Stories on 25th Aug '15

4 ways to turn great strategy into effective execution
Anita Kotwani on how the book 'Four Disciplines of Execution' inspired Mindshare West to success
http://www.mxmindia.com/2015/08/4-ways-to-turn-great-strategy-into-effective-execution/

MEC wins media mandate for ParentCircle
The account will be led from MEC's Chennai branch
http://www.mxmindia.com/2015/08/mec-wins-media-mandate-for-parentcircle/

DDB MudraMax makes three senior appointments
The move will strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax
http://www.mxmindia.com/2015/08/ddb-mudramax-makes-three-senior-appointments/

Ranjona Banerji: Gobbledygook on our business news channels
There could be six running scrolls, five pop-ups, white and light blue colour schemes with several talking heads and info moving vertically and horizontally on our business channels, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-gobbledygook-on-our-business-news-channels/

Grey wins creative duties of Parakh Agro
The company is famous for being the creators of India's highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007
http://www.mxmindia.com/2015/08/grey-wins-creative-duties-of-parakh-agro/

Jury & awards shortlist announced for The Smarties
An all-Brand Jury recognizes innovation and creativity in mobile marketing
http://www.mxmindia.com/2015/08/jury-awards-shortlist-announced-for-the-smarties/

Jumboking unveils campaign to popularise 'vada pav'
The brand commissions Culture Machine to launch a video on vada pav day
http://www.mxmindia.com/2015/08/jumboking-unveils-campaign-to-popularise-vada-pav/

IAMAI toughens stand on Zero Rated Services
The association has also reiterated that it does not support any plans that violate principles of net neutrality "especially paid or unpaid prioritization or other discriminatory practices"

http://www.mxmindia.com/2015/08/iamai-toughens-stand-on-zero-rated-services/

Stories on 24th Jun '15

High Fives for DID
Zee gets set for Season 5 of India’s #1 dance show with a new format and challenges on screen
http://www.mxmindia.com/2015/06/high-fives-for-did/

Hip, Hip, Hurray! BBDO India bags first Grand Prix in six years on Day 3 at #CannesLions2015
Meanwhile, McCann Worldgroup won 2 Silver Lions for its Dish TV campaign while Creativeland Asia won a silver metal for Reckitt Benckiser campaign. The category also yielded a Bronze gong each to Grey, DDB Mudra and Ogilvy & Mather for their work on DHL, Volkswagen and Puffin, respectively
http://www.mxmindia.com/2015/06/hip-hip-hurray-bbdo-india-bags-first-grand-prix-in-six-years-on-day-3-at-canneslions2015/

The Agency of the Future is an Algorithm: Razorfish-Contagious seminar @CannesLions2015
Here's what was said at the seminar entitled 'Toolkit for Transformation' with Ray Velez, Chief Technology Officer, Razorfish Global and Will Sansom, Director, Content and Strategy, Contagious Communications held on Monday at Cannes Lions 2015
http://www.mxmindia.com/2015/06/the-agency-of-the-future-is-an-algorithm-razorfish-contagious-seminar-canneslions2015/

Razorfish India appoints Bharatesh Salian as VP & Head of Strategy
Prior to joining Razorfish, he was with VivaConnect as Chief Strategy Officer
http://www.mxmindia.com/2015/06/razorfish-india-appoints-bharatesh-salian-as-vp-head-of-strategy/

ParentCircle ropes in Leo Burnett, MSL Group and Edelman
MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media
http://www.mxmindia.com/2015/06/parentcircle-ropes-in-leo-burnett-msl-group-and-edelman/

Seagull's Polar Bear featured at ACT Responsible Expo at #CannesLions2015
The ACT Expo at Cannes this year features over 110 pieces of good work from 88 countries

http://www.mxmindia.com/wp-admin/post.php?post=77810&action=trash&_wpnonce=0d5a892b1c