Stories on 24th Dec 14

Dear Santa...
Santa Claus is comin' to town! So we asked some industry captains to tell us what goodies they would like Uncle Santa to bring them this Dec 25
http://www.mxmindia.com/2014/12/dear-santa/

Advertisers move to tweets & FB posts in regional languages
Several advertisers including Pepsi-Co, Bharti Airtel, suiting brand OCM and winery Sula Vineyards say use of regional languages in social media campaigns gives them much higher resonance than the same thing in English
http://www.mxmindia.com/2014/12/advertisers-move-to-tweets-fb-posts-in-regional-languages/

Percept One CEO Shiv Sethuraman resigns
The former TBWA India Group CEO has quit just six months after taking over the job
http://www.mxmindia.com/2014/12/percept-one-ceo-shiv-sethuraman-resigns/

Sanjeev Kotnala: Redefining the Store - the Five Senses Brand Website
Consumers today use retail stores to walk in, see, feel, talk, eat, smell and even compare the products. They then order it on the e-commerce site, notes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-redefining-the-store-the-five-senses-brand-website/

Merry X'mas. We are closed from Dec 25 thru 28. See you next Monday
We wish our readers a very Merry Christmas
http://www.mxmindia.com/2014/12/merry-xmas-we-are-closed-from-dec-25-thru-28-see-you-next-monday/

Sonakshi Sinha stars for Relaxo Flite chappals
Relaxo has signed on Bollywood diva Sonakshi Sinha to endorse its Flite collection in a TVC-led campaign
http://www.mxmindia.com/2014/12/sonakshi-sinha-stars-for-relaxo-flite-chappals/

Hakuhodo Percept creates TVC for Century Laminates
Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept
http://www.mxmindia.com/2014/12/hakuhodo-percept-creates-tvc-for-century-laminates/

Arun Aggarwal is back at ITV  as Group CFO
As part of the Group CFO mandate, he will be overseeing all aspects of financial operations for the network

http://www.mxmindia.com/2014/12/arun-aggarwal-is-back-at-itv-as-group-cfo/

Stories on 8th Jul 14

BudgetSpeak #12: Anirudh Dhoot: Need for incentives for set top boxes
The industry would need proper incentives to boost set top boxes manufacturing in the country, writes Anirudh Dhoot, Director, Videocon and President, Consumer Electronics and Appliances Manufacturers Association (CEAMA)
http://www.mxmindia.com/2014/07/budgetspeak-12-anirudh-dhoot-need-for-incentives-for-set-top-boxes/

Mediaah! Will CNN-IBN survive without Rajdeep Sardesai?
Oh, yes, it will. Just as an NDTV will minus Dr Prannoy Roy and Barkha Dutt. Though not necessarily so for Times Now sans Arnab Goswami
http://www.mxmindia.com/2014/07/mediaah-will-cnn-ibn-survive-without-rajdeep-sardesai/

Ranjona Banerji: CNN-IBN is feeling the pinch post Rajdeep Sardesai
In his farewell letter, Rajdeep Sardesai hoped the new management would put journalism first. Those old enough may want to remember the Reliance experiment with the Observer. Those young enough can believe what they want, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-cnn-ibn-is-feeling-the-pinch-post-rajdeep-sardesai/

Reliance Industries completes acquisition of Network18
HDFC chairman Deepak S Parekh and McKinsey senior adviser Adil Zainulbhai inducted as Independent Directors while Raghav Bahl will be on the Board as a Non-executive Director
http://www.mxmindia.com/2014/07/reliance-industries-completes-acquisition-of-network18/

Roche Diagnostics hands over media mandate to MediaCom
MediaCom will handle all traditional and digital media for the company and their flagship brand Accu-Chek
http://www.mxmindia.com/2014/07/roche-diagnostics-hands-over-media-mandate-to-mediacom/

Arjun Kapoor to endorse Male Grooming range for Philips
Arjun will play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/07/arjun-kapoor-to-endorse-male-grooming-range-for-philips/

Aidem bags ad sales mandate of AM Television
Prag TV is currently available across Assam and entire North-East regions and enjoys a viewership of over 10 million
http://www.mxmindia.com/2014/07/aidem-bags-ad-sales-mandate-of-am-television/

Air Wick unveils TVC to announce new product launch
The new TVC presents a perfect blend of romance and freshness
http://www.mxmindia.com/2014/07/air-wick-unveils-tvc-to-announce-new-product-launch/

Asian Granito makes India debut with nationwide ad campaign
New TVC campaign to be launched in FM Channels and 606 movie halls across India in 5 languages

http://www.mxmindia.com/2014/07/asian-granito-makes-india-debut-with-nationwide-ad-campaign/