Stories on 6th Nov 14

4 must-dos to revive Brand Maharashtra
So what should do the new BJP-led government do to uplift Brand Maharashtra. A quick list by Avik Chattopadhyay
http://www.mxmindia.com/2014/11/4-must-dos-to-revive-brand-maharashtra/

Lenovo uses SnapChat to warm up fans about new phone features
#VibeUpMyLife, a 72-hour Art-a-Thon showcases artists (in real-time) working on challenges they receive
http://www.mxmindia.com/2014/11/lenovo-uses-snapchat-to-warm-up-fans-about-new-phone-features/

O&M executes new campaign for Center Fruit Xplode
The product is available in Lemon & Orange flavours
http://www.mxmindia.com/2014/11/om-executes-new-campaign-for-center-fruit-xplode/

Hathway ropes in Aidem to handle ad-sales function
Its subscriber base constitutes approximately 52 per cent of the total cable broadband market in India
http://www.mxmindia.com/2014/11/hathway-ropes-in-aidem-to-handle-ad-sales-function/

Lowe Lintas unveils new campaign for Alto
Lowe Lintas has unveiled a new campaign that takes the viewers through new features that the refreshed car brand has to offer
http://www.mxmindia.com/2014/11/lowe-lintas-unveils-new-campaign-for-alto/

What Ticks for Indian Consumers/ Women - Prathap Suthan and Gautam Talwar/ Kavita Kailas
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Prathap Suthan and Gautam Talwar and Kavita Kailas
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-prathap-suthan-and-gautam-talwar-kavita-kailas/

Stories on 7th May '13

Growing to No1, ethically: Maheshwar Peri
Pathfinder founder Maheshwar Peri on his 18 years as Outlook publisher, the launch and success of Pathfinder, and the urgent need for mainstream publications to understand that health, religion, education and jobs are the biggest things for people in India
http://www.mxmindia.com/2013/05/growing-to-no1-ethically-maheshwar-peri/

JWT's Portfolio Night 11 to be 'An Eye-Opener'
JWT India unveiled the theme and its first video for Portfolio Night 11, scheduled to be held here at the JWT India office on May 22
http://www.mxmindia.com/2013/05/jwts-portfolio-night-11-to-be-an-eye-opener/

Digital commerce market to grow by 33%
The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to IAMAI's latest Digital Commerce report
http://www.mxmindia.com/2013/05/digital-commerce-market-to-grow-by-33/

We've already chalked out 2015 vision & roadmap: Ashwani Singla, PSB
Penn Schoen Berland's Ashwani Singla asserts that the firm has worked hard in building its capabilities and setting a good foundation, and its leadership team has already crafted a 2015 strategic vision and roadmap for growth leading to that year
http://www.mxmindia.com/2013/05/weve-already-chalked-out-2015-vision-roadmap-ashwani-singla-psb/

CNN celebrates 15 years as top news channel in Asia Pacific
CNN retains its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX)
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Perfetti Van Melle India launches solar electrification project with TERI
This project is expected to light up the lives of over 250 people and to positively impact their livelihood, health, and education
http://www.mxmindia.com/2013/05/cnn-celebrates-15-years-as-top-news-channel-in-asia-pacific/

Ranjona Banerji: Why I have stopped watching primetime News TV
The first thing TV news needs to do is get rid of those now pointless debates as they serve no purpose and have stopped being amusing any more, writes Ranjona Banerji
http://www.mxmindia.com/2013/05/ranjona-banerji-why-i-have-stopped-watching-primetime-news-tv/

Debrief: Idea: Sob, sob!
Brilliant! I love it! It's nearly impossible for a thirty-second TV commercial to leave tears in your eyes, and Idea has managed to do exactly that
http://www.mxmindia.com/2013/05/debrief-idea-sob-sob/

New Viewsletter Feature: Links of the Day
Day 2 of our new feature where we bring you stories from across media-land which we think you ought to read. Handpicked and ranked by our editors

http://www.mxmindia.com/2013/05/new-viewsletter-feature-links-of-the-day/

Stories on 3rd Jul

Scarecrow's simple way to Success
Simplicity and hard work seem to have worked for Scarecrow Communications which has been on an account-winning spree
http://www.mxmindia.com/2012/07/scarecrows-simple-way-to-success/


Archies changes logo to make brand contemporary
Archies says the logo change is to make the brand relevant to customers to ensure that it is not the same brand with whom their parents grew up with
http://www.mxmindia.com/2012/07/archies-changes-logo-to-make-brand-contemporary/


Perfetti appoints Ramesh Jayaraman as MD
Sameer Suneja moves on to a global role as Executive Vice President - Innovation and Business Development
http://www.mxmindia.com/2012/07/perfetti-appoints-ramesh-jayaraman-as-md/


Mediavest appoints Atul Sharma as GM
Mr Sharma will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG
http://www.mxmindia.com/2012/07/mediavest-appoints-atul-sharma-as-gm/


Aidem wins advertising duties for Jaya TV network
The company will be handling the advertising sales duties for the Tamil television network for the next 3 years
http://www.mxmindia.com/2012/07/aidem-wins-ad-sales-duties-for-jaya-network/


Paritosh Joshi joins Ormax as Strategic Advisor
The former Star CJ CEO will advise the research and business teams at Ormax Media
http://www.mxmindia.com/2012/07/paritosh-joshi-joins-ormax-as-strategic-advisor/


Nishad Ramachandran joins Hansa Cequity as VP & Head of Digital Experience
Hansa Cequity, part of the RK Swamy Hansa Group, is one of India's leading integrated customer marketing & technology services company
http://www.mxmindia.com/2012/07/nishad-ramachandran-joins-hansa-cequity-as-vp-head-of-digital-experience/


BIG FM among 100 most successful brands in Power Brands 2012
The second edition of Power Brands provides a bigger platform for the brands to stamp their authority
http://www.mxmindia.com/2012/07/big-fm-among-100-most-successful-brands-in-power-brands-2012/


Suvarna Launches new weekend comedy show
This is an episodic fiction comedy and the story revolves around a family which runs a small business of home-made products
http://www.mxmindia.com/2012/07/suvarna-launches-new-weekend-comedy-show/


9X Tashan now also available on Tata Sky
Launched on August 31 2011, 9X Tashan is available across cable and satellite homes
http://www.mxmindia.com/2012/07/9x-tashan-now-also-available-on-tata-sky/


Lokmat Samachar's Pune edition launched
It is a national daily for the Hindi-speaking population of Pune says Rishi Darda
http://www.mxmindia.com/2012/07/lokmat-samachars-pune-edition-launched/


The Anchor: Suman Srivastava on 5 Reasons why Marketing is a Creative Business
Marketers should define their category by the way their customers see it, rather than the way the industry sees it, says Suman Srivastava
http://www.mxmindia.com/2012/07/the-anchor-suman-srivastava-on-5-reasons-why-marketing-is-a-creative-business/


Debrief: Hero: Desh Ka Vroom Vroom!
What would have been even better is, if they had weaved in entertaining situations around the hand motion, that would have added adrenalin to the TVC
http://www.mxmindia.com/2012/07/debrief-hero-desh-ka-vroom-vroom/


Ranjona Banerji: Don't be jingoistic; do your job, journos!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/ranjona-banerji-dont-be-jingoistic-do-your-job-journos/

Stories on 24th Apr '12

All that glitters on Akhsaya Tritiya is gold!
For, after Dhanteras, Akshaya Tritiya has emerged as the next big day for sale of jewellery
http://www.mxmindia.com/?p=18478

Peter Mukerjea: A Real Live Whodunnit?
The biggest global media business event, so far in 2012 and by all probability, in all of 2012, is about to begin this week in a court room in London, writes Peter Mukerjea in 'Media Mullings'
http://www.mxmindia.com/?p=18475

Digitization to up Pay TV penetration by 150% in 5 years, says MPA report
Digital Pay TV penetration of TV homes in India will grow from less than 20% in 2011 to 50% by 2016, and 61% by 2020, a new report by Media Partners Asia (MPA) indicates
http://www.mxmindia.com/?p=18449

Madison Media wins Crompton Greaves AOR
The agency will handle its entire range of Products including fans, lights, lighting fixtures, pumps and electric appliances
http://www.mxmindia.com/?p=18458

9XM launches international music channel 9XO
9XO is the sixth music channel from the 9XM group and will air contemporary and non-stop English and international music
http://www.mxmindia.com/?p=18448

Pakistani fashion retailers eye Indian markets
With huge demand for Pakistani muslin and lawn dresses, Pakistani retailers believe India could figure as their largest market after the US and UK if trading were to be opened up.
http://www.mxmindia.com/?p=18464

92.7 BIG FM brings back the memories of Pancham Da with Yaadon Mein Pancham
The show to air across 29 HSMs and reach out to over 5mn audiences
http://www.mxmindia.com/?p=18447

Perfetti signs on Kareena Kapoor as brand ambassador for Alpenliebe 2 Choco Eclairs
This is the first instance of a celebrity endorsement in the eclairs category and also Ms Kapoor's first brand endorsement in the confectionary category
http://www.mxmindia.com/?p=18504

We hope digital could translate into more benefits to clients: Ajay Chandwani
Digital is the flavour of the year, it is because digital is a new medium, it is an evolving medium and it is very fashionable these days to talk about digital, says Ajay Chandwani, Director, Percept
http://www.mxmindia.com/?p=18465

We're here 2 get inspired & celebrate: Ajay Kakar
Awards are just another recognition for marketers and agencies to do more better says Ajay Kakar, CMO-Financial Services, Aditya Birla Group
http://www.mxmindia.com/?p=18466

ASCI, Goafest announce winners of 'ASCI Mobile Movie Challenge'
Competition organized to encourage self regulation in advertising huge success
http://www.mxmindia.com/?p=18459

Rahul Jauhari's 5 must-do's on the Web
Rahul Jauhari on five things you can't afford to forget on the Net
http://www.mxmindia.com/?p=18456

Debrief: IDEA 3G: Sirji, it's not working!
In short, IDEA fails this time on all counts. What a mess! They may as well have chosen hell as the setting. That may have been apt
http://www.mxmindia.com/?p=18457

[MJR] It's all about how the media operates
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18472

Stories on 3rd October

Claims and counter-claims start after IRS 2011Q2 release

There are 3 newspapers which claim to be #2 in Mumbai and perhaps none of them are incorrect. Sigh!

http://www.mxmindia.com/2011/10/claims-and-counter-claims-start-after-irs-2011q2-release/

IRS Q2 2011 - South

http://www.mxmindia.com/2011/10/irs-q2-south/

IRS Q2 2011 Maharashtra & Gujarat

http://www.mxmindia.com/2011/10/irs-q2-maharashtra-gujarat/

IRS Q2 2011 Hindi Belt & North

http://www.mxmindia.com/2011/10/irs-q1-hindi-belt-north/

Freaking News | When newspapers twisted facts to suit themselves

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/10/when-newspapers-twisted-facts-to-suit-themselves/

Largest OOH display leaves footprint in Delhi

Delhi gets a new landmark as BIG Street and Mudra Max create the largest out-of-home display in Delhi for Reebok at Dhaula Kuan Airport Metro Station.

http://www.mxmindia.com/2011/10/largest-ooh-display-leaves-footprint-in-delhi/

UTV Stars cracks deal with Pakistan for PZ show

The new entrant on the Bollywood block is going international with celebrity chat show Up Close and Personal with PZ.

http://www.mxmindia.com/2011/10/breaking-news-utv-stars-cracks-deal-with-pakistan-for-preity-show/

Reviewing the Reviews: Sahib Biwi Aur Gangster

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-sahib-biwi-aur-gangster/

Join the MxMIndia Monday Debate: Are our papers and channels scared of taking on Big Biz?

How does a media house reconcile between the principles of journalism and the need to make money?

http://www.mxmindia.com/2011/10/join-the-mxmindia-monday-debate-are-our-newspapers-and-news-channels-scared-of-taking-on-big-business/

Double masthead for Bigg Boss innovation

Sunday MiD DAY gives readers a “Double Vaat” experience for Bigg Boss 5 promotion.

http://www.mxmindia.com/2011/10/double-masthead-for-bigg-boss-innovation/

Exploiting OOH's true potential: Mukesh Manik

If clients see pathbreaking billboard designs, they will demand them for their brands as well, says the Encyclomedia Networks man-in-charge

http://www.mxmindia.com/2011/10/mukesh-manik-exploiting-the-ooh-arena%E2%80%99s-true-potential/

Anil Thakraney’s Hard Knocks: Are newspaper owners in sleep mode?

India is that unique nation where dailies continue to thrive even as they struggle to survive in the rest of the world.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-are-newspaper-owners-in-sleep-mode/

M&M start toy store-y with Beanstalk

Mahindra & Mahindra opens first toy store Beanstalk to give tough competition to Mukesh Ambani-led Reliance Retail

http://www.mxmindia.com/2011/10/mm-start-toy-store-y-with-beanstalk/

FMCGs tread new paths for higher profits

FMCG companies such as Heinz India, Perfetti Van Melle and Glaxo SmithKline enter new product segments for higher profits

http://www.mxmindia.com/2011/10/fmcgs-tread-new-paths-for-higher-profits/

AdStrat: Survive the World by Contract Advtg

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta

http://www.mxmindia.com/2011/10/adstrat-survive-the-world-by-contract/

Mindshare strikes gold at the Mirchi Kaan Awards

Mindshare's ‘Team ABG’ struck Gold for its work on Idea Cellular in the 'Best use of Radio in a Campaign ' category

http://www.mxmindia.com/2011/10/mindshare-strikes-gold-at-the-mirchi-kaan-awards/

Zee's wakeup call for municipality over potholes

Sansanit Kanakhali (One Tight Slap), a social Initiative by Zee 24 Taas, tackled the bumpy subject of potholes.

http://www.mxmindia.com/2011/10/zees-wakeup-call-for-municipality-over-potholes/

Take 2 of Cornetto Luv Reels on MTV

Cornetto ‘Luv Reels Take 2’ by Kwality Wall’s Cornetto and MTV is hitting theatres on Friday, October 7 and premiering on MTV on October 14.

http://www.mxmindia.com/2011/10/take-2-of-cornetto-luv-reels-on-mtv/

Tablets soaring in Indian market

CyberMedia Research: India Media Tablet market emerges as 9-month sales touch 1.58 lakh units.

http://www.mxmindia.com/2011/10/tablets-soaring-in-indian-market/

The Anchor: Abraham Alapatt on 7 reasons a marketer prefers television to other media

Is television more powerful for marketers than other media? Why?

http://www.mxmindia.com/2011/10/the-anchor-abraham-alapatt-on-7-reasons-a-marketer-prefers-television-to-other-media/