Stories on 12th Jan '15

First Leader,First Mover Advantage with Retro
Kicking off a series with players who did well in the media last year, we have a quick chat with Tarun Katial, CEO of RBNL. on how Big FM's switch to retro in some stations worked for him
http://www.mxmindia.com/2015/01/first-leader-first-mover-advantage-with-retro/

Deepak Lamba to take charge of WWM as Tarun Rai moves on
The head of Times Conferences and TimesPro  will take charge as Tarun Rai moves on after a seven-year stint
http://www.mxmindia.com/2015/01/deepak-lamba-to-take-charge-of-wwm-as-tarun-rai-moves-on/

ZO appoints Saswati Sinha as talent head
The ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India
http://www.mxmindia.com/2015/01/zo-appoints-saswati-sinha-as-talent-head/

Simmi Karna joins Sakal as Content Head, Saam TV
At Sakal, she will be responsible for the overall content strategy for Saam TV and will be actively supporting the marketing and sales initiatives for the same
http://www.mxmindia.com/2015/01/simmi-karna-joins-sakal-as-content-head-saam-tv/

RAM ratings for Week 52 (+Top Shows of the Week)
Presenting RAM numbers for Week 52 - that's December 21 to 27, 2014
http://www.mxmindia.com/2015/01/ram-ratings-for-week-%e2%80%8b52-top-shows-of-the-week/

Sony Six acquires the rights for the Africa Cup of Nations
The upcoming edition of the tournament will be played in Equatorial Guinea from 17th January to 8th February 2015
http://www.mxmindia.com/2015/01/sony-six-acquires-the-rights-for-the-africa-cup-of-nations/

Amith Prabhu: 15 things we need to see in a PR Institute in 2015
India is seeing a greater demand for good talent than ever before. We need to see good institutes for Public Relations education in India, writes Amith Prabhu
http://www.mxmindia.com/2015/01/amith-prabhu-15-things-we-need-to-see-in-a-pr-institute-in-2015/

Tata Sky launches India's first 4K set-top box
Experience the world's largest Cricket tournament in 4K clarity at home
http://www.mxmindia.com/2015/01/tata-sky-launches-indias-first-4k-set-top-box/

Autocar India Awards honours achievers in Indian auto
The awards saw a fierce competition amongst the most reputed names in the auto sector

http://www.mxmindia.com/2015/01/autocar-india-awards-honours-achievers-in-indian-auto/

Stories on 4th Jun

Creative agencies have allowed themselves to be dumbed down: Vikram Sakhuja
The GroupM boss unplugs to Anil Thakraney on the commission (v/s fees) system, corruption in media agencies, creatives and more
http://www.mxmindia.com/2012/06/creative-agencies-have-allowed-themselves-to-be-dumbed-down-vikram-sakhuja/


TAM to cross 10,000 Peoplemeter mark soon
While TAM has announced an increase of around 2000 Peoplemeter boxes, some broadcasters and media planners wonder whether just a 2000 increase will be enough to measure the viewing habits of a billion-plus Indians
http://www.mxmindia.com/2012/06/tam-to-cross-10000-peoplemeter-mark-soon/


The Rise and Rise of Deepak Lamba
Deepak Lamba's rise to President of Bennett, Coleman and Company Limited is phenomenal and inspirational to young media professionals
http://www.mxmindia.com/2012/06/the-rise-and-rise-of-deepak-lamba/


AIM's Magazine Engagement Study wins big at FIPP Research Awards
The Association of Indian Magazine's Magazine Engagement Award wins commendation at the FIPP Research Awards
http://www.mxmindia.com/2012/06/aims-magazine-engagement-study-wins-big-at-fipp-research-awards/


Maatra to be rebranded Gutenberg Networks India
According to Madhukar Kamath, group CEO and managing director, DDB Mudra Group, Maatra is the first attempt by an Indian marketing communications group
http://www.mxmindia.com/2012/06/maatra-to-be-rebranded-gutenberg-networks-india/


From Cricket to Prime, Neo takes a spin
Neo Cricket was rechristened Neo Prime with live action of three major sporting events
http://www.mxmindia.com/2012/06/from-cricket-to-prime-neo-takes-a-spin/


Mouthshut.com to turn a buyer'sguide
Consumer review website MouthShut.com is set to shift from being a reviews-only to a buyer's guide website
http://www.mxmindia.com/2012/06/mouthshut-com-to-turn-a-buyersguide/


Paresh Chaudhry joins Madison PR as CEO, Veena Gidwani to retire
Ex-RIL and HUL corp communications head to take charge at Madison PR as Veena Gidwani retires on June 30
http://www.mxmindia.com/2012/06/paresh-chaudhry-joins-madison-pr-as-ceo-veena-gidwani-to-retire/


AdStrat - Nescafe Cold Coffee
In AdStrat, we bring you the strategy and execution of an ad given the creative brief given by clients
http://www.mxmindia.com/2012/06/adstrat-nescafe-cold-coffee/


Reviewing the Reviews: Rowdy Rathore
The success of such a bad and old-fashioned film is inevitable, notes Deepa Gahlot in a look at the various film reviews over the weekend
http://www.mxmindia.com/2012/06/reviewing-the-reviews-rowdy-rathore/


The Anchor: Rajan Mehta on 5 ways how Digital OOH is revolutionizing Out-of-Home
The writing is clearly on the wall that all OOH will one day become digital, writes Rajan Mehta, founder and CEO, LIveMedia
http://www.mxmindia.com/2012/06/the-anchor-rajan-mehta-on-5-ways-in-which-digital-ooh-is-revolutionizing-the-out-of-home-industry/


Anil Thakraney: Doc, Aamir ain't your PR agent!
It's appalling to see the Indian Medical Association and many doctors take offence to the Satyamev Jayate episode on medical negligence, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-doc-aamir-aint-your-pr-agent/


Poonam Pandey for Anna movement?
What the media giveth the media taketh away... Ranjona Banerji on how the movement against corruption is desperate to get back what it lost in Mumbai
http://www.mxmindia.com/2012/06/poonam-pandey-for-anna-movement/

Stories on 1st Jun

Will marketers now woo KKR?
Is it a win more for KKR or SRK? Will the IPL5 victory see endorsement deals coming in for the Kolkata Knight Riders stars?
http://www.mxmindia.com/2012/06/will-marketers-now-woo-kkr/

First on MxM! Deepak Lamba joins BCCL as President
Former Bloomberg UTV business head Deepak Lamba joins The Times of India group as President
http://www.mxmindia.com/2012/06/first-on-mxm-deepak-lamba-joins-bccl-as-president/

The 6.5% GDP growth and the economic mess: What does this mean for the media?
Will the 5.3 percent GDP growth rate for the fourth quarter of 2011-12 and the full fiscal year growth of of 6.5% see media spends go down further? An MxMIndia report
http://www.mxmindia.com/2012/06/the-6-5-gdp-growth-and-the-economic-mess-what-does-this-mean-for-the-media/

By Invitation| Jehangir Pocha on Media's new Moguls
It is highly unlikely that any media conglomerate would allow such practices precisely because of the fear of public scrutiny that publicly-listed and/or publicly known corporations naturally have
http://www.mxmindia.com/2012/06/by-invitation-jehangir-pocha-on-medias-new-moguls/

Govt announces New Telecom Policy: 2mbps broadband and 100% teledensity by 2020
The Government of India’s New Telecom Policy 2012 says the the mobile phone will be repositioned as an instrument of empowerment
http://www.mxmindia.com/2012/06/govt-announces-new-telecom-policy-2mbps-broadband-and-100-teledensity-by-2020/

IPL 5 online traffic rises by 55%
In comparison with 72 million page views in 2011, 113 million page views were generated during this year
http://www.mxmindia.com/2012/06/ipl-5-online-traffic-rises-by-55/

Paritosh Joshi: Cable on steroids
This week, in Media Matrix, Paritosh Joshi discovers in Singapore what a great cable system like StarHub can bring to the party!
http://www.mxmindia.com/2012/06/paritosh-joshi-cable-on-steroids/

Taproot's 'sexy' humour for Fox Movies
Taproot yet again proves how creativity can yank something regular and create a non-clichéd campaign
http://www.mxmindia.com/2012/06/taproots-sexy-humour-for-fox-movies/

Vehrnon Ibrahim moves on from Oye!
Virag Mishra, the National Content Head at Oye! FM has taken over the mantle for now
http://www.mxmindia.com/2012/06/vehrnon-ibrahim-moves-on-from-oye/

Rajmohan Nair joins IndiaTV as Prez-Network Devpt
He will be responsible for Network Development for India TV and upcoming group channels in domestic and international markets
http://www.mxmindia.com/2012/06/rajmohan-nair-joins-indiatv-as-prez-network-devpt/

Pepsi and IndiGo's unique football surprise for air travellers
Over 1,500 passengers who travelled by IndiGo during a certain time on a day received an extra football bag along with their checked-in baggage
http://www.mxmindia.com/2012/06/pepsi-and-indigos-unique-football-surprise-for-air-travellers/

9X Music Network now on iPad
The9 X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move
http://www.mxmindia.com/2012/06/9x-music-network-now-on-ipad/

The Anchor: Dinyar Contractor on 10 reasons why the digitization deadline is a mighty challenge
June 30 is the sunset date for digitization in the four metros and there are question marks on the readiness. Dinyar Contractor lists the reasons why he thinks delivering before the deadline for the four metros is such a challenge
http://www.mxmindia.com/2012/06/the-anchor-dinyar-contractor-on-10-reasons-why-the-digitization-deadline-is-a-mighty-challenge/

Anil Thakraney: Er, any chance of endorsement deals for Anand?
Anand would make for an ideal brand ambassador for certain types of products... brands that promise mental strength and stamina, and brands that target sophisticated audiences
http://www.mxmindia.com/2012/06/anil-thakraney-er-any-chance-of-endorsement-deals-for-anand/

Bandh a 'partial success', no effect on petrol prices
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/bandh-a-partial-success-no-effect-on-petrol-prices/

Stories on 10th April

Why Cag has stopped awarding seniors
They used to be among the most coveted honours for creative talent but at 63rd Cag awards last Saturday, only young talent & a veteran were recognised
http://www.mxmindia.com/2012/04/why-cag-has-stopped-awarding-seniors/

9 Days to Go-Goafest | Shashi Sinha on the judging process
Sinha is upbeat on crossing the first hurdle of judging and promises that this year the work showcased at the Fest will be high quality
http://www.mxmindia.com/2012/04/9-days-to-go-goafest-2012-shashi-sinha-on-the-judging-process/

TV Today scrip rises on rumours of AV Birla group picking up stake in Living Media
TV Today scrip rises on rumours of AV Birla Group picking up stake in Living Media
http://www.mxmindia.com/2012/04/tv-today-scrip-rises-on-rumours-of-av-birla-group-picking-up-stake/

Fm y'day: Deepak Lamba quits Bloomberg UTV
Bloomberg UTV business head Deepak Lamba is moving on. Destination and his replacement are not known
http://www.mxmindia.com/2012/04/deepak-lamba-to-move-on-from-bloomberg-utv/

RAMcheck: No change in #1 stations across RAM markets
RadioCity, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/04/ramcheck-no-change-in-number-one-stations-across-ram-markets/

MY FM launches Mobile App for android phone users
The mobile app has unique integrated features designed keeping the brand engagement in mind
http://www.mxmindia.com/2012/04/my-fm-launches-mobile-app-for-android-phone-users/

The Anchor: Anita Nayyar on 6 things she has learnt from being in the media business
One learns from every profession but it’s a different learning if one has had a dramatic shift in professions, says Nayyar
http://www.mxmindia.com/2012/04/anchor-anita-nayyar-on-6-things-she-has-learnt-from-being-in-the-media-biz/

Debrief: Tata Docomo: Entertaining and effective
Good approach. By demonstrating the scheme laterally, they have made the Docomo offer get wings
http://www.mxmindia.com/2012/04/debrief-tata-docomo-entertaining-and-effective/

For the 100th edition of Freaking News, some TV awards
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/2012/04/mjr-for-the-100th-edition-of-freaking-news-some-tv-awards/