and send it to the customer’s home with no delivery charge
http://www.mxmindia.com/2012/07/now-get-your-metro-shoes-home-delivered/

BM study finds almost two-thirds of world leaders are on Twitter
However, whilst the social network offers direct interaction between users, almost half of world leaders don’t follow any of their peers
http://www.mxmindia.com/2012/07/bm-study-finds-almost-two-thirds-of-world-leaders-are-on-twitter/

AFAA's programme to turn young talent into achievers
Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme
http://www.mxmindia.com/2012/07/afaas-programme-to-turn-young-talent-into-achievers/

AdStrat: Parle's Wafers 'Khaaneka aapka kya hai funda?'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/adstrat-parles-wafers-khaaneka-aapka-kya-hai-funda/

Reviewing the Reviews: Super un-cool sex gags in KSKHH
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/07/reviewing-the-reviews-super-un-cool-sex-gags-in-kskhh/

Happy, a 'hot' choice for two brands
Happy gets appointed creative agency for Maiya's Foods & Amante lingerie
http://www.mxmindia.com/2012/07/happy-a-hot-choice-for-two-brands/

The Anchor: 8 reasons why professional networking sites are important
Networking and meeting people in different areas of expertise can help you when you need information, says Yogesh Bansal
http://www.mxmindia.com/2012/07/the-anchor-8-reasons-why-professional-networking-sites-are-important/

Anil Thakraney: Cool Britannia!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-cool-britannia/

Ranjona Banerji: Honey, you stole the show!
The British feel that Indians only feel welcome when they see other Indians. In this case it backfired - as cultural determinism normally does
http://www.mxmindia.com/2012/07/ranjona-banerji-honey-you-stole-the-show/

Stories on 2nd February

How (and why) marketers love social media
With brands benefiting much from the buzz created digitally, social media is now part of almost every seller's toolkit
http://www.mxmindia.com/2012/02/how-and-why-marketers-love-social-media/

Jaisurya Das and Shailesh Amonkar to return to Sakal group as COO & CMO
Jaisurya Das and Shailesh Amonkar are set to return to the Sakal group as Chief Operating Officer and Chief Marketing Officer respectively.
http://www.mxmindia.com/2012/02/jaisurya-das-and-shailesh-amonkar-to-return-to-sakal-group-as-coo-cmo/

Vinod Mehta turns mentor @ Outlook group, Krishna Prasad to head newsmag as Ed
Last month, it was also announced that CEO Mr Maheshwer Peri had turned into a mentor passing on the baton to Mr Indranil Roy
http://www.mxmindia.com/2012/02/vinod-mehta-turns-mentor-outlook-group-krishna-prasad-to-head-newsmag-as-ed/

Kalanithi Maran's Sun News battles to retain lost crown
Viewership numbers by TAM Media Research for the first two weeks of January show Sun News had been relegated to the No 3 slot
http://www.mxmindia.com/2012/02/kalanithi-marans-sun-news-battles-to-retain-lost-crown/

Venturenet Partners to launch Radiowalla in April
The objective of starting Radiowalla was to serve the special interest groups and communities with the content they would like to listen to and willing to pay, says Anil Srivatsa.
http://www.mxmindia.com/2012/02/venturenet-partners-to-launch-radiowalla-in-april/

Outdoor Advertising Professionals' innovative outdoor arena for SA Tourism
OAP targeted 23 types of media that comprised of 440 media units covering an outdoor space of approx 1,52,000 sq ft across 22 markets
http://www.mxmindia.com/2012/02/outdoor-advertising-professionals-innovative-outdoor-arena-for-sa-tourism/

It's auction time at IPL season 5
The auction will witness 147 players going under the hammer. The size of every DLF IPL team squad will be 33 instead of 30 players in the previous season. Team owners are each to be given a purse of $2 million to buy these players.
http://www.mxmindia.com/2012/02/its-auction-time-at-ipl-season-5/

Yuvraj continues to tell Birla Sun Life story - with added confidence
Brand Ambassador Yuvraj Singh’s real-life story to inspire India on the need for Wealth with Protection Solutions.
http://www.mxmindia.com/2012/02/yuvraj-continues-to-tell-birla-sun-life-story-with-added-confidence/

Advertising on multi-channel TV can double reach
The CASBAA study measures the benefits of allocating variable percentages of a US$1.75m TV budget on multi-channel TV and Free-to-Air (FTA).
http://www.mxmindia.com/2012/02/advertising-on-multi-channel-tv-can-double-reach/

Colors' tribute concert for Ghazal maestro Jagjit Singh
Colors and The Global Indian Music Academy (GIMA) will celebrate the 71st birth anniversary of the 'Ghazal King' on February 8 in Mumbai.
http://www.mxmindia.com/2012/02/colors-tribute-concert-for-ghazal-maestro-jagjit-singh/

The Anchor: 6 things for the publisher of a business publication to remember
A lot of information today is lost in business jargon which business papers must stay away from.
http://www.mxmindia.com/2012/02/the-anchor-6-things-for-the-publisher-of-a-business-publication-to-remember/

Debrief: Birla Sun Life: Topicality enhances efficacy
The idea worked earlier, and it works now. The only question is this: Is it completely ethical for the marketer to ride on a player’s rather serious illness?
http://www.mxmindia.com/2012/02/debrief-birla-sun-life-topicality-enhances-efficacy/

Time to rethink on Katju?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/time-to-rethink-on-katju/

Stories on 23th January

The Impact of Internet in India
The impact of the internet on the GDP could be as high as 1.8 percent, says ICRIER's Rajat Kathuria in a video and text interview. Plus extracts from the ICRIER report.
http://www.mxmindia.com/2012/01/the-impact-of-internet-in-india/

Sonal Dabral to head crack team at DDB Mudra Group
The Bates charman and exec CD will be chairman-chief creative officer at DDB Mudra
http://www.mxmindia.com/2012/01/sonal-dabral-to-head-crack-team-at-ddb-mudra-group/

Arun Anant will be CEO, Hindu from Feb 6
Arun Anant will be responsible for all the non-editorial operations of the company
http://www.mxmindia.com/2012/01/arun-anant-will-be-ceo-hindu-from-feb-6/

Indranil Roy to take charge from Maheshwer Peri @ Outlook from April 1
Indranil Roy will take charge of all of Maheshwer Peri's non-editorial responsibilities at the Outlook group from April 1
http://www.mxmindia.com/2012/01/indranil-roy-to-take-charge-from-maheshwer-peri-outlook-from-april-1/

HDFC Life 'click(s) to protect'
HDFC Life comes up with new online insurance purchase, "Click 2 protect", which compels the consumer to feel concerned for his loved ones.
http://www.mxmindia.com/2012/01/hdfc-life-clicks-to-protect/

[PR Channel] Young PR professionals need a reality check
The intellectual growth of PR professionals has been inverse to that of India’s economic growth rate, particularly so in the past few years, writes Sayantan Sinha
http://www.mxmindia.com/2012/01/pr-channel-young-pr-professionals-need-a-reality-check/

Ad Strat: McDonald's Happy Price Menu
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/01/ad-strat/

Filmwallahs, scribes mourn film critic Nikhat Kazmi's death
Bollywood and media pay tribute to film reviewer Nikhat Kazmi who succumbed to cancer on January 20, the day her last review appeared in print.
http://www.mxmindia.com/2012/01/filmwallahs-scribes-mourn-film-critic-nikhat-kazmis-death/

The Anchor: 5 things young talent should do before drafting a brand idea
Contrary to popular belief, this profession is all about listening, thinking and making a judgment call - rather than talking and then thinking while talking.
http://www.mxmindia.com/2012/01/the-anchor-5-things-young-talent-should-do-before-drafting-a-brand-idea/

Anil Thakraney: An unconfident nation
This 'phorein' fixation after over 60 years of Independence is showing not just our media badly, it's projecting India as a very unconfident and slavish nation
http://www.mxmindia.com/2012/01/anil-thakraney-an-unconfident-nation/

TV journos, please develop some sense
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/tv-journos-please-develop-some-sense/