Stories on 4th Oct '16

Announcing: The MxMIndia Mediaperson of the Year 2016

Work on the 2016 award has commenced. It will be announced on Friday, December 9, 2016. Read more

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Ranjona Banerji: The Invented Absurd of News Television

It is evident that their war hysteria is carefully calibrated and aimed at increasing viewership... their pain is bogus, writes Ranjona Banerji. Read more

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Reuters and BTVi ink exclusive partnership for global financial & biz news in India

The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. Read more

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Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai. Read more

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The Ad Club's Media Review back on Oct 13

Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement".Read more

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Jaideep Shergill: Big Fish!

We still have some firms which are independent and can go out and conquer the world, writes Jaideep Shergill.Read more

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Vidyadhar Wabgaonkar appointed President of FCB Cogito

Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata. Read more

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Mindshare adds three more titles in recent days

Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016. Read more

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DYWorks opens first office in Shanghai

It is providing marketing consulting and advisory services to Indian and Chinese companies. Read more

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MSLGroup named APAC Consultancy of the Year by Holmes Report

Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. Read more

Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-51-dec-13-19-2015/

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/

Stories on 21st Apr '15

Now, Group CEO & Equity Partner, Madison Media
Yes! Vikram Sakhuja is joining Sam Balsara to take charge of the media agency empire plus the out-of-home business
http://www.mxmindia.com/2015/04/now-group-ceo-equity-partner-madison-media/

Publicis bags MakeMyTrip biz
The pitching process included a total of 9 agencies
http://www.mxmindia.com/2015/04/publicis-bags-makemytrip-biz/

JWT elevates Carlton D'Silva as CEO, Hungama Digital Services
Carlton will be reporting into Tarun Rai and will continue to lead HDS's creative leadership
http://www.mxmindia.com/2015/04/jwt-elevates-carlton-dsilva-as-ceo-hungama-digital-services/

Rahul Gandhi, Arvind Kejriwal steal the show at Press Club Mumbai's 'Ouch Awards'
The 'Ouch' Awards was a prelude to the more serious RedInk Awards organized by the Club scheduled for April 30, which applauds excellence in journalism
http://www.mxmindia.com/2015/04/rahul-gandhi-arvind-kejriwal-steal-the-show-at-press-club-mumbais-ouch-awards/

Ranjona Banerji: The new, sloppy world of Indian journalism
If your place of employment has taken a policy decision to ignore the sort of stories that you feel strongly about, protest or even better, quit, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-the-new-sloppy-world-of-indian-journalism/

Kyoorius announces Jury Tours and FYIdays for awards
The 2015 Kyoorius Advertising & Digital Awards jury sessions will take place from 29th April until 2nd May at Indian School of Design & Innovation
http://www.mxmindia.com/2015/04/kyoorius-announces-jury-tours-and-fyidays-for-awards/

India TV Yuva Awards celebrates achievers
India TV Yuva awards are given away every year to youth icons who have demonstrated exemplary leadership in their respective fields

http://www.mxmindia.com/2015/04/india-tv-yuva-awards-celebrates-achievers/

Stories on 24th Jan '13

The Importance of Being Vikram Sakhuja
As the GroupM South Asia CEO assumes the Maxus Global CEO role, MxMIndia speaks to a cross-section of associates - a client and a colleague, some from competition and a honcho from a top media house
http://www.mxmindia.com/?p=40078

ESPN to turn Fox Sports from Jan 28?... though not likely in India
Given the NewsCorp acquisition, the popular sports channel will be rechristened from Monday
http://www.mxmindia.com/?p=40116

Losses widen even as sales grows for big retailers
As sales grow for big retail chains, their losses too widen taking them away from the breakeven point
http://www.mxmindia.com/?p=40080

IAA takes a gender sensitization VOW
The Violence On Women (VOW) drive will have two segments: gender sensitization seminars for content creators and multi-media advertising campaign against 'eve-teasing
http://www.mxmindia.com/?p=40073

BCCC received 8,628 complaints as of Nov '12
The Broadcasting Content Complaints Council is the independent self-regulatory body for non-news general entertainment channels
http://www.mxmindia.com/?p=40071

Shailesh Kapoor: 10 things that must change about Indian film awards
... else an Aamir Khan will continue to boycott Indian film awards and Salman Khan will not go on stage to collect his awards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=40079

Jaldi 5 with BCCC chief AP Shah: Unedited foreign programmes lead to more complaints
BCCC Chairperson Justice (Retd) AP Shah tells MxMIndia about the complaints that the broadcast authority receives, and what is being done about them
http://www.mxmindia.com/?p=40070

Debrief: L&T Health Insurance: There's an elephant in the room!
The promise addresses the consumers' biggest worry, that of poor response on claims filed, so the strategy is sound. However, there's a problem: The six-hour factor gets lost in all this writing business
http://www.mxmindia.com/?p=40069

DDB, NFDC go back to roots for govt film
DDB Health & Lifestyle along with NFDC has launched 'Mitti', an anthem for the National Population Register
http://www.mxmindia.com/?p=40072

Banking on the highway of life
Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'
http://www.mxmindia.com/?p=40077

SET Asia participates in Pravasi Bharatiya Divas
The NRI and PIO convention held in Kochi was an opportunity for the broadcaster to interact with the Indian diaspora as well as government bodies dealing with overseas Indians
http://www.mxmindia.com/?p=40074

Sundance-Mahindra award winners announced
Indian Sarthak Dasgupta is among four directors honoured for their visionary projects at the festival in Utah, USA
http://www.mxmindia.com/?p=40075

Ujala Asianet Film Awards held
The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Kochi. The event will be telecast on Feb 2 and 3
http://www.mxmindia.com/?p=40076

ANCHOR | ONE BIG IDEA by Sandeep Sharma
Need to shift emphasis to 'delivery of client's marketing objective'
http://www.mxmindia.com/?p=40068

ANCHOR | ONE BIG IDEA by N S Rajan
Paradigm shift in PR - are we geared for it?

http://www.mxmindia.com/?p=40066

Stories on 18th Sep '12

Does anyone care about GEC GRPs see-sawing?
Do frequent changes in weekly standings of Hindi GECs impact media agency professionals and marketers? Quick takes from a cross-section...
http://www.mxmindia.com/2012/09/does-anyone-care-about-gec-ratings-see-sawing/

India secures 38 more shortlists @ Spikes Asia
'You Shave. I Shave' campaign for Gillete Fusion by BBDO and 'A Day in the life of India' by Taproot for BCCL are shortlisted in the coveted Integrated category at Spikes Asia
http://www.mxmindia.com/2012/09/india-secures-38-more-shortlists-spikes-asia/

Jaldi 5 with Raj Nayak: No sex, no violence, no Pakistani in Bigg Boss 6...
Raj Nayak, CEO, Colors on how Season 6 of Bigg Boss will offer clean, wholesome family entertainment without shedding the voyeurism
http://www.mxmindia.com/2012/09/jaldi-5-with-raj-nayak-no-sex-no-violence-no-pakistani/

People come to Zoom for their daily dose of Bollywood: Avinash Kaul
Zoom, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days
http://www.mxmindia.com/2012/09/people-come-to-zoom-for-their-daily-dose-of-bollywood-avinash-kaul/

Visa launches 'Dream to Advance' campaign
Credit card company Visa has launched its nationwide campaign Dream to Advance, showcasing how Visa Debit helps fulfil the dreams of Indians - no matter where they are
http://www.mxmindia.com/2012/09/visa-launches-dream-to-advance-campaign/

Video: Good effort to evangelize print: Vikram Sakhuja, Shashi Sinha & Josy Paul. Sequel planned: Rajan Bhalla
MxMIndia caught up with some industry players for their views on the evolution of print advertising, the road ahead for the medium and their reactions to HT Media's 'The Magic of Print'
http://www.mxmindia.com/2012/09/video-interviews-good-effort-to-evangelize-print-vikram-sakhuja-shashi-sinha-josy-paul-sequel-planned-rajan-bhalla/

Ormax launches box-office forecasting model 'FBO'
Media & entertainment research firm Ormax Media has announced the launch of FBO, India's first scientific box office forecasting model. FBO stands for First-Day Box Office
http://www.mxmindia.com/2012/09/ormax-launches-box-office-forecasting-model-fbo/

ABCI awards night on October 19
The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards
http://www.mxmindia.com/2012/09/abci-awards-night-on-october-19/

The Anchor: 5 tips for holding a successful Tweetup
A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. So how do you ensure a successful Tweetup?
http://www.mxmindia.com/2012/09/the-anchor-5-tips-for-holding-a-successful-tweetup/

Debrief: Pepsi: Not the game, change the ad!
Boring interpretation of 'Change the game'. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat
http://www.mxmindia.com/2012/09/debrief-pepsi-not-the-game-change-the-ad/

Ranjona Banerji: 'cause Arnab Goswami wants to know...
If you want to learn something knew, don't watch the news channels. Try Discovery, Nat Geo... whatever, suggests Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-cause-arnab-goswami-wants-to-know/

Signposts... September 18
Our daily feature 'Signposts' which as the name suggests carries an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-18/

Stories on 14th Sep '12

Because print is magic...
Exclusive pre-release extracts from the book 'The Magic of Print' published by HT Media. The book is to be launched this evening in Mumbai
http://www.mxmindia.com/2012/09/because-print-is-magic/

TVs in 4 metros to go blank for 2 mins to stress need for viewers to go digital
Broadcasters to observe half-a-minute switch-offs to get viewers to switch to digital transmission with set-top devices
http://www.mxmindia.com/2012/09/tvs-in-4-metros-to-go-blank-for-2-mins-to-get-viewers-to-go-digital/

Apollo prefers to 'Go The Distance'
Apollo tyres has repositioned its brand with a new commercial and identity
http://www.mxmindia.com/2012/09/apollo-prefers-to-go-the-distance/

Arvind Sharma appointed ASCI Chairman
The Advertising Standards Council of India (ASCI) has appointed Arvind Sharma, Chairman of India Sub Continent, Leo Burnett, as Chairman of the Board
http://www.mxmindia.com/2012/09/arvind-sharma-appointed-asci-chairman/

Anurradha Prasad re-elected AROI president for 2nd term
The AROI (Associations of Radio Operators for India) has re-elected Ms Anurradha Prasad as its President for the second consecutive term. Ms Prasad was re-elected unopposed at the Governing Body Meeting of the AROI held earlier this week
http://www.mxmindia.com/2012/09/anurradha-prasad-re-elected-aroi-president-for-second-term/

MxM Buzzer # 9 | Quiz on Media Innovation
Presenting the ninth edition of MxM Buzzer where the focus is on Media Innovation
http://www.mxmindia.com/2012/09/mxm-buzzer-9-quiz-on-media-innovation/

Speaking of Which: Confounding Confusions
Infer or imply? Discreet or discrete? Evoke or evince? Common misunderstandings can lead to confusing writing... Vidya Heble in 'Speaking of Which'
http://www.mxmindia.com/2012/09/confounding-confusions/

My First Sale... with Indranil Roy, President, Outlook Group
Our Thursday series of Relative Values, My First... etc now shifts to Fridays, beefing up our weekend package that kicks off next week. Last month we had Bhaskar Das, and this time we spoke with Indranil Roy, President, Outlook Group
http://www.mxmindia.com/2012/09/my-first-sale-with-indranil-roy-president-outlook-group/

Signposts...  Friday, September 14
Tweet of the day, Must-read of the day, Joke of the day, etc etc in our new daily 'department'
http://www.mxmindia.com/2012/09/signposts-friday-september-14/

PIX goes all out for Tintin premiere
Tintin - Sony Pix has planned a 360-degree - marketing and advertising - campaign around The Secret of the Unicorn on the 16th of this month
http://www.mxmindia.com/2012/09/pix-goes-all-out-for-tintin-premiere/

The Anchor: 5 things clients should keep in mind when engaging a digital agency
The days of treating digital as a postscript are far behind. Here's how to play it in the new age, writes Kushal Sanghvi
http://www.mxmindia.com/2012/09/the-anchor-5-things-clients-should-keep-in-mind-when-engaging-a-digital-agency/

Anil Thakraney: Flat buyer ki VAT lag gayi!
To begin with, it is the developers who went to court, it is they who should be paying the penalties on late VAT payment. Why are the developers being allowed to pass this burden on to flat owners?
http://www.mxmindia.com/2012/09/anil-thakraney-flat-buyer-ki-vat-lag-gayi/

Ranjona Banerji: News on TV is not necessarily news in the papers
And on this Friday, the 14th, Ranjona Banerji wonders why are guests better behaved with Karan Thapar and how no one calls Arnab Rajdeep these days
http://www.mxmindia.com/2012/09/ranjona-banerji-news-on-tv-is-not-necessarily-news-in-the-papers/

Stories on 4th Jun

Creative agencies have allowed themselves to be dumbed down: Vikram Sakhuja
The GroupM boss unplugs to Anil Thakraney on the commission (v/s fees) system, corruption in media agencies, creatives and more
http://www.mxmindia.com/2012/06/creative-agencies-have-allowed-themselves-to-be-dumbed-down-vikram-sakhuja/


TAM to cross 10,000 Peoplemeter mark soon
While TAM has announced an increase of around 2000 Peoplemeter boxes, some broadcasters and media planners wonder whether just a 2000 increase will be enough to measure the viewing habits of a billion-plus Indians
http://www.mxmindia.com/2012/06/tam-to-cross-10000-peoplemeter-mark-soon/


The Rise and Rise of Deepak Lamba
Deepak Lamba's rise to President of Bennett, Coleman and Company Limited is phenomenal and inspirational to young media professionals
http://www.mxmindia.com/2012/06/the-rise-and-rise-of-deepak-lamba/


AIM's Magazine Engagement Study wins big at FIPP Research Awards
The Association of Indian Magazine's Magazine Engagement Award wins commendation at the FIPP Research Awards
http://www.mxmindia.com/2012/06/aims-magazine-engagement-study-wins-big-at-fipp-research-awards/


Maatra to be rebranded Gutenberg Networks India
According to Madhukar Kamath, group CEO and managing director, DDB Mudra Group, Maatra is the first attempt by an Indian marketing communications group
http://www.mxmindia.com/2012/06/maatra-to-be-rebranded-gutenberg-networks-india/


From Cricket to Prime, Neo takes a spin
Neo Cricket was rechristened Neo Prime with live action of three major sporting events
http://www.mxmindia.com/2012/06/from-cricket-to-prime-neo-takes-a-spin/


Mouthshut.com to turn a buyer'sguide
Consumer review website MouthShut.com is set to shift from being a reviews-only to a buyer's guide website
http://www.mxmindia.com/2012/06/mouthshut-com-to-turn-a-buyersguide/


Paresh Chaudhry joins Madison PR as CEO, Veena Gidwani to retire
Ex-RIL and HUL corp communications head to take charge at Madison PR as Veena Gidwani retires on June 30
http://www.mxmindia.com/2012/06/paresh-chaudhry-joins-madison-pr-as-ceo-veena-gidwani-to-retire/


AdStrat - Nescafe Cold Coffee
In AdStrat, we bring you the strategy and execution of an ad given the creative brief given by clients
http://www.mxmindia.com/2012/06/adstrat-nescafe-cold-coffee/


Reviewing the Reviews: Rowdy Rathore
The success of such a bad and old-fashioned film is inevitable, notes Deepa Gahlot in a look at the various film reviews over the weekend
http://www.mxmindia.com/2012/06/reviewing-the-reviews-rowdy-rathore/


The Anchor: Rajan Mehta on 5 ways how Digital OOH is revolutionizing Out-of-Home
The writing is clearly on the wall that all OOH will one day become digital, writes Rajan Mehta, founder and CEO, LIveMedia
http://www.mxmindia.com/2012/06/the-anchor-rajan-mehta-on-5-ways-in-which-digital-ooh-is-revolutionizing-the-out-of-home-industry/


Anil Thakraney: Doc, Aamir ain't your PR agent!
It's appalling to see the Indian Medical Association and many doctors take offence to the Satyamev Jayate episode on medical negligence, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-doc-aamir-aint-your-pr-agent/


Poonam Pandey for Anna movement?
What the media giveth the media taketh away... Ranjona Banerji on how the movement against corruption is desperate to get back what it lost in Mumbai
http://www.mxmindia.com/2012/06/poonam-pandey-for-anna-movement/

Stories on 19th Mar '12

Brand Sachin still on strong wicket
Sachin Tendulkar is the face of many brands, across categoeis, and one of the top celebrity endorsers. MxM India spoke to sports marketers and people who have worked closely with Sachin, finding out that Brand Sachin’s biggest strength is his ability to change with the times
http://www.mxmindia.com/?p=15209

The Anchor: Utterly Butterly Tondulkarlicious!
As the master blaster reaches his 100th international ton, MxMIndia presents 25 Amul ads that tell the Tendlya story.
http://www.mxmindia.com/?p=15200

Anil Thakraney: Sachin coverage sucks
Each time Sachin reaches a milestone, the media (both, print and electronic) regurgitates the same old childhood pictures and the same old tired clichés about the man. Surely there’s an innovative way to celebrate the hero’s achievements. Surely there are untold incidents from the man’s life that can be dug out if one cares to do the hard work.
http://www.mxmindia.com/?p=15240

[MJR]: Tendulkar upstages budget extravaganza
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=15243

How relevant is newspaper content to the reader?
N Ram and Girish Agarwal discussed newspaper content and the state of the media in India today
http://www.mxmindia.com/?p=15214

Integrated media best way fwd: Vikram Sakhuja
On the sidelines of FICCI Frames 2012,Vikram Sakhuja, CEO, South Asia, Group M  spoke to MxMIndiaabout how the digital can be a game changer for marketers and how to make content engaging for people
http://www.mxmindia.com/?p=15238

Digitisation will allow broadcaster to make money off ground: Tarun Katial
Tarun Katial, the CEO of the Reliance Broadcast Network Ltd, spoke to MxM about how the businesses will have to rework their monetising strategies in the wake of digitisation
http://www.mxmindia.com/?p=15236

No disadvantage of being a woman
Getting there is sometimes the hardest part, as women who have achieved success share at FICCI Frames 2012
http://www.mxmindia.com/?p=15217

CCI is an overall market regulator: Ashok Chawla
The role of the Competition Commission in the industry and the need for this umbrella body
http://www.mxmindia.com/?p=15211

Adapt to the digital tide or be left out
FICCI Frames 2012 took off on an exhilarating note on Day 1, with the burning issue of Digital coming to the fore right away and more or less staying there.
http://www.mxmindia.com/?p=15221

Digital will decide the fate of TV
FICCI panel on evolution of TV’s many personas figures out that the medium’s response to the digital revolution will determine its survival
http://www.mxmindia.com/?p=15225

Turning 3 into 10, a percentage issue for digital
From 3 to 10 per cent: ad industry is hopeful of making digital an integral medium for ad spends
http://www.mxmindia.com/?p=15232

TRAI invites views on ads policy for broadcasters
Broadcast regulator Telecom Regulatory Authority of India (TRAI) has invited comments on proposals to formulate a clear policy for advertisements on pay and Free to Air channels
http://www.mxmindia.com/?p=15244

A brand's success does not guarantee anything: Kevin Lane Keller
Managing a brand's potential is the most challenging aspect of today's marketing environment, with the accelerated pace of change, says the marketing guru
http://www.mxmindia.com/?p=15207

Ad Strat: Screw the couch
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=15203

Stories on 2nd November

AdAsia: Change, the only constant

The theme of AdAsia – Uncertainty – underlines the need to keep up with change if one is not to be left behind. Industry attendees weigh in.

http://www.mxmindia.com/2011/11/adasia-change-the-only-constant/

6 reasons why you can do without attending AdAsia 2011

Amidst all the gush about AdAsia 2011, a senior mediaperson dwells on why it's OK if you've given it a miss.

http://www.mxmindia.com/2011/11/6-reasons-why-you-can-do-without-attending-adasia2011/

AdAsia: Learning the rules of the game from Harish Manwani

With 54 percent of their business comes from the developing market, the HUL chief terms it the ‘emerging market company’ as the economic centres shift to emerging markets.

http://www.mxmindia.com/2011/11/ad-asia-learning-the-rules-of-the-game-from-harish-manwani/

AdAsia Exec Summary: Lively sessions mark Day One

From insights into a changing world, to marketing solutions for an increasingly younger audience, and more... AdAsia got off to a stimulating start.

http://www.mxmindia.com/2011/11/ad-asia-lively-sessions-mark-day-one/

AdAsia: From chat rooms to Twitter

AdAsia tackles the question of how marketers can make good use of the digital revolution.

http://www.mxmindia.com/2011/11/adasia-from-chat-rooms-to-twitter/

Gouri Dange's Naming No Names: Cheeni kum!

Naming no Names is the mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.

http://www.mxmindia.com/2011/11/naming-no-names-cheeni-kum/

Hard Knocks: Radia was not the one to blame

Truth be told, Radia only did her job. She may have been involved in murky negotiations, but all she did was ride an already corrupt and rotting political system.

http://www.mxmindia.com/2011/11/hard-knocks-radia-was-not-the-one-to-blame/

What’s-On-India reaches its 40 million target

What’s-On-India’s distribution reaches 40 million, with 15 million homes added in October.

http://www.mxmindia.com/2011/11/what%E2%80%99s-on-india-reaches-its-40-million-target/

NDTV shows growth in quarter results

NDTV released their quarter results which ended on September 30, 2011. NDTV consolidated income rose to Rs 114 crore from Rs 86 crore in the same quarter last year, an increase of 32 percent.

http://www.mxmindia.com/2011/11/ndtv-shows-growth-in-quarter-results/

Delhi Metro Line II is BIG Street’s till 2016

Reliance Broadcast Network’s BIG Street retains OOH mandate for the premium Line II of Delhi Metro till 2016.

http://www.mxmindia.com/2011/11/delhi-metro-line-ii-is-big-street%E2%80%99s-till-2016/

TME to have a strategic alliance with MPG

Rediffusion Y&R's media arm TME has entered into a strategic alliance with the Havas group's MPG

http://www.mxmindia.com/2011/11/tme-to-have-a-strategic-alliance-with-mpg/