Stories on 27th Sep '12

Chalo Dilli, as Ad Club drops Bombay
With Ad Club Bombay expanding its footprint, a look at the response to the move and how other other key Ad Clubs in the country are doing
http://www.mxmindia.com/2012/09/chalo-dilli-as-ad-club-drops-bombay/

Jaldi 5 with Shashi Sinha: "The idea is not to emerge as the only Ad Club in India"
Ad Club president Shashi Sinha clarifies that The Advertising Club has no dreams of having a monopoly... as Ad Clubs across India are functioning pretty well like in Kochi, Chennai or in Bangalore
http://www.mxmindia.com/2012/09/jaldi-5-with-shashi-sinha-the-idea-is-not-to-emerge-as-the-only-ad-club-in-india/

Regional brands attempt to carve out pan-India presence
Do regional brands dreaming big of going national achieve success? Or does the scale even kill their regional dominance?
http://www.mxmindia.com/2012/09/regional-brands-attempt-to-carve-out-pan-india-presence/

CCI okays Star TV's ESPN equity in ESPN Star Sports
The Competition Commission of India has given its nod for NewsCorp's acquisition of ESPN's stake in ESS
http://www.mxmindia.com/2012/09/cci-okays-star-tvs-espn-equity-in-espn-star-sports/

Pearl Uppal and Gaurav Kachru Launch 5ideas
Startup Superfuel Fund: The first of its kind, seed fund cum accelerator program for early stage businesses in India
http://www.mxmindia.com/2012/09/pearl-uppal-and-gaurav-kachru-launch-5ideas/

Paritosh Joshi: Agency Commission - an anachronism that must be retired
Agencies, which splintered into creative and media specialist entities over a decade ago, earn the bulk of their income from fees and incentives and almost nothing from media commission. And yet, the commission doesn't stop
http://www.mxmindia.com/2012/09/paritosh-joshi-agency-commission-an-anachronism-that-must-be-retired/

Shailesh Kapoor: Enter 'short-form' T20-style entertainment
What can be achieved in a certain time, should take only that much time. Short-form entertainment is soon going to play an even bigger role in our television viewing landscape, writes Shailesh Kapoor
http://www.mxmindia.com/2012/09/shailesh-kapoor-enter-short-form-t20-style-entertainment/

Ten Sports extends TV rights for 'US Open Tennis Championships' for four years
Ten Sports has extended the live and exclusive telecast rights for the US Open Tennis Championships for a period of four years, starting with the next edition in 2013
http://www.mxmindia.com/2012/09/ten-sports-extends-tv-rights-for-us-open-tennis-championships-for-four-years/

Gavin Hall is Regional VP for RedWorks Digital Services
RedWorks has announced the appointment of Gavin Hall as Regional Vice President, RedWorks Digital Services, based in Singapore
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/

Sunfeast Suvarna Parivaar Awards to air on Sept 29, 30
Star Network's Kannada general entertainment channel Suvarna will telecast its first Parivaar awards on September 29 and 30 at 6 pm
http://www.mxmindia.com/2012/09/sunfeast-suvarna-parivaar-awards-to-air-on-sept-29-30/

The Anchor: 5 reasons insurance should be sold online
Information, comparison, decision-making help... everything is online, and with increasing ease of internet access, it only makes sense to sell online
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/

Debrief: Mahindra Scooters: Lethal execution!
It would be harsh to term this as irresponsible advertising. But Mahindra’s ad comes pretty close. Surely there are more pleasant, attractive ways to demonstrate legacy
http://www.mxmindia.com/2012/09/debrief-mahindra-scooters-lethal-execution/

Ranjona Banerji: Did critics ignore Barfi's 'borrowings'?
Have Indian film critics become so inured to plagiarism in the industry that it no longer registers on their radar, asks Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-did-critics-gloss-over-barfis-borrowings/

Signposts… September 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/09/signposts-september-27/

Stories on 25th Jul

Our battle is to out-think TOI: Meenal Baghel
Anil Thakraney gets the Mumbai Mirror editor-in-chief to speak like no Times of India group editor has ever done before. A must-read interview
http://www.mxmindia.com/2012/07/our-battle-is-to-out-think-toi-meenal-baghel/


HUL, Dabur & Colgate Q1 sales up 20%, next few Qs challenging
The consumer goods companies said the next few quarters could be challenging if the monsoon is weak and the rupee continues to fall
http://www.mxmindia.com/2012/07/hul-dabur-colgate-q1-sales-up-20-next-few-qs-challenging/


Crazeal enters cinemas for experiential marketing
Crazeal has rolled out a nationwide experiential marketing campaign to connect with consumers
http://www.mxmindia.com/2012/07/crazeal-enters-cinemas-for-experiential-marketing/

Why CMOs needn't feel guilty about going for Cannes Lions
Clients must attend festivals like the Cannes Lions to spot inspiring ideas, particularly in the digital, social and mobile and media worlds
http://www.mxmindia.com/2012/07/why-attending-cannes-lions-is-no-longer-an-indulgence-for-cmos/


Ignitee appoints Ranjoy Dey as Chief Operating Officer
Mr Dey will be based at Ignitee's Gurgaon office - managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai
http://www.mxmindia.com/2012/07/ignitee-appoints-ranjoy-dey-as-chief-operating-officer/


Ogaan Cancer Foundation creates a breast cancer awareness campaign
In a bid to support the cause of breast cancer awareness, Ogaan Cancer Foundation has created a new campaign with filmmaker, Zoya Akthar
http://www.mxmindia.com/2012/07/ogaan-cancer-foundation-creates-a-breast-cancer-awareness-campaign/


Nitin Singh joins Indigo Consulting as biz head
He will be responsible for managing the recently acquired Indigo Consulting's relationships and scaling up the digital business in the Delhi region
http://www.mxmindia.com/2012/07/nitin-singh-joins-indigo-consulting-as-biz-head/


WATBlog announces CMO conference
It is a platform to connect with the Marketing Heads of India's Top Brands
http://www.mxmindia.com/2012/07/watblog-announces-cmo-conference/


Suvarna launches 3 fiction shows
All three shows will go on air from July 30
http://www.mxmindia.com/2012/07/suvarna-launches-3-fiction-shows/


The Anchor: 6 ways to create pathbreaking & sustainable communication for a brand
One significant conclusion with regard to communication has dawned - successful organizations always have top-driven communication, says N Chandramouli
http://www.mxmindia.com/2012/07/the-anchor-6-ways-to-create-pathbreaking-sustainable-communication-for-a-brand/


Anil Thakraney: Murder in the factory
I sometimes wonder if CEOs put in special efforts to appoint the correct HR personnel for their factories. And ensure they are heavy trained for the job
http://www.mxmindia.com/2012/07/anil-thakraney-murder-in-the-factory/

Stories on 27th January

Is all well at Bates?
Bates Asia, as it is known today, has undergone quite a few mergers recently. One wonders if that is the reason for the instability the agency faces today.
http://www.mxmindia.com/2012/01/is-all-well-at-bates/

Change time @ Group M. Irwin Gotlieb is chairman, Dominic Proctor is prez. Nick Emery is new Mindshare CEO
While Mr Gotlieb will focus on the overall strategic direction of GroupM, Mr Proctor will oversee management of GroupM’s agencies worldwide and Mr Emery will replace Mr Proctor to head Mindshare
http://www.mxmindia.com/2012/01/change-time-group-m-irwin-gotlieb-is-chairman-dominic-proctor-is-prez-nick-emery-is-new-mindshare-ceo/

Coming soon: Milestone Digital and Milestone Rural
According to Nabendu Bhattacharyya, Milestone Brandcom is slated to venture into the rural communication space with Milestone Rural, the digital space with Milestone Digital and aims to set up a creative agency too
http://www.mxmindia.com/2012/01/coming-soon-milestone-digital-and-milestone-rural/

Yatra.com on lookout for a creative partner
After working with TBWA for almost 4 months,yatra.com is again on a lookout for a creative partner. Sources close to the development have confirmed the news to MxM India.
http://www.mxmindia.com/2012/01/yatra-com-on-lookout-for-a-creative-partner/

Simply talking rice with Ogilvy Delhi
Ogilvy Delhi has created a new 'talkative' TVC for Best Rice
http://www.mxmindia.com/2012/01/simply-talking-rice/

[PR Channel] 2012 is about growth: Ameer Ismail
Ameer Ismail, Executive Director, Lowe Lintas opens up about his successful tryst with the PR and communications space, how LinOpinion has managed to outperform its growth every year, and his plans for the agency in 2012.
http://www.mxmindia.com/2012/01/pr-channel-2012-is-about-growth-ameer-ismail/

We Cannot Censor the Web, says Google's Nikesh Arora
The Senior VP at Google speaks on the controversy around banning objectionable content in an exclusive interview to NDTV
http://www.mxmindia.com/2012/01/we-cannot-censor-the-web-says-googles-nikesh-arora/

Tribal Fusion is now world's 2nd largest digital display ads provider
comSCORE reports company's premium publisher network as reaching nearly 500 million unique users worldwide.
http://www.mxmindia.com/2012/01/tribal-fusion-worlds-second-largest-display-advertising-provider/

Suvarna TV launches Kitchen Khiladigalu
Taste, Timing, Hygiene & presentation of the dish are some of the parameters based on which the contestants will be judged. Srujan Lokesh the well known face of Kannada television will be the host of the show.
http://www.mxmindia.com/2012/01/suvarna-tv-launches-kitchen-khiladigalu/

Volkswagen & Mudra Max go 360 on OOH for Think Blue
Mudra Max has exclusively implemented a high decibel campaign in Mumbai andDelhithrough a mix of digital, experiential, on ground and OOH execution
http://www.mxmindia.com/2012/01/volkswagen-mudra-max-go-360-on-ooh-for-think-blue/

Experian CheetahMail achieves a leader status
Earns top ratings in customer service, global footprint, market presence, management team, executive vision, mobile, social and more, finds Forrester Research
http://www.mxmindia.com/2012/01/experian-cheetahmail-achieves-a-leader-status/

HomeShop18 commemorates 63rd Republic Day Celebrations
The website launches 7-Day Shopping Extravaganza to celebrate the 'Republic week offer' with huge discounts and gift offers
http://www.mxmindia.com/2012/01/homeshop18-commemorates-63rd-republic-day-celebrations/

A night filled with stars and entertainment at the7th Apsara awards
The Awards also dedicated a special segment to the legends of Indian cinema marking the beginning of '100 years of Indian Cinema' celebrations.
http://www.mxmindia.com/2012/01/a-night-filled-with-stars-and-entertainment-at-the7th-apsara-awards/

The Anchor: 5 reasons online radio will grow in India
At the touch of a mouse, a universe of customizable radio - what's not to like, asks Prashant Panday.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-online-radio-will-grow-in-india/

Anil Thakraney: Freedom of expression - conditions apply
Trashing and making fun of religion leads to no change at all, it's simply a mischievous trick to get instant attention. Exactly as a naughty pupil would chuck a piece of chalk at the teacher to get her attention.
http://www.mxmindia.com/2012/01/anil-thakraney-freedom-of-expression-conditions-apply/

Time for media to not get jingoistic
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/time-for-media-to-not-get-jingoistic/