The MxMINDIA.COM BLOG: Parle

Showing posts with label Parle. Show all posts

Thursday, 29 January 2015

Stories on 29th Jan '15

Growth prospects for Indian Media in 2015
Leading info and insights provider Nielsen recently published a report titled 'Re-Making India'. Presenting extracts from the report
http://www.mxmindia.com/2015/01/growth-prospects-for-indian-media-in-2015/

Rajan Srinivasan, others launch content marketplace
The former Network18 senior exec has teamed up with a small team of media and technology professionals to launch a content marketing solution
http://www.mxmindia.com/2015/01/rajan-srinivasan-others-launch-content-marketplace/

Zee World launches in South Africa
The channel to be available in Sub-Saharan Africa from February 03, 2015
http://www.mxmindia.com/2015/01/zee-world-launches-in-south-africa/

Chris Stephenson appointed Regional Head of Strategy - APAC at PHD
The hire demonstrates PHD's ambition to continuously raise the bar on thought and strategic leadership across the region
http://www.mxmindia.com/2015/01/chris-stephenson-appointed-regional-head-of-strategy-apac-at-phd/

Hakuhodo Percept bags Numero Uno Jeanswear creative account
Hakuhodo stole a march over Scarecrow Communications, and a few newly set up creative hotshops
http://www.mxmindia.com/2015/01/hakuhodo-percept-bags-numero-uno-jeanswear-creative-account/

Parle takes pledge to make nation litter-free
Parle has taken the initiative to set the course for our community and raise awareness with the positive messaging of its Litter Free campaign
http://www.mxmindia.com/2015/01/parle-takes-pledge-to-make-nation-litter-free/

'Make in India: Lessons from China' to be discussed at IAA Conversations
The 'IAA Conversations' will be held on Friday, January 30 from 6pm onwards at the Nehru Centre, Worli, Mumbai

http://www.mxmindia.com/2015/01/make-in-india-lessons-from-china-to-be-discussed-at-iaa-conversations/

Thursday, 27 September 2012

Stories on 27th Sep '12

Chalo Dilli, as Ad Club drops Bombay
With Ad Club Bombay expanding its footprint, a look at the response to the move and how other other key Ad Clubs in the country are doing
http://www.mxmindia.com/2012/09/chalo-dilli-as-ad-club-drops-bombay/

Jaldi 5 with Shashi Sinha: "The idea is not to emerge as the only Ad Club in India"
Ad Club president Shashi Sinha clarifies that The Advertising Club has no dreams of having a monopoly... as Ad Clubs across India are functioning pretty well like in Kochi, Chennai or in Bangalore
http://www.mxmindia.com/2012/09/jaldi-5-with-shashi-sinha-the-idea-is-not-to-emerge-as-the-only-ad-club-in-india/

Regional brands attempt to carve out pan-India presence
Do regional brands dreaming big of going national achieve success? Or does the scale even kill their regional dominance?
http://www.mxmindia.com/2012/09/regional-brands-attempt-to-carve-out-pan-india-presence/

CCI okays Star TV's ESPN equity in ESPN Star Sports
The Competition Commission of India has given its nod for NewsCorp's acquisition of ESPN's stake in ESS
http://www.mxmindia.com/2012/09/cci-okays-star-tvs-espn-equity-in-espn-star-sports/

Pearl Uppal and Gaurav Kachru Launch 5ideas
Startup Superfuel Fund: The first of its kind, seed fund cum accelerator program for early stage businesses in India
http://www.mxmindia.com/2012/09/pearl-uppal-and-gaurav-kachru-launch-5ideas/

Paritosh Joshi: Agency Commission - an anachronism that must be retired
Agencies, which splintered into creative and media specialist entities over a decade ago, earn the bulk of their income from fees and incentives and almost nothing from media commission. And yet, the commission doesn't stop
http://www.mxmindia.com/2012/09/paritosh-joshi-agency-commission-an-anachronism-that-must-be-retired/

Shailesh Kapoor: Enter 'short-form' T20-style entertainment
What can be achieved in a certain time, should take only that much time. Short-form entertainment is soon going to play an even bigger role in our television viewing landscape, writes Shailesh Kapoor
http://www.mxmindia.com/2012/09/shailesh-kapoor-enter-short-form-t20-style-entertainment/

Ten Sports extends TV rights for 'US Open Tennis Championships' for four years
Ten Sports has extended the live and exclusive telecast rights for the US Open Tennis Championships for a period of four years, starting with the next edition in 2013
http://www.mxmindia.com/2012/09/ten-sports-extends-tv-rights-for-us-open-tennis-championships-for-four-years/

Gavin Hall is Regional VP for RedWorks Digital Services
RedWorks has announced the appointment of Gavin Hall as Regional Vice President, RedWorks Digital Services, based in Singapore
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/

Sunfeast Suvarna Parivaar Awards to air on Sept 29, 30
Star Network's Kannada general entertainment channel Suvarna will telecast its first Parivaar awards on September 29 and 30 at 6 pm
http://www.mxmindia.com/2012/09/sunfeast-suvarna-parivaar-awards-to-air-on-sept-29-30/

The Anchor: 5 reasons insurance should be sold online
Information, comparison, decision-making help... everything is online, and with increasing ease of internet access, it only makes sense to sell online
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/

Debrief: Mahindra Scooters: Lethal execution!
It would be harsh to term this as irresponsible advertising. But Mahindra’s ad comes pretty close. Surely there are more pleasant, attractive ways to demonstrate legacy
http://www.mxmindia.com/2012/09/debrief-mahindra-scooters-lethal-execution/

Ranjona Banerji: Did critics ignore Barfi's 'borrowings'?
Have Indian film critics become so inured to plagiarism in the industry that it no longer registers on their radar, asks Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-did-critics-gloss-over-barfis-borrowings/

Signposts… September 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/09/signposts-september-27/

Wednesday, 11 April 2012

Stories on 11th April

My experiences around building brands & teams will come in handy: Haresh Chawla
No, he's not moving to a rival media conglomerate. The former Network 18 Group CEO is joining erivate equity firm India Value Fund Advisors as Partner
http://www.mxmindia.com/2012/04/my-experiences-around-building-brands-teams-will-come-in-handy-at-ivfa-haresh-chawla/

GroupM study says global web spends up 16% in 2011
Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year, according to a new report from GroupM
http://www.mxmindia.com/2012/04/groupm-study-says-global-web-spends-up-16-in-2011/

Maxus names Madhvi Pahwa as first global talent director
Ms Pahwa will be based in India, reflecting shifting global priorities and opportunities
http://www.mxmindia.com/2012/04/madhvi-pahwa-is-first-global-talent-director-maxus/

Pradeep Gairola quits Times Internet, joins Meritnation as COO
Pradeep Gairola joins Naukri group's Meritnation as COO
http://www.mxmindia.com/2012/04/pradeep-gairola-quits-times-internet-joins-meritnation-as-coo/

8 days to Go-Goafest: Ajay Kakar on why the client frat should not attend Goafest!
Ajay Kakar lists reasons why a client should rather than not attend GoaFest 2012
http://www.mxmindia.com/2012/04/8-days-to-go-goafest-ajay-kakar-on-why-the-client-frat-should-not-attend-goafest/

Havas Media announces expansion of its sports & entertainment ops
Boosts the brand engagement offer of the Havas Sports & Entertainment network with the acquisition of US-based experiential market leader ignition
http://www.mxmindia.com/2012/04/havas-media-announces-expansion-of-its-sports-entertainment-ops/

George P Johnson launches Audience Marketing Division
This is in line with its aggressive growth plans as part of its 10th year celebrations in India market
http://www.mxmindia.com/2012/04/george-p-johnson-launches-audience-marketing-division/

Vodafone pushes to access net via phone
Created by O&M, the campaign proposition is of “internet is fun” to be substantiated by products that make internet fun to use on Vodafone network
http://www.mxmindia.com/2012/04/vodafone-pushes-to-access-net-via-phone/

Symphony's Garmi at large
DDB Mudra group creates an innovative campaign for Symphony
http://www.mxmindia.com/2012/04/symphonys-garmi-at-large/

H&R Block appoints Onads as Marketing and Communication Partner
Onads appointed H&R Block's marketing & communications agency for their India launch. The business was won after a multi-agency pitch.
http://www.mxmindia.com/2012/04/hr-block-appoints-onads-as-marketing-and-communication-partner/

Radhika Das to join DDB Mudra Delhi as Vice President
She will be in-charge of some of the major clients handled out of the Delhi office such as Dabur Jaypee, Nestle and Mother Dairy.
http://www.mxmindia.com/2012/04/radhika-das-to-join-ddb-mudra-delhi-as-vice-president/

UTV Indiagames gets 'IPL Cricket Fever'
Brands like Volkswagen & Parle 20-20 cookies have joined hands with UTV to launch the official IPL season 5 mobile game
http://www.mxmindia.com/2012/04/utv-indiagames-gets-ipl-cricket-fever/

BIGFlix takes consumer entertainment to a new level on Micromax Funbook
BIGFlix+ all set to entertain consumers on the Funbook tablet by Micromax
http://www.mxmindia.com/2012/04/bigflix-takes-consumer-entertainment-to-a-new-level-on-micromax-funbook/

The Anchor: Sanjeet Singhai on 6 reasons how brands benefit by specific ad solutions
With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands
http://www.mxmindia.com/2012/04/the-anchor-sanjeet-singhai-on-6-reasons-how-brands-benefit-by-specific-ad-solutions/

Anil Thakraney: Cag awards: Need to be revived
I wasn't even aware that Cag awards still exist. They've become so low profile and unhappening in recent years, I imagined they had shut shop some years ago
http://www.mxmindia.com/2012/04/anil-thakraney-cag-awards-need-to-be-revived/

Wednesday, 4 January 2012

Stories on 4th January

Brands get a designer touch
It is clear that the marketers have started tapping the designers to give a fresh appeal to their brands and lure customers who have stayed away from their brands.
http://www.mxmindia.com/2012/01/brands-get-a-designer-touch/

Everest wins Augere's Broadband Wireless Services business in India
Everest is currently in the process of undertaking an in-depth survey about the company's services and will roll out its first 360 degree marketing campaign to launch ZOOSH within the next quarter.
http://www.mxmindia.com/2012/01/everest-wins-augere%E2%80%99s-broadband-wireless-services-business-in-india/

Mediaah!: Why Mukesh Ambani's Network18 foray is good news for the Indian media
Pradyuman Maheshwari thinks the Reliance Industries Ltd-TV/Network 18-Eenadu deal will help improve the financial health of the news media.
http://www.mxmindia.com/2012/01/mediaah-why-mukesh-ambanis-network18-foray-is-good-news-for-the-media/

Network18 and TV18 announce Rights Issues
The Board of Directors of TV18 Broadcast Limited (TV18) also approved the acquisition in ETV's Hindi news channels, non-Telugu GEC Channels and ETV Telugu Channels.
http://www.mxmindia.com/2012/01/network18-and-tv18-announce-rights-issues/

Disney XD launches Bengali and Marathi feeds
The channel is expanding its reach by being the first channel in the genre to be available in six languages.
http://www.mxmindia.com/2012/01/disney-xd-launches-bengali-and-marathi-feeds/

Sonali Vaidya to head HR at GroupM India
Gaurav Hirey will be moving to Singapore to be a part of the GroupM Regional Talent Team and has been appointed as HR Business Partner for Maxus (Asia Pacific).
http://www.mxmindia.com/2012/01/sonali-vaidya-to-head-hr-at-groupm-india/

IDBI Federal's new Childsurance "fail-safe" plan
The campaign has been conceptualized by Ogilvy & Mather and aims to differentiate Childsurance from other methods of planning for children's education which may fall short at the last minute.
http://www.mxmindia.com/2012/01/idbi-federals-new-childsurance-fail-safe-plan/

The Anchor: Prasoon Joshi on 5 songs he wishes he had written
Beautifully stringed words that touch the heart and superb play on words are some reason when Prasoon Joshi selects his favourites.
http://www.mxmindia.com/2012/01/the-anchor-prasoon-joshi-on-5-songs-he-wishes-he-had-written/

Gouri Dange: Head Honcho's Day Out
Undercover Boss is the stuff of modern-day fairytales.
http://www.mxmindia.com/2012/01/gouri-dange-head-honchos-day-out/

No discretionary quotas for journalists please
Ranjona Banerji reviews the content on news television and the morning papers.
http://www.mxmindia.com/2012/01/no-discretionary-quotas-for-journalists-please/

Thursday, 15 December 2011

Stories on 15th December

Cadbury is COY, while AoR O&M is AOY @ Effies 2011
With a tally of 7 Golds, 6 Silvers and 6 Bronzes, Ogilvy stole the show at Effies 2011. JWT was 2nd while DDB Mudra and Lowe Lintas were tied for the 3rd spot.
http://www.mxmindia.com/2011/12/cadbury-is-coy-while-aor-om-is-aoy-effies-2011/

It's pitch time for Unilever media spends in India (and elsewhere in the world)
The global media spends account is up for review @ Unilever.
http://www.mxmindia.com/2011/12/its-pitch-time-for-unilever-media-spends-in-india-and-elsewhere-in-the-world-2/

Middle India market for FMCGs will exceed US $ 20 bn by 2018 : Nielsen
Middle India market for FMCGs will exceed US $ 20 billion by 2018, says Nielsen study.
http://www.mxmindia.com/2011/12/middle-india-market-for-fmcgs-will-exceed-us-20-bn-by-2018-nielsen/

What journalists want: The 10 commandments for PR folks
Ashraf Engineer has been there (journalism) and is now on the 'other side' (PR). Who better than to tell it like it is?.
http://www.mxmindia.com/2011/12/pr-channel-what-journalists-want-the-10-commandments-for-pr-folks/

(Re)Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print.
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

CNN-IBN's Indian of the Year on Friday
CNN-IBN is all set to host Indian of the Year 2011 in New Delhi on December 16, 2011. The award recognizes and honours those Indians whose endeavours have set an example and done the country proud.
http://www.mxmindia.com/2011/12/cnn-ibns-indian-of-the-year-on-friday/

Gearing up (ahem) for NDTV's Car and Bike Awards
NDTV Car and Bike Awards 2012 to recognize the best products & people in the Indian Automotive Industry.
http://www.mxmindia.com/2011/12/gearing-up-ahem-for-ndtvs-car-and-bike-awards/

Parle join Aircel Chennai Open as official partners
Preethi Kitchen Appliances continues to be the 'Official Kitchen Appliances Partner' for the third consecutive year.
http://www.mxmindia.com/2011/12/parle-join-aircel-chennai-open-as-official-partners/

Kat and Bebo in race for the Best Actress in romantic role
Kareena Kapoor and Katrina Kaif are hot contenders for the spot for the BIG Star Entertainment Awards.
http://www.mxmindia.com/2011/12/kat-and-bebo-in-race-for-the-best-actress-in-romantic-role/

The Anchor: 5 skills you need to be a successful entrepreneur
Raj Gopal Iyer's tips for setting up shop - and excelling at it.
http://www.mxmindia.com/2011/12/the-anchor-5-skills-you-need-to-be-a-successful-entrepreneur/

Tata Docomo: Old idea, fresh play
Anil Thakraney finds the new Tata Docomo ad peppy, alive and full of masti.
http://www.mxmindia.com/2011/12/tata-docomo-old-idea-fresh-play/

It's the economy, stupid
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/its-the-economy-stupid/