Stories on 28th Nov 14

Building Trust via Masterbrand 2.0
Shireesh Joshi, Head-Strategic Marketing at Godrej, on the second phase of the group's Masterbrand campaign
http://www.mxmindia.com/2014/11/building-trust-via-masterbrand-2-0/

Ranjona Banerji: Journalists get it right while TV News muddles it up
It is remarkable and encouraging that there are media houses which are willing to invest in good stories and in newsgathering but it is much worse that there are so many which are not, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-journalists-get-it-right-while-tv-news-muddles-it-up/

Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket
Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-the-phil-hughes-tragedy-a-deathblow-to-cricket/

AdStrat: WagonR taps 'Smart' customers with latest campaign
The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance
http://www.mxmindia.com/2014/11/adstrat-wagonr-taps-smart-customers-with-latest-campaign/

Gaana.com launches first musical brand campaign
Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign
http://www.mxmindia.com/2014/11/gaana-com-launches-first-musical-brand-campaign/

So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014
The event organized by WAN-IFRA had participation by media companies from over 30 countries

http://www.mxmindia.com/2014/11/so-sorry-series-bags-gold-at-the-5th-asian-digital-media-awards-2014/

Stories on 21st Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
http://www.mxmindia.com/2013/03/master-marketer-ak-is-godrejs-new-mascot/

IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/2013/03/ibf-asks-for-withdrawl-of-trai-notification-on-ad-duration/

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/2013/03/peter-mukerjeas-media-mullings-less-is-more/

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/2013/03/pepsi-bags-exclusive-pouring-rights-with-8-teams-at-ipl/

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/2013/03/mec-india-wins-dixcy-scott-media-duties/

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/2013/03/viacom18-motion-pictures-enters-regional-cinema-space/

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-katjus-heart-is-beating-for-the-wrong-reasons/

Debrief: Hero Pleasure:  Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/2013/03/debrief-hero-pleasure-mindless-celeb-advertising/

VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/2013/03/vml-qais-wins-digital-duties-of-healthfore-division-of-religare-technologies/

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/2013/03/dainik-bhaskar-to-launch-mosaic-2012-best-in-print/

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/2013/03/xpress-money-appoints-gozoop-as-its-digital-media-agency/

ANCHOR | One Big Idea by Colin Lawrence: Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/2013/03/one-big-idea-by-colin-lawrence-thirst-for-info-in-an-age-of-changing-geo-pol-coords/

Stories on 27th December

UTV Action gets set for growth
The channel plans to expand viewer base and up market share by 25% in the next three quarters.
http://www.mxmindia.com/2011/12/its-action-time-for-utv/

Why MxMIndia isn't bringing you detailed IRS data
MxMIndia's Code of Ethics prevents it from carrying illegally-procured content.
http://www.mxmindia.com/2011/12/why-mxmindia-hasnt-dug-into-any-irs-data/

Cheil WW SW Asia pockets Delhi Daredevils
The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator, says Alok Agrawal, COO Cheil WW SW Asia.
http://www.mxmindia.com/2011/12/cheil-ww-sw-asia-pockets-delhi-daredevils/

iBall comes up with its new TVC
iBall, known for its innovative and latest digital life-style products, announces its iball slide TVC and has roped in Hrithik Roshan as brand ambassador.
http://www.mxmindia.com/2011/12/iball-comes-up-with-its-new-tvc/

Pay up or face the music, PPL tells major hotels & pubs
New Year events in Delhi may get jeopardized due to issuance of legal notices by PPL to defaulting hotels and pubs for not securing licenses for public performances.
http://www.mxmindia.com/2011/12/pay-up-or-%E2%80%98face-the-music%E2%80%A6%E2%80%99-ppl-tells-major-hotels-and-pubs/

Newswatch: Vidyadhar Date on the Thackerays and the English media
A good section of the English language media has often gone out of its way to prop up the Shiv Sena, writes Vidyadhar Date.
http://www.mxmindia.com/2011/12/newswatch-the-thackerays-and-the-english-media/

Rajalakshmi Institutions official knowledge partner for Aircel Chennai Open 2012
This is the first time that Rajalakshmi Institutions will be partnering Aircel Chennai Open, and it has signed a two-year contract till 2013.
http://www.mxmindia.com/2011/12/rajalakshmi-institutions-official-knowledge-partner-for-aircel-chennai-open-2012/

Online artifacts store makes good money
Direct marketing of artifacts can make for a money-making venture.
http://www.mxmindia.com/2011/12/online-artifacts-store-makes-good-money/

The Anchor: Suresh Srinivasan on 5 reasons IRS is an effective measurement tool
Suresh Srinivasan believes there is no alternative to the IRS - and it doesn't need one.
http://www.mxmindia.com/2011/12/the-anchor-suresh-srinivasan-on-5-reasons-irs-is-an-effective-measurement-tool/

Debrief: Mumbai Mirror TVC connects with Mumbaikars
The idea rides the public anger on the streets of Mumbai, and the script does not shy away from taking up provocative issues.
http://www.mxmindia.com/2011/12/mumbai-mirror-angry-voice-of-mumbai/

Anna's RSS links and TV's outrage
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/annas-rss-links-and-tvs-outrage/