Stories on 30th Jun '15

Thinking Big with The Social Street
Pratap Bose takes on to the with multiple types of businesses, several offices and many big-ticket clients, all within a few months
http://www.mxmindia.com/2015/06/thinking-big-with-the-social-street/

Mindshare is #1 as per latest RECMA ratings
Mindshare scored high on Vitality and Structure. All GroupM agencies made it to the list of the Top 10 agencies in India
http://www.mxmindia.com/2015/06/mindshare-is-1-as-per-latest-recma-ratings/

Can CNN-IBN survive (and thrive) minus CNN?
The simple answer is YES. It can surely. Although it still hasn’t got a worthy replacement for Rajdeep Sardesai who left last year
http://www.mxmindia.com/2015/06/can-cnn-ibn-survive-and-thrive-minus-cnn/

Ranjona Banerji: Fair, upright, always objective, never biased columnists to the PM's rescue
From Indian Express to New Indian Express to firstpost.com to The Times of India and more, they tell us how Lalit Modi is misunderstood and misjudged, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-fair-upright-always-objective-never-biased-columnists-to-the-pms-rescue/

Piyush is not a grumpy old man. Neither am I. WPP chief Martin Sorrell on retirement plans for the Ogilvy India boss and himself
"We have succession plans across the top 200 employees, but I’m not going to discuss that with you," said Sir Sorrell
http://www.mxmindia.com/2015/06/piyush-is-not-a-grumpy-old-man-neither-am-i-wpp-chief-martin-sorrell-on-retirements-for-the-ogilvy-india-boss-and-himself/

Payment startup Oxigen to sponsor SA's T20 cricket team
With the sponsorship, Oxigen joins a spate of Indian start-ups such as Snapdeal, Paytm, YepMe  and CarTrade who have either advertised in international cricket matches or sponsored global teams
http://www.mxmindia.com/2015/06/payment-startup-oxigen-to-sponsor-sas-t20-cricket-team/

Maxus unveils proprietary tool 'Maxus T2D'
The increase in viewership levels is majorly because of increase in TSV levels, as per analysis conducted by S-Group, the analytical arm of TAM Media Research
http://www.mxmindia.com/2015/06/maxus-unveils-proprietary-tool-maxus-t2d/

Havas Media wins digital mandate of Turtle
Turtle has a pan India presence with its own Turtle Stores as well as TurtleOnline.com
http://www.mxmindia.com/2015/06/havas-media-wins-digital-mandate-of-turtle/

Eeksaurus bags award at Annecy IAFF 2015
It won the Annecy Cristal Award for their film on child labour for Rotary International

http://www.mxmindia.com/2015/06/eeksaurus-bags-award-at-annecy-iaff-2015/

AdStrat: DDB Mudra executes a new campaign for Vento
Post its launch in 2010, the Volkswagen Vento has earned a reputation of being a premium sedan that delivers style with substance. With the launch of New Vento, Volkswagen aims to raise the bar for product superiority and style
http://www.mxmindia.com/2015/06/adstrat-ddb-mudra-executes-a-new-campaign-for-vento/

Stories on 24th Jun '15

High Fives for DID
Zee gets set for Season 5 of India’s #1 dance show with a new format and challenges on screen
http://www.mxmindia.com/2015/06/high-fives-for-did/

Hip, Hip, Hurray! BBDO India bags first Grand Prix in six years on Day 3 at #CannesLions2015
Meanwhile, McCann Worldgroup won 2 Silver Lions for its Dish TV campaign while Creativeland Asia won a silver metal for Reckitt Benckiser campaign. The category also yielded a Bronze gong each to Grey, DDB Mudra and Ogilvy & Mather for their work on DHL, Volkswagen and Puffin, respectively
http://www.mxmindia.com/2015/06/hip-hip-hurray-bbdo-india-bags-first-grand-prix-in-six-years-on-day-3-at-canneslions2015/

The Agency of the Future is an Algorithm: Razorfish-Contagious seminar @CannesLions2015
Here's what was said at the seminar entitled 'Toolkit for Transformation' with Ray Velez, Chief Technology Officer, Razorfish Global and Will Sansom, Director, Content and Strategy, Contagious Communications held on Monday at Cannes Lions 2015
http://www.mxmindia.com/2015/06/the-agency-of-the-future-is-an-algorithm-razorfish-contagious-seminar-canneslions2015/

Razorfish India appoints Bharatesh Salian as VP & Head of Strategy
Prior to joining Razorfish, he was with VivaConnect as Chief Strategy Officer
http://www.mxmindia.com/2015/06/razorfish-india-appoints-bharatesh-salian-as-vp-head-of-strategy/

ParentCircle ropes in Leo Burnett, MSL Group and Edelman
MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media
http://www.mxmindia.com/2015/06/parentcircle-ropes-in-leo-burnett-msl-group-and-edelman/

Seagull's Polar Bear featured at ACT Responsible Expo at #CannesLions2015
The ACT Expo at Cannes this year features over 110 pieces of good work from 88 countries

http://www.mxmindia.com/wp-admin/post.php?post=77810&action=trash&_wpnonce=0d5a892b1c

Stories on 30th Apr '15

Colors gains much as BARC releases Week 16 data. Life OK ahead of Zee in HGECs
Week 16 data from BARC India throws some surprises, including with the Hindi GECs!
http://www.mxmindia.com/2015/04/colors-huge-gainer-as-barc-releases-week-16-data/

Zee is ahead of LifeOk in TAM's Week 17 data for Households & Individuals
TAM has released data for Week 17 (April 19 to 25) for CS Households and Individuals for HSM and All-India, offering a comparison between Week 17 and of the previous week (April 12-18)
http://www.mxmindia.com/2015/04/zee-is-ahead-of-lifeok-in-tams-week-17-data-for-households-individuals/

BTL Baatein: Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life. Powered by VISCOMM
BTL marketing becomes important because it provides the human interaction, which effectively solves problems related to understanding and trust, says Sanjay Tripathy, SVP & Head, Marketing, Product, Digital & E-commerce, HDFC Life
http://www.mxmindia.com/2015/04/btl-baatein-with-sanjay-tripathy-of-hdfc-life-powered-by-viscomm/

Shailesh Kapoor: BARC Is Here: New Ratings, A New Era!
After a two-year long trailer, the film has been released, but it will reveal itself reel by reel, scene by scene, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-barc-is-here-new-ratings-a-new-era/

Maxus rolls out dialogue engine MESH
It runs on the VSocial platform that reads environmental signals in real-time and keeps the agency and its clients one step ahead of the curve
http://www.mxmindia.com/2015/04/maxus-rolls-out-dialogue-engine-mesh/

Don't get into advertising, get into culture: Vicki Maguire
The Deputy Executive Creative Director at Grey London and the Jury Foreman at the Kyoorius Advertising Awards got the audience to sit up and take notice when she said: "Don't ever have a Plan B
http://www.mxmindia.com/2015/04/dont-get-into-advertising-get-into-culture-vicki-maguire/

Sanju Menon appointed VP @ Leo Burnett, Mumbai
Sanju joins Leo Burnett from Rediffusion Kolkata where he worked as the Branch Head
http://www.mxmindia.com/2015/04/sanju-menon-appointed-vp-leo-burnett-mumbai/

Jaskaran Kapany quits ICICI Pru to as Paytm as VP Mktng
With over 12 years experience in the fields of advertising and marketing, Mr Kapany was VP, Marketing & Ecommerce, at ICICI Prudential Life prior to taking on Paytm portfolio
http://www.mxmindia.com/2015/04/jaskaran-kapany-quits-icici-pru-to-as-paytm-as-vp-mktng/

SapientNitro announces senior-level appointments
Creative and client services hires continue to strengthen agency's ability to meet growing client demand for integrated creative and technology services
http://www.mxmindia.com/2015/04/sapientnitro-announces-senior-level-appointments/

Hungama Digital unveils app for celebrity chef Sanjeev Kapoor
The app will be launched across Android, iOS & Windows
http://www.mxmindia.com/2015/04/hungama-digital-unveils-app-for-celebrity-chef-sanjeev-kapoor/

Fourth Dimension to be exclusive adsales partner for the Yuvan Music Express
Fourth Dimension Media Partners has secured adsales rights for the exclusive musical night of little maestro Yuvan Shankar Raja being presented by Puthuyugam and Green Tree Solution on May
http://www.mxmindia.com/2015/04/fourth-dimension-to-be-exclusive-adsales-partner-for-the-yuvan-music-express/

AdStrat: Volkswagen Jetta says it's 'Worth Everything' for new offering
Volkswagen, one of Europe's leading carmakers has been synonymous with its world renowned German Engineering. Volkswagen in India too has constantly innovated to launch best-in-class offerings that are high on build quality & have unmatched driving dynamics
http://www.mxmindia.com/2015/04/adstrat-volkswagen-jetta-says-its-worth-everything-for-new-offering/

Bloomberg TV lines up innovative content for 2015
The channel has launched new content for its viewers
http://www.mxmindia.com/2015/04/bloomberg-tv-lines-up-innovative-content-for-2015/

MakeMyTrip launches unique offering 'Uncancel'
Enables customers cancelling a trip, to reschedule it instead, at no extra cost

http://www.mxmindia.com/2015/04/makemytrip-launches-unique-offering-uncancel/

Stories on 2nd Dec 14

Upclose with Rohit Ohri, Dentsu India
It was the opportunity that attracted him to the Exec Chairman job a little over three years back. And he's made the most of it!
http://www.mxmindia.com/2014/12/upclose-with-rohit-ohri-dentsu-india/

HDFC Life unveils new ad campaign
For the first time makes use of illusion technique to connect with a niche investor segment
http://www.mxmindia.com/2014/12/hdfc-life-unveils-new-ad-campaign/

Ranjona Banerji: Sympathy for the ill-informed DD anchor?
Once it was obvious just how she couldn’t cope, why didn’t DD take her off air? Surely, a few more skills are required in this job than a pretty face, asks Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-sympathy-for-the-ill-informed-dd-anchor/

'Make love without fear', urges Durex via new campaign
Partners with Creativeland Asia and MTV on World AIDS Day
http://www.mxmindia.com/2014/12/make-love-without-fear-urges-durex-via-new-campaign/

'Your car, your wishes', exclaims BOI in new campaign
The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks
http://www.mxmindia.com/2014/12/your-car-your-wishes-exclaims-boi-in-new-campaign/

Raman Kumar to direct Big Magic show
Titled 'Bal Gopal Kare Dhamaal', the show will explore the equation between the common man and young Krishna in a modern-day setting
http://www.mxmindia.com/2014/12/raman-kumar-to-direct-big-magic-show/

Bibhash Jha appointed Head - Content & Carriage at SITI Cable
Jha will be based at the Corporate Office of SITI Cable, Noida
http://www.mxmindia.com/2014/12/bibhash-jha-appointed-head-content-carriage-at-siti-cable/

AdStrat: DDB Mudra unveils second phase of Volkswagen's Polo campaign
DDB Mudra West has used the New Polo's USP of '1.5L TDI engine' to great use in its proposition: Power, when you need it
http://www.mxmindia.com/2014/12/adstrat-ddb-mudra-unveils-second-phase-of-volkswagens-polo-campaign/

Himalaya Herbals unveils series of campaigns around new products
Natural and Pure emerge as strong messages in its new TVCs
http://www.mxmindia.com/2014/12/himalaya-herbals-unveils-series-of-campaigns-around-new-products/

Asian Paints launches 'Varna Maalai'
Launches unique TV serial colour combination guide designed exclusively for Tamil Nadu

http://www.mxmindia.com/2014/12/asian-paints-launches-varna-maalai/

Stories on 16th April

Digital is the way to go, but...
As youngsters go digital, there is need for marketers to not only engage but also offer a unique experience
http://www.mxmindia.com/2012/04/digital-is-the-way-to-go-but/


FMCG players upbeat after Q4 sales boom
Analysts expect all leading FMCG companies to post strong results in the fourth quarter ended March and maintain their margins in the current fiscal
http://www.mxmindia.com/2012/04/fmcg-players-upbeat-about-new-fiscal-after-sales-boom-in-q4/


Young changemakers talk about Change
The theme of YCC 2012 was 'Role of Youth: Transforming Dialogue to Action (+video interview of UTV Bindass business head Keith Alphonso)
http://www.mxmindia.com/2012/04/young-changemakers-talk-about-change/


[PR] We challenge to innovate & thereby set trends: Khalid Jamal
Public Relations in India will see exponential growth in strategic services for which very few agencies are prepared or are ready in terms of expertise. The vanilla PR services will see a solid decline, says the Orion PR boss
http://www.mxmindia.com/2012/04/we-challenge-to-innovate-and-thereby-set-trends-khalid-jamal/


Television Street Maps (TSM) expands coverage
TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets)
http://www.mxmindia.com/2012/04/television-street-maps-tsm-expands-coverage/


AdStrat: Volkswagen Polo & Vento - IPL Edition II
Behind every great commercial is super strategy. Every week, AdStrat brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-volkswagen-polo-vento-ipl-edition-ii/


HDFC Life's new campaign propagates 'Never Give Up' attitude
Campaign featuring Rajasthan Royals players to be supported with brand activation and social and digital media to reach out to millions of cricket fans in the country
http://www.mxmindia.com/2012/04/hdfc-lifes-new-campaign-propagates-never-give-up-attitude/


Now upgrade your skills with Gyaan Niketan
The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning
http://www.mxmindia.com/2012/04/now-upgrade-your-skills-with-gyaan-niketan/

Star India ends alliance with ABP on news channels
Star India has ended its alliance with Ananda Bazar Patrika on the news channels Star News, Star Ananda and Star Majha
http://www.mxmindia.com/2012/04/star-india-ends-alliance-with-abp-on-news-channels/


Will Cricket Attax be a hit once again?
Riding on the last year's success, ToppsIndiahas once again come out with Cricket Attax 2 to coincide with the IPL 5
http://www.mxmindia.com/2012/04/will-cricket-attax-be-a-hit-once-again/


The Anchor: Rahul Kishore on 5 reasons why Facebook is such a stressbuster at work
Women in catfights, people having babies just to get Facebook likes, reporting gynae visits, discussing exes... such fun! The things people do for Facebook, says Rahul Kishore
http://www.mxmindia.com/2012/04/the-anchor-rahul-kishore-on-5-reasons-why-facebook-is-such-a-stressbuster-at-work/


Anil Thakraney: Lack of imagination
Imagine's fictional shows were completely me-too, and most of their reality stuff was a huge disaster. In such a scenario, Imagine's closure does not surprise me at all...
http://www.mxmindia.com/2012/04/anil-thakraney-lack-of-imagination/

[MJR] Women on top: A caricature and a cartoon
We still don't know how the President acquired this army land for herself. Did she use her position as commander and chief of the armed forces, revenge for those hours of standing in the Republic Day parade with her hand to her forehead? Or did someone do all this for her?
http://www.mxmindia.com/2012/04/mjr-women-on-top-a-caricature-and-a-cartoon/

Stories on 15th November

Vinod Mehta: I just want to fade away quietly

Outlook Editor-in-Chief Vinod Mehta talks exclusively to MxMIndia about his recently launched memoirs and more (Text & Video Interview)

http://www.mxmindia.com/2011/11/vinod-mehta-%E2%80%98i-just-want-to-fade-away-quietly%E2%80%99/

The Anchor: 7 points to learn from being in business

It has an unbeatable thrill, the sort you get when you are playing a game and want to achieve higher scores.

http://www.mxmindia.com/2011/11/the-anchor-7-points-to-learn-from-being-in-business/

Kerala Shopping Festival opens on Dec 1

For the 5th Grand Kerala Shopping Festival which opens on December 1, the State has planned unique and innovative events on a massive scale for shopping enthusiasts.

http://www.mxmindia.com/2011/11/kerala-shopping-festival-opens-on-dec-1/

500,000 milestone for Maruti Suzuki’s safety mission

Maruti Suzuki has trained over 10 lakh people in safe driving in the last decade in its ‘National Road Safety Mission’ which attains the 500,000 mark, and the company targets to double Maruti Driving Schools in next three years.

http://www.mxmindia.com/2011/11/500000-milestone-for-maruti-suzuki%E2%80%99s-safety-mission/

Sharmila Malekar is Sr VP, Mudra West

Mudra India has announced the appointment of Sharmila Malekar as the Senior Vice-President at Mudra West.

http://www.mxmindia.com/2011/11/sharmila-malekar-is-sr-vp-mudra-west/

Bindu Sethi to be National Head Planning @ JWT

After quitting Grey, Bindu Sethi will be now working as the National Head Planning for JWT India.

http://www.mxmindia.com/2011/11/bindu-sethi-to-be-national-head-planning-jwt-india/

Coca-Cola to put $2 billion into India

The investment will be for new infrastructure, partnerships, brand building and sustainability programmes.

http://www.mxmindia.com/2011/11/coca-cola-to-put-2-billion-into-india/

Debrief: Unbelievably silly of Volkswagen

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

http://www.mxmindia.com/2011/11/debrief-unbelievably-silly-of-volkswagen/

Quadrant appliesTiger Balm, bags creative biz

Tiger Balm has provided its creative mandates to Quadrant Communications.

http://www.mxmindia.com/2011/11/quadrant-bags-tiger-balm-creative-biz/

Book Review: Lucknow Boy is a fluent, easy & juicy read

Editor Vinod Mehta’s book is a good nostalgia trip for those who are familiar with the place and time and will remember names and incidents. It is also a good lesson for those starting in the profession.

http://www.mxmindia.com/2011/11/lucknow-boy-a-fluent-easy-and-juicy-read/

Euro RSCG Design & Mosaik Communication join Havas Design+ community

Two new agencies, Euro RSCG Design & Mosaik Communication, join HAVAS DESIGN+ community

http://www.mxmindia.com/2011/11/euro-rscg-design-mosaik-communication-join-havas-design-community/

NCT Data Wk 45 '11

http://www.mxmindia.com/2011/11/nct-data-wk-45-11/