Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

Stories on 8th Jul 14

BudgetSpeak #12: Anirudh Dhoot: Need for incentives for set top boxes
The industry would need proper incentives to boost set top boxes manufacturing in the country, writes Anirudh Dhoot, Director, Videocon and President, Consumer Electronics and Appliances Manufacturers Association (CEAMA)
http://www.mxmindia.com/2014/07/budgetspeak-12-anirudh-dhoot-need-for-incentives-for-set-top-boxes/

Mediaah! Will CNN-IBN survive without Rajdeep Sardesai?
Oh, yes, it will. Just as an NDTV will minus Dr Prannoy Roy and Barkha Dutt. Though not necessarily so for Times Now sans Arnab Goswami
http://www.mxmindia.com/2014/07/mediaah-will-cnn-ibn-survive-without-rajdeep-sardesai/

Ranjona Banerji: CNN-IBN is feeling the pinch post Rajdeep Sardesai
In his farewell letter, Rajdeep Sardesai hoped the new management would put journalism first. Those old enough may want to remember the Reliance experiment with the Observer. Those young enough can believe what they want, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-cnn-ibn-is-feeling-the-pinch-post-rajdeep-sardesai/

Reliance Industries completes acquisition of Network18
HDFC chairman Deepak S Parekh and McKinsey senior adviser Adil Zainulbhai inducted as Independent Directors while Raghav Bahl will be on the Board as a Non-executive Director
http://www.mxmindia.com/2014/07/reliance-industries-completes-acquisition-of-network18/

Roche Diagnostics hands over media mandate to MediaCom
MediaCom will handle all traditional and digital media for the company and their flagship brand Accu-Chek
http://www.mxmindia.com/2014/07/roche-diagnostics-hands-over-media-mandate-to-mediacom/

Arjun Kapoor to endorse Male Grooming range for Philips
Arjun will play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/07/arjun-kapoor-to-endorse-male-grooming-range-for-philips/

Aidem bags ad sales mandate of AM Television
Prag TV is currently available across Assam and entire North-East regions and enjoys a viewership of over 10 million
http://www.mxmindia.com/2014/07/aidem-bags-ad-sales-mandate-of-am-television/

Air Wick unveils TVC to announce new product launch
The new TVC presents a perfect blend of romance and freshness
http://www.mxmindia.com/2014/07/air-wick-unveils-tvc-to-announce-new-product-launch/

Asian Granito makes India debut with nationwide ad campaign
New TVC campaign to be launched in FM Channels and 606 movie halls across India in 5 languages

http://www.mxmindia.com/2014/07/asian-granito-makes-india-debut-with-nationwide-ad-campaign/

Stories on 7th Jul 14

BudgetSpeak #11: Anita Nayyar: Budget 2014-15: A Roadmap to the Future
India has a great future and this Budget should attempt to clear bottlenecks and layout the roadmap to unlock potential, writes Anita Nayyar, CEO, Havas Media Group, India & South Asia
http://www.mxmindia.com/2014/07/budgetspeak-11-anita-nayyar-budget-2014-15-a-roadmap-to-the-future/

Ashish Bhasin is best Media CEO - India at 2014 Business Excellence Awards
The awards celebrate the individuals and firms whose commitment to excellence sees them exceeding clients’ expectations on a daily basis while setting the bar for others in their industry
http://www.mxmindia.com/2014/07/ashish-bhasin-is-best-media-ceo-india-at-2014-business-excellence-awards/

Rebranded Eikona to offer solutions for Earned Media management
Holistic science of Earned Media Planning, Audit, Advisory & Brand Reputation Management to be the focus areas
http://www.mxmindia.com/2014/07/rebranded-eikona-to-offer-solutions-for-earned-media-management/

Amith Prabhu: The great PR place to work
Building trust, instilling pride and making the experience of working enjoyable is not a difficult ask, it is neither easy, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-the-great-pr-place-to-work/

Tata Sky unveils plans for 4K STB
4K at 8.3 Megapixels has approximately four times the pixilation as 2K - the current HD standard, thus providing far greater clarity and more vivid colours on screen for viewers
http://www.mxmindia.com/2014/07/tata-sky-unveils-plans-for-4k-stb/

Reviewing the Reviews: Mostly 2.5 to three stars for Bobby Jasoos
Every critic gushed over Vidya Balan, not so much over 'Bobby Jasoos', notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-mostly-2-5-to-three-stars-for-bobby-jasoos/

Stories on 4th Jul 14

Just a week for Budget Day
Replaying the MxMIndia series powered by Bloomberg TV India where industry captains highlight their Budget Expectations
http://www.mxmindia.com/2014/07/just-a-week-for-budget-day/

BudgetSpeak #10: Suresh Balakrishna: Govt will have to take tough measures
There will be some steps taken in the next two Budgets to bring the economic growth on track, writes Suresh Balakrishna, CEO, BPN India
http://www.mxmindia.com/2014/07/budgetspeak-10-suresh-balakrishna-govt-will-have-to-take-tough-measures/

Shailesh Kapoor: OOH Media: Television Marketing's Favourite Indulgence
Upto 10-15% of marketing budgets of some new television launches are spent on just the Mumbai outdoor budget. There is no measurement of the impact. But by extension of that argument, there is no measurement of the wastage either, notes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/07/shailesh-kapoor-ooh-media-television-marketings-favourite-indulgence/

Ranjona Banerji: No commentators beyond cricket in our country
Getting commentators becomes extremely difficult when our expertise at the international level is so limited in possibly everything, writes Ranjona Banerji. Read more
http://www.mxmindia.com/2014/07/ranjona-banerji-no-commentators-beyond-cricket-in-our-country/

Godrej rolls out innovation-led contest with Talenthouse
Godrej in association with Talenthouse invites aspiring artist to design the new logo for innovation. Read more
http://www.mxmindia.com/2014/07/godrej-rolls-out-innovation-led-contest-with-talenthouse/

It's official. Sunil Lulla to join Grey as CMD
Senior mediaperson Sunil Lulla will join leading advertising agency network Grey Group India as Chairman & Managing Director for Grey Group India. Read more
http://www.mxmindia.com/2014/07/its-official-sunil-lulla-to-join-grey-as-cmd/

Getit opts for Maxus
The account will be managed by the Maxus New Delhi team. Read more
http://www.mxmindia.com/2014/07/getit-opts-for-maxus/

Himalaya unveils first TVC for men's facewash
The TVC tells the story of the importance of grooming in making a good impression

http://www.mxmindia.com/2014/07/himalaya-unveils-first-tvc-for-mens-facewash/

Stories on 2nd Jul 14

The new marketing hotspots
Metros, airports and entertainment centres fast becoming marketing hubs
http://www.mxmindia.com/2014/07/the-new-marketing-hotspots/

BudgetSpeak #8: Harish Shriyan: Exempt small- and medium-sized advertisers from service tax
The no service tax concession on advertising in the print media should be extended to other media as well, writes Harish Shriyan, COO, Omnicom Media Group.
http://www.mxmindia.com/2014/07/budgetspeak-8-harish-shriyan-exempt-small-and-medium-sized-advertisers-from-service-tax/

Dentsu Aegis Network Digital Council to raise digital communication standards
The Dentsu Aegis Network Digital Council believes that this is a game changing move for the digital agencies in India and will permanently change the digital landscape
http://www.mxmindia.com/2014/07/dentsu-aegis-network-digital-council-to-raise-the-digital-communication-standards/

Havas Media appoints Pranay Shah Singh to lead strategy
In his new role, Pranay will be responsible for strengthening the strategic output on key clients
http://www.mxmindia.com/2014/07/havas-media-appoints-pranay-shah-singh-to-lead-strategy/

Orion Media deploys 'DaVinci Social' platform across radio stations
Orion Media to use DaVinci Social to provide a more engaging and interactive radio experience to their listeners
http://www.mxmindia.com/2014/07/orion-media-deploys-davinci-social-platform-across-radio-stations/

British Airways appoints Carat as its media agency
BA is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job
http://www.mxmindia.com/2014/07/british-airways-appoints-carat-as-its-media-agency/

MSLGroup bags multiple client wins
Programs include brand building, reputation management, financial communications, corporate social responsibility (CSR); and crisis and issues management
http://www.mxmindia.com/2014/07/mslgroup-bags-multiple-client-wins/

Stories on 10th Jul 14

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget


Industry captains on the Budget
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

A Balanced and Growth-Oriented Budget: Rakesh Jariwala, EY
The introduction of service tax on sale of ad space across platforms (except print media) will have a direct impact on the M&E sector, notes Rakesh Jariwala, Partner, EY
http://www.mxmindia.com/2014/07/a-balanced-and-growth-oriented-budget-rakesh-jariwala-ey/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Service tax on ads in digital media, print spared
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Achche Din... Atul Phadnis' What's-ON is acquired by Los Angeles Times owner, Tribune Digital Ventures
Founder, CEO Atul Phadnis to stay on to helm operations as with this acquisition of Asia's leading TV listings and search provider bolsters Tribune’s reach to 600 million TV subscribers globally
http://www.mxmindia.com/2014/07/achche-din%E2%80%A6-atul-phadnis%E2%80%99-what%E2%80%99s-on-is-acquired-by-los-angeles-times-owner-tribune-digital-ventures/