Stories on 19th July '13

No method in this TAMasha!
Broadcast stakeholders need to bury differences and bring back the ads as it's a loss for everyone
http://www.mxmindia.com/?p=51692

Understanding the idea of Power
Power is important to get things done, says Jeffrey Pfeffer, author of Power: Why Some People Have It - and Others Don't
http://www.mxmindia.com/?p=51657

Sanjay Behl joins Raymond as CEO - Lifestyle Businesses
After eight years at top positions at Reliance ADAG, Sanjay Behl joins Raymond Ltd as CEO for its lifestyle biz that includes textiles, apparel and retail.
Sanjay Behl joins Raymond as CEO - Lifestyle Businesses

RBNL fills three top slots for sales and C&C
Anirudh Maheshwari,  Shweta Arora and Brijesh Tanna join Reliance Broadcast Network to head key functions with channels
RBNL fills three top slots for sales and C&C

Max Hegerman now MD, Edelman Digital India
The digital media captain joins Edelman after recent stints at Hungama Digital Services, JWT and Tribal DDB
http://www.mxmindia.com/?p=51646

Shailesh Kapoor: Who stole our Comedies?
The last decade has been shockingly under-served when it comes to comic television in India, rues Shailesh Kapoor
http://www.mxmindia.com/?p=51648

Anil Thakraney: A night at the dance bar
Anil Thakraney remembers the sting he did for Mid-Day on Mumbai's dance bar girls where he danced with them, picked on one girl, showered money on her, and... Well, read on :-)
http://www.mxmindia.com/?p=51637

Nawaz Sharif meets Subhash Chandra, all for relaxing 'regulatory regime'
The Pakistan PM urged for relaxation of laws so that Pakistani channels could be seen effortlessly in India
http://www.mxmindia.com/?p=51674

Amagi takes MAA TV network Singapore
Amagi's localization platform enables content opt-out in geographies where TV networks have regulatory restrictions for programming and advertising
http://www.mxmindia.com/?p=51662

Veena Gidwani, others to conduct PR EDP at Northpoint
Northpoint Centre of Learning has in association with Veena Gidwani Associates announced a programme for business managers titled  'Unleashing the Power of PR to Build Brand Equity'
http://www.mxmindia.com/?p=51659

MSL's Social Hive wins strategy for Lead India campaign (+Editor's Note on covering events organized by 'competition')
Digital and social media agencies were asked to craft strategy for The Times of India's Lead India campaign
http://www.mxmindia.com/?p=51634

Comedy Central ties-up with Cocoberry for Threesome
The channel is promoting its new show 'Threesome' through a partnership with frozen yogurt brand Cocoberry

http://www.mxmindia.com/?p=51635

Stories on 4th Jun

Creative agencies have allowed themselves to be dumbed down: Vikram Sakhuja
The GroupM boss unplugs to Anil Thakraney on the commission (v/s fees) system, corruption in media agencies, creatives and more
http://www.mxmindia.com/2012/06/creative-agencies-have-allowed-themselves-to-be-dumbed-down-vikram-sakhuja/


TAM to cross 10,000 Peoplemeter mark soon
While TAM has announced an increase of around 2000 Peoplemeter boxes, some broadcasters and media planners wonder whether just a 2000 increase will be enough to measure the viewing habits of a billion-plus Indians
http://www.mxmindia.com/2012/06/tam-to-cross-10000-peoplemeter-mark-soon/


The Rise and Rise of Deepak Lamba
Deepak Lamba's rise to President of Bennett, Coleman and Company Limited is phenomenal and inspirational to young media professionals
http://www.mxmindia.com/2012/06/the-rise-and-rise-of-deepak-lamba/


AIM's Magazine Engagement Study wins big at FIPP Research Awards
The Association of Indian Magazine's Magazine Engagement Award wins commendation at the FIPP Research Awards
http://www.mxmindia.com/2012/06/aims-magazine-engagement-study-wins-big-at-fipp-research-awards/


Maatra to be rebranded Gutenberg Networks India
According to Madhukar Kamath, group CEO and managing director, DDB Mudra Group, Maatra is the first attempt by an Indian marketing communications group
http://www.mxmindia.com/2012/06/maatra-to-be-rebranded-gutenberg-networks-india/


From Cricket to Prime, Neo takes a spin
Neo Cricket was rechristened Neo Prime with live action of three major sporting events
http://www.mxmindia.com/2012/06/from-cricket-to-prime-neo-takes-a-spin/


Mouthshut.com to turn a buyer'sguide
Consumer review website MouthShut.com is set to shift from being a reviews-only to a buyer's guide website
http://www.mxmindia.com/2012/06/mouthshut-com-to-turn-a-buyersguide/


Paresh Chaudhry joins Madison PR as CEO, Veena Gidwani to retire
Ex-RIL and HUL corp communications head to take charge at Madison PR as Veena Gidwani retires on June 30
http://www.mxmindia.com/2012/06/paresh-chaudhry-joins-madison-pr-as-ceo-veena-gidwani-to-retire/


AdStrat - Nescafe Cold Coffee
In AdStrat, we bring you the strategy and execution of an ad given the creative brief given by clients
http://www.mxmindia.com/2012/06/adstrat-nescafe-cold-coffee/


Reviewing the Reviews: Rowdy Rathore
The success of such a bad and old-fashioned film is inevitable, notes Deepa Gahlot in a look at the various film reviews over the weekend
http://www.mxmindia.com/2012/06/reviewing-the-reviews-rowdy-rathore/


The Anchor: Rajan Mehta on 5 ways how Digital OOH is revolutionizing Out-of-Home
The writing is clearly on the wall that all OOH will one day become digital, writes Rajan Mehta, founder and CEO, LIveMedia
http://www.mxmindia.com/2012/06/the-anchor-rajan-mehta-on-5-ways-in-which-digital-ooh-is-revolutionizing-the-out-of-home-industry/


Anil Thakraney: Doc, Aamir ain't your PR agent!
It's appalling to see the Indian Medical Association and many doctors take offence to the Satyamev Jayate episode on medical negligence, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-doc-aamir-aint-your-pr-agent/


Poonam Pandey for Anna movement?
What the media giveth the media taketh away... Ranjona Banerji on how the movement against corruption is desperate to get back what it lost in Mumbai
http://www.mxmindia.com/2012/06/poonam-pandey-for-anna-movement/

Stories on 13th February

What TV viewers watched in 2011
Hindi GEC genre de-grew 6.5 per cent whereas Hindi news channels leapfrogged 10 per cent in 2011... just some of the many highlights of TAM Media's 'Impatient Generation' report
http://www.mxmindia.com/2012/02/what-tv-viewers-watched-in-2011/

Madhu Trehan & Co to show journos the mirror with Newslaundry.com
MxM India spoke to veteran journalist Madhu Trehan, NewsLaundry.com, a website that attempts to critque the media
http://www.mxmindia.com/2012/02/madhu-trehan-co-to-show-journos-the-mirror-with-newslaundry-com/

It's comedy time in English entertainment!
Comedy Central, a serious contender in the English entertainment channels, has taken the No 3 position in the category in week 1
http://www.mxmindia.com/2012/02/its-comedy-time-in-english-entertainment/

Eye on volumes, Coca-Cola to revive Citra after 19 years
A Coca-Cola spokesman confirmed the company is introducing Citra in "a few towns in Maharashtra and Gujarat" on a pilot basis
http://www.mxmindia.com/2012/02/eye-on-volumes-coca-cola-to-revive-citra-after-19-years/

[MxM Radio] 'Why FM is more than just a recall medium'
FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows
http://www.mxmindia.com/2012/02/mxm-radio-why-fm-is-more-than-just-a-recall-medium/

[PR Channel] Our approach has been very focused & niche: Veena Gidwani
Having been involved with Madison PR since its inception, Veena Gidwani today is singularly responsible for the peak status that it has attained over the years
http://www.mxmindia.com/2012/02/pr-channel-our-approach-has-been-very-focused-niche-veena-gidwani/

Ad Strat: Palasa Creative Place
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-palasa-creative-place/

Media, PR professionals to debate ethics at global conclave
PR - Interface or Interference? is the theme of the conclave to be hosted by the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2012/02/media-pr-professionals-to-debate-ethics-at-global-conclave/

The Anchor: 4 reasons why one worries about Google
With Google Plus taking on Facebook, Sanjay Mehta is worried about Google’s cash earner, Google Search
http://www.mxmindia.com/2012/02/the-anchor-4-reasons-why-one-worries-about-google/

Anil Thakraney: India Inc needs Narendrabhai
Yup, he is a doer (Manmohan Singh is a pure theorist) and India Inc needs such a man at the helm. Now if only he...
http://www.mxmindia.com/2012/02/anil-thakraney-india-inc-needs-narendrabhai/

SIT's report makes for exciting TV but bad journalism
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/sits-gujarat-riots-report-makes-for-exciting-tv-but-bad-journalism/