Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 25th Jun '15

How Ashok Mahadevan innovated in his protest against the Emergency
And the image above is how he did in the classified columns of The Times of India
http://www.mxmindia.com/2015/06/how-ashok-mahadevan-innovated-in-his-protest-against-the-emergency/

BTL Baatein: Uma Talreja, Burger King India... Powered by VISCOMM
The lines are actually blurring in terms of how you treat your marketing mix, says Uma Talreja, CMO, Burger King India, adding that she doesn’t think the "traditional rules really apply anymore"
http://www.mxmindia.com/2015/06/btl-baatein-uma-talreja-burger-king-india-powered-by-viscomm/

Ranjona Banerji: Do we fight or do we bend and crawl to ensure our salary cheque every month?
Most large newspaper groups felt it easier to give in than to fight. Interestingly, it is not far different from the way corporate and managers hold sway over newsrooms today, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-do-we-fight-or-do-we-bend-and-crawl-to-ensure-our-salary-cheque-every-month/

Kalpana Sharma on Himmat's defiance of press censorship in the Emergency
... and how it was possible to do that if you were prepared to take risks!
http://www.mxmindia.com/2015/06/kalpana-sharma-on-himmats-defiance-of-press-censorship-in-the-emergency/

No metals for Indian agencies on Day 4 of #CannesLions2015
After winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions
http://www.mxmindia.com/2015/06/no-metals-for-indian-agengies-on-day-4-of-canneslions2015/

Sanjeev Kotnala: 11 Reasons why your Training Programmes fail
The moot question is: does the training fails because of management attitude, participant apathy or trainer incompetence or a mix of all these?
http://www.mxmindia.com/2015/06/sanjeev-kotnala-11-reasons-why-your-training-programmes-fail/

Godrej Group moves PR mandate to Adfactors
The responsibilities involve enhancing the Godrej Group’s corporate reputation and PR across its business entities
http://www.mxmindia.com/2015/06/godrej-group-consolidates-pr-mandate-with-adfactors/

The Mob takes charge
The Mob will be India's first 'mobile first' agency and will be HQ-ed out of Gurgaon
http://www.mxmindia.com/2015/06/the-mob-takes-charge/

Heathrow Express adops Tata Comm branding
First Indian MNC to be featured on the UK Heathrow Express
http://www.mxmindia.com/2015/06/tata-communications-and-heathrow-express-announce-new-sponsorship-deal/

Lowe Lintas unveils new campaign for 'Lal Hit'
There is a serious and conscious effort to make sure that their family is protected from disease
http://www.mxmindia.com/2015/06/lowe-lintas-mumbai-unveils-a-new-campaign-for-lal-hit/

Star Plus announces Indian adaptation of Everybody Loves Raymond
Titled Sumit Sambhal Lega, the channel ropes in Steve Skrovan, original writer of Everybody Loves Raymond for the Indian adaptation
http://www.mxmindia.com/2015/06/star-plus-announces-indian-adaptation-of-everybody-loves-raymond/

'They listen to me', says Saavn in new brand campaign
Saavn's previous campaigns, featuring Bollywood star, Ranbir Kapoor, were launched in India and select international networks, and generated more than 7 million combined YouTube views
http://www.mxmindia.com/2015/06/they-listen-to-me-says-saavn-in-new-brand-campaign/

Eminent journalist Praful Bidwai passes away
A former Senior Editor of The Times of India, Praful was one of South Asia's most widely published columnists


Skore scores again with new product launch
The storyline captures how the introduction of a fitness buddy into a regular workout regimen changes the routine to a celebratory, almost-sensual experience

http://www.mxmindia.com/2015/06/skore-scores-again-with-new-product-launch/

Stories on 24th Jun '15

High Fives for DID
Zee gets set for Season 5 of India’s #1 dance show with a new format and challenges on screen
http://www.mxmindia.com/2015/06/high-fives-for-did/

Hip, Hip, Hurray! BBDO India bags first Grand Prix in six years on Day 3 at #CannesLions2015
Meanwhile, McCann Worldgroup won 2 Silver Lions for its Dish TV campaign while Creativeland Asia won a silver metal for Reckitt Benckiser campaign. The category also yielded a Bronze gong each to Grey, DDB Mudra and Ogilvy & Mather for their work on DHL, Volkswagen and Puffin, respectively
http://www.mxmindia.com/2015/06/hip-hip-hurray-bbdo-india-bags-first-grand-prix-in-six-years-on-day-3-at-canneslions2015/

The Agency of the Future is an Algorithm: Razorfish-Contagious seminar @CannesLions2015
Here's what was said at the seminar entitled 'Toolkit for Transformation' with Ray Velez, Chief Technology Officer, Razorfish Global and Will Sansom, Director, Content and Strategy, Contagious Communications held on Monday at Cannes Lions 2015
http://www.mxmindia.com/2015/06/the-agency-of-the-future-is-an-algorithm-razorfish-contagious-seminar-canneslions2015/

Razorfish India appoints Bharatesh Salian as VP & Head of Strategy
Prior to joining Razorfish, he was with VivaConnect as Chief Strategy Officer
http://www.mxmindia.com/2015/06/razorfish-india-appoints-bharatesh-salian-as-vp-head-of-strategy/

ParentCircle ropes in Leo Burnett, MSL Group and Edelman
MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media
http://www.mxmindia.com/2015/06/parentcircle-ropes-in-leo-burnett-msl-group-and-edelman/

Seagull's Polar Bear featured at ACT Responsible Expo at #CannesLions2015
The ACT Expo at Cannes this year features over 110 pieces of good work from 88 countries

http://www.mxmindia.com/wp-admin/post.php?post=77810&action=trash&_wpnonce=0d5a892b1c