Stories on 13th Jan '15

From traditional PR to Integrated Comms
The MSLGroup's fourth annual PR Report says that while PR is rising in importance (and spends), an integrated approach is the future.
+ Jaldi 5 with Ashraf Engineer, VP, Content & Insights
http://www.mxmindia.com/2015/01/from-traditional-pr-to-integrated-comms/

Advertisers in dilemma on World Cup v/s IPL, Pepsi & Videocon may back both
While some big brands such as PepsiCo and Videocon may put their money on both the events, most marketers will have to choose one over the other because they cannot afford both
http://www.mxmindia.com/2015/01/advertisers-in-dilemma-on-world-cup-vs-ipl-pepsi-videocon-may-back-both/

GroupM ESP releases top 10 trends of entertainment and sports marketing for 2015
With the rise of leagues across various sporting formats, the opportunities for brands to associate with movies and sports are also increasing
http://www.mxmindia.com/2015/01/groupm-esp-releases-top-10-trends-of-entertainment-and-sports-marketing-for-2015/

Rahul Welde, Jayant Murty, others to head AMES juries
While Mr Welde will head the Media Strategy jury, Mr Murty will preside over the Digital Strategy jury
http://www.mxmindia.com/2015/01/rahul-welde-jayant-murty-others-to-head-ames-juries/

Vh1 completes a successful decade in India
The channel is today synonymous with the best in international music and entertainment
http://www.mxmindia.com/2015/01/vh1-completes-a-successful-decade-in-india/

IDBI unveils new campaign promoting Lifesurance WLP
The campaign uses the thought of "Befikar, Umar Bhar" to highlight the core product benefit of protection till 100 years of age
http://www.mxmindia.com/2015/01/idbi-unveils-new-campaign-promoting-lifesurance-wlp/

Sony Six bags broadcasting rights for Australian Open
The channel will air the Grand Slam exclusively for 5 years starting 2015
http://www.mxmindia.com/2015/01/sony-six-bags-broadcasting-rights-for-australian-open/

Stories on 8th Jul 14

BudgetSpeak #12: Anirudh Dhoot: Need for incentives for set top boxes
The industry would need proper incentives to boost set top boxes manufacturing in the country, writes Anirudh Dhoot, Director, Videocon and President, Consumer Electronics and Appliances Manufacturers Association (CEAMA)
http://www.mxmindia.com/2014/07/budgetspeak-12-anirudh-dhoot-need-for-incentives-for-set-top-boxes/

Mediaah! Will CNN-IBN survive without Rajdeep Sardesai?
Oh, yes, it will. Just as an NDTV will minus Dr Prannoy Roy and Barkha Dutt. Though not necessarily so for Times Now sans Arnab Goswami
http://www.mxmindia.com/2014/07/mediaah-will-cnn-ibn-survive-without-rajdeep-sardesai/

Ranjona Banerji: CNN-IBN is feeling the pinch post Rajdeep Sardesai
In his farewell letter, Rajdeep Sardesai hoped the new management would put journalism first. Those old enough may want to remember the Reliance experiment with the Observer. Those young enough can believe what they want, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-cnn-ibn-is-feeling-the-pinch-post-rajdeep-sardesai/

Reliance Industries completes acquisition of Network18
HDFC chairman Deepak S Parekh and McKinsey senior adviser Adil Zainulbhai inducted as Independent Directors while Raghav Bahl will be on the Board as a Non-executive Director
http://www.mxmindia.com/2014/07/reliance-industries-completes-acquisition-of-network18/

Roche Diagnostics hands over media mandate to MediaCom
MediaCom will handle all traditional and digital media for the company and their flagship brand Accu-Chek
http://www.mxmindia.com/2014/07/roche-diagnostics-hands-over-media-mandate-to-mediacom/

Arjun Kapoor to endorse Male Grooming range for Philips
Arjun will play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/07/arjun-kapoor-to-endorse-male-grooming-range-for-philips/

Aidem bags ad sales mandate of AM Television
Prag TV is currently available across Assam and entire North-East regions and enjoys a viewership of over 10 million
http://www.mxmindia.com/2014/07/aidem-bags-ad-sales-mandate-of-am-television/

Air Wick unveils TVC to announce new product launch
The new TVC presents a perfect blend of romance and freshness
http://www.mxmindia.com/2014/07/air-wick-unveils-tvc-to-announce-new-product-launch/

Asian Granito makes India debut with nationwide ad campaign
New TVC campaign to be launched in FM Channels and 606 movie halls across India in 5 languages

http://www.mxmindia.com/2014/07/asian-granito-makes-india-debut-with-nationwide-ad-campaign/

Stories on 29th May 14

Gyaan, awards & celebrations to kick off at Goafest 2014
The three-day celebration of advertising and media happens starts in Goa today
http://www.mxmindia.com/2014/05/gyaan-awards-celebrations-to-kick-off-at-goafest-2014/

Network18 loses Group CEO Sai Kumar, COO Ajay Chacko
Having worked with the group for over 14 years and propelled it to the status it enjoys today, Sai has been part of all key ventures of the group
http://www.mxmindia.com/2014/05/network18-loses-group-ceo-sai-kumar-coo-ajay-chacko/

Prashant Panday elevated as MD & CEO at ENIL
Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect
http://www.mxmindia.com/2014/05/prashant-panday-elevated-as-md-ceo-at-enil/

Pradeep Hejmadi to be Business Head, Zee TV
After nearly a decade a TAM and leading the crucial S-group, Praddy is expected to arm Zee with all the intelligence to be the numero uno Hindi GEC
http://www.mxmindia.com/2014/05/pradeep-hejmadi-to-be-business-head-zee-tv/

Rediffusion wins a big chunk of Videocon's ad account
Videocon has shifted a part of its advertising account to Rediffusion Y&R as it tries to reposition its telecom, mobile handset and flat panel TV business
http://www.mxmindia.com/2014/05/rediffusion-wins-a-big-chunk-of-videocons-ad-account/

CenturyPly leans on 'Khushiyon Ka Rangmanch' credo to deliver new proposition
The company has unveiled a new campaign with the underlying theme 'Idea: Khushiyon Ka Rangmanch'

http://www.mxmindia.com/2014/05/centuryply-leans-on-khushiyon-ka-rangmanch-credo-to-deliver-new-proposition/

Stories on 30th April

Disappointed at not winning the Grand Prix: Agnello Dias
The Taproot co-founder speaks to Anil Thakraney on his agency's story so far, awards & stake sale rumours
http://www.mxmindia.com/2012/04/disappointed-at-not-winning-the-grand-prix-agnello-dias/

Reliance Broadcast & RTL  name JV channel 'Thrill'
Positioned as the first action entertainment channel, the channel is slated to launch by end of Q1FY12-13
http://www.mxmindia.com/2012/04/reliance-broadcast-rtl-group-name-jv-channel-thrill/

Authenticity and engagement is what brands must give consumers: MTV youth summit
Young people are willing to be advocates of brands on social networking sites as long as they trust it was the key learning at MTV Power of One - Youth Marketing Forum 2012
http://www.mxmindia.com/2012/04/authenticity-and-engagement-is-what-brands-must-give-consumers/

Paranjoy Guha Thakurta upgrades book on ethics
A second expanded edition of Paranjoy Guha Thakurta's book on 'Media Ethics: Truth, Fairness and Objectivity' was launched in the capital on April 27
http://www.mxmindia.com/2012/04/paranjoy-guha-thakurta-launches-revised-book-on-media-ethics/

Yudhvir Singh joins Mogae from Videocon
Yudhvir Singh has joined Mogae Digital as General Manager & Head of Mobile Activation from Videocon’s Corporate VAS team
http://www.mxmindia.com/2012/04/yudhvir-singh-joins-mogae-from-videocon/

Mediaah! The business of Akshaya Tritiya & the plot to shift Mother's Day to make money!
In Mediaah!, Pradyuman Maheshwari recounts a story on how some marketers had once wanted to shift the Mother’s Day date and comments on Siddharth Varadarajan’s outburst in The Hindu, Hoshie Ghaswalla’s advice to his editors and how Taproot ought to have won the Grand Prix at Goafest for Airtel
http://www.mxmindia.com/2012/04/mediaah-the-business-of-akshaya-tritiya-the-plot-to-shift-mothers-day-to-make-money/

Lonely Planet Magazine India announces Travel Awards 2012
Lonely Planet is recognised as the traveller's best friend the world over, and as the flag-bearers of this brand in India
http://www.mxmindia.com/2012/04/lonely-planet-magazine-india-announces-travel-awards-2012/

The Hindu launches luxury supplement - Watches, Luxury & beyond
The supplement will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living spaces and fashion
http://www.mxmindia.com/2012/04/the-hindu-launches-luxury-supplement-watches-luxury-beyond/

AdStrat: Limca 'Pyaas Badhao'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

The Anchor: 5 low-cost HD cameras that come in handy for journos
Shruti Pushkarna gives you a few options of low cost HD cameras that can come in handy for journalists on the move, especially if you carry the tag of a 'multimedia journalist'
http://www.mxmindia.com/2012/04/adstrat-limca-pyaas-badhao/

Anil Thakraney: Aamir wants to play God
I guess he wants to re-create 'appointment viewing' which Ramayana and Mahabharata used to enjoy in the late eighties/early nineties
http://www.mxmindia.com/2012/04/anil-thakraney-aamir-wants-to-play-god/

[MJR] The Bofors scandal will never die
The problem is that much worse has happened since the Bofors scandal and the grand sum of Rs64 crore - the bribe amount - seems quite teeny-weeny compared to the giant figures we've become used to
http://www.mxmindia.com/2012/04/mjr-the-bofors-scandal-will-never-die/

Stories on 7th February

Is cricket overpriced?
Given the Indian team's dismal on-field performance, questions have been asked on the efficacy of the game for advertisers
http://www.mxmindia.com/2012/02/is-cricket-overpriced/

Vijaydutt Shridhar: Passion for the printed word
Awarded the Padma Shri for Literature, former editor of Navbharat Vijaydutt Shridhar has devoted his life to the task of preserving India's history through the window of its print media. He tells MxMIndia that it's a labour of love, which is its own reward.
http://www.mxmindia.com/2012/02/vijaydutt-shridhar-passion-for-the-printed-word/

Mindshare Chennai bags media duties for SPR&RG Constructions
The mandate involves handling the media strategy as well as planning and buying across all mediums.
http://www.mxmindia.com/2012/02/mindshare-chennai-bags-media-duties-for-sprrg-constructions/

Double-digit growth in Jan for consumer electronics, cars & lifestyle retail chains
Aggressive discount offers on the back of a recovering stock market and appreciating rupee have lured shoppers back to the main street
http://www.mxmindia.com/2012/02/double-digit-growth-in-jan-for-consumer-electronics-cars-lifestyle-retail-chains/

Ready for the digital revolution: Vivek Khanna
Mint's publisher Vivek Khanna on the success and future plans of the pint-sized business paper.
http://www.mxmindia.com/2012/02/ready-for-the-digital-revolution-vivek-khanna/

Reliance Broadcast Network to distribute Bloomberg UTV
The channel will now be available on top DTH platforms like Reliance Digitial TV, Tata Sky, Videocon, Airtel, Dish TV
http://www.mxmindia.com/2012/02/reliance-broadcast-network-to-distribute-bloomberg-utv/

One Alliance & Neo renew arrangement
NEO Cricket and NEO Sports to further strengthen The One Alliance bouquet.
http://www.mxmindia.com/2012/02/one-alliance-neo-renew-arrangement/

"No Paid News" in Dainik Bhaskar
The campaign, promising not to carry paid news during elections, was appreciated by the readers.
http://www.mxmindia.com/2012/02/no-paid-news-in-dainik-bhaskar/

Leadership makes us tough, with ourselves first: DNA
The DNA's journalistic bible called the Code of ethics unfurled recently is about DNA's journalistic values and guiding principles
http://www.mxmindia.com/2012/02/leadership-makes-us-tough-with-ourselves-first-dna/

Industry bigwigs share insights with students at Ignite!
Ignite! Is being held from February 6 to 11 between 10am to 4pm at the Centre for Management campus in Bandra.
http://www.mxmindia.com/2012/02/industry-bigwigs-share-insights-with-students-at-ignite/

The Anchor: 5 reasons advertisers should bet on new sports that appeal to Gen Y
The youth consume more of global sporting action which is not cricket, and advertising with these sports will also help brands stand out, says Darshan M.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-advertisers-should-bet-on-new-sports-that-appeal-to-gen-y/

Debrief: Thomas Cook: Forced humour
I like the strategy. But the commercials try hard to be funny; they are executed quite shoddily and end up becoming a bit irritating.
http://www.mxmindia.com/2012/02/debrief-thomas-cook-forced-humour/

Yuvraj cancer news first lead?
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/yuvraj-cancer-news-first-lead/

Stories on 13th October

Mags hold their own in dynamic times

WMC finale discusses what advertisers want, how magazines can evolve, and whether print will survive.

http://www.mxmindia.com/2011/10/mags-hold-their-own-in-dynamic-times/

GRP & Channel shares of HGECs- Wk 41 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-41-2011/

TAM data Top 10 programmes on HGEC - Wk 41'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4111/

Shock & Amusement

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/shock-amusement/

Hansa bags MRSI award for innovative method for household income

Hansa Research innovates method to arrive at Real Household Income (eMHI)

http://www.mxmindia.com/2011/10/hansa-bags-mrsi-award-for-innovative-method-to-get-real-household-income/

Must make OOH likeable: Daniela Krautsack

Interview - Daniela Krautsack: Developing a Strategic Ambient Platform

http://www.mxmindia.com/2011/10/how-to-make-ooh-likeable/

Anil Thakraney’s Debrief: All you need is...

Honda Brio: Not a Love Story (with apologies to Ram Gopal Varma!)

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-all-you-need-is/

Creative call by SBI Mutual Fund

SBI Funds Management Pvt Ltd calls for invite agencies to handle their creative mandates, requests for proposals for advertising agency on record.

http://www.mxmindia.com/2011/10/creative-call-by-sbi-mutual-funds/

Star Plus launches iPhone & iPad app

Star Plus has announced the launch of its app for the iPhone and iPad, becoming India’s first GEC to make an entry into the iPad/ iPhone app store.

http://www.mxmindia.com/2011/10/iphoneipad-app-from-star-plus/

New programming to make BIG CBS bigger

BIG CBS Networks unveils fresh programming and future plans for the network

http://www.mxmindia.com/2011/10/cbs-makes-it-big/

David Hill is new FIPP chairman (Video story)

David Hill becomes the new chairman of FIPP; next congress in Rome, Italy

http://www.mxmindia.com/2011/10/david-hill-is-new-fipp-chairman/

Lowe aims high

Lowe Lintas drives new business at a scorching pace

http://www.mxmindia.com/2011/10/lowe-aims-high/

Travel industry to lead e-commerce trade in India

With a booming retail market and over 100 million internet users in the country, e-commerce is likely to enter a high growth phase in coming years.

http://www.mxmindia.com/2011/10/travel-industry-to-lead-e-commerce-trade-in-india/

The Anchor: Priti Nair on 8 plus points about being an entrepreneur

How you want to grow is up to you. What kind of partnerships you want to make happen is up to you. The philosophy of the place and people is up to you choose.

http://www.mxmindia.com/2011/10/the-anchor-priti-nair-on-8-plus-points-about-being-an-entrepreneur/