Stories on 17th Mar '15

Hot, happenin' and most wanted!
And why companies like Google, Snapeal & Flipkart are interested in gobbling up ad tech shops
http://www.mxmindia.com/2015/03/hot-happenin-and-most-wanted/

ZEEL sources deny news on Shailja Kejriwal heading Zee Smile revamp
Zee Entertainment denies news on TV programming veteran Shailja Kejriwal holding the reins of Zee Smile's revamp programme
http://www.mxmindia.com/2015/03/zeel-sources-deny-news-on-shailja-kejriwal-heading-zee-smile-revamp/

Dish TV promotes new proposition - Joy for the Entire Family
The Insight for the new campaign stems on the premise as to whether HD box should be a self-centered or a rational purchase?
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Karishma Lintas unveils new campaign for Paper Boat
The film campaign has been visualized in two legs: a theme film for the internet (3 minutes and 35 seconds long), and four short, product-specific films
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Grey releases another TVC promoting Swachch Bharat initiative
The landmarks shown in the film are from the four cities in India -Mumbai, Delhi, Kolkata and Chennai
http://www.mxmindia.com/2015/03/grey-releases-another-tvc-promoting-swachch-bharat-initiative/

Suresh Eriyat: Message is key for Brand Connect
A cupboard is still called a Godrej or detergent is referred to as Surf. Brands and agencies need to work together, not just to highlight the merits of the product but also make sure consumers remember it for the right reasons, writes Suresh Eriyat
http://www.mxmindia.com/2015/03/suresh-eriyat-message-is-key-for-brand-connect/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos

http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity/

Stories on 6th May '13

Does editorial content need an eye in the sky?
The New York Times set up a team to track - practically in real-time - whether editorial is going in the right direction. Does India need data analytics in editorial decisions? MxMIndia finds out
http://www.mxmindia.com/2013/05/does-editorial-content-need-an-eye-in-the-sky/

Jaldi 5 with Anuj Poddar: KHMC will be a milestone for Marathi television
Marathi general entertainment television hasn't seen promotions on this scale before. As Kon Hoeel Marathi Crorepati is set to take off on ETV Marathi, Anuj Poddar- EVP Strategy & Business Head Regional Channels Viacom18 addresses MxMIndia's questions
http://www.mxmindia.com/2013/05/jaldi-5-with-anuj-poddar-khmc-will-be-a-milestone-for-marathi-television/

Skyfall, Hobbit on Pix post deal with MGM
Under this arrangement, Sony Pix will premiere the studio's new titles
http://www.mxmindia.com/2013/05/skyfall-hobbit-on-pix-post-deal-with-mgm/

ASCI upholds record 96 complaints against ads in Feb '13
The healthcare category complaints surpassed education, witnessing 36 complaints
http://www.mxmindia.com/2013/05/asci-upholds-record-96-complaints-against-ads-in-feb-13/

AdStrat: Tang: Negotiating Kidland
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-tang-negotiating-kidland/

Reviewing the Reviews: Shootout At Wadala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/05/reviewing-the-reviews-shootout-at-wadala/

Introducing: New Viewsletter Feature: Top 5 Links of the Day
Introducing a new 'Viewsletter' Feature called 'Links of the Day'. This will have links to various news and features from various publications which we think are good for you to connect to
http://www.mxmindia.com/2013/05/introducing-new-viewsletter-feature-top-5-links-of-the-day/

Anil Thakraney: Sarabjit saga: Disproportionate coverage
The way the television media went over the top, for the Johnnie who came in lately, it would appear as if a top Indian minister had been hacked to death on a visit to Pakistan. This is not to say the man's life had no value, but by Sarabjit's own claim, he was no Indian spy or a state terrorist
http://www.mxmindia.com/2013/05/anil-thakraney-sarabjit-saga-disproportionate-coverage/

Citizen signs brand ambassador Kevin Pietersen
Citizen's association with the sport by introducing Kevin Pietersen as the brand ambassador reinforces their commitment to reach out to a global market
http://www.mxmindia.com/2013/05/citizen-signs-brand-ambassador-kevin-pietersen/

Stories on 27th February

10 takeaways from ad:tech 2012
A quick look at what happened @ the premier congregation of digital marketing, media and ad professionals
http://www.mxmindia.com/2012/02/10-takeaways-from-adtech-201/

Mindshare's YouTube record with 'Boost Sachin Anthem'
Hosted on Youtube on the February 8, sung by the latest rage, Dhanush of the Kolaveri Di fame, the anthem video now boasts of a Gold Trending Medal from YouTube, with over 4 million views as on February 22.
http://www.mxmindia.com/2012/02/mindshare-shatters-youtube-record-with-boost-sachin-anthem/


We're a one-stop shop for broadcasters: Santosh Nair, UTV
UTV Television's USP is that they deliver scripted and non-scripted content to the broadcaster in six to seven languages says Chief Operating Officer Santosh Nair.
http://www.mxmindia.com/2012/02/were-a-one-stop-shop-for-any-broadcaster-santosh-nair-utv/


Asterii seeks to create new wave in the world of analytics
While agencies are waking up to the phenomenon in a heightened manner, there is still a lot that is needed to be done in the space, admits CEO Niteen Bhagwat.
http://www.mxmindia.com/2012/02/asterii-seeks-to-create-new-wave-in-the-world-of-analytics/


Day 2 @ad:tech: Nothing's too small in new digi world
What happened at ad:tech on Day 2; meanwhile, Delhi will be the third-time host to ad:tech in 2013.
http://www.mxmindia.com/2012/02/day-2-adtech-nothings-too-small-in-new-digi-world/


[PR Channel] We are producing pathetic people for almost every kind of task: Dilip Cherian
In conversation with MxM India, Dilip Cherian, Consulting Partner, Perfect Relations talks about the talent crunch turning into a big area of concern, something he regards as India’s huge pitfall in coming years.
http://www.mxmindia.com/2012/02/we-are-producing-pathetic-people-for-almost-every-kind-of-task-dilip-cherian/


OOH brand awareness for Om Logistics by JCDecaux
The duration of the campaign, from January 2012 to February 2012, was selected to coincide with the various exhibitions held at Pragati Maidan in these months.
http://www.mxmindia.com/2012/02/ooh-brand-awareness-for-om-logistics-by-jcdecaux/


The Anchor: 5 must-haves for youngsters entering adland
With the basics in place, young entrants to the ad world can go any place. BR Swarup gives the rundown.
http://www.mxmindia.com/2012/02/the-anchor-5-must-haves-for-youngsters-entering-the-ad-industry/


Anil Thakraney: Dual ad play during cricket matches?
During a cricket match if the player is found performing really badly, or is woefully out of form, the advertiser can switch to the commercial that doesn’t feature him.
http://www.mxmindia.com/2012/02/anil-thakraney-dual-ad-play-during-cricket-matches/

Ad Strat: Mahindra XUV500
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/02/ad-strat-mahindra-xuv500/

Stories on 23rd February

Is more the merrier for Kannada news TV?
The Kannada news channel space has been abuzz with action and new launches, the latest being Public TV. Is there room for so many?
http://www.mxmindia.com/2012/02/is-more-the-merrier-for-kannada-news-channels/

Will private FM soon be allowed to freely air news?
The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.
http://www.mxmindia.com/2012/02/will-private-fm-soon-be-allowed-to-air-news-sans-restrictions/

Big Bazaar brings new recipe to boost sales
The value retail chain is not just retailing grain, but grinding it, kneading the dough and even making chappatis for its consumers - at no extra cost
http://www.mxmindia.com/2012/02/big-bazaar-brings-new-recipe-to-boost-sales/

DraftFCB+Ulka launches Asterii Analytics
Asterii Analytics will be head quartered in Mumbai with Niteen Bhagwat as the executive director and CEO.
http://www.mxmindia.com/2012/02/draftfcbulka-launches-asterii-analytics/

What's a PR agency doing with a marketing head? Quick chat with Genesis CMO Judith Ostronic
As Chief Marketing Officer, Judith Ostronic will serve as the head of both marketing and new business development for Genesis Burson-Marsteller.
http://www.mxmindia.com/2012/02/whats-a-pr-agency-doing-with-a-marketing-head-quick-chat-with-genesis-cmo-judith-ostronic/

9XM to start Jalwa for older audiences
On February 25, India's music TV segment will see one more channel launch -9x Jalwa - 9x Media's second Bollywood music channel after 9xm.
http://www.mxmindia.com/2012/02/9xm-to-start-jalwa-for-older-audiences/

IIM prof Dr Nagesh Rao is MICA Director
Dr Rao comes to MICA from the Indian Institute of Management, Ahmedabad.
http://www.mxmindia.com/2012/02/iim-prof-dr-nagesh-rao-is-mica-director/

Amagi announces operations in 35 cities
Ushers the power of TV advertising to hundreds of SME businesses
http://www.mxmindia.com/2012/02/amagi-announces-operations-in-35-cities/

Tamil KBC begins on Feb 27
Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.
http://www.mxmindia.com/2012/02/tamil-kbc-begins-on-feb-27/

The Anchor: 5 Challenges for film & entertainment industry in the digital space
infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo
http://www.mxmindia.com/2012/02/the-anchor-5-challenges-for-film-entertainment-industry-in-the-digital-space/

Debrief: Didn't smell the coffee (but loved the innovation)!
Hence I shall do my evaluation purely on the presumption that most readers were able to smell it. If that is the case, it's a kick-ass innovation and needs to be applauded
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Of Un-Saif celebs & hysterical cricket journos
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/of-un-saif-celebs-hysterical-cricket-journos/

The Economist circulation in India grows 26% y-o-y
The world wide circulation of The Economist has passed the 1.5 million mark for the first time
http://www.mxmindia.com/2012/02/the-economist-circulation-in-india-grows-26-y-o-y/