Stories on 27th Apr '15

Bracing yr Brand 4 Online Feedbk
It's not just about gripes and grouses. Your customers are providing invaluable feedback when they write about your brand on social media websites. Six tips from Faisal I Farooqui
http://www.mxmindia.com/2015/04/bracing-yr-brand-4-online-feedbk/

Hindi movie consumption least impacted in IPL 8: TAM data
Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn't as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM
http://www.mxmindia.com/2015/04/hindi-movie-consumption-least-impacted-in-ipl-8-tam-data/

Be consistent, Stay relevant: Coca Cola's Venkatesh Kini
He pointed out that Marketing is one of the many things that needs to go hand in hand for a product to be a success
http://www.mxmindia.com/2015/04/be-consistent-stay-relevant-coca-colas-venkatesh-kini/

Dentsu Aegis Media steals the show at Asian Customer Engagement Forum Awards 2015
While Dentsu Aegis Network's iProspect Communicate 2 was named the Most Admired Agency in 'digital marketing', Carat Media Services India/psLive was named the Most Admired Agency
http://www.mxmindia.com/2015/04/dentsu-aegis-media-steals-the-show-at-asian-customer-engagement-forum-awards-2015/

Coffee & Conversations with Rahul Kishore: Week #5: Rahul Johri
In this edition of Coffee & Conversations, Rahul Kishore meets up with Rahul Johri, Executive Vice President & General Manager - South Asia & Southeast Asia, Discovery Networks Asia-Pacific
http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-5-rahul-johri/

Zee Classic unveils new positioning - 'Woh Zamaana, Kare Deewana'
The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema
http://www.mxmindia.com/2015/04/zee-classic-unveils-new-positioning-woh-zamaana-kare-deewana/

Mediaah! Was Brand Equity unfair in damning Goafest?
Ironically, Goafest high priests may swear at Economic Times (and its glossy pull-out Brand Equity) for now, but they can't do without the paper when it comes to giving leads on important news
http://www.mxmindia.com/2015/04/mediaah-was-brand-equity-unfair-in-damning-goafest/

Amith Prabhu: Our biggest PR campaign would be a display of discipline
Our diversity is great but the one thing we are united by as a nation, is our indiscipline, writes Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-our-biggest-pr-campaign-would-be-a-display-of-discipline/

Stories on 20th Apr '15

IAA Leadership Awards 2015 presented
The premier awards for advertising, media and marketing professionals were presented with much fanfare on Saturday
http://www.mxmindia.com/2015/04/iaa-leadership-awards-2015-presented/

Shailesh Kapoor: Wake up to a World beyond Formulaic Entertainment
Replicating existing success stories through variants (called 'formula' in our industry) is fine to a point, but when that becomes the only way of working, you are in for long-term trouble, writes Shailesh Kapoor
http://www.mxmindia.com/2015/04/shailesh-kapoor-wake-up-to-a-world-beyond-formulaic-entertainment/

Ceat unveils campaign to promote tubeless tyres offering
The TV campaign has two distinct TVCs showing the human nature of lying to hide their mistakes
http://www.mxmindia.com/2015/04/ceat-unveils-campaign-to-promote-tubeless-tyres-offering/

Fastrack unveils latest campaign to promote new offering
The brand's latest campaign for summer sunglasses includes a TVC, microsite and crowdsourced look book
http://www.mxmindia.com/2015/04/fastrack-unveils-latest-campaign-to-promote-new-offering/

Times Network announces slew of appointments
New alignment within the group's sales force aimed at meeting higher growth targets with an aggressive approach of Now or Nothing
http://www.mxmindia.com/2015/04/times-network-announces-slew-of-appointments/

'Freedom of expression' matters for Baggit
It will also be the anthem that forms the basis of all advertising and design work on the brand
http://www.mxmindia.com/2015/04/freedom-of-expression-matters-for-baggit/

Amith Prabhu: Why PR is never going to get its due for a long time?
When will PR professionals learn to praise an achievement so that the profession gets the recognition it ought to get, asks Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-why-pr-is-never-going-to-get-its-due-for-a-long-time/

Coffee & Conversations with Rahul Kishore: Week #4: Shantanu Bhanja
In this edition of Coffee & Conversations, Rahul Kishore spends some quality time with Shantanu Bhanja, Chief Digital Officer, HT Media

http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-4-shantanu-bhanja/

Stories on 13th Apr '15

JWT gains most metals at Creative Abby
Linen Lintas bagged the sole Grand Prix awarded at the Creative Abby at Goafest 2015
http://www.mxmindia.com/2015/04/jwt-gains-most-metals-at-creative-abby/

Bobby Pawar: Awards - 2. Awards Business - 4
When did the advertising awards lose their innocence? The gamification has perverted the very reason why advertising awards were birthed, writes BobbyPawar
http://www.mxmindia.com/2015/04/awards-2-awards-business-4-bobby-pawar/

Credibility of Abby has been restored: Pratap Bose
The Advertising Club President Bose speaks on how the awards have been this year, and whether the Ad Club will ever be able to bring Ogilvy and Lintas back to participate
http://www.mxmindia.com/2015/04/credibility-of-abby-has-been-restored-pratap-bose/

It was a slick and satisfying show: Nakul Chopra
The Goafest Organising Committee Chairman is content to have helmed a successful edition of the three-day fest. And that he certainly achieved what he set out to do
http://www.mxmindia.com/2015/04/it-was-a-slick-and-satisfying-show-nakul-chopra/

Sanjeev Kotnala:Destination #1 for ad,media & mktng pros
In the eyes of the industry, the Creative and Media Abby became the main attraction of Goafest, writes Sanjeev Kotnala who has attended all 10 editions of Goafest. This three-day fiesta has fought many a battle, but lived to create its own niche and has only emerged stronger after all these challenges, he writes
http://www.mxmindia.com/2015/04/sanjeev-kotnala-destination-1-for-ad-media-marketing-pros/

SoundBytes @ Goafest 2015
Nuggets from what various speakers said on the three days of Goafest
http://www.mxmindia.com/2015/04/soundbytes-goafest-2015/

Creative Abby winnings over the years
Here's a look at Creative Abby winnings over the years
http://www.mxmindia.com/2015/04/creative-abby-winnings-over-the-years/

Coffee & Conversations with Rahul Kishore: Week #3: Nisha Narayanan
Rahul Kishore gets more than professional in the third edition of his Coffee & Conversations series. This week with Nisha Narayanan, COO, Red FM
http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-3-nisha-narayanan/

Navin Talreja & Kawal Shoor quit O&M to launch agency
They put in their papers last week and will serve notice till the end of April
http://www.mxmindia.com/2015/04/senior-om-execs-navin-talreja-and-kawal-shoor-quit-to-launch-own-agency/

Amith Prabhu: Which are the good PR firms?
While there are a few bright sparks that enter the profession every year a large number of entrants lack basic understanding of the business
http://www.mxmindia.com/2015/04/amith-prabhu-which-are-the-good-pr-firms/

Tata Capital supports the cause of Right to Education
Tata Capital is looking to create an ideal learning environment for the children
http://www.mxmindia.com/2015/04/tata-capital-supports-the-cause-of-right-to-education/

Popees hands over media mandate to Dentsu
It won the account in a multi-agency pitch; Maxus was the incumbent on the account
http://www.mxmindia.com/2015/04/popees-hands-over-media-mandate-to-dentsu/

SapientNitro unveils ad campaign to launch new HTC smartphone
The new campaign supports the ‘One Life’ organizing idea which articulates the brand’s belief that life is for living

http://www.mxmindia.com/2015/04/sapientnitro-unveils-ad-campaign-to-launch-new-htc-smartphone/

Stories on 5th Sep '13

Sach an opportunity!
Aviva, Coca-Cola, Adidas and Toshiba plan strategic campaigns on Sachin Tendulkar's 200th Test
http://www.mxmindia.com/?p=53717


Flipkart spoofs Arnab Goswami's 'India wants to know' in new TVCs
The e-commerce major's new four-ad campaign is titled 'India Wants to Know' and the anchor is an Arnab Goswami lookalike
 http://www.mxmindia.com/?p=53728

Thomas Cook gets Communicate2 for digital mktng
iProspect Communicate2 is assigned the 360-degree digital marketing mandate for Thomas Cook India
 http://www.mxmindia.com/?p=53729

Ritu Midha: Could we see more innovations, please?
Ritu Midha wonders why we see no innovations on television - where the opportunities are far larger than print
 http://www.mxmindia.com/?p=53716

Chandramohan Mehra to head emerging eusiness at SBI Life Insurance
Chandramohan Mehra of SBI life has been elevated as Country Head - Emerging Business
 http://www.mxmindia.com/?p=53722

Jaldi 5 with Rahul Kishore: The world lacks humour & people with arrogance, attitude & sarcasm
Rahul Kishore on why he thinks people will read his book on Facebook statuses - 'Tere Social Status Ki Aisi Ki Taisi'
 http://www.mxmindia.com/?p=53718

Evo mag to enter to rev up auto mag scene
Leading automotive enthusiast magazine to hit newsstands in September
 http://www.mxmindia.com/?p=53732

Mahanagar Gas unveils new eco-friendly logo
With an emphasis on quality, value and services penetration, MGL has unveiled a new eco-friendly green brand identity
 http://www.mxmindia.com/?p=53723

Bloomberg TV's Pitch Season 3 moves to second phase
The jury comprises entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy

http://www.mxmindia.com/2013/09/bloomberg-tvs-pitch-season-3-moves-to-second-phase/

Stories on 28th Sep '12

Is Delhi upstaging Mumbai in A&M?
The Advertising Club Bombay's decision to expand its activities to Delhi by dropping Bombay from its name is thanks to the NCR becoming a force to reckon with in Advertising and Marketing
http://www.mxmindia.com/2012/09/is-delhi-upstaging-mumbai-in-am/



Bhaskar Das retires from BCCL
Bhaskar Das retires from BCCL on September 28, after having been with the company for the last 32 years.
http://www.mxmindia.com/2012/09/bhaskar-das-retires-from-bccl/



Jaldi 5 with Harit Nagpal: Ensure those not following digitization rules are disadvantaged
'Digitization is now a law and anyone not abiding by it is working against the law.'
http://www.mxmindia.com/2012/09/jaldi-5-with-harit-nagpal-ensure-those-not-following-digitization-rules-are-disadvantaged/

Zee News, Amar Ujala win EC awards for voter awareness
The Election Commission of India has selected Zee News for the National Media Award on Voter Education for its outstanding campaign towards creating voters' awareness, and Amar Ujala for a Special Award
http://www.mxmindia.com/2012/09/zee-news-amar-ujala-win-ec-awards-for-voter-awareness/

Rabe Iyer joins Motivator as Managing Partner
Big FM's Rabe T Iyer has joined Motivator as Managing Partner at the Group M's media agency
http://www.mxmindia.com/2012/09/rabe-iyer-joins-motivator-as-managing-partner/

Speaking of Which: Why words matter. Why everything matters
There are those who argue that accurate grammar and spelling doesn't matter as long as the message gets through. Vidya Heble begs to differ
http://www.mxmindia.com/2012/09/speaking-of-which-why-words-matter-why-everything-matters/

Personally Speaking | How I Unwind: Viral Pandya
In our 'Getting Personal' series, senior mediapersons tell us how they unwind. This month it's Viral Pandya, Chief Creative Officer at Out of the Box
http://www.mxmindia.com/2012/09/how-i-unwind-viral-pandya/

Taproot India hires Pallavi Chakravarti as associate CD
The first senior hire in creative since Taproot India started, Pallavi Chakravarti joins as associate creative director from Grey Worldwide
http://www.mxmindia.com/2012/09/taproot-india-hires-pallavi-chakravarti-as-associate-cd/

Corporate leaders vie for top honours at Forbes India Leadership Awards 2012
Forbes India has announced the Forbes India Leadership Awards 2012 to be held in Mumbai on September 28
http://www.mxmindia.com/2012/09/corporate-leaders-vie-for-top-honours-at-forbes-india-leadership-awards-2012/

Indiatimes Shopping launches online shopping store for home appliances; to launch Jewellery brand soon
Godrej Appliances has launched an online shopping portal powered by Indiatimes Shopping which is a part of Times Internet Limited (TIL)
http://www.mxmindia.com/2012/09/indiatimes-shopping-launches-online-shopping-store-for-home-appliances-to-launch-jewellery-brand-soon/

5 IPA Effectiveness Awards for O&M Asia Pacific
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. The colour of the metal will be revealed at the awards ceremony on October 29
http://www.mxmindia.com/2012/09/5-ipa-effectiveness-awards-for-om-asia-pacific/

IAMAI Internet Economy Watch: Online visits for designer labels & restaurant grows significantly
According to IAMAI's (Internet & Mobile Association of India) Internet Economy Watch Report for the month of August 2012, the e-tailing category namely designer labels and spa/restaurant segment received a growth of 18 per cent y-o-y respectively when compared with the numbers of the corresponding month last year
http://www.mxmindia.com/2012/09/iamai-internet-economy-watch-online-visits-for-designer-labels-restaurant-grows-significantly/

The Anchor: 5 reasons mobile games will take over from PC games
From keyboard to keypad, it's a quiet little revolution
http://www.mxmindia.com/2012/09/the-anchor-5-reasons-mobile-games-will-take-over-from-pc-games/

Anil Thakraney: Delhi ad guys less cynical than Mumbai frat
The Advertising Club Bombay's move to expand to Delhi is a good idea, writes Anil Thakraney, adding that the Delhi ad worldwallahs are  likely to attend the Club's events with gusto
http://www.mxmindia.com/2012/09/anil-thakraney-delhi-ad-guys-less-cynical-than-mumbai-frat/

Even though, even though...
Twists and thrills dominated television news channels, though not created by the TVwallahs
http://www.mxmindia.com/2012/09/even-though-even-though/

Signposts… September 28
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts-september-28/

Stories on 27th Sep '12

Chalo Dilli, as Ad Club drops Bombay
With Ad Club Bombay expanding its footprint, a look at the response to the move and how other other key Ad Clubs in the country are doing
http://www.mxmindia.com/2012/09/chalo-dilli-as-ad-club-drops-bombay/

Jaldi 5 with Shashi Sinha: "The idea is not to emerge as the only Ad Club in India"
Ad Club president Shashi Sinha clarifies that The Advertising Club has no dreams of having a monopoly... as Ad Clubs across India are functioning pretty well like in Kochi, Chennai or in Bangalore
http://www.mxmindia.com/2012/09/jaldi-5-with-shashi-sinha-the-idea-is-not-to-emerge-as-the-only-ad-club-in-india/

Regional brands attempt to carve out pan-India presence
Do regional brands dreaming big of going national achieve success? Or does the scale even kill their regional dominance?
http://www.mxmindia.com/2012/09/regional-brands-attempt-to-carve-out-pan-india-presence/

CCI okays Star TV's ESPN equity in ESPN Star Sports
The Competition Commission of India has given its nod for NewsCorp's acquisition of ESPN's stake in ESS
http://www.mxmindia.com/2012/09/cci-okays-star-tvs-espn-equity-in-espn-star-sports/

Pearl Uppal and Gaurav Kachru Launch 5ideas
Startup Superfuel Fund: The first of its kind, seed fund cum accelerator program for early stage businesses in India
http://www.mxmindia.com/2012/09/pearl-uppal-and-gaurav-kachru-launch-5ideas/

Paritosh Joshi: Agency Commission - an anachronism that must be retired
Agencies, which splintered into creative and media specialist entities over a decade ago, earn the bulk of their income from fees and incentives and almost nothing from media commission. And yet, the commission doesn't stop
http://www.mxmindia.com/2012/09/paritosh-joshi-agency-commission-an-anachronism-that-must-be-retired/

Shailesh Kapoor: Enter 'short-form' T20-style entertainment
What can be achieved in a certain time, should take only that much time. Short-form entertainment is soon going to play an even bigger role in our television viewing landscape, writes Shailesh Kapoor
http://www.mxmindia.com/2012/09/shailesh-kapoor-enter-short-form-t20-style-entertainment/

Ten Sports extends TV rights for 'US Open Tennis Championships' for four years
Ten Sports has extended the live and exclusive telecast rights for the US Open Tennis Championships for a period of four years, starting with the next edition in 2013
http://www.mxmindia.com/2012/09/ten-sports-extends-tv-rights-for-us-open-tennis-championships-for-four-years/

Gavin Hall is Regional VP for RedWorks Digital Services
RedWorks has announced the appointment of Gavin Hall as Regional Vice President, RedWorks Digital Services, based in Singapore
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/

Sunfeast Suvarna Parivaar Awards to air on Sept 29, 30
Star Network's Kannada general entertainment channel Suvarna will telecast its first Parivaar awards on September 29 and 30 at 6 pm
http://www.mxmindia.com/2012/09/sunfeast-suvarna-parivaar-awards-to-air-on-sept-29-30/

The Anchor: 5 reasons insurance should be sold online
Information, comparison, decision-making help... everything is online, and with increasing ease of internet access, it only makes sense to sell online
http://www.mxmindia.com/2012/09/gavin-hall-is-regional-vp-for-redworks-digital-services/

Debrief: Mahindra Scooters: Lethal execution!
It would be harsh to term this as irresponsible advertising. But Mahindra’s ad comes pretty close. Surely there are more pleasant, attractive ways to demonstrate legacy
http://www.mxmindia.com/2012/09/debrief-mahindra-scooters-lethal-execution/

Ranjona Banerji: Did critics ignore Barfi's 'borrowings'?
Have Indian film critics become so inured to plagiarism in the industry that it no longer registers on their radar, asks Ranjona Banerji
http://www.mxmindia.com/2012/09/ranjona-banerji-did-critics-gloss-over-barfis-borrowings/

Signposts… September 27
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/09/signposts-september-27/

Stories on 15th Jun

Cannes 2012 SPECIAL: Heading high towards Cannes 2012
It's time for the 59th Cannes Lions, the true festival of creativity. Presenting a curtain-raiser and a kickstart of MxMIndia's coverage
http://www.mxmindia.com/2012/06/heading-high-towards-cannes-2012/


Cannes 2012 SPECIAL: Being on Cannes jury is no mean task
Industry veterans share their experiences - the good, the bad and the interesting - of being a part of the jury at Cannes
http://www.mxmindia.com/2012/06/being-on-cannes-jury-is-no-mean-task/


Cannes 2012 SPECIAL: How India fared @ Cannes in 2009-2011
There are 34,301 entries from 87 countries for Cannes Lions, of which 1,182 pieces have been entered from India, slightly more than the last year's figure of 1,177
http://www.mxmindia.com/2012/06/how-india-fared-cannes-in-2009-2011/


Cannes 2012 SPECIAL: By Invitation | Rahul Kishore: In Cannes you can!
There's loads to do at Cannes, if you want to look beyond the festival, writes Rahul Kishore
http://www.mxmindia.com/2012/06/by-invitation-rahul-kishore-in-cannes-you-can/


Cannes 2012 SPECIAL: The Anchor: Sneha Iype Varma on 5 things to do when at Cannes
Cheer loud and clear for your country. Make lots of noise and have lots of fun. You are in the Mecca of advertising and this is your time, says Sneha Iype Varma
http://www.mxmindia.com/2012/06/the-anchor-sneha-iype-varma-on-5-things-to-do-when-at-cannes/


Sony's stake hike allows MSM flexibility: Man Jit Singh. Regional/niche channels on anvil
With Sony Pictures Television announcing its decision to buy 32 per cent stake from minority shareholders in a phased manner, its equity in Multi Screen Media (or MSM which runs the channels Sony, Sab, Max etc) will go up to 94 percent. This, says CEO Man Jit Singh, reflects Sony commitment in MSM and will allow the Indian enterprise to grow faster
http://www.mxmindia.com/2012/06/sonys-stake-hike-allows-msm-flexibility-man-jit-singh/


Mindshare expands global social media footprint with senior hires
Amsterdam-based SocialMedia8's founder Igor Beuker will be Mindshare's first Global Chief Social Officer, whilst M80’s managing director, Mark Evans will be Mindshare North America’s new social lead
http://www.mxmindia.com/2012/06/mindshare-expands-global-social-media-footprint-with-senior-hires/


Gangs of Wasseypur to raise the thriller quotient of Channel V's Gumrah
Anurag Kashyap, along with Manoj Bajpai and Richa Chadda, to enact pivotal roles in the special episode of the teenage crime series
http://www.mxmindia.com/2012/06/gangs-of-wasseypur-to-raise-the-thriller-quotient-of-channel-vs-gumrah/


Bang in the Middle to handle Knoxx Global's communications
Bang in the Middle will manage the entire spectrum of its impending launches of security and management devices for Knoxx Global
http://www.mxmindia.com/2012/06/bang-in-the-middle-to-handle-knoxx-globals-communications/

I&B pussyfoots on digitization. Decision on deadline to be announced this week
The taskforce convened by I&B secretary Uday Kumar Varma failed to announce whether the June 30 digitization is going to be delayed as has been demanded by many stakeholders.
http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/


Anil Thakraney: Need more Amul girls
Yes, it's costly to build a brand mnemonic and it takes many years to make it a powerful brand associator. But the long term benefits justify all that expense
http://www.mxmindia.com/2012/06/anil-thakraney-need-more-amul-girls/


Ranjona Banerji: Is the media fickle, or just having fun
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/ranjona-banerji-is-the-media-fickle-or-just-having-fun/

Stories on 16th April

Digital is the way to go, but...
As youngsters go digital, there is need for marketers to not only engage but also offer a unique experience
http://www.mxmindia.com/2012/04/digital-is-the-way-to-go-but/


FMCG players upbeat after Q4 sales boom
Analysts expect all leading FMCG companies to post strong results in the fourth quarter ended March and maintain their margins in the current fiscal
http://www.mxmindia.com/2012/04/fmcg-players-upbeat-about-new-fiscal-after-sales-boom-in-q4/


Young changemakers talk about Change
The theme of YCC 2012 was 'Role of Youth: Transforming Dialogue to Action (+video interview of UTV Bindass business head Keith Alphonso)
http://www.mxmindia.com/2012/04/young-changemakers-talk-about-change/


[PR] We challenge to innovate & thereby set trends: Khalid Jamal
Public Relations in India will see exponential growth in strategic services for which very few agencies are prepared or are ready in terms of expertise. The vanilla PR services will see a solid decline, says the Orion PR boss
http://www.mxmindia.com/2012/04/we-challenge-to-innovate-and-thereby-set-trends-khalid-jamal/


Television Street Maps (TSM) expands coverage
TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets)
http://www.mxmindia.com/2012/04/television-street-maps-tsm-expands-coverage/


AdStrat: Volkswagen Polo & Vento - IPL Edition II
Behind every great commercial is super strategy. Every week, AdStrat brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/04/adstrat-volkswagen-polo-vento-ipl-edition-ii/


HDFC Life's new campaign propagates 'Never Give Up' attitude
Campaign featuring Rajasthan Royals players to be supported with brand activation and social and digital media to reach out to millions of cricket fans in the country
http://www.mxmindia.com/2012/04/hdfc-lifes-new-campaign-propagates-never-give-up-attitude/


Now upgrade your skills with Gyaan Niketan
The motive behind launching the site was that a challenging business environment demands versatile skills and subject matter experts have to transcend the boundaries of management and communications to stay in the game and keep winning
http://www.mxmindia.com/2012/04/now-upgrade-your-skills-with-gyaan-niketan/

Star India ends alliance with ABP on news channels
Star India has ended its alliance with Ananda Bazar Patrika on the news channels Star News, Star Ananda and Star Majha
http://www.mxmindia.com/2012/04/star-india-ends-alliance-with-abp-on-news-channels/


Will Cricket Attax be a hit once again?
Riding on the last year's success, ToppsIndiahas once again come out with Cricket Attax 2 to coincide with the IPL 5
http://www.mxmindia.com/2012/04/will-cricket-attax-be-a-hit-once-again/


The Anchor: Rahul Kishore on 5 reasons why Facebook is such a stressbuster at work
Women in catfights, people having babies just to get Facebook likes, reporting gynae visits, discussing exes... such fun! The things people do for Facebook, says Rahul Kishore
http://www.mxmindia.com/2012/04/the-anchor-rahul-kishore-on-5-reasons-why-facebook-is-such-a-stressbuster-at-work/


Anil Thakraney: Lack of imagination
Imagine's fictional shows were completely me-too, and most of their reality stuff was a huge disaster. In such a scenario, Imagine's closure does not surprise me at all...
http://www.mxmindia.com/2012/04/anil-thakraney-lack-of-imagination/

[MJR] Women on top: A caricature and a cartoon
We still don't know how the President acquired this army land for herself. Did she use her position as commander and chief of the armed forces, revenge for those hours of standing in the Republic Day parade with her hand to her forehead? Or did someone do all this for her?
http://www.mxmindia.com/2012/04/mjr-women-on-top-a-caricature-and-a-cartoon/

Stories on 16th Mar '12

@FF12: Price control equals creative shackles for broadcast: Hernan Lopez, Fox Intnl Channels
The industry should be able operate without any constraints to produce top content, says the FIC President & CEO
http://www.mxmindia.com/?p=15038

@FF12: No alternative to the cloud: Manish Agarwal
Reliance Entertainment (Digital) COO Manish Agarwal tells MxM India why the cloud can benefit everyone, and how
http://www.mxmindia.com/?p=15026

@FF12: Time to experiment with technology
The main challenge for the industry is to seamlessly blend and enable technology to become user-friendly, finds session on Converged Future.
http://www.mxmindia.com/?p=15030

@FF12: 'Console gaming in India is in big trouble'
The slow death of console gaming and growing dominance of mobile gaming was among the issues discussed at the session on Gaming.
http://www.mxmindia.com/?p=15029

@FF12: Phase III will bring more innovation in radio
Although contents across all radio channels are more or less restricted to music, it is believed that once FM phase III is rolled out and multiple frequencies allowed by the government, it will lead to more innovations in content and differentiation within the medium itself.
http://www.mxmindia.com/?p=15036

@FF12: Niche isn't niche any more
All niche channels put together command a share that is equivalent of the share of Hindi GECs and the mass channels, so long-term sustainability and a steady revenue stream are both within the realm of niche programming.
http://www.mxmindia.com/?p=15034

Dedicated tee time as Ten Golf is launched
Taj Television India Pvt Ltd has announced the launch of Ten Golf, a dedicated 24-hour golf channel. Ten Golf is the fifth channel from Taj Television India.
http://www.mxmindia.com/?p=15019

9 Indian entries in Festival of Media Montreux shortlist
Nine Indian entries across seven categories made it to the shortlist for the Festival of Media Montreux
http://www.mxmindia.com/?p=15084

Anuj Gandhi joins Network 18, to look at distribution and biz dev
Anuj Gandhi to take charge as Group Director, Distribution & New business development
http://www.mxmindia.com/?p=15088

Rahul Kishore joins Mogae as Senior VP, Priority Projects
Rahul Kishore has joined Mogae Media as Senior Vice President, Priority Projects. He will work with Gaurav Luthra, Chief Business Officer of the company.
http://www.mxmindia.com/?p=15017

Micromax Asia Cup 2012 sponsor family grows
Following the announcement of Micromax bagging the title sponsorship of the Asia Cup 2012, leading power brands Standard Chartered, Jaypee Cements, Daikin, Indian Oil and Bangladesh Tourism have signed up as the five official partners.
http://www.mxmindia.com/?p=15013

5 things you will never see any FM announcing in the Budget
Yes, it's Budget Day and while you tune into the various Budget Day specials, here's our list of five things which you'll never find the Finance Minister do.
http://www.mxmindia.com/?p=15040

Anil Thakraney: Are you cultured?
The best definition of an organization's culture is the one I learnt in management school and it's stuck into my head. It's about 'How the employees behave when no one is looking'.

http://www.mxmindia.com/?p=15014

Stories on 31st October

Niira Radia shuts Vaishnavi. Tatas switch to Rediff (+Edelman) for PR

Controversial lobbyist resigns plum PR accounts and shuts a successful (albeit controversial) enterprise

http://www.mxmindia.com/2011/10/niira-radia-quits-pr-shuts-vaishnavi-tatas-switch-to-rediff-for-pr-may-strike-alliance-with-edelman/

Mid Day hattrick for AskMe

Mid Day promoted Ask Me for the third time in one month.

http://www.mxmindia.com/2011/10/mid-day-hattrick-for-askme/

Rich list going down: Forbes India

According to the 2011 Forbes India Rich List, the combined wealth of India’s 100 percent richest people is down 20 percent from a year ago to US$ 241 billion.

http://www.mxmindia.com/2011/10/rich-list-going-down-forbes-india/

Reviewing the Reviews: RA.One

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-ra-one/

Hard Knocks: Event mismanagement

Since most events are usually private/low-scale functions, no one discusses the bloopers, and life simply goes on. But we get caught with our pants down when they are held on a mega scale, when the world is watching.

http://www.mxmindia.com/2011/10/hard-knocks-event-mismanagement/

Tom Friedman in the IE Adda

Indian Express had as special guest for its Adda on October 28 Thomas L Friedman, Foreign Affairs Columnist, The New York Times in New Delhi.

http://www.mxmindia.com/2011/10/tom-friedman-in-the-ie-adda/

BBC Knowledge goes 3D

BBC Knowledge is set to come out with a special 3D issue for its anniversary in November. The issue will hit the stands on November 1 and will be priced at Rs 100.

http://www.mxmindia.com/2011/10/bbc-knowledge-goes-3d/

High-end matchmakers emerge to tap HNIs

High end matrimonial portals emerge to tap growing market of high networth individuals

http://www.mxmindia.com/2011/10/high-end-matchmakers-emerge-to-tap-hnis/

Vatsal Asher is DMA chief

Direct Marketing Association: India has appointed Mr Vatsal Asher as its Chief Executive Officer.

http://www.mxmindia.com/2011/10/vatsal-asher-is-dma-chief/

Ad Asia set to take off

Delegates from 25 countries can look forward to three days of stimulating give-and-take as the annual advertising festival begins with a gala.

http://www.mxmindia.com/2011/10/ad-asia-set-to-take-off/

The husband’s predicament

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/the-husband%E2%80%99s-predicament/

The Anchor: 7 reasons why Formula 1 will never overtake cricket in this country

Rahul Kishore, senior vice-president VivaKi Exchange and a sports enthusiast, on why he doesn’t think F1 can kill cricket

http://www.mxmindia.com/2011/10/the-anchor-7-reasons-why-formula-1-will-never-overtake-cricket-in-this-country/

It's official! Omnicom to pick up majority stake in Mudra

Omnicom Group Inc announced that it has entered into an agreement to acquire a majority stake in the Mudra Group. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

http://www.mxmindia.com/2011/10/omnicom-to-gobble-up-mudra-to-pick-up-majority-stake/