Chalo Dilli, as Ad Club drops Bombay
With Ad Club Bombay expanding its footprint, a look at the response to the move and how other other key Ad Clubs in the country are doing
http://www.mxmindia.com/2012/09/chalo-dilli-as-ad-club-drops-bombay/
Jaldi 5 with Shashi Sinha: "The idea is not to emerge as the only Ad Club in India"
Ad Club president Shashi Sinha clarifies that The Advertising Club has no dreams of having a monopoly... as Ad Clubs across India are functioning pretty well like in Kochi, Chennai or in Bangalore
http://www.mxmindia.com/2012/09/jaldi-5-with-shashi-sinha-the-idea-is-not-to-emerge-as-the-only-ad-club-in-india/
Regional brands attempt to carve out pan-India presence
Do regional brands dreaming big of going national achieve success? Or does the scale even kill their regional dominance?
http://www.mxmindia.com/2012/09/regional-brands-attempt-to-carve-out-pan-india-presence/
CCI okays Star TV's ESPN equity in ESPN Star Sports
The Competition Commission of India has given its nod for NewsCorp's acquisition of ESPN's stake in ESS
http://www.mxmindia.com/2012/09/cci-okays-star-tvs-espn-equity-in-espn-star-sports/
Pearl Uppal and Gaurav Kachru Launch 5ideas
Startup Superfuel Fund: The first of its kind, seed fund cum accelerator program for early stage businesses in India
http://www.mxmindia.com/2012/09/pearl-uppal-and-gaurav-kachru-launch-5ideas/
Paritosh Joshi: Agency Commission - an anachronism that must be retired
Agencies, which splintered into creative and media specialist entities over a decade ago, earn the bulk of their income from fees and incentives and almost nothing from media commission. And yet, the commission doesn't stop
http://www.mxmindia.com/2012/09/paritosh-joshi-agency-commission-an-anachronism-that-must-be-retired/
Shailesh Kapoor: Enter 'short-form' T20-style entertainment
What can be achieved in a certain time, should take only that much time. Short-form entertainment is soon going to play an even bigger role in our television viewing landscape, writes Shailesh Kapoor
http://www.mxmindia.com/2012/09/shailesh-kapoor-enter-short-form-t20-style-entertainment/
Ten Sports extends TV rights for 'US Open Tennis Championships' for four years
Ten Sports has extended the live and exclusive telecast rights for the US Open Tennis Championships for a period of four years, starting with the next edition in 2013
http://www.mxmindia.com/2012/09/ten-sports-extends-tv-rights-for-us-open-tennis-championships-for-four-years/
Gavin Hall is Regional VP for RedWorks Digital Services
RedWorks has announced the appointment of Gavin Hall as Regional Vice President, RedWorks Digital Services, based in Singapore
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/
Sunfeast Suvarna Parivaar Awards to air on Sept 29, 30
Star Network's Kannada general entertainment channel Suvarna will telecast its first Parivaar awards on September 29 and 30 at 6 pm
http://www.mxmindia.com/2012/09/sunfeast-suvarna-parivaar-awards-to-air-on-sept-29-30/
The Anchor: 5 reasons insurance should be sold online
Information, comparison, decision-making help... everything is online, and with increasing ease of internet access, it only makes sense to sell online
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/
Debrief: Mahindra Scooters: Lethal execution!
It would be harsh to term this as irresponsible advertising. But Mahindra’s ad comes pretty close. Surely there are more pleasant, attractive ways to demonstrate legacy
http://www.mxmindia.com/2012/09/debrief-mahindra-scooters-lethal-execution/
Ranjona Banerji: Did critics ignore Barfi's 'borrowings'?
Have Indian film critics become so inured to plagiarism in the industry that it no longer registers on their radar, asks Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-did-critics-gloss-over-barfis-borrowings/
Signposts… September 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
With Ad Club Bombay expanding its footprint, a look at the response to the move and how other other key Ad Clubs in the country are doing
http://www.mxmindia.com/2012/09/chalo-dilli-as-ad-club-drops-bombay/
Jaldi 5 with Shashi Sinha: "The idea is not to emerge as the only Ad Club in India"
Ad Club president Shashi Sinha clarifies that The Advertising Club has no dreams of having a monopoly... as Ad Clubs across India are functioning pretty well like in Kochi, Chennai or in Bangalore
http://www.mxmindia.com/2012/09/jaldi-5-with-shashi-sinha-the-idea-is-not-to-emerge-as-the-only-ad-club-in-india/
Regional brands attempt to carve out pan-India presence
Do regional brands dreaming big of going national achieve success? Or does the scale even kill their regional dominance?
http://www.mxmindia.com/2012/09/regional-brands-attempt-to-carve-out-pan-india-presence/
CCI okays Star TV's ESPN equity in ESPN Star Sports
The Competition Commission of India has given its nod for NewsCorp's acquisition of ESPN's stake in ESS
http://www.mxmindia.com/2012/09/cci-okays-star-tvs-espn-equity-in-espn-star-sports/
Pearl Uppal and Gaurav Kachru Launch 5ideas
Startup Superfuel Fund: The first of its kind, seed fund cum accelerator program for early stage businesses in India
http://www.mxmindia.com/2012/09/pearl-uppal-and-gaurav-kachru-launch-5ideas/
Paritosh Joshi: Agency Commission - an anachronism that must be retired
Agencies, which splintered into creative and media specialist entities over a decade ago, earn the bulk of their income from fees and incentives and almost nothing from media commission. And yet, the commission doesn't stop
http://www.mxmindia.com/2012/09/paritosh-joshi-agency-commission-an-anachronism-that-must-be-retired/
Shailesh Kapoor: Enter 'short-form' T20-style entertainment
What can be achieved in a certain time, should take only that much time. Short-form entertainment is soon going to play an even bigger role in our television viewing landscape, writes Shailesh Kapoor
http://www.mxmindia.com/2012/09/shailesh-kapoor-enter-short-form-t20-style-entertainment/
Ten Sports extends TV rights for 'US Open Tennis Championships' for four years
Ten Sports has extended the live and exclusive telecast rights for the US Open Tennis Championships for a period of four years, starting with the next edition in 2013
http://www.mxmindia.com/2012/09/ten-sports-extends-tv-rights-for-us-open-tennis-championships-for-four-years/
Gavin Hall is Regional VP for RedWorks Digital Services
RedWorks has announced the appointment of Gavin Hall as Regional Vice President, RedWorks Digital Services, based in Singapore
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/
Sunfeast Suvarna Parivaar Awards to air on Sept 29, 30
Star Network's Kannada general entertainment channel Suvarna will telecast its first Parivaar awards on September 29 and 30 at 6 pm
http://www.mxmindia.com/2012/09/sunfeast-suvarna-parivaar-awards-to-air-on-sept-29-30/
The Anchor: 5 reasons insurance should be sold online
Information, comparison, decision-making help... everything is online, and with increasing ease of internet access, it only makes sense to sell online
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/
Debrief: Mahindra Scooters: Lethal execution!
It would be harsh to term this as irresponsible advertising. But Mahindra’s ad comes pretty close. Surely there are more pleasant, attractive ways to demonstrate legacy
http://www.mxmindia.com/2012/09/debrief-mahindra-scooters-lethal-execution/
Ranjona Banerji: Did critics ignore Barfi's 'borrowings'?
Have Indian film critics become so inured to plagiarism in the industry that it no longer registers on their radar, asks Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-did-critics-gloss-over-barfis-borrowings/
Signposts… September 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
