Showing posts with label TVC. Show all posts
Showing posts with label TVC. Show all posts

Wednesday, 30 May 2012

Stories on 30th May

Dial 'M' for Mobile & Money!
With Airtel’s entry, mobile advertising will get the much-needed fillip and advertisers a better medium for targeted selling.
http://www.mxmindia.com/2012/05/dial-m-for-mobile-and-money/

Lifestyle retail chains post weak same-store sales in January-March quarter
Retailers don't expect things to improve this fiscal as demand is subdued.
http://www.mxmindia.com/2012/05/lifestyle-retail-chains-post-weak-same-store-sales-in-january-march-quarter/

Can Facebook, the marketer's online best friend ever become its ace salesman?
The site itself has been trying to tell advertisers that if they want scale, they'll have to shell out the hard cash for offerings like "sponsored stories", not to be confused with "sponsored ads".
http://www.mxmindia.com/2012/05/can-facebook-the-marketers-online-best-friend-ever-become-its-ace-salesman/


Contract creates a cliche-free TVC for FirstPost
Firstpost.com has come up with its first ever campaign on television. The new TVC braces the viewer to the reality that newspapers and the planet are under siege.
http://www.mxmindia.com/2012/05/contract-creates-a-cliche-free-tvc-for-firstpost/

LinkedIn celebrates 15 million members in India
The professional networking continues to grow in popularity.
http://www.mxmindia.com/2012/05/linkedin-celebrates-15-million-members-in-india/

Milestone Brandcom rolls out a widespread campaign for eBay India
The brand communication was targeted at the Indians in the age bracket of 18-40 years.
http://www.mxmindia.com/2012/05/milestone-brandcom-rolls-out-a-widespread-campaign-for-ebayindia/

ADN selects NDS Technology to launch Digital Cable TV service in central and western Delhi
NDS to provide suite of end-to-end technologies including MediaHighway set-top box software, VideoGuard conditional access, NDS Dynamic Advertising capabilities, an electronic programme guide (EPG), interactive TV applications.
http://www.mxmindia.com/2012/05/adn-selects-nds-technology-to-launch-digital-cable-tv-service-in-central-and-western-delhi/

PUMA Social once again focuses on after-hour athletes
With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field.
http://www.mxmindia.com/2012/05/puma-social-once-again-focuses-on-after-hour-athletes/

Reduce Your Carbon Footprint: Radio Mirchi
Radio Mirchi's RJ Raaj dressed as a green crusader to spread the message of reducing carbon emission in Bengaluru.
http://www.mxmindia.com/2012/05/reduce-your-carbon-footprint-radio-mirchi/

Discovery launches new season of extreme survival series
A new season of Discovery Channel's survival series I Shouldn't Be Alive brings incredible stories of ordinary people who were unwittingly thrown into dire situations.
http://www.mxmindia.com/2012/05/discovery-launches-new-season-of-extreme-survival-series/

The Anchor: 5 ways to maintain a healthy relationship with the client
The chances of your client buying your work are much higher if he wants to buy, in the first place, says Ayan Chakraborty.
http://www.mxmindia.com/2012/05/the-anchor-5-ways-to-maintain-a-healthy-relationship-with-the-client/

Anil Thakraney: The IPL diary
Since the overall television ratings were on the lower side this year, it indicates a strong possibility of audience fatigue having set in.
http://www.mxmindia.com/2012/05/anil-thakraney-the-ipl-diary/

Wanted: translators for press conferences
Every Wednesday or Thursday, Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek....
http://www.mxmindia.com/2012/05/mjr-wanted-translators-for-press-conferences/
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Tuesday, 20 March 2012

Stories on 20th March


Counting on digital to be M&E's trailblazer
Discussions on digitization (& how it could impact the sector) dominated the three-day FICCI-Frames 2012 last week
http://www.mxmindia.com/wp-content/themes/mxm/scripts/timthumb.php?src=wp-content/uploads/2012/03/ficci-day2-012.jpg&a=t&w=318&h=151&&zc=0&q=75

@FF12: Day 1: Digital attracts ‘desirable’ status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/2012/03/ficci-frames-2012-digital-attracts-desirable-status-on-opening-day/

@FF12: Day 2: Seamless blending with traditional mediums - a big want!
On Day 2 of FICCI Frames 2012, delegates felt that innovations need to keep pace with technology changes.
http://www.mxmindia.com/2012/03/ff12-seamless-blending-with-traditional-mediums-a-big-want/

@FF12: Day 3: Industry expects thoughts to lead to pertinent actions
The general feedback from delegates was that Frames 2012 had pertinent topics discussed.
http://www.mxmindia.com/2012/03/ff12-industry-expects-thoughts-to-lead-to-pertinent-actions/

@FF12 Takeaways: Digitization rules the roost @FICCI Frames 2012
MxM India caught up with delegates @FICCI Frames 2012 to know their respective takeaways from the three day convention
http://www.mxmindia.com/2012/03/ff12-digitization-rules-the-roost-ficci-frames-2012/

We are a silent partner in DNA: Girish Agarwal (on Video)
Girish Agarwal, Director, Dainik Bhaskar Group spoke to MxM about the readership wars and the perceived threat of Internet
http://www.mxmindia.com/2012/03/ff12-we-are-a-silent-partner-in-dna-girish-agarwal/

Denizen explores social media to create buzz
Denizen, the youth brand from Levi Strauss & Co, has been using social media effectively to connect with its consumers, the most recent example of this being its ‘We are Explorers’ initiative.
http://www.mxmindia.com/2012/03/denizen-explores-social-media-to-create-buzz/

Sriram Kilambi quits Radio Mirchi, GG Jayanta is new national marketing head
Sriram Kilambi has put in his papers as National Marketing Head and is presently serving his notice period at Radio Mirchi. GG Jayanta, business head of Andhra Pradesh and Regional Marketing Head- South, Radio Mirchi will be the new National Marketing Head.
http://www.mxmindia.com/2012/03/sriram-kilambi-quits-radio-mirchi-gg-jayanta-to-replace-him/

Rakesh Gopal joins Mogae Media from India Today group
Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.
http://www.mxmindia.com/2012/03/rakesh-gopal-joins-mogae-media-from-india-today-group/

LinkedIn announces B2B Connect for Ind marketers
LinkedIn has announced a marquee event to define the opportunity for B2B brands in the digital age.
http://www.mxmindia.com/2012/03/linkedin-announces-first-ever-b2b-connect-for-indian-marketers/

Sony Max hits a chauka with IPL mauka
Sony Max has unveiled a new marketing campaign for IPL season 5. The theme 'Aisa Mauka Aur Kahan Milega' uses various relations, making the case that IPL brings people together.
http://www.mxmindia.com/2012/03/sony-max-hits-a-chauka-with-ipl-mauka/

Face the 'Moments of Truth' with Mindshare-Brand Equity Compass 2012
Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit in Mumbai on March 27.
http://www.mxmindia.com/2012/03/face-the-moments-of-truth-with-mindshare-brand-equity-compass-2012/


Ipsos Marketing reorganizes globally, sets up four practices
As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation - the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.
http://www.mxmindia.com/2012/03/ipsos-marketing-reorganizes-globally-sets-up-four-practices/

12 'must-do's when engaging a celeb for your brand
So many things to get right - the face, the space, and the place(ment). Anujita Jain makes a list.
http://www.mxmindia.com/2012/03/the-anchor-12-points-to-remember-when-getting-a-celeb-to-endorse-your-brand/

Debrief: Mid Day: Maximum City. Minimum TVC
I find this commercial pretty worrying. This creative suggests to me that Mid Day doesn’t really understand Mumbai. That they have a superficial view of this great city. And that’s much more disappointing than one sad ad
http://www.mxmindia.com/2012/03/debrief-mid-day-maximum-city-minimum-tvc/

[MJR - Noosemakers] Will typists and babblers leave Sachin alone?
Ranjona Banerji isn't surprised on how those who damned the master blaster not long ago are now singing praises.
http://www.mxmindia.com/2012/03/mjr-noosemakers-will-typists-and-babblers-leave-sachin-alone/
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Monday, 12 March 2012

Stories on 12th March


Celebrating Rahul Dravid via his TVCs
The Last Wal(l)tz: MxMIndia pays tribute to India's most dependable cricketer and tracks his endorsements journey of over 15 years
http://www.mxmindia.com/2012/03/rahul-dravid-the-last-walltz/

Peter Mukerjea: Dream On... after all we're in March 2012!
In Media Mullings, Peter Mukerjea envisages a scenario that will enable the media industry in India to reshape and reinvent and become truly 'world class'.
http://www.mxmindia.com/2012/03/peter-mukerjea-dream-on-after-all-were-in-march-2012/

Has IPL become too expensive for advertisers?
There are a few advertisers who have raised concerns over low returns against large investments on IPL
http://www.mxmindia.com/2012/03/has-ipl-become-too-expensive-for-advertisers/

Manisha Tripathi to head SMG's LiquidThread in India
has been appointed as National Director and will report to CVL Srinivas, Managing Director, LiquidThread, Asia-Pacific
http://www.mxmindia.com/2012/03/manisha-tripathi-to-head-smgs-liquidthread-in-india/

Kannadada Kotyadhipathi locks ads, to air from tonight
The Kannada Kaun Banega Crorepati promises to be as big a hit as its counterparts in Hindi and other languages.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-locks-advertisers-to-air-from-march-12-2/

Life beyond cricket: 5 new leagues in 1.5yrs
Inspired by the success of the Indian Premier League (IPL) in cricket, almost every sport with some following in India is launching a city-based, professional league
http://www.mxmindia.com/2012/03/5-new-sports-leagues-in-18-months-non-cricket-sports-looking-for-a-different-pitch/

Mindshare finds Gen Y Entrepreneurial Spirit in Trend Study
Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.
http://www.mxmindia.com/2012/03/mindshare-identifies-gen-y-entrepreneurial-spirit-in-trend-study/

[PR] Our goal is to achieve standards: N Ramamoorthi
N Ramamoorthi, President & Country Head, Ogilvy Public Relations Worldwide, on PR challenges in India and what keeps him awake at night.
http://www.mxmindia.com/2012/03/pr-channel-our-goal-is-to-achieve-standards-n-ramamoorthi/

MediaMind and Encore Media Metrics Announce Partnership
Customers to benefit from integrated attribution solution for ad campaign analysis
http://www.mxmindia.com/2012/03/mediamind-and-encore-media-metrics-announce-partnership/

Jaypee Cement 'Wall Moments'
It was the opportune time for the group to highlight the brand’s promise of ‘Andar se solid’ in an interesting, engaging and visually arresting manner to the consumers
http://www.mxmindia.com/2012/03/jaypee-cement-wall-moments/

Reviewing the Reviews: Kahaani
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-kahaani/

Fever FM's new radio play – Gandhi
The radio play is aimed to make the youngsters understand that there is an alternate way of thinking for everyday situation they come across
http://www.mxmindia.com/2012/03/fever-fms-new-radio-play-gandhi/

AdStrat: IndusInd Bank Responsive Campaign
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a great ad
http://www.mxmindia.com/2012/03/adstrat-indusind-bank-responsive-campaign/

The Anchor: 5 must-do's for the future of radio in India
Freedom for radio seems the final frontier in a media environment that is otherwise relatively unfettered. Uday Chawla’s take on what it’ll take to break the shackles.
http://www.mxmindia.com/2012/03/the-anchor-5-must-dos-for-the-future-of-radio-in-india/

Anil Thakraney: Sex and the city, anyone?
While production companies and the channels are ready to experiment, there seems to be a reluctance to totally deviate from the tried and tested stuff.
http://www.mxmindia.com/2012/03/anil-thakraney-sex-and-the-city-anyone/

Noosemaker: The fable of Rahul Gandhi & the other chap
Little did the prince know that the damsel would be vanquished not by him but by another putative heir – one who blindsided him with a cycle
http://www.mxmindia.com/2012/03/mxm-journalism-review-the-fable-of-rahul-gandhi-the-other-chap/

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Wednesday, 29 February 2012

Stories on 29th February


Being the best is our trademark: John Ziegler of DDB Mudra
The Chairman and CEO of DDB Mudra talks about India’s role in the APAC market and how rival agencies like WPP are taking a cue or two from them
http://www.mxmindia.com/2012/02/being-the-best-is-our-trademark-john-ziegler-of-ddb-mudra/


Realigned DDB Mudra ups ante for APAC push
While the realignment of top-level at the group was made known to one and all earlier, the event also witnessed a couple of other key announcements from the group
http://www.mxmindia.com/2012/02/realigned-ddb-mudra-ups-ante-for-apac-push/


Aegon Religare hijacks 'i' from TOI
Aegon Religare 'hijacked' the letter 'i' from the national daily, The Times of India, yesterday. The innovation was done to introduce the new and improved iTerm Insurance plan for Aegon Religare
http://www.mxmindia.com/2012/02/aegon-religare-hijacks-i-from-toi/


Quadrant creates Tiger Balm's new TVC
The new TVC for Tiger Balm shows how the product is a household name worldwide
http://www.mxmindia.com/2012/02/quadrant-creates-tiger-balms-new-tvc/


Swad of Success: Regional FMCG firms like Panjon, Bisk Farm, Mapro, raising funds to expand operations
Almost half a dozen smaller regional firms are entering newer states, some advertising for the first time, while others planning to raise funds to survive a fresh salvo by large consumer goods companies
http://www.mxmindia.com/2012/02/swad-of-success-regional-fmcg-firms-like-panjon-bisk-farm-mapro-raising-funds-to-expand-operations/


(MJR) Quality of journalism has gone up: Mohan Sivanand
Despite of all the negativity, like 'paid news' or advertising interfering in editorial content, there is a lot of good stuff too and, in fact, the vast majority today are proper journalists, says Mohan Sivanand, India Editor, Reader's Digest
http://www.mxmindia.com/2012/02/mjr-quality-of-journalism-has-gone-up-mohan-sivanand/


(MJR) Gouri Dange: Why this silence over the noise?
It looks like the media (who thrive on noise of their own kind) has accepted that every Indian, famous and otherwise, has an inalienable, constitutional right to make as much noise whenever and wherever he/she pleases, notes Gouri Dange
http://www.mxmindia.com/2012/02/mjr-gouri-dange-why-this-silence-over-the-noise/


Radio City Connect's awareness campaign for Pune Strykers
'Radio City Connect', Radio City 91.1 FM's full spectrum activations cell provides end-to-end 360 degree brand marketing solutions to all their clients
http://www.mxmindia.com/2012/02/radio-city-connects-awareness-campaign-for-pune-strykers/


HBO documentary 'Saving Face' wins an Academy Award
Saving Face chronicles the arduous attempts of acid-attack survivors Zakia and Rukhsana to bring their assailants to justice
http://www.mxmindia.com/2012/02/hbo-documentary-saving-face-wins-an-academy-award/


DraftFCB Ulka's Cogito Consulting & Asterii Analytics Release India 2061 Report
The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50 years
http://www.mxmindia.com/2012/02/draftfcb-ulkas-cogito-consulting-asterii-analytics-release-india-2061-report/


ArtistAloud.com is back in a new avatar
To commemorate the second anniversary and the launch of the re-vamped website, ArtistAloud.com will be celebrating the Seagram's Fuel Music Day on March 2
http://www.mxmindia.com/2012/02/artistaloud-com-is-back-in-a-new-avatar/


With Moradabad launch, Hindustan now pan UP and Uttarakhand
It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi
http://www.mxmindia.com/2012/02/with-moradabad-launch-hindustan-now-pan-up-and-uttarakhand/


5 things that agencies must do to attract top talent
If organisations proactively think about how they should keep their employees engaged over a period of time, attraction rates go up and attrition rates fall, says Rohit Ohri
http://www.mxmindia.com/2012/02/5-things-that-agencies-must-do-to-attract-top-talent/


Anil Thakraney: The Oscar Bore-fest
Some of the presenters seem to have been inspired by our own award shows
http://www.mxmindia.com/2012/02/anil-thakraney-the-oscar-bore-fest/
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Tuesday, 27 December 2011

Stories on 27th December


UTV Action gets set for growth
The channel plans to expand viewer base and up market share by 25% in the next three quarters.
http://www.mxmindia.com/2011/12/its-action-time-for-utv/

Why MxMIndia isn't bringing you detailed IRS data
MxMIndia's Code of Ethics prevents it from carrying illegally-procured content.
http://www.mxmindia.com/2011/12/why-mxmindia-hasnt-dug-into-any-irs-data/

Cheil WW SW Asia pockets Delhi Daredevils
The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator, says Alok Agrawal, COO Cheil WW SW Asia.
http://www.mxmindia.com/2011/12/cheil-ww-sw-asia-pockets-delhi-daredevils/

iBall comes up with its new TVC
iBall, known for its innovative and latest digital life-style products, announces its iball slide TVC and has roped in Hrithik Roshan as brand ambassador.
http://www.mxmindia.com/2011/12/iball-comes-up-with-its-new-tvc/

Pay up or face the music, PPL tells major hotels & pubs
New Year events in Delhi may get jeopardized due to issuance of legal notices by PPL to defaulting hotels and pubs for not securing licenses for public performances.
http://www.mxmindia.com/2011/12/pay-up-or-%E2%80%98face-the-music%E2%80%A6%E2%80%99-ppl-tells-major-hotels-and-pubs/

Newswatch: Vidyadhar Date on the Thackerays and the English media
A good section of the English language media has often gone out of its way to prop up the Shiv Sena, writes Vidyadhar Date.
http://www.mxmindia.com/2011/12/newswatch-the-thackerays-and-the-english-media/

Rajalakshmi Institutions official knowledge partner for Aircel Chennai Open 2012
This is the first time that Rajalakshmi Institutions will be partnering Aircel Chennai Open, and it has signed a two-year contract till 2013.
http://www.mxmindia.com/2011/12/rajalakshmi-institutions-official-knowledge-partner-for-aircel-chennai-open-2012/

Online artifacts store makes good money
Direct marketing of artifacts can make for a money-making venture.
http://www.mxmindia.com/2011/12/online-artifacts-store-makes-good-money/

The Anchor: Suresh Srinivasan on 5 reasons IRS is an effective measurement tool
Suresh Srinivasan believes there is no alternative to the IRS - and it doesn't need one.
http://www.mxmindia.com/2011/12/the-anchor-suresh-srinivasan-on-5-reasons-irs-is-an-effective-measurement-tool/

Debrief: Mumbai Mirror TVC connects with Mumbaikars
The idea rides the public anger on the streets of Mumbai, and the script does not shy away from taking up provocative issues.
http://www.mxmindia.com/2011/12/mumbai-mirror-angry-voice-of-mumbai/

Anna's RSS links and TV's outrage
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/annas-rss-links-and-tvs-outrage/
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Tuesday, 18 October 2011

Stories on 18th October

Media under scanner for Telangana coverage
The coverage of the Telangana unrest in Andhra Pradesh by the media has come under criticism for a variety of reasons

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

Anil Thakraney finds the launch TVC for the zippy, stylish Hyundai Eon a "total wash out"

Tasksheet for new Info and Broadcasting Secretary, Uday Kumar Varma

Travel Channel announces a new travel talk show, ‘Livewire With Ash’.

Publicis Groupe is among the leaders in third-quarter mergers and acquisitions rankings, with agencies from the group’s public relations network advised on approximately US$155 billion value of deals worldwide.

Star Plus named ‘Best Entertainment Channel’ at CNBC Story Board Awaaz Awards 2011.

The Times of India and The Cardiological Society of India are organizing an India Heart Conclave to engage relevant stakeholders from the healthcare fraternity in a discussion on necessary actions for managing cardiological disorders.

HT Media’s Shine.com has partnered with The Indian Air force (IAF) to help their retired and retiring personnel find a second career in the corporate world.

Plan T for Twitter put Hippo at the head of the pack when it came to distribution, restocking, and a creative marketing win.


Formula 1 offers an excellent networking opportunity for corporate as large corporate cough up upto Rs 1 crore for special boxes

Lavie releases its first ever TV campaign, capturing the essence of the brand, ‘Handbags for the Many Moods of Women’.

French design and visual communication school ecole intuit.lab ties up with veteran adman Ravi Deshpande to set up design school in Mumbai

India is still booming and still ‘incredible’, and what people call a crisis is just a cycle which will turn around, says Chris Llewellyn.
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