Stories on 9th Mar '15

Vinod Mehta (1942-2015). Editor of Editors
He did away with the pompous gloom associated with an editor's office and imbued his publications both style and substance, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/vinod-mehta-1942-2015-editor-of-editors/

RIP, Vinod Mehta: Must-read tributes
Here are a dozen-odd must-read tributes on Vinod Mehta from various Indian publications
http://www.mxmindia.com/2015/03/rip-vinod-mehta-must-read-tributes/

And some tributes on Twitter...
Here are some tributes to the iconic editor and journalist
http://www.mxmindia.com/2015/03/and-some-tributes-on-twitter/

Thus tweeted Vinod Mehta...
Vinod Mehta was new to Twitter, and as he said in an interview, he got onto to it only to promote his book. Even though he didn't tweet much ever since he got active on the microblogging platform, they were written in his inimitable, poking at fun at the fact that he was plugging or not pugging his book
http://www.mxmindia.com/2015/03/thus-tweeted-vinod-mehta/

Amith Prabhu on Vinod Mehta: They don't make editors like him anymore
Though Outlook was owned by a corporate house and had a style that was not very much liked by right-wingers, it definitely brought in a freshness to journalism, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-on-vinod-mehta-they-dont-make-editors-like-him-anymore/

Stories on 30th Jul

Is news media ownership a cause for worry?
In the first edition of MxM Mondays, Tariq Ansari, Vinod Mehta, Sevanti Ninan, Maheshwer Peri, Tarun Tejpal, Paranjoy Guha Thakurta, Ranjona Banerji and Pradyuman Maheshwari comment on the issue of ownership of the news media. Should there be entry barriers?
http://www.mxmindia.com/2012/07/is-news-media-ownership-a-cause-for-worry/

India wins 4 gold and 3 silvers at Appies 2012
Marketing campaigns for 48 global brands make the shortlist
http://www.mxmindia.com/2012/07/india-wins-4-gold-and-3-silvers-at-appies-2012/

Industry welcomes DAVP plans to embrace digital with cautious optimism
But there is a cautious optimism among industry players as far as ad spends in the medium is concerned
http://www.mxmindia.com/2012/07/industry-welcomes-davp-plans-to-embrace-digital-with-cautious-optimism/

Now. get your Metro shoes home delivered
If the customer does not get his/her size and if it's available in any other store, then Metro will procure and send it to the customer’s home with no delivery charge
http://www.mxmindia.com/2012/07/now-get-your-metro-shoes-home-delivered/

BM study finds almost two-thirds of world leaders are on Twitter
However, whilst the social network offers direct interaction between users, almost half of world leaders don’t follow any of their peers
http://www.mxmindia.com/2012/07/bm-study-finds-almost-two-thirds-of-world-leaders-are-on-twitter/

AFAA's programme to turn young talent into achievers
Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme
http://www.mxmindia.com/2012/07/afaas-programme-to-turn-young-talent-into-achievers/

AdStrat: Parle's Wafers 'Khaaneka aapka kya hai funda?'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/adstrat-parles-wafers-khaaneka-aapka-kya-hai-funda/

Reviewing the Reviews: Super un-cool sex gags in KSKHH
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/07/reviewing-the-reviews-super-un-cool-sex-gags-in-kskhh/

Happy, a 'hot' choice for two brands
Happy gets appointed creative agency for Maiya's Foods & Amante lingerie
http://www.mxmindia.com/2012/07/happy-a-hot-choice-for-two-brands/

The Anchor: 8 reasons why professional networking sites are important
Networking and meeting people in different areas of expertise can help you when you need information, says Yogesh Bansal
http://www.mxmindia.com/2012/07/the-anchor-8-reasons-why-professional-networking-sites-are-important/

Anil Thakraney: Cool Britannia!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-cool-britannia/

Ranjona Banerji: Honey, you stole the show!
The British feel that Indians only feel welcome when they see other Indians. In this case it backfired - as cultural determinism normally does
http://www.mxmindia.com/2012/07/ranjona-banerji-honey-you-stole-the-show/

Stories on 16th May

Bates boss-to-be plans big
CEO-designate Sanjay Thapar hopes to build on Bates India's strengths & make it shine again
http://www.mxmindia.com/2012/05/the-new-boss-at-bates/

Broadcasters slam TRAI notification to limit ads
A new notification issued by the regulator on Monday limited the amount of advertising on TV channels and disallowed any shortfall in a particular hour to be carried over
http://www.mxmindia.com/2012/05/broadcasters-slam-trai-notification-to-limit-ads-to-12-mins/

Peter Mukerjea:  Thank you, TRAI (Now, please enforce it!)
It's not the job of the TRAI to keep broadcasters happy at all times. Occasionally it should be looked at from the consumer point of view, which is clearly the case here
http://www.mxmindia.com/2012/05/media-mullings-thank-you-trai-now-please-enforce-it/

Mediaah! Broadcasters suffer with ad restrictions while print & web publishers have fun
Pradyuman Maheshwari believes the TRAI shouldn’t be policing broadcasters and says it's time the TV-wallahs get a good, powerful lobbyist
http://www.mxmindia.com/2012/05/mediaah-broadcasters-suffer-with-ad-restrictions-while-print-web-publishers-have-fun/

Mediaah! 2 : Indian Express, Shekhar Gupta & Co send notice to Open, Vinod Mehta. Demand Rs 500 crore as damages
The Indian Express, Shekhar Gupta and 3 others have  sent a legal notice to Vinod Mehta, Open magazine and its key employees asking for them to apologise for an interview and pull it off the Web. Plus Rs 100 crore each as damages
http://www.mxmindia.com/2012/05/mediaah-2-indian-express-shekhar-gupta-co-send-notice-to-open-vinod-mehta-demand-rs-500-crore-as-damages/

HUL on a roll with Nitin Paranjpe at wheel
He is the only CEO in the past two decades to be recommended by the board for a second stint
http://www.mxmindia.com/2012/05/with-nitin-paranjpe-at-the-wheel-hul-on-a-roll-again/

Isobar named Facebook's preferred marketing developer in India
Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform
http://www.mxmindia.com/2012/05/isobar-named-facebooks-preferred-marketing-developer-in-india/

RadioCity renews sales alliance with Friends FM
Kolkata remains the only big market where Radio City is not present, thus the sales alliance allows Radio City to extend its sales reach to Kolkata as well
http://www.mxmindia.com/2012/05/radiocity-renews-sales-alliance-with-friends-fm/

ASCI upholds complaints against 12 ads
Complaints against TV ads reduce as complaints against print ads continue
http://www.mxmindia.com/2012/05/asci-upholds-complaints-against-12-ads/

Fever's Gaurav Sharma on New York Fest jury
The New York Festival platform is not new to Mr Sharma as last year Fever 104 FM was recognized and facilitated with 2 Gold grand trophies
http://www.mxmindia.com/2012/05/fevers-gaurav-sharma-on-new-york-fest-jury/

OLX India releases its universal iOS Application for iPad and iPhone
iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads
http://www.mxmindia.com/2012/05/olx-india-releases-its-universal-ios-application-for-ipad-and-iphone/

Marketers ride high on BIG regional music awards
Marketers choose regions as per business focus across Punjabi,Hindustan, Bangla and Telugu awards
http://www.mxmindia.com/2012/05/marketers-ride-high-on-big-regional-music-awards/

What's-On-India Launches Social EPG
What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows
http://www.mxmindia.com/2012/05/whats-on-india-launches-social-epg/

Mahindra Retail launches 'Mother's World'
This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood
http://www.mxmindia.com/2012/05/mahindra-retail-launches-mothers-world/

A Comms creates a new 'reality' for Max New York Life insurance
Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot
http://www.mxmindia.com/2012/05/a-comms-creates-a-new-reality-for-max-new-york-life-insurance/

Katrina Kaif unveils new Nakshatra logo and new brand campaign
She unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony
http://www.mxmindia.com/2012/05/katrina-kaif-unveils-new-nakshatra-logo-and-new-brand-campaign/

The Anchor: Sevanti Ninan on 5 things she'd like to change about journalism today
Political spats, crime, scams make news. Social issues are for documentary film makers, unless Aamir Khan comes with the package, says Sevanti Ninan
http://www.mxmindia.com/2012/05/the-anchor-sevanti-ninan-on-5-things-shed-like-to-change-about-journalism-today/


Anil Thakraney: Balika Vadhu: 1000! Wow!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/05/anil-thakraney-balika-vadhu-1000-wow/

Stories on 7th May

Dream start for Satyamev Jayate
As Aamir Khan's mega-show launched with much fanfare, a cross-section of mediapersons & experts tell us whether they expect the magic to deliver
http://www.mxmindia.com/2012/05/dream-start-for-satyamev-jayate/

Mediaah! Thank you, Star Plus. Thank you, Aamir Khan
Pradyuman Maheshwari is all praise for Satymev Jayate and says how in one masterstroke, Aamir Khan, Uday Shankar and Star India may have silenced detractors who say broadcasters are irresponsible given the kind of content aired
http://www.mxmindia.com/2012/05/mediaah-thank-you-star-plus-thank-you-aamir-khan/

Anil Thakraney: Oprah Khan
While Aamir pocketed a few crore rupees as the nation wept on Sunday morning over the female foeticide issue, must say it’s a commendable social effort, writes Anil Thakraney in Hard Knocks
http://www.mxmindia.com/2012/05/anil-thakraney-oprah-khan/

MCCS channels unveil new look
The on-air launch on June 1 will see Star News change its logo as ABP News in Hindi, Star Ananda as ABP Ananda in Bengali and Star Majha as ABP Majha in Marathi
http://www.mxmindia.com/2012/05/mccs-channels-unveil-new-look/

Press Club Bombay honour bigger than Padma Shri: Vinod Mehta
The evening also witnessed two special awards being given to late Pradeep Vijaykar and eminent journalist Madhu Shetye for their outstanding contribution to the domain
http://www.mxmindia.com/2012/05/press-club-bombay-honour-bigger-than-padma-shri-vinod-mehta/

Digitization is going to be the biggest reform in broadcast sector: Ambika Soni
The Minister was attending the 6th Annual Summit on Entertainment and Media organized by Assocham, Focus 2012: Digitization for Inclusive Growth
http://www.mxmindia.com/2012/05/digitization-is-going-to-be-the-biggest-reform-in-broadcast-sector-ambika-soni/

Full report of Assocham 'focus' on M&E
Assocham organized the 6th annual summit on entertainment and media, Focus 2012 where the topic in focus was Digitization for Inclusive Growth
http://www.mxmindia.com/2012/05/full-report-of-assocham-focus-on-me/

Ad Strat: Havells Fans are Forever
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/05/ad-strat-havells-fans-are-forever/

Reviewing the Reviews: Jannat 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-jannat-2/

The Anchor: Viral Pandya on 5 ways how a small ad agency can beat the biggies
When bigger agencies win, their folks celebrate. And when we win, the world celebrates. Enjoy being small yet lethal, and let your work score BIG, says Viral Pandya
http://www.mxmindia.com/2012/05/the-anchor-viral-pandya-on-5-ways-how-a-small-ad-agency-can-beat-the-biggies/

[MJR] The mighty Murdoch empire wobbles
At a time when the Indian media is grappling with all sorts of issues and allegations, the Murdoch saga presents an interesting contrast
http://www.mxmindia.com/2012/05/mjr-the-mighty-murdoch-empire-wobbles/

Stories on 2nd February

How (and why) marketers love social media
With brands benefiting much from the buzz created digitally, social media is now part of almost every seller's toolkit
http://www.mxmindia.com/2012/02/how-and-why-marketers-love-social-media/

Jaisurya Das and Shailesh Amonkar to return to Sakal group as COO & CMO
Jaisurya Das and Shailesh Amonkar are set to return to the Sakal group as Chief Operating Officer and Chief Marketing Officer respectively.
http://www.mxmindia.com/2012/02/jaisurya-das-and-shailesh-amonkar-to-return-to-sakal-group-as-coo-cmo/

Vinod Mehta turns mentor @ Outlook group, Krishna Prasad to head newsmag as Ed
Last month, it was also announced that CEO Mr Maheshwer Peri had turned into a mentor passing on the baton to Mr Indranil Roy
http://www.mxmindia.com/2012/02/vinod-mehta-turns-mentor-outlook-group-krishna-prasad-to-head-newsmag-as-ed/

Kalanithi Maran's Sun News battles to retain lost crown
Viewership numbers by TAM Media Research for the first two weeks of January show Sun News had been relegated to the No 3 slot
http://www.mxmindia.com/2012/02/kalanithi-marans-sun-news-battles-to-retain-lost-crown/

Venturenet Partners to launch Radiowalla in April
The objective of starting Radiowalla was to serve the special interest groups and communities with the content they would like to listen to and willing to pay, says Anil Srivatsa.
http://www.mxmindia.com/2012/02/venturenet-partners-to-launch-radiowalla-in-april/

Outdoor Advertising Professionals' innovative outdoor arena for SA Tourism
OAP targeted 23 types of media that comprised of 440 media units covering an outdoor space of approx 1,52,000 sq ft across 22 markets
http://www.mxmindia.com/2012/02/outdoor-advertising-professionals-innovative-outdoor-arena-for-sa-tourism/

It's auction time at IPL season 5
The auction will witness 147 players going under the hammer. The size of every DLF IPL team squad will be 33 instead of 30 players in the previous season. Team owners are each to be given a purse of $2 million to buy these players.
http://www.mxmindia.com/2012/02/its-auction-time-at-ipl-season-5/

Yuvraj continues to tell Birla Sun Life story - with added confidence
Brand Ambassador Yuvraj Singh’s real-life story to inspire India on the need for Wealth with Protection Solutions.
http://www.mxmindia.com/2012/02/yuvraj-continues-to-tell-birla-sun-life-story-with-added-confidence/

Advertising on multi-channel TV can double reach
The CASBAA study measures the benefits of allocating variable percentages of a US$1.75m TV budget on multi-channel TV and Free-to-Air (FTA).
http://www.mxmindia.com/2012/02/advertising-on-multi-channel-tv-can-double-reach/

Colors' tribute concert for Ghazal maestro Jagjit Singh
Colors and The Global Indian Music Academy (GIMA) will celebrate the 71st birth anniversary of the 'Ghazal King' on February 8 in Mumbai.
http://www.mxmindia.com/2012/02/colors-tribute-concert-for-ghazal-maestro-jagjit-singh/

The Anchor: 6 things for the publisher of a business publication to remember
A lot of information today is lost in business jargon which business papers must stay away from.
http://www.mxmindia.com/2012/02/the-anchor-6-things-for-the-publisher-of-a-business-publication-to-remember/

Debrief: Birla Sun Life: Topicality enhances efficacy
The idea worked earlier, and it works now. The only question is this: Is it completely ethical for the marketer to ride on a player’s rather serious illness?
http://www.mxmindia.com/2012/02/debrief-birla-sun-life-topicality-enhances-efficacy/

Time to rethink on Katju?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/time-to-rethink-on-katju/

Stories on 28th November

Raising the Bar: Colvyn on JWT with Bobby
With Bobby Pawar at the helm, CEO Colvyn Harris hopes to see JWT India achieve greater creative focus
http://www.mxmindia.com/2011/11/raising-the-bar-colvyn-harris-on-jwt-with-bobby/

Binaca, Dalda, Moti... Kahaan Gaye Woh Brands!
From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps
http://www.mxmindia.com/2011/11/binaca-dalda-moti-kahaan-gaye-woh-brands/

The Pix plan for genre leadership
The challenges for Pix are on two grounds: one is to be No 1 in the category emphatically and convincingly, beating both Star Movies and Movies Now, and then to ensure profitability and growth quarter after quarter, year after year.
http://www.mxmindia.com/2011/11/the-pix-game-plan/

IKEA, Carrefour welcome FDI
The Government’s decision to allow FDI in retail has opened up possibilities for international retail giants who till now have been waiting in the sidelines.
http://www.mxmindia.com/2011/11/ikea-carrefour-welcome-fdi/

Anil Thakraney: Always the spectator. Never the player
As Vinod Mehta, the editor of Outlook mag says, in our profession we must always remain spectators, and never try to become players. However tempting it is to dive into the arena.
http://www.mxmindia.com/2011/11/hard-knocks-always-the-spectator-never-the-player/

Reviewing the Reviews: Desi Boyz
Every week, Deepa Gahlot  reviews the reviews that film critics subject us to in print and on the Web.
http://www.mxmindia.com/2011/11/reviewing-the-reviews-desi-boyz/

AdStrat: Tata Tea's Soch Badlo
Lowe Lintas celebrates Tata Tea attempt to wake up India with the Soch Badlo campaign
http://www.mxmindia.com/2011/11/adstrat-soch-badlo/

The Anchor: 9 variants of 'Why This Kolaveri' that have had YouTube afire!
If you think you've haven't had enough with the original, here are 9 variants of 'Why This Kolaveri' that's still a rage on You Tube and elsewhere.
http://www.mxmindia.com/2011/11/the-anchor-9-variants-of-why-this-kolaveri-that-have-had-youtube-afire/

Stories on 10th November

Vinod Mehta: When I became an editor, I started to learn (Video Report)

The veteran editor was at his candid best in a chat with Arnab Goswami at the launch of his memoirs

http://www.mxmindia.com/2011/11/vinod-mehta-when-i-became-an-editor-i-started-to-learn-video-report/

Rajesh Jejurikar joins Zee as prez

http://www.mxmindia.com/2011/11/rajesh-jejurikar-joins-zee-as-prez/

Indigestion!

Anil Thakraney finds the new Hajmola ad quite a flop show.

http://www.mxmindia.com/2011/11/indigestion/

The Anchor: Sonal Dabral on 6 ads that will always remain in his mind

In advertising, it often happens that in search of a good idea we tend to make life too complicated for ourselves. In the end it is just about selling a product, selling an attitude and a shift in behaviour and nothing beyond that.

http://www.mxmindia.com/2011/11/the-anchor-sonal-dabral-on-6-ads-that-will-always-remain-in-his-mind/

News on ‘tap’ from IBNLive

Web18’s news portal, IBNLive.com, launched its latest app on the iPad, offering 360-degree news coverage, in just a tap. Within just a day, the app raced to occupy the No 1 slot for all Indian apps.

http://www.mxmindia.com/2011/11/news-on-%E2%80%98tap%E2%80%99-from-ibnlive/

It's a fact! Factual ent grows with History

With only a month after launch, the channel has grabbed the No 2 position in the Factual Entertainment space

http://www.mxmindia.com/2011/11/the-power-of-history/

Fortune India releases ranking of 50 Most Powerful Women in Business

Fortune India’s first ranking of India’s 50 Most Powerful Women in Business includes Balaji Telefilms’ Ekta Kapoor and HT Media’s Shobhana Bhartia.

http://www.mxmindia.com/2011/11/fortune-india-releases-ranking-of-50-most-powerful-women-in-business/

Sony touches new ratings high with Rs 5 crore KBC episode

does it for Sony; channel records a new high.

http://www.mxmindia.com/2011/11/kaun-banega-trp-king-it%E2%80%99s-a-sony/

Newswatch: News cannot be customized

The reader should not be choosing what he wants and ignoring the rest. For that he can walk through the libraries and go for the books he wants to read or even browse through racks of DVDs.

http://www.mxmindia.com/2011/11/newswatch-news-cannot-be-customized/

Nikhil Mirchandani quits RBNL, turns entrepreneur

The entrepreneurial bug seems to have cast its spell on yet another industry veteran as Nikhil Mirchandani, the business head (TV) at RNBL has decided to move on.

http://www.mxmindia.com/2011/11/nikhil-mirchandani-leaves-rnbl/