Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-51-dec-13-19-2015/

Stories on 9th Oct '12

The Magic of Narrative
Telling the story is what advertising is about; and a story well told is a product well sold. So does the narrative style work or is it better to be direct?
http://www.mxmindia.com/2012/10/the-magic-of-narrative/

Jaldi 5 with Geetha Shiv: Family content can add to Bigg Boss eyeballs
Geetha Shiv, National Director, Analytics & Insight, MEC, on reality shows, ratings and of course the Bigg topic of the day
http://www.mxmindia.com/2012/10/jaldi-5-with-geetha-shiv-family-content-can-add-to-bigg-boss-eyeballs/

Triton takes the business approach to planning
Triton Communications has appointed Pankaj Arora as their National Planning Director, in a clear shift from the traditional approach, wherein a planning head has been a planner for the better part of his career if not all of it
http://www.mxmindia.com/2012/10/triton-takes-the-business-approach-to-planning/

Set-top boxes consume lesser power than CFLs: MIB
As the Sunset Date of digitization approaches, I&B Ministry has clarified that Set Top Boxes consume lesser power than a CFL
http://www.mxmindia.com/2012/10/set-top-boxes-consume-lesser-power-than-cfls-mib/

Reliance Broadcast announces key appointments
Reliance Broadcast Network, the multi-media entertainment company has announced key appointments. Ashwin Sashital joins as Vice President BIG RTL, Minal Sharma joins as Sales Head - West and South, BIG CBS and Preeti Nayyar comes on board as National Sales Head Impact & Sales Head South and West - Language TV
http://www.mxmindia.com/2012/10/reliance-broadcast-announces-key-appointments/

Chitralekha presents 3rd edition of Watch World Awards
The Watch World Awards 2012 hosted by the Chitralekha Group is all set to return on October 12
http://www.mxmindia.com/2012/10/chitralekha-presents-3rd-edition-of-watch-world-awards/

Bhupesh Bhandari's book 'Spectrum Grab' released
The Senior Associate Editor of Business Standard has penned a 272-page book that follows the question trail and tracks just how the words 2G and scam got permanently and irrevocably inked together
http://www.mxmindia.com/2012/10/bhupesh-bhandaris-book-spectrum-grab-released/

Big CBS network to simulcast American Idol
The newest season of the popular reality show will start airing from October 8 with Reliance Mobile, Microsoft and Nivea as sponsors
http://www.mxmindia.com/2012/10/big-cbs-network-to-simulcast-american-idol/

Eric Marlow joins Jump Games as VP-Global Studios
Reliance Entertainment Digital's game division Jump Games, a leading international publisher and developer mobile games, apps, and content, has brought on board Eric Marlow as Vice President in charge of their Global Studios
http://www.mxmindia.com/2012/10/eric-marlow-joins-jump-games-as-vp-global-studios/

The Anchor: 5 ways clients can get the best out of their agency
How to get - and keep - a great agency, courtesy of Anirudha Mukhedkar. Clients, listen up!
http://www.mxmindia.com/2012/10/the-anchor-5-ways-clients-can-get-the-best-out-of-their-agency/

Debrief: Visa Debit: Plays the 'Swades' card
The ad is much too contrived, and it fails to connect. The big pay-off, that of changing lives, gets completely lost in all the info and the din that's squeezed into 30 seconds
http://www.mxmindia.com/2012/10/debrief-visa-debit-plays-the-swades-card/

Ranjona Banerji: When Arnab congratulated Rajat Sharma...
And why all Indian TV editors should give themselves a 10-minute window where they speak and the rest of the world listens. and then allow their guests to have their say
http://www.mxmindia.com/2012/10/ranjona-banerji-when-arnab-congratulated-rajat-sharma/

Signposts... October 9
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-9/

Stories on 10th November

Vinod Mehta: When I became an editor, I started to learn (Video Report)

The veteran editor was at his candid best in a chat with Arnab Goswami at the launch of his memoirs

http://www.mxmindia.com/2011/11/vinod-mehta-when-i-became-an-editor-i-started-to-learn-video-report/

Rajesh Jejurikar joins Zee as prez

http://www.mxmindia.com/2011/11/rajesh-jejurikar-joins-zee-as-prez/

Indigestion!

Anil Thakraney finds the new Hajmola ad quite a flop show.

http://www.mxmindia.com/2011/11/indigestion/

The Anchor: Sonal Dabral on 6 ads that will always remain in his mind

In advertising, it often happens that in search of a good idea we tend to make life too complicated for ourselves. In the end it is just about selling a product, selling an attitude and a shift in behaviour and nothing beyond that.

http://www.mxmindia.com/2011/11/the-anchor-sonal-dabral-on-6-ads-that-will-always-remain-in-his-mind/

News on ‘tap’ from IBNLive

Web18’s news portal, IBNLive.com, launched its latest app on the iPad, offering 360-degree news coverage, in just a tap. Within just a day, the app raced to occupy the No 1 slot for all Indian apps.

http://www.mxmindia.com/2011/11/news-on-%E2%80%98tap%E2%80%99-from-ibnlive/

It's a fact! Factual ent grows with History

With only a month after launch, the channel has grabbed the No 2 position in the Factual Entertainment space

http://www.mxmindia.com/2011/11/the-power-of-history/

Fortune India releases ranking of 50 Most Powerful Women in Business

Fortune India’s first ranking of India’s 50 Most Powerful Women in Business includes Balaji Telefilms’ Ekta Kapoor and HT Media’s Shobhana Bhartia.

http://www.mxmindia.com/2011/11/fortune-india-releases-ranking-of-50-most-powerful-women-in-business/

Sony touches new ratings high with Rs 5 crore KBC episode

does it for Sony; channel records a new high.

http://www.mxmindia.com/2011/11/kaun-banega-trp-king-it%E2%80%99s-a-sony/

Newswatch: News cannot be customized

The reader should not be choosing what he wants and ignoring the rest. For that he can walk through the libraries and go for the books he wants to read or even browse through racks of DVDs.

http://www.mxmindia.com/2011/11/newswatch-news-cannot-be-customized/

Nikhil Mirchandani quits RBNL, turns entrepreneur

The entrepreneurial bug seems to have cast its spell on yet another industry veteran as Nikhil Mirchandani, the business head (TV) at RNBL has decided to move on.

http://www.mxmindia.com/2011/11/nikhil-mirchandani-leaves-rnbl/