Stories on 23rd Aug '13

MxMIndia comment: Shame!
22-year-old photojournalist intern gangraped while on an assignment in a city that prides itself on being safe for women
http://www.mxmindia.com/?p=53232

How negotiation skills are best learnt at home...
Key to success in business and the workplace from Wharton School's Stuart Diamond.
http://www.mxmindia.com/?p=53234

Warc Global Marketing Index positive in Aug even as budgets fall in APAC
Global marketing industry enjoyed generally positive business conditions in August, despite some less optimistic results in Europe and Asia, according to Warc's Global Marketing Index.
http://www.mxmindia.com/?p=53223

Shailesh Kapoor: What Do You Mean By 'I Should Know Why I'm Doing This Campaign'?
Many of us in the media cannot distinguish between a campaign that does not deliver to its objectives, and a campaign that is designed to meet wrong or strategically-flawed objectives in the first place, writes Shailesh Kapoor
http://www.mxmindia.com/?p=53222


Jaldi 5 with Amit Nair, Khana Khazana: There's enough space for all and more channels to co-exist
As Zee Khana Khazana launches its new show ‘World of Food’, Business Head Amit Nair says how the channel’s revamped content has found favour with viewers.
http://www.mxmindia.com/?p=53230

Ranjona Banerji: Lack of professionalism and sympathy in gangrape coverage
News TV is all about editorializing before the facts are known or processed. That is of course part of the reason why watching TV news can be so exasperating, rues Ranjona Banerji.
http://www.mxmindia.com/?p=53226


Roger for Ten Cricket in Canada
The cricket-crazy in Canada will now get Ten Cricket on Rogers Communications Inc.

http://www.mxmindia.com/?p=53241

Stories on 2nd Apr'13

Mazel tov, Sam and Madison: Sir Martin Sorrell
In our continuing coverage on Madison's 25 years, WPP Group CEO Sir Martin Sorrell talks on the agency and its master Sam Balsara and whether he would WPP to partner Madison
 http://www.mxmindia.com/?p=44851

DNA dons new look, brings back edit page
Launched in 2005 in Mumbai, this is the major re-launch for the daily
 http://www.mxmindia.com/?p=44903

Ranjona Banerji: Can DNA get back into your dna?
DNA brings back its edit page as it looks to blend with the digital media as well as with up the branding quotient, notes Ranjona Banerji
http://www.mxmindia.com/?p=44877

RBNL launches 'Choose Your Set Top Box Wisely' campaign
The campaign across 38 cities in DAS Phase II is aimed at empowering consumers with information on digitization and distribution partners with the opportunity to strengthen brand equity
 http://www.mxmindia.com/?p=44850

HBO's ad-free channels: good enough to pay more for?
With HBO pushing its two new movie pay channels, it is time to ask whether there is a market for 'premium' ad-free channels in the Indian TV viewing arena
 http://www.mxmindia.com/?p=44415

Highest ever complaints upheld by ASCI in Jan 2013
NAMS has enhanced the reach of the consumer complaints council by tracking a larger number of misleading ads
http://www.mxmindia.com/?p=44845

Allen Solly's end-of-season sale app generates 2,194% RoI
The campaign achieved a revenue target of INR 10 million, and 4% of the revenue during the End of Season Sale was from Facebook alone
 http://www.mxmindia.com/?p=44849

Debrief: MP Tourism: Stunning Holi ad
This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully
 http://www.mxmindia.com/?p=44844

Khana Khazana's first TVC to help women fight kitchen woes
After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad, offering solutions for everyday kitchen woes
 http://www.mxmindia.com/?p=44843

Movies Now capitalises on Star Wars franchise
The marketing plan targeted relevant platforms to ensure high visibility and create an impact like never before
http://www.mxmindia.com/?p=44846

SVG Media boasts of 31.2 million unique visitors
As per the latest comScore numbers, SVG  Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion
http://www.mxmindia.com/?p=44848

ANCHOR | One Big Idea by Rajan Narayan
As icons crumble, the Big Idea is increasingly a fallacy
http://www.mxmindia.com/?p=44842

Stories on 19th Feb '13

Is Digital eroding relevance of TV and Print?
The IAA's debate series began with the question of traditional media versus the new wave of digital
http://www.mxmindia.com/?p=41853

Madhukar Sabnavis on O&M's worldwide board
Madhukar Sabnavis, Vice Chairman and Country Head, Discovery and Planning, O&M India, is one of 12 new members appointed to the worldwide board of Ogilvy and Mather
http://www.mxmindia.com/?p=41839

Jaldi 5 with Amit Nair: Khana Khazana should do well with digitization
Amit Nair, Business Head, Zee Khana Khazana, outlines plans for the cookery show with a difference
http://www.mxmindia.com/?p=41838

Tribal DDB India beefs up its creative team
Satish Sethumadhavan (popularly known as Sethu) has joined the agency as creative director, and Ashish Phatak and Aman Mannan have taken up the additional role of driving the Tribal DDB creative mandate
http://www.mxmindia.com/?p=41854

IAA brings content creators, advocacy groups together on gender issue
International Advertising Association, India Chapter, recently organized a one-day sensitization seminar in Mumbai. The initiative, to stop Violence on Women (VoW), saw the coming together of advertising heads, advocacy groups and film and television personalities
http://www.mxmindia.com/?p=41840

Ranjona Banerji: Katju, Chaudhuri and the freedom of speech
... and, save the Mumbai Mirror, no play to the drought scene in Maharashtra
http://www.mxmindia.com/?p=41910

Debrief: Idea: Rides on insight
Because the insight is superb, viewers will enjoy this ad and connect with it. After all, not appreciating the partner’s problems is a ghar ghar ki kahaani
http://www.mxmindia.com/?p=41836

Tryst with destiny @ FICCI Frames in March
The theme of this year's FICCI Frames, announced on Monday, is appropriate considering that the Indian media & entertainment industry is set to to engage a billion consumers as a catalyst of economic and social change in India
http://www.mxmindia.com/?p=41874

Radio City 91.1 wins the 'most popular youth brand' award
The 5th Youth Marketing Awards, hosted by the Global Youth Marketing Forum, felicitate outstanding achievement and brand recall among youth
http://www.mxmindia.com/?p=41864


ANCHOR | One Big Idea by Jasmin Sohrabji
Shift focus back to editorial
http://www.mxmindia.com/?p=41835


ANCHOR | One Big Idea by Prabhakar Mundkur
The future of gadgets - a world without cords

http://www.mxmindia.com/?p=41837