Stories on 23rd Jan '17

Muted growth for TV adspends forecast: Kotak
A report by Kotak Institutional Equities released last week looks at the growth of last year and what it could be in 2017
http://www.mxmindia.com/?p=98681

Indrani Sen: Are Indian Newspapers Ailing?
To what extent the recommendation of the latest wage board would affect the bottomline of the large newspapers is debatable, writes Indrani Sen
http://www.mxmindia.com/?p=98679

Titan Raga upholds the choice of motherhood
The latest campaign highlights the progressive mindset of the modern Indian woman
http://www.mxmindia.com/?p=98678

Ayush ministry partners ASCI to co-regulate misleading ads
This partnership will put in place, a much needed formal mechanism to monitor and curtail misleading advertisements in the AYUSH sector
http://www.mxmindia.com/?p=98676

Vikas Khanchandani joins Arnab Goswami's Republic as CEO
With an impressive experience of over 20 years, Vikas Khanchandani will head the business of the upcoming independent media venture
http://www.mxmindia.com/?p=98673

My FM expands base in Maharashtra
In another month’s time three more station will go live i.e. Sholapur, Dhule and Akola
http://www.mxmindia.com/?p=98675

SonyLIV unveils health & wellness content platform, LIV FIT
Ropes in Suniel Shetty and other fitness trainers such as Mickey Mehta, YasimKarachiwala, Ramona Braganza, Shivoham and others to share their fitness secrets
http://www.mxmindia.com/?p=98674

Yatra unveils new brand identity, seeks to connect with the new-age traveller
New logo conveys a seamless travel experience delivered via Yatra's new marketplace model
http://www.mxmindia.com/?p=98672

Stories on 1st Sep '15

There Is No Alternative to Arnab!
BARC data shows how the ratings of channels & shows is impacted when star presenters are absent... Goswami included
http://www.mxmindia.com/2015/09/there-is-no-alternative-to-arnab/

Thoughtblurb appoints Rajan Narayan as CEO
Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories
http://www.mxmindia.com/2015/09/thoughtblurb-appoints-rajan-narayan-as-ceo/

92.7 Big FM unveils new logo
92.7 BIG FM, today, ranks second at an all-India level
http://www.mxmindia.com/2015/09/92-7-big-fm-unveils-new-logo/

Ranjona Banerji: So how long news channels take to prove me wrong in my defence of their coverage of the Sheena Bora murder case?
Because it was not just the primetime debates but also the all-day broadcasts which have anchors, reporters, random guests and members of the general public all attributing motive as well as diagnosing the prime accused, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-so-how-long-news-channels-take-to-prove-me-wrong-in-my-defence-of-their-coverage-of-the-sheena-bora-murder-case/

Asymmetrique bags Taurian World School media biz
Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students
http://www.mxmindia.com/2015/09/asymmetrique-bags-media-account-for-taurian-world-school/

Rose Huskey joins Maxus as APAC Client Leadership Head
Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class
http://www.mxmindia.com/2015/09/rose-huskey-joins-the-maxus-regional-team-as-apac-client-leadership-head/

HDS appoints Surya Narayanan as Biz Head
Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett

http://www.mxmindia.com/2015/09/hds-appoints-surya-narayanan-as-the-head-of-business/

Stories on 13th Mar '15

We're seeing a fragmentation of attention: Venkatesh Kini
If you can't grab someone's attention in 5 seconds, you've lost it. Be simple. Be short. Be succinct, says the Coca-Cola boss at an IAA India event
http://www.mxmindia.com/2015/03/were-seeing-a-fragmentation-of-attention-venkatesh-kini/

Shailesh Kapoor: Hindi GECs: There's Space For More... &More
I hope the early success of &TV encourages more GEC launches, writes Shailesh Kapoor, adding: Sound business models can ensure good profitability at even 80-120 GRP levels
http://www.mxmindia.com/2015/03/shailesh-kapoor-hindi-gecs-theres-space-for-more-more/

Eric Salama slams MxM report. Says no selling TAM to BARC. MxMIndia stands by story
Kantar Media CEO Eric Salama tweeted us saying that we are being used by vested interests or our sources are ill-informed. MxMIndia stands by the story put out yesterday saying that BARC and TAM were in talks for a possible buy-out of TAM
http://www.mxmindia.com/2015/03/eric-salama-slams-mxm-report-says-no-selling-tam-to-barc-mxmindia-stands-by-story/

Ranjona Banerji: News or Entertainment?
In many ways TV in India has gone beyond journalism. There is almost no space for the boring, anodyne, journalistic stuff any longer. It’s now all hysterics, outrage, anger, reaction and provocation, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-news-or-entertainment/

Dainik Bhaskar joins Tata Steel, Ranbaxy to hire UK firm to attend to whistleblowers
While the Companies Act makes it mandatory for the listed firms to have a whistle-blowing mechanism, these firms have hired UK-based InTouch MCS to attend their whistleblowers through a specialised BPO facility in Bengaluru
http://www.mxmindia.com/2015/03/dainik-bhaskar-joins-tata-steel-ranbaxy-to-hire-uk-firm-to-attend-to-whistleblowers/

NPCI hands over creative mandate to J. Walter Thompson
The agency will handle all strategic, mainline advertising and digital creative services for the brand
http://www.mxmindia.com/2015/03/npci-hands-over-creative-mandate-to-j-walter-thompson/

Turner names new head for English entertainment portfolio
He will report into Siddharth Jain, Turner's Senior Vice President and Managing Director for South Asia
http://www.mxmindia.com/2015/03/turner-names-new-head-for-english-entertainment-portfolio/

eMart unveils study highlighting consumer behaviour
It was revealed that though customers have access to plenty of options, they also tend to be loyal to a brand
http://www.mxmindia.com/2015/03/emart-unveils-study-highlighting-consumer-behaviour/

Triton Communications launches digital arm DIGIMO
Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO
http://www.mxmindia.com/2015/03/triton-communications-launches-digital-arm-digimo/

AEGON Religare launches digital campaign #NothingWillHappen
An insight based campaign with a humorous take on how we view life and death

http://www.mxmindia.com/2015/03/aegon-religare-launches-digital-campaign-nothingwillhappen/

Stories on 18th Mar'14

Kejriwal and the Media
Views from Ranjona Banerji and Pradyuman Maheshwari on the media's new found hate for Arvind Kejriwal and the Aam Aadmi Party
http://www.mxmindia.com/2014/03/kejriwal-and-the-media/

NBA says members may boycott AAP if Kejriwal doesn’t stop hurling allegations against media
The NBA statement unequivocally ask Kejriwal and AAP to stop making preposterous allegations failing which its members would be forced to reconsider coverage of the  activities of the Aam Aadmi Party
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

Myntra hopes to maintain high with Lowe & Ogilvy in tow
The fashion portal has got the two top agencies to spearhead a marketing strategy in order to maintain its leading position in apparel retail
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

NDTV Profit splits to offer stockmarket shows at trading hours, sponsored bands as NDTV Prime in the evenings and on weekends
This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many 'firsts' for television in India
http://www.mxmindia.com/2014/03/ndtv-profit-splits-to-offer-stockmarket-shows-at-trading-hours-sponsored-bands-as-ndtv-prime-in-the-evenings-and-on-weekends/

Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/

Stories on 31st May '13

Emergence of a new superpower
Publicis Worldwide announces star team for South Asia: Bobby Pawar, Partha Sinha and Ambika Srivastava. Report + interview with CEO Nakul Chopra who wants the agency in the Top 3
http://www.mxmindia.com/?p=48846

Kids bring more emotions & cuteness to Indian Idol format: Gaurav Seth
Instead of the regular Indian Idol reality show launch after an IPL, Sony Entertainment Television is bringing in a kiddie version this year
http://www.mxmindia.com/?p=48806


Shailesh Kapoor: Arnab Goswami: The Superhero We Need
In a decade from now, the star news anchor woud acquire cult or superhero status, writes Shailesh Kapoor. To borrow from cinema, he may evoke reactions like: Do your job honestly, nahin toh Arnab aajaayega.
http://www.mxmindia.com/?p=48796

Anil Thakraney: Dear fresh MBA, you're pissing me off
Graduates have been frantically hitting on their institute alumni for jobs bu some of the desperate ones have been going about this is an incorrect manner, rues Anil Thakraney
http://www.mxmindia.com/?p=48790

Ranjona Banerji: Who cares about the Maoists' attack & the PM in Japan?
There is a feeling that the media is spending too much time on the IPL scandal and trying to sack BCCI president N Srinivasan and thus ignoring other news, writes Ranjona Banerji
http://www.mxmindia.com/?p=48835

McCann gets Rajnigandha to the stadium
The campaign created by McCann Erickson for mouth freshener brand Rajnigandha, embarks by releasing TVC followed by digital, outdoor, and below the line (BTL) and POS medium
http://www.mxmindia.com/?p=48792

Aidem to handle ad sales for Jai Maharashtra
Jai Maharashtra, a 24-hour news and current affairs channel, was launched on May 1, 2013
http://www.mxmindia.com/?p=48809

IndiaCast appoints Tangerine Digital for digital content management
Tangerine will support IndiaCast to publish its Video on Demand content
http://www.mxmindia.com/?p=48808

Big Magic inks distribution deal with Airtel DTH
Big Magic, the regional general entertainment channel from the Reliance Broadcast Network stable has signed a distribution deal with Airtel Digital TV
http://www.mxmindia.com/?p=48831

NDTV announces first edition of Property Awards
After the success of its flagship programme The Property Show, NDTV is now presenting its first Property Awards to be held on June 3 in the capital
http://www.mxmindia.com/?p=48797

Zindagi Live announces Season 6
The season-opening episode will take a walk down memory lane and meet the yesteryear news anchors of Doordarshan such as Shammi Narang, Salma Sultan, Sarla Mahesvari and Minu Talwar.
http://www.mxmindia.com/?p=48807

Mint Asia holds India Dialogues in Singapore
Singapore-based Mint Asia conducts India Dialogues with banking biggies as also a panel discussion titled 'Where is Media in Asia headed?'
http://www.mxmindia.com/?p=48791

Stories on 29th May '13

Keeping the Media Free & Fair
Excerpts from a panel discussion with Manish Tewari, N Ram and Uday Shankar and moderated by Arnab Goswami held last Saturday at the Press Club Mumbai's Red Ink Awards
http://www.mxmindia.com/?p=48629

Jasmin Sohrabji elevated to CEO, South East Asia and India @ Omnicom Media Group
While she will continue to lead Omnicom Media Group, India as CEO, Ms Sohrabji will also take on the task of leading the South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam and Thailand for OMD, PHD and M2M - brands of Omnicom Media Group.
http://www.mxmindia.com/?p=48662

Jaldi 5 with Vivek Srivastava, Digital Head, Colors: Jhalak online pageviews will double this year
Q&A with Vivek Srivastava, Digital Head of Colors, on the online strategy for the 'Jhalak Dikhhla Jaa'
http://www.mxmindia.com/?p=48626

Dentsu Marcom gives clarion call for Pass Pass
The campaign created by Dentsu Marcom embarks by releasing TVC followed by digital, radio, BTL activations & POP materials.
http://www.mxmindia.com/?p=48625

Big Magic Bihar & Jharkhand on a high, launches new shows
New set of locally relevant reality shows launched
http://www.mxmindia.com/?p=48644

Tendulkar, Bindra launch 'Sporting Times'
The book, compiled by Boria Majumdar, captures 175 key events from the 1838-2013 period that made headlines in the history of the sport and the newspaper
http://www.mxmindia.com/?p=48628

Anil Thakraney: Gavaskar's silence is deafening
Cricket has given the master batsman everything; it's time to give something back to it, writes Anil Thakraney
http://www.mxmindia.com/?p=48627

Pulp Strategy powers Yebhi.com with NFC
Pulp Strategy takes youth marketing to a new level with Near Field Communication (NFC)-based engagement

http://www.mxmindia.com/?p=48624

Stories on 9th Apr'13

Scamadgate-2: Mediaah!: 6 answers the industry wants to get
Mediaah! does an Arnab Goswami and asks 6 questions, the answers to which the global A&M industry wants to have
http://www.mxmindia.com/?p=45511


Leo Burnett withdraws awardwinning Tata Salt Lite radio spots [from Monday]
McCann likely to be on top as Leo Burnett withdraws gold and silver Creative Abby-winning Tata Salt Lite Radio spots
http://www.mxmindia.com/?p=45479

By Invitation: Anant Rangaswami on Scamadgate-2
MxMIndia invited Anant Rangaswami, editor, Storyboard and senior editor, Firstpost to analyse the Leo Burnett-Tata Salt Lite radio spots controversy
http://www.mxmindia.com/?p=45526

McCann is the new #1 at Creative Abby 2013
With the withdrawal of two radio spots, Leo Burnett will lose 4 metals (2 golds and 2 silver) making McCann Worldgroup the clear numero uno
http://www.mxmindia.com/?p=45553

FE Managing Editor MK Venu to join Hindu
Mr Venu will join The Hindu as Executive Editor, Delhi from May -end
http://www.mxmindia.com/?p=45508


Godrej aims for digital connect with consumers
The key challenge for any digital campaign is to identify the right target audience and to creatively engage with them, says Sunil Kataria, Executive VP, Marketing and Sales, Godrej Consumer Products
http://www.mxmindia.com/?p=45509


Indo-Aus Test series garners highest TV ratings for ESPN-Star
More than 9.28 crore fans watched the four test matches, which together clocked up an average of 2.05 TVR, with the Hindi presentation contributing 40% to the overall ratings
http://www.mxmindia.com/?p=45510


Debrief: Blue Star: Cool approach
A pat on the back to Blue Star for taking this dangerous route. Quite clearly, they have chosen clutter-breaking as the primary communication task, and the ad delivers on that score. The madcap work will get the brand noticed
http://www.mxmindia.com/?p=45506


Ranjona Banerji: Modi and the battle of hashtags
For perhaps the first time - though one is loath to make pat statements like that - the anti-Modi brigade managed to pull one over his supporters, notes Ranjona Banerji
http://www.mxmindia.com/?p=45551


Ketchum cements PR relationship with Ambuja
Ketchum Sampark will be responsible for implementing Ambuja Cement's integrated public relations campaign which includes brand communication, sustainability communication and corporate social image build-up
http://www.mxmindia.com/?p=45507

Stories on 3rd Jan '13

New year, new job scene?
What makes some people get bigger offers, better pay packages and a meaty role in the job market
http://www.mxmindia.com/2013/01/new-year-new-job-scene/

Piyush, Balki to present Ad Review as Ad Club revives popular event
Piyush Pandey and R Balki are set to present the Advertising Club's Ad Review
http://www.mxmindia.com/2013/01/piyush-balki-to-present-ad-review-as-ad-club-revives-popular-event/

Srikant Sastri launches online campaign asking tainted MPs/MLAs to resign
'Resign before Jan 26' is a campaign on Facebook and Twitter that the Vivaki India chairperson has kicked off
http://www.mxmindia.com/2013/01/srikant-sastri-launches-online-campaign-asking-tainted-mpsmlas-to-resign/

Debrief: Snickers: Rekha ki vaat lagaa di!
What a wasted opportunity! The makers of Snickers did two commendable things. And then they went ahead and blew it nice and proper
http://www.mxmindia.com/2013/01/debrief-snickers-rekha-ki-vaat-lagaa-di/

Hindi GEC yo-yo continues. Star leads in Week 52
Colors is the new #2 and SAB 47 gallops ahead of Life OK
http://www.mxmindia.com/2013/01/hindi-gec-yo-yo-continues-star-leads-in-week-52/

Shailesh Kapoor: Misogyny or just entertainment?
To divert a serious, purposeful discussion on rape and sexual assault to item numbers, vulgar lyrics and portrayal of women in serials, is simply a case of misplaced priorities, writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-misogyny-or-just-entertainment/

India TV appoints Sudipto Chowdhuri to head sales
Mr Chowdhuri was recently with TV9 Kannada as National Head
http://www.mxmindia.com/2013/01/india-tv-appoints-sudipto-chowdhuri-to-head-sales/

Vodafone, Idea, Philips and others bring TV commercials to life to double impact
Popular commercials go on-ground as large advertisers bring TV ads to life to double impact
http://www.mxmindia.com/2013/01/vodafone-idea-philips-and-others-bring-tv-commercials-to-life-to-double-impact/

The Anchor: 6 reasons why Arnab Goswami should be given the Bharat Ratna
A N Chorrea list six reasons why Arnab Goswami should be given the Bharat Ratna
http://www.mxmindia.com/2013/01/the-anchor-6-reasons-why-arnab-goswami-should-be-given-the-bharat-ratna/

CRY to host corporate responsibility summit
John Elkington, the defining voice on corporate responsibility globally, and several heads of Indian industry to discuss CSR at the forum on Jan 11
http://www.mxmindia.com/2013/01/cry-to-host-corporate-responsibility-summit/

O&M mingles with Center Fruit
A quirky campaign supports the launch of PVMI's dual-flavoured chewing gum
http://www.mxmindia.com/2013/01/om-mingles-with-center-fruit/

Stories on 18th Sep '12

Does anyone care about GEC GRPs see-sawing?
Do frequent changes in weekly standings of Hindi GECs impact media agency professionals and marketers? Quick takes from a cross-section...
http://www.mxmindia.com/2012/09/does-anyone-care-about-gec-ratings-see-sawing/

India secures 38 more shortlists @ Spikes Asia
'You Shave. I Shave' campaign for Gillete Fusion by BBDO and 'A Day in the life of India' by Taproot for BCCL are shortlisted in the coveted Integrated category at Spikes Asia
http://www.mxmindia.com/2012/09/india-secures-38-more-shortlists-spikes-asia/

Jaldi 5 with Raj Nayak: No sex, no violence, no Pakistani in Bigg Boss 6...
Raj Nayak, CEO, Colors on how Season 6 of Bigg Boss will offer clean, wholesome family entertainment without shedding the voyeurism
http://www.mxmindia.com/2012/09/jaldi-5-with-raj-nayak-no-sex-no-violence-no-pakistani/

People come to Zoom for their daily dose of Bollywood: Avinash Kaul
Zoom, which was launched in 2004, is celebrating its eighth anniversary with a line-up of special programming spread across eight days
http://www.mxmindia.com/2012/09/people-come-to-zoom-for-their-daily-dose-of-bollywood-avinash-kaul/

Visa launches 'Dream to Advance' campaign
Credit card company Visa has launched its nationwide campaign Dream to Advance, showcasing how Visa Debit helps fulfil the dreams of Indians - no matter where they are
http://www.mxmindia.com/2012/09/visa-launches-dream-to-advance-campaign/

Video: Good effort to evangelize print: Vikram Sakhuja, Shashi Sinha & Josy Paul. Sequel planned: Rajan Bhalla
MxMIndia caught up with some industry players for their views on the evolution of print advertising, the road ahead for the medium and their reactions to HT Media's 'The Magic of Print'
http://www.mxmindia.com/2012/09/video-interviews-good-effort-to-evangelize-print-vikram-sakhuja-shashi-sinha-josy-paul-sequel-planned-rajan-bhalla/

Ormax launches box-office forecasting model 'FBO'
Media & entertainment research firm Ormax Media has announced the launch of FBO, India's first scientific box office forecasting model. FBO stands for First-Day Box Office
http://www.mxmindia.com/2012/09/ormax-launches-box-office-forecasting-model-fbo/

ABCI awards night on October 19
The Association of Business Communicators of India will be holding their 52nd Annual Awards Nite on the evening of Friday, October 19 at the Crystal Room, Hotel Taj Mahal, Mumbai.  Last year, ABCI received 952 nominations from 32 categories for the 51st Annual Awards
http://www.mxmindia.com/2012/09/abci-awards-night-on-october-19/

The Anchor: 5 tips for holding a successful Tweetup
A Tweetup is a chance for like-minded individuals from Twitter to come together offline and interact on the basis of a chosen theme. So how do you ensure a successful Tweetup?
http://www.mxmindia.com/2012/09/the-anchor-5-tips-for-holding-a-successful-tweetup/

Debrief: Pepsi: Not the game, change the ad!
Boring interpretation of 'Change the game'. Witless, uninteresting dialogues. Forced irreverence, which falls totally flat
http://www.mxmindia.com/2012/09/debrief-pepsi-not-the-game-change-the-ad/

Ranjona Banerji: 'cause Arnab Goswami wants to know...
If you want to learn something knew, don't watch the news channels. Try Discovery, Nat Geo... whatever, suggests Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-cause-arnab-goswami-wants-to-know/

Signposts... September 18
Our daily feature 'Signposts' which as the name suggests carries an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-18/

Stories on 8th Jun

Utterly Butterly Everlasticious!
How the Amul girl and the topical ads have been a mouthpiece of the nation for nearly five decades
http://www.mxmindia.com/2012/06/utterly-butterly-everlasticious/

Viewers’ thumbs up to ABP News: MxMIndia - Ormax Media survey of News TV viewers
MxM India commissioned leading media analysis firm Ormax Media to survey Hindi TV news viewers to find out how they have adapted to the change in name from Star News to ABP News
http://www.mxmindia.com/2012/06/viewers-thumbs-up-to-abp-news-mxmindia-ormax-survey-of-news-tv-viewers/

Clients applaud Vizeum as it celebrates third anniv
Aegis Media's Vizeum celebrates its third anniversary as some of its clients applaud its efforts and contributions
http://www.mxmindia.com/2012/06/clients-applaud-vizeum-as-it-celebrates-third-anniv/

Paritosh Joshi: Does readership have a future?
Good news must be paid for because it costs a whole lot to produce. You cannot crowd-source the truly significant story or editorial, notes Paritosh Joshi in Media Matrix
http://www.mxmindia.com/2012/06/paritosh-joshi-does-readership-have-a-future/

Anil Thakraney: Dude, who moved my analogue?
Why can't citizens of our free country be given the option of analogue or digital, asks Anil Thakraney, wondering how all the money that set-top box makers will be earning will be divided
http://www.mxmindia.com/2012/06/anil-thakraney-dude-who-moved-my-analogue/

Mediaah: Should Ambika Soni delay digitization?
The I&B minister is likely to take a final call on digitization today. Pradyuman Maheshwari believes it must be delayed by 2-3 months and subscribers should be incentivised if they switch in this period. And then there should be a final deadline of six months
http://www.mxmindia.com/2012/06/mediaah-should-ambika-soni-delay-digitization/

Ranjona Banerji: Why I criticise Times Now most
Ranjona Banerji who comments on the fare on nightly news and the morning papers twice a week in Freaking News @ MxM Journalism Review tells us why she loves Arnab Goswami so very, very much
http://www.mxmindia.com/2012/06/why-i-criticise-times-now-the-most/

The Anchor: 7 reasons why we should have a  24-hour classical music channel
It's sad that when we have a channel for food, wildlife, adventure and various niche segments, there's none for classical music, rues Jaahnavi Paal
http://www.mxmindia.com/2012/06/the-anchor-7-reasons-why-we-should-have-a-24-hour-classical-music-channel/

Stories on 10th November

Vinod Mehta: When I became an editor, I started to learn (Video Report)

The veteran editor was at his candid best in a chat with Arnab Goswami at the launch of his memoirs

http://www.mxmindia.com/2011/11/vinod-mehta-when-i-became-an-editor-i-started-to-learn-video-report/

Rajesh Jejurikar joins Zee as prez

http://www.mxmindia.com/2011/11/rajesh-jejurikar-joins-zee-as-prez/

Indigestion!

Anil Thakraney finds the new Hajmola ad quite a flop show.

http://www.mxmindia.com/2011/11/indigestion/

The Anchor: Sonal Dabral on 6 ads that will always remain in his mind

In advertising, it often happens that in search of a good idea we tend to make life too complicated for ourselves. In the end it is just about selling a product, selling an attitude and a shift in behaviour and nothing beyond that.

http://www.mxmindia.com/2011/11/the-anchor-sonal-dabral-on-6-ads-that-will-always-remain-in-his-mind/

News on ‘tap’ from IBNLive

Web18’s news portal, IBNLive.com, launched its latest app on the iPad, offering 360-degree news coverage, in just a tap. Within just a day, the app raced to occupy the No 1 slot for all Indian apps.

http://www.mxmindia.com/2011/11/news-on-%E2%80%98tap%E2%80%99-from-ibnlive/

It's a fact! Factual ent grows with History

With only a month after launch, the channel has grabbed the No 2 position in the Factual Entertainment space

http://www.mxmindia.com/2011/11/the-power-of-history/

Fortune India releases ranking of 50 Most Powerful Women in Business

Fortune India’s first ranking of India’s 50 Most Powerful Women in Business includes Balaji Telefilms’ Ekta Kapoor and HT Media’s Shobhana Bhartia.

http://www.mxmindia.com/2011/11/fortune-india-releases-ranking-of-50-most-powerful-women-in-business/

Sony touches new ratings high with Rs 5 crore KBC episode

does it for Sony; channel records a new high.

http://www.mxmindia.com/2011/11/kaun-banega-trp-king-it%E2%80%99s-a-sony/

Newswatch: News cannot be customized

The reader should not be choosing what he wants and ignoring the rest. For that he can walk through the libraries and go for the books he wants to read or even browse through racks of DVDs.

http://www.mxmindia.com/2011/11/newswatch-news-cannot-be-customized/

Nikhil Mirchandani quits RBNL, turns entrepreneur

The entrepreneurial bug seems to have cast its spell on yet another industry veteran as Nikhil Mirchandani, the business head (TV) at RNBL has decided to move on.

http://www.mxmindia.com/2011/11/nikhil-mirchandani-leaves-rnbl/

Stories on 16th September

First on MxM: PTM CEO Rajnish Sahay quits

Mr Rajnish Sahay, Chief Executive Officer of Percept Talent Management (PTM), is moving on

http://www.mxmindia.com/2011/09/first-on-mxm-ptm-ceo-rajnish-sahay-quits/

Wanted: a mast, mast Mid-Day

Pradyuman Maheshwari on why Mid-Day must get back to carrying timepass, Bambaiyya content

http://www.mxmindia.com/2011/09/wanted-a-mast-mast-mid-day/

Arnab Goswami as a BJP adviser?

In Freaking News, Ranjona Banerji on the petrol hike coverage, Times Now on Modi, Omar Abdullah’s marriage...

http://www.mxmindia.com/2011/09/arnab-goswami-as-a-bjp-adviser/

Star strikes gold with 3-year high for Hindi movie channel

Star Gold scores 221 GRPs with Singham premiere generating 8.7 TVR

http://www.mxmindia.com/2011/09/star-strikes-gold-with-3-year-high-for-hindi-movie-channel/

Is YouTube fragmenting TV audiences?

With more people going to online video hosting site YouTube to find shows and songs, is the audience being fragmented?

http://www.mxmindia.com/2011/09/is-youtube-fragmenting-tv-audiences/

Wildcraft takes step into new territory with shoes, eyewear

Adventure equipment company Wildcraft eyes new markets as it prepares to launch footwear and eyewear

http://www.mxmindia.com/2011/09/wildcraft-takes-step-into-new-territory-with-shoes-eyewear/

Lucky 13 for Overdrive as it's anniversary time

The automotive magazine launches its iPad app and new website to mark 13 years in the industry

http://www.mxmindia.com/2011/09/overdrive-anniversary-comes-with-special-issue/

Life beyond cricket: Messi and Djokovic pull advertisers to soccer and tennis

With Messi and Djokovic providing the star power, big advertisers turn to non-cricket sports like soccer and tennis

http://www.mxmindia.com/2011/09/life-beyond-cricket-messi-and-djokovic-pull-advertisers-to-soccer-and-tennis/

The Anchor: Dhunji Wadia on 5 reasons why it's gr8 2B an A-Lister

http://www.mxmindia.com/2011/09/the-anchor-dhunji-wadia-on-5-things-about-being-an-a-lister/

Gili Signature unveiled

Gili’s the first sub-brand to offer fresh intricate designs; Prachi Desai named Brand Ambassador

http://www.mxmindia.com/2011/09/gili-signature-unveiled/

Saam TV’s Ganpati Visarjan coverage gets wide response

A contest revolving around its Ganpati immersion coverage by Saam TV generated tremendous response from viewers

http://www.mxmindia.com/2011/09/saam-tv%E2%80%99s-ganpati-visarjan-coverage-gets-wide-response/

Planting a tree to make a difference, Zee News style

Zee News launches My Earth My Duty Campaign, Let’s Plant Hope

http://www.mxmindia.com/2011/09/planting-a-tree-to-make-a-difference-zee-news-style/