Stories on 21st Feb '13

Ogilvy's Sabnavis: 'The basics don't change'
It's a familiar litany - talent is still the biggest challenge. But much else is different for Ogilvy and Madhukar Sabnavis, as MxMIndia finds out
http://www.mxmindia.com/?p=42023

Pepsi plans Rs 150-cr IPL splash to take on Coca-Cola
It's a revival of cola wars as PepsiCo plans Rs 150-crore IPL splash to take on Coca-Cola
http://www.mxmindia.com/?p=42050

Paritosh Joshi: When is a TV no longer a TV?
With his 'Smart TV' turning smart thanks to internet connectivity, Paritosh Joshi discovers a whole new world of television
http://www.mxmindia.com/?p=42034

Media biggies in Odisha tomorrow for M&E conclave
The one-day conference, to be attended by the stalwarts of media industry, will be organised by Odiya daily Sambad
http://www.mxmindia.com/?p=42021

Leo Burnett creates TVC for Samsung Galaxy Grand
The TVC will be aired across Hindi and English entertainment and movie channels
http://www.mxmindia.com/?p=42018

DeBrief: Quikr.com: Madness pays
Much-needed outrageous advertising will quickly get Quikr.com into the consumer mindspace, writes Anil Thakraney
http://www.mxmindia.com/?p=42033

Elephant refreshes Lacto Calamine
Elephant Strategy + Design refreshed Piramal Healthcare’s Lacto Calamine which has a 25-year history and equity as a trusted skincare solution
http://www.mxmindia.com/?p=42079

Vh1 India and Hungama launch app for Facebook
Powered by Hungama.com, Vh1 Pulse is a music streaming application on Facebook which will enable fans to listen to Vh1's picks of international music
http://www.mxmindia.com/?p=42022

One97 expands board; appoints CFO
Raj Ahuja from Star India joins as the CFO, and Vivek Gour, CEO Air Works, joins the board
http://www.mxmindia.com/?p=42020

ANCHOR | One Big Idea by Agnello Dias
Uniform fee structure is the need of the hour
http://www.mxmindia.com/?p=42019

ANCHOR | One Big Idea by Zafar Rais
Choosing the right platform  for optimum outreach
http://www.mxmindia.com/?p=42017

Stories on 19th Feb '13

Is Digital eroding relevance of TV and Print?
The IAA's debate series began with the question of traditional media versus the new wave of digital
http://www.mxmindia.com/?p=41853

Madhukar Sabnavis on O&M's worldwide board
Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India, is one of 12 new members appointed to the worldwide board of Ogilvy and Mather
http://www.mxmindia.com/?p=41839

Jaldi 5 with Amit Nair: Khana Khazana should do well with digitization
Amit Nair, Business Head, Zee Khana Khazana, outlines plans for the cookery show with a difference
http://www.mxmindia.com/?p=41838

Tribal DDB India beefs up its creative team
Satish Sethumadhavan (popularly known as Sethu) has joined the agency as creative director, and Ashish Phatak and Aman Mannan have taken up the additional role of driving the Tribal DDB creative mandate
http://www.mxmindia.com/?p=41854

IAA brings content creators, advocacy groups together on gender issue
International Advertising Association, India Chapter, recently organized a one-day sensitization seminar in Mumbai. The initiative, to stop Violence on Women (VoW), saw the coming together of advertising heads, advocacy groups and film and television personalities
http://www.mxmindia.com/?p=41840

Ranjona Banerji: Katju, Chaudhuri and the freedom of speech
... and, save the Mumbai Mirror, no play to the drought scene in Maharashtra
http://www.mxmindia.com/?p=41910

Debrief: Idea: Rides on insight
Because the insight is superb, viewers will enjoy this ad and connect with it. After all, not appreciating the partner’s problems is a ghar ghar ki kahaani
http://www.mxmindia.com/?p=41836

Tryst with destiny @ FICCI Frames in March
The theme of this year's FICCI Frames, announced on Monday, is appropriate considering that the Indian media & entertainment industry is set to to engage a billion consumers as a catalyst of economic and social change in India
http://www.mxmindia.com/?p=41874

Radio City 91.1 wins the 'most popular youth brand' award
The 5th Youth Marketing Awards, hosted by the Global Youth Marketing Forum, felicitate outstanding achievement and brand recall among youth
http://www.mxmindia.com/?p=41864


ANCHOR | One Big Idea by Jasmin Sohrabji
Shift focus back to editorial
http://www.mxmindia.com/?p=41835


ANCHOR | One Big Idea by Prabhakar Mundkur
The future of gadgets - a world without cords

http://www.mxmindia.com/?p=41837