UTV Action gets set for growth
The channel plans to expand viewer base and up market share by 25% in the next three quarters.
http://www.mxmindia.com/2011/12/its-action-time-for-utv/
Why MxMIndia isn't bringing you detailed IRS data
MxMIndia's Code of Ethics prevents it from carrying illegally-procured content.
http://www.mxmindia.com/2011/12/why-mxmindia-hasnt-dug-into-any-irs-data/
Cheil WW SW Asia pockets Delhi Daredevils
The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator, says Alok Agrawal, COO Cheil WW SW Asia.
http://www.mxmindia.com/2011/12/cheil-ww-sw-asia-pockets-delhi-daredevils/
iBall comes up with its new TVC
iBall, known for its innovative and latest digital life-style products, announces its iball slide TVC and has roped in Hrithik Roshan as brand ambassador.
http://www.mxmindia.com/2011/12/iball-comes-up-with-its-new-tvc/
Pay up or face the music, PPL tells major hotels & pubs
New Year events in Delhi may get jeopardized due to issuance of legal notices by PPL to defaulting hotels and pubs for not securing licenses for public performances.
http://www.mxmindia.com/2011/12/pay-up-or-%E2%80%98face-the-music%E2%80%A6%E2%80%99-ppl-tells-major-hotels-and-pubs/
Newswatch: Vidyadhar Date on the Thackerays and the English media
A good section of the English language media has often gone out of its way to prop up the Shiv Sena, writes Vidyadhar Date.
http://www.mxmindia.com/2011/12/newswatch-the-thackerays-and-the-english-media/
Rajalakshmi Institutions official knowledge partner for Aircel Chennai Open 2012
This is the first time that Rajalakshmi Institutions will be partnering Aircel Chennai Open, and it has signed a two-year contract till 2013.
http://www.mxmindia.com/2011/12/rajalakshmi-institutions-official-knowledge-partner-for-aircel-chennai-open-2012/
Online artifacts store makes good money
Direct marketing of artifacts can make for a money-making venture.
http://www.mxmindia.com/2011/12/online-artifacts-store-makes-good-money/
The Anchor: Suresh Srinivasan on 5 reasons IRS is an effective measurement tool
Suresh Srinivasan believes there is no alternative to the IRS - and it doesn't need one.
http://www.mxmindia.com/2011/12/the-anchor-suresh-srinivasan-on-5-reasons-irs-is-an-effective-measurement-tool/
Debrief: Mumbai Mirror TVC connects with Mumbaikars
The idea rides the public anger on the streets of Mumbai, and the script does not shy away from taking up provocative issues.
http://www.mxmindia.com/2011/12/mumbai-mirror-angry-voice-of-mumbai/
Anna's RSS links and TV's outrage
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/annas-rss-links-and-tvs-outrage/
