The MxMINDIA.COM BLOG: SONY

Showing posts with label SONY. Show all posts

Friday, 1 August 2014

Stories on 1st Aug 14

Lord of the Big Screen
How PVR is innovating to stay ahead and scaling up with the 15-screen 'Superplex' in Noida
http://www.mxmindia.com/2014/08/lord-of-the-big-screen/

Shailesh Kapoor: Too Much Oxytocin on TV? Try Adrenaline
Is there a correlation of hormones with television and film content? Shailesh Kapoor digs deep and comes up with some interesting insights
http://www.mxmindia.com/2014/08/shailesh-kapoor-too-much-oxytocin-on-tv-try-adrenaline/

Ranjona Banerji: The Curious Tweets of Gaurav Sawant
These tweets led to massive outrage from what is called the "secular" brigade on social media, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-the-curious-tweets-of-gaurav-sawant/

Shaju Ignatius announces collaboration with Event Capital
In his new role, Ignatius will explore the Events IP space for fruitful collaborations for the venture
http://www.mxmindia.com/2014/08/shaju-ignatius-announces-collaboration-with-event-capital/

Sony unveils Project Resound campaign
Season 2 saw four new generation artists creating musical masterpieces that unveiled the many faces of pure music
http://www.mxmindia.com/2014/08/sony-unveils-project-resound-campaign/

ShopClues.com unveils new media campaign
It is ready with a full-fledged branding and mass communication campaign to further its penetration and recall in broader geographies and demographics
http://www.mxmindia.com/2014/08/shopclues-com-unveils-new-media-campaign/

RBNL gets a new Sales head in Gurudutt
Gurudutt will work closely with the COO Lavneesh Gupta in streamlining and structuring the Government business
http://www.mxmindia.com/2014/08/rbnl-gets-a-new-sales-head-in-gurudutt/

BIG Magic appoints Uditanshu Mehta as CD
Will be responsible for all the on-air programming elements on BIG Magic ensuring engaging comedy content for audiences
http://www.mxmindia.com/2014/08/big-magic-appoints-uditanshu-mehta-as-cd/

Friday, 28 February 2014

Stories on 28th Feb '14

Why Brand Gandhi needs an overhaul...
A dramatic reinvention is imperative if it has to survive another generation
http://www.mxmindia.com/2014/02/why-brand-gandhi-needs-an-overhaul/

Move over, IPL, corporate events. IIM-A to now offer infrastructure naming rights on campus
Naming rights for various buildings on the campus are on offer, as the institute tries to emulate a fund-raising method that's well-established overseas
http://www.mxmindia.com/2014/02/move-over-ipl-corporate-events-iim-a-to-now-offer-infrastructure-naming-rights-on-campus/

Happy days are here again for Sony!
From #6 last week, Sony sprang up to #4 with 339 million viewers
http://www.mxmindia.com/2014/02/happy-days-are-here-again-for-sony/

Ranjona Banerji: Survey results are not gospel
Ranjona Banerji on the News Express sting, the story on the junketeering Karnataka MLA and why Scroll.in is a must-read
http://www.mxmindia.com/2014/02/ranjona-banerji-survey-results-are-not-gospel/

Shailesh Kapoor:Getting ready for Satyamev Jayate 2.0
In its first season in 2012, the show made a sizeable impact on the socio-political environment but there was a sense that it had become a blind spot in its second leg, recalls Shailesh Kapoor
http://www.mxmindia.com/2014/02/shailesh-kapoor-getting-ready-for-satyamev-jayate-2-0/

OMD, Group M, McDonald's get Gunn salute for 2013
OMD retained the Agency Network of the Year title by scoring 367 points. It was followed by Starcom in the second place with 326 points and Mindshare at third with 319 points
http://www.mxmindia.com/2014/02/omd-group-m-mcdonalds-get-the-gunn-salute-for-2013/

12 Indian entries shortlisted for 2014 APAC Effies
The finalists span across 25 single market and multi-market categories and represent works from agencies from 16 countries
http://www.mxmindia.com/2014/02/12-entries-from-india-shortlisted-for-2014-apac-effie-awards/

Havas bags 50-crore worth Yepme.com media biz
Online fashion brand Yepme.com has awarded its integrated media AOR to Havas Media Group India
http://www.mxmindia.com/2014/02/havas-bags-50-crore-worth-yepme-com-media-biz/

Magicbricks.com turns to RK Swamy BBDO for creative support
The win comes on the back of a hotly contested multi-agency pitch that was spread over a period of two months
http://www.mxmindia.com/2014/02/magicbricks-com-turns-to-rk-swamy-bbdo-for-creative-support/

Nautanki's Saurabh Tewari opts for Tequila Shot
Tequila Shot Productions will be venturing into feature films and digital content creation in near future

http://www.mxmindia.com/2014/02/nautankis-saurabh-tewari-opts-for-tequila-shot/

Thursday, 30 January 2014

Stories on 30th Jan '14

Publicis takes majority stake in Law & Kenneth, asks L&K to take charge of Saatchi & Saatchi
The new structure to have both companies working under the L&K Saatchi & Saatchi brand
http://www.mxmindia.com/2014/01/publicis-takes-majority-stake-in-law-kenneth-asks-lk-to-take-charge-of-saatchi-saatchi/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But, if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Key newspapers likely to contest IRS numbers in Court
MxMIndia learns that a few leading dailies are planning to collectively and individual contest the IRS in Court. They are currently seeking legal opinion on the same.
http://www.mxmindia.com/2014/01/key-newspapers-likely-to-contest-irs-numbers-in-court/

Taproot launches second phase of TOI campaign on farmer suicides
The second phase of the campaign was launched a few days back with a two-minute TVC, digital and print advertising and exhibitions which will draw people to understand the problem and donate
http://www.mxmindia.com/2014/01/taproot-launches-second-phase-of-toi-campaign-on-farmer-suicides/

Pune Design Festival on Feb 14-15
The Association of Designers of India has announced the eight annual edition of the Pune Design Festival. It will be held on February 14 and 15 at Hotel Le Meridien, Pune
http://www.mxmindia.com/2014/01/pune-design-festival-on-feb-14-15/

Rajshekar Patil joins TBWA as CD
TBWA\India announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office
http://www.mxmindia.com/2014/01/rajshekar-patil-joins-tbwa-as-cd/

Tuesday, 25 September 2012

Stories on 25th Sep '12

Do pre-release star appearances work?
While viewers don't seem to mind popular actors appearing on primetime shows, does it help TV with ratings and filmwallahs with ticket sales?
http://www.mxmindia.com/2012/09/do-pre-release-star-appearances-work/

Jaldi 5 with Ashok Mansukhani: To achieve 100% digitization, govt must be a facilitator, not a schoolmaster
In the run-up to the Sunset Date of October 31, we spoke to Ashok Mansukhani, President of the MSO Alliance, on the preparedness for 100 percent digitization in the four metros
http://www.mxmindia.com/2012/09/jaldi-5-with-ashok-mansukhani-govt-must-be-a-facilitator-not-a-schoolmaster/

Anshuman Misra quits Turner
Turner International has announced that Anshuman Misra, Senior Vice President and Managing Director of Networks and Content Distribution is moving on
http://www.mxmindia.com/2012/09/anshuman-misra-quits-turner/

Vikatan group to launch weekly mag Timepass
Vikatan Group which publishes nine titles in Tamil is gearing up to launch its tenth title - Timepass. As the name suggests, the magazine will focus on entertainment and will cater to those young at hear
http://www.mxmindia.com/2012/09/vikatan-group-to-launch-weekly-mag-timepass/

India TV signs up Paritosh Joshi as strategist
In his role as a strategist for India TV, Mr Joshi primarily will be responsible for optimizing and leading the revenue function of the existing businesses, and business development for the forthcoming ventures for the company
http://www.mxmindia.com/2012/09/india-tv-signs-up-paritosh-joshi-as-strategist/

AdStrat: Visa: Turning your dream into a reality
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/09/adstrat-visa-turning-your-dream-into-a-reality/

iProspectCommunicate2 appoints Sayan Banerjee as VP - Biz Devpt
iProspectCommunicate 2, a search and digital consulting agency, has roped in Mr. Sayan Banerjee as VP - Business Development, key client relationships, digital consulting for BFSI and other core verticals
http://www.mxmindia.com/2012/09/iprospectcommunicate2-appoints-sayan-banerjee-as-vp-biz-devpt/

The Anchor: 8 reasons why the licensing & merchandising market holds promise in India
In a growth economy, with a vibrant entertainment market and an eager and aware audience, there are many reasons for licensing and merchandising to succeed in the Indian market
http://www.mxmindia.com/2012/09/the-anchor-8-reasons-why-the-licensing-merchandising-market-holds-promise-in-india/

Debrief: Fevicol Marine: The magic is back!
This is the Fevicol we know and love. The TVC packs in all the ingredients of a good ad
http://www.mxmindia.com/2012/09/debrief-fevicol-marine-the-magic-is-back/

Ranjona Banerji: Economy on the front seat
Ranjona Banerji scans nightly news and the morning papers plus assorted spots on cyberspace to bring us this review
http://www.mxmindia.com/2012/09/ranjona-banerji-economy-on-the-front-seat/

Signposts… September 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-25

Thursday, 24 May 2012

Stories on 24th May

No (or low) ads on HD. Anybody complaining?
How do near-ad-free HD channels impact marketers, media planners and creative professionals? An MxMIndia report
http://www.mxmindia.com/2012/05/no-or-low-ads-on-hd-anybody-complaining/

ICICI Bank ahead of Pepsi, Airtel beats Siemens, Sony in Top 100 Global Brands rankings
Airtel joins ICICI in Millward Brown's BrandZ Top 100 Most Valuable Global Brands study Brown
http://www.mxmindia.com/2012/05/icici-bank-ahead-of-pepsi-airtel-beats-siemens-sony-in-top-100-global-brands-rankings/

Radio broadcasters thumbs up to Copyright Bill
This bill will allow the Copyright Board to decide the royalty rates for the broadcasters, which until now was decided by the PPL
http://www.mxmindia.com/2012/05/radio-broadcasters-thumbs-up-to-copyright-bill/

Balki & Shekhar Kapur to present 'Global India' at Cannes Lions 2012
This year, Lowe Lintas, will take to the stage to present 'Global India' - the first time the Cannes Lions Festival has featured a seminar dedicated to Indian creativity and its influence globally
http://www.mxmindia.com/2012/05/balki-shekhar-kapur-to-present-global-india-at-cannes/

Need to monetize radio-social media connect (+Video)
Monetization is the key for survival of any business and radio stations must find ways to do that for their social media activations, say media captains
http://www.mxmindia.com/2012/05/radio-social-media-connect/

Paritosh Joshi: Wither Digitization?
Media Matrix by Paritosh Joshi, until recently CEO, Star CJ, analyses issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-wither-digitization/

Takeaways from IRF 2012 (+Video)
The seventh edition of Indian Radio Forum (IRF) discussed quite a lot of issues on the strength and opportunities of radio, the road ahead for the medium, especially with FM Phase III expansion
http://www.mxmindia.com/2012/05/takeaways-from-irf-2012-video/

Live from the Console goes national with 9XO
Launched in July 2011 at Mehboob Studio, Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music
http://www.mxmindia.com/2012/05/live-from-the-console-goes-national-with-9xo/

63% Indian pros maintain a to-do list: LinkedIn
Findings also show professionals in the legal industry are the least likely to have checked everything off their to-do list by the end of a workday
http://www.mxmindia.com/2012/05/63-indian-pros-maintain-a-to-do-list-linkedin/

The Anchor: 5 trends to watch out for in e-com in India
With the increasing options available online and the easy way to find them, the internet makes customer fickle. This results in websites offering increasing levels of customer service to ensure that their customer is happy, says Suvir Kulhar
http://www.mxmindia.com/2012/05/the-anchor-5-trends-to-watch-out-for-in-e-com-in-india/

Debrief: Maruti Ertiga: Not LUVing it!
Bottom-line: Wrong positioning, wrong idea, wrong situation and a very stupid pun to top it all
http://www.mxmindia.com/2012/05/debrief-maruti-ertiga-not-luving-it/

[MJR] Wanted: sponsors to cover the Olympics!
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-wanted-sponsors-to-cover-olympics/

Wednesday, 22 February 2012

Stories on 22nd February

So will media spends grow at 12 or 8%?
It's the season for predicting spends, and even as there are varying numbers from Mindshare, Madison & MPA, the industry appears cautious yet optimistic
http://www.mxmindia.com/2012/02/so-will-media-spends-grow-at-12-or-8/

Coke & Pepsi to sizzle summer with more drinks
Both are responding to the changes in consumption patterns in India's Rs13,000-crore soft drinks market, according to experts
http://www.mxmindia.com/2012/02/coke-pepsi-to-sizzle-summer-with-more-drinks/

Sony bullish on being numero uno Hindi GEC
Sony Entertainment channel, which is sitting pretty at No 2 position in the line-up of general entertainment channels, is quite positive on the chances of becoming the genre leader - something the channel has long awaited in the many years it has been in the business.
http://www.mxmindia.com/2012/02/sony-bullish-on-no-1-spot/

ad:tech 2012 set to kick off today
The three-day Delhi event will see participation from over 70 digital marketing companies, more than 2500 delegates and experts from the digital marketing fraternity.
http://www.mxmindia.com/2012/02/adtech-2012-set-to-kick-off-today/

Retailers Mahindra group, Godrej Interio, Reliance Retail hire specialists to up sales
Retailers see such specialised shop floor employees as critical to success in the current economic scenario, when consumer sentiments are down
http://www.mxmindia.com/2012/02/retailers-mahindra-group-godrej-interio-reliance-retail-hire-specialists-to-up-sales/

Bridgestone is title sponsor of World Series Hockey
The Bridgestone World Series Hockey will be held from February 29 to April 2, and will involve 200 leading players - Indian and international
http://www.mxmindia.com/2012/02/bridgestone-is-title-sponsor-of-world-series-hockey/

Pavan Varshnei quits ABP, hands over to Kaushik Banerjee
Pavan Varshnei, President, English language publications at Ananda Bazar Patrika (ABP), has decided to move on
http://www.mxmindia.com/2012/02/pavan-varshnei-quits-abp-kaushik-banerjee-to-head-eng-mags/

Gouri Dange: The cut-rate client & the new age freelancer
'It's for a good cause and think of the exposure,' they say, but exposure and goodwill don't pay the freelancer's bills, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-cut-rate-client-the-new-age-freelancer/

Axis, banking on life's growth story
Axis bank launches its new campaign created by Lowe Lintas, 'Badhti ka naam Zindagi'
http://www.mxmindia.com/2012/02/axis-banking-on-lifes-growth-story/

Radio reality show Big Memsaab to cover more states in season 5
Big Memsaab, the radio reality show focusing on ordinary women with extraordinary talent, is expanding to cover more states.
http://www.mxmindia.com/2012/02/radio-reality-show-big-memsaab-to-cover-more-states-in-season-5/

Real Steel boxes its way into Top 10 iTunes Chart
The mobile game app is among the top 10 paid apps on iOS
http://www.mxmindia.com/2012/02/real-steel-boxes-its-way-into-top-10-itunes-chart/

Vizeum wins media duties of Ricoh India
Ricoh has aggressive growth plans with clear focus in the areas of multi-functional products, laser printers and managed document services
http://www.mxmindia.com/2012/02/vizeum-wins-media-duties-of-ricohindia/

The Anchor: Anil Thakraney on 9 reasons why KFA must shut shop
It would hurt Dr Vijay Mallya's pride if his pet project got killed. But there's no place for ego and emotion in business
http://www.mxmindia.com/2012/02/anil-thakraney-on-9-reasons-why-kfa-must-shut-shop/

The King in troubled waters
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/the-king-in-troubled-waters/

Thursday, 10 November 2011

Stories on 10th November

Vinod Mehta: When I became an editor, I started to learn (Video Report)

The veteran editor was at his candid best in a chat with Arnab Goswami at the launch of his memoirs

http://www.mxmindia.com/2011/11/vinod-mehta-when-i-became-an-editor-i-started-to-learn-video-report/

Rajesh Jejurikar joins Zee as prez

http://www.mxmindia.com/2011/11/rajesh-jejurikar-joins-zee-as-prez/

Indigestion!

Anil Thakraney finds the new Hajmola ad quite a flop show.

http://www.mxmindia.com/2011/11/indigestion/

The Anchor: Sonal Dabral on 6 ads that will always remain in his mind

In advertising, it often happens that in search of a good idea we tend to make life too complicated for ourselves. In the end it is just about selling a product, selling an attitude and a shift in behaviour and nothing beyond that.

http://www.mxmindia.com/2011/11/the-anchor-sonal-dabral-on-6-ads-that-will-always-remain-in-his-mind/

News on ‘tap’ from IBNLive

Web18’s news portal, IBNLive.com, launched its latest app on the iPad, offering 360-degree news coverage, in just a tap. Within just a day, the app raced to occupy the No 1 slot for all Indian apps.

http://www.mxmindia.com/2011/11/news-on-%E2%80%98tap%E2%80%99-from-ibnlive/

It's a fact! Factual ent grows with History

With only a month after launch, the channel has grabbed the No 2 position in the Factual Entertainment space

http://www.mxmindia.com/2011/11/the-power-of-history/

Fortune India releases ranking of 50 Most Powerful Women in Business

Fortune India’s first ranking of India’s 50 Most Powerful Women in Business includes Balaji Telefilms’ Ekta Kapoor and HT Media’s Shobhana Bhartia.

http://www.mxmindia.com/2011/11/fortune-india-releases-ranking-of-50-most-powerful-women-in-business/

Sony touches new ratings high with Rs 5 crore KBC episode

does it for Sony; channel records a new high.

http://www.mxmindia.com/2011/11/kaun-banega-trp-king-it%E2%80%99s-a-sony/

Newswatch: News cannot be customized

The reader should not be choosing what he wants and ignoring the rest. For that he can walk through the libraries and go for the books he wants to read or even browse through racks of DVDs.

http://www.mxmindia.com/2011/11/newswatch-news-cannot-be-customized/

Nikhil Mirchandani quits RBNL, turns entrepreneur

The entrepreneurial bug seems to have cast its spell on yet another industry veteran as Nikhil Mirchandani, the business head (TV) at RNBL has decided to move on.

http://www.mxmindia.com/2011/11/nikhil-mirchandani-leaves-rnbl/