Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 24th Dec 14

Dear Santa...
Santa Claus is comin' to town! So we asked some industry captains to tell us what goodies they would like Uncle Santa to bring them this Dec 25
http://www.mxmindia.com/2014/12/dear-santa/

Advertisers move to tweets & FB posts in regional languages
Several advertisers including Pepsi-Co, Bharti Airtel, suiting brand OCM and winery Sula Vineyards say use of regional languages in social media campaigns gives them much higher resonance than the same thing in English
http://www.mxmindia.com/2014/12/advertisers-move-to-tweets-fb-posts-in-regional-languages/

Percept One CEO Shiv Sethuraman resigns
The former TBWA India Group CEO has quit just six months after taking over the job
http://www.mxmindia.com/2014/12/percept-one-ceo-shiv-sethuraman-resigns/

Sanjeev Kotnala: Redefining the Store - the Five Senses Brand Website
Consumers today use retail stores to walk in, see, feel, talk, eat, smell and even compare the products. They then order it on the e-commerce site, notes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-redefining-the-store-the-five-senses-brand-website/

Merry X'mas. We are closed from Dec 25 thru 28. See you next Monday
We wish our readers a very Merry Christmas
http://www.mxmindia.com/2014/12/merry-xmas-we-are-closed-from-dec-25-thru-28-see-you-next-monday/

Sonakshi Sinha stars for Relaxo Flite chappals
Relaxo has signed on Bollywood diva Sonakshi Sinha to endorse its Flite collection in a TVC-led campaign
http://www.mxmindia.com/2014/12/sonakshi-sinha-stars-for-relaxo-flite-chappals/

Hakuhodo Percept creates TVC for Century Laminates
Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept
http://www.mxmindia.com/2014/12/hakuhodo-percept-creates-tvc-for-century-laminates/

Arun Aggarwal is back at ITV  as Group CFO
As part of the Group CFO mandate, he will be overseeing all aspects of financial operations for the network

http://www.mxmindia.com/2014/12/arun-aggarwal-is-back-at-itv-as-group-cfo/

Stories on 31st Jul 14

Hic, Hic, Hurray!
In the absence of any clear rules, liquor companies are happily using social media to promote their brands
http://www.mxmindia.com/2014/07/hic-hic-hurray/

Facebook signs first agency deal in India with GroupM
This partnership was announced during the recent visit of Sheryl Sandberg, COO, Facebook to India
http://www.mxmindia.com/2014/07/facebook-signs-first-agency-deal-in-india-with-groupm/

AXN India and CBS Studios announce television content deal
The new deal gives AXN access to all content distributed by CBS
http://www.mxmindia.com/2014/07/axn-india-and-cbs-studios-announce-television-content-deal/

Speakers for Kyoorius Designyatra, 2014 announced
The list includes a diverse pool of creative minds from India and the globe
http://www.mxmindia.com/2014/07/speakers-for-kyoorius-designyatra-2014-announced/

Spikes Asia announces Jury list for several categories
The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries
http://www.mxmindia.com/2014/07/spikes-asia-announces-jury-list-for-several-categories/

Jockey takes 'The best or nothing' route with new TVC
The campaign has been conceptualised based on the insight that the young don't believe in half-measures; they will either go for broke or give it all up
http://www.mxmindia.com/2014/07/jockey-takes-the-best-or-nothing-route-with-new-tvc/

YuppTV announces worldwide launch of ARY channels
YuppTV announced the launch of Pakistan's leading ARY television channels to subscribers
http://www.mxmindia.com/2014/07/yupptv-announces-worldwide-launch-of-ary-channels/

DDB Mudra West launches new campaign for Femina
The objective was to engage with the millennial woman of today while driving connect with brand Femina
http://www.mxmindia.com/2014/07/ddb-mudra-west-launches-new-campaign-for-femina/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 4th Jun 14

Rebuilding Leo Burnett India
CEO Saurabh Varma on how he hopes to transform the agency into a contemporary powerhouse
http://www.mxmindia.com/2014/06/rebuilding-leo-burnett-india/

MG 'Ambi' Parameswaran to be AAAI president
FCB Ulka Advertising chief M G Parameswaran is set to be the next President of the Advertising Agencies Association of India. A formal announcement of this is to be made soon
http://www.mxmindia.com/2014/06/mg-ambi-parameswaran-to-be-aaai-president/

Shekhar Gupta to join India Today as Vice Chairman and Editor-in-Chief
The outgoing Indian Express editor-in-chief will Vice Chairman and Editor-in-Chief of all of the India Today group's news, business publications and news TV, digital brands. He will report to Mr Purie
http://www.mxmindia.com/2014/06/shekhar-gupta-to-join-india-today-as-vice-chairman-and-editor-in-chief/

Metal wins mandate of Medimix Soap
The account will be handled by the agency's Mumbai branch
http://www.mxmindia.com/2014/06/metal-wins-mandate-of-medimix-soap/

BARC appoints Prime Focus Technologies for Play-out Monitoring Service
PFT's Play-out Monitoring Service will input reliable data in to BARC's Audience Measurement System for monitoring content, promos and TVCs across channels
http://www.mxmindia.com/2014/06/barc-appoints-prime-focus-technologies-for-play-out-monitoring-service/

ASCI upholds complaints against 68 erring ads
Advertisements in Personal and Healthcare sector category again emerged as the category which accounted for a majority of Advertisements (44 out of 68) against which complaints were upheld
http://www.mxmindia.com/2014/06/asci-uphelds-complaints-against-68-erring-ads-across-categories/

Grey pockets Fenesta; Mark Flory appointed as Art Head and Senior CD
The account will be handled from the agency's Delhi office
http://www.mxmindia.com/2014/06/grey-pockets-fenesta-mark-flory-appointed-as-art-head-and-senior-cd/

Saugata Bagchi joins Quasar as Reg Head, West & South
Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai
http://www.mxmindia.com/2014/06/saugata-bagchi-joins-quasar-as-regional-head-west-south/

Talenthouse India partners with Max for video contest
The winner will get an opportunity to collaborate with the leading brand and to showcase his/her work on their social channels

http://www.mxmindia.com/2014/06/talenthouse-india-partners-with-max-for-video-contest/

Stories on 19th Feb '14

Apple, Ferrari top world's brand list
Tata is India's #1 brand, and #34 worldwide in the annual Brand Finance Global 500 annual study
http://www.mxmindia.com/2014/02/apple-ferrari-top-worlds-brand-list/

IRS 2013 in abeyance till March 31, 2014. Numbers to be revalidated
The much disputed Indian Readership Survey 2013 has been temporarily suspended. The findings have been put in abeyance till March 31, 2014.
http://www.mxmindia.com/2014/02/irs-2013-in-abeyance-till-march-31-2014-numbers-to-be-revalidated/

Goafest to be held from May 29-31. Abbys expanded
Promo-Activation, PR, Broadcaster & Publisher Abby introduced at three-day Goafest 2014
http://www.mxmindia.com/2014/02/goafest-to-be-held-from-may-29-31-abbys-expanded/

Starcom MediaVest Group India is Hanley's King-dom
Mr King will oversee strategic operations, new business and key clients for SMG India and SMG Convonix
http://www.mxmindia.com/2014/02/starcom-mediavest-group-india-is-hanleys-king-dom/

Now, a new Bangla movie songs channel: Music F - Fatafati
Royal Raj Media and Launch Pad launch an all-new 24-hour Bangla music channel, Music F - Fatafati
http://www.mxmindia.com/2014/02/now-a-new-bangla-movie-songs-channel-music-f-fatafati/

Big FM hikes ad rates by 20-30% across markets
The decision is on the back of the 45-station FM radio network’s performance in ratings
http://www.mxmindia.com/2014/02/big-fm-hikes-ad-rates-by-20-30-across-markets/

Green Hungama Contest back at IAA Olive Crown Awards
While the contest is open to all, participants must 30 years of age or less as on March 31, 2014
http://www.mxmindia.com/2014/02/green-hungama-contest-back-at-iaa-olive-crown-awards/

Ranjona Banerji: Nothing's changed in a no news week!
Ranjona Banerji has spent the last few days in Munnar with no internet connectivity and access to news, television and social media
http://www.mxmindia.com/2014/02/ranjona-banerji-nothings-changed-in-a-no-news-week/

CNN appoints Ravi Agrawal as New Delhi Bureau Chief
CNN gets election-ready with Ravi Agrawal as Bureau Chief, New Delhi
http://www.mxmindia.com/2014/02/cnn-appoints-ravi-agrawal-as-new-delhi-bureau-chief/

Stories on 23rd July '13

The YouTube way to fame in filmland
Aspiring directors showcase talent with short films for YouTube made for less that Rs 5k, marketed on social media for around Rs 50k
http://www.mxmindia.com/2013/07/the-youtube-way-to-fame-in-filmland/

Education sector ads lead in 'misleading' ads picked by ASCI
ASCI upholds complaints against 123 of 144 ads in May 2013 with th highest numbers of misleading ads are from the Education Sector
http://www.mxmindia.com/2013/07/education-sector-ads-lead-in-misleading-ads-picked-by-asci/

Starbucks appoints Manmeet Vohra as Director-Marketing and Category
Tata Starbucks appoints Manmeet Vohra as Director - Marketing and Category as  Sushant Dash takes charge as Global Brand Director of Tata Global Beverages
http://www.mxmindia.com/2013/07/starbucks-appoints-manmeet-vohra-as-director-marketing-and-category/

'Indian Consultancy of the Year 2013' Perfect Relations claims winning entire Star network account when it hasn't
The agency claims it bagged the Star Network account last year when it in fact has only part of the account of the television network
http://www.mxmindia.com/2013/07/indian-consultancy-of-the-year-2013-perfect-relations-claims-winning-entire-star-network-account-when-it-hasnt/

Amith Prabhu: The 6 Cs that are the currency of being successful PR professionals
What are the most important attributes that a PR professional must have to succeed? Amith Prabhu lists these
http://www.mxmindia.com/2013/07/amith-prabhu-the-6-cs-that-are-the-currency-of-being-successful-pr-professionals/

Parle Products ropes in Ruskin Bond for digital campaign
Parle G goes digital with author Ruskin Bond as a guest blogger for microsite 'TheFutureGenius.com'
http://www.mxmindia.com/2013/07/parle-products-ropes-in-ruskin-bond-for-digital-campaign/

Bloomberg TV gets set for third season of The Pitch
The winner of The Pitch stands to win upto Rs 5 crore as seed money to set up her/his business
http://www.mxmindia.com/2013/07/bloomberg-tv-gets-set-for-third-season-of-the-pitch/

It's raining clients for MSLGroup!
JW Marriott Bengaluru, Big Bazaar, Whirlpool, Investors' Clinic and The Institute of Neurosciences - Kolkata have chosen MSLGroup for its PR and social media duties in June and July
http://www.mxmindia.com/2013/07/its-raining-clients-for-mslgroup/

Arvind Sharma re-elected President of AAAI
Arvind Sharma, Chairman & CEO of India Subcontinent, Leo Burnett, was re-elected President of Advertising Agencies Association of India (AAAI) for the year 2013-2014 at its Annual General Body Meeting held last Friday.
http://www.mxmindia.com/2013/07/arvind-sharma-re-elected-president-of-aaai/

Debrief: Tanishq Mia: Very real, very well-executed
Male clients in India don't get their attention swayed by the jewellery a woman wears, that happens with a precariously plunging neckline, writes Anil Thakraney in this review of the new Tanishq TVC
http://www.mxmindia.com/2013/07/debrief-tanishq-mia-very-real-very-well-executed/

Stories on 13th May '13

MxM Mondays: Reality goes Regional... and how!
With KBC travelling to several Indian states and Bigg Boss following suit, regional adapts of popular Hindi shows seems to be a trend
http://www.mxmindia.com/2013/05/mxm-mondays-reality-goes-regional-and-how/

Exclusive! Jaldi 5 with Rob Norman, Chief Digital Officer Global, GroupM: There's no doubt mobile internet will be massive in India
As the Group M Chief Digital Officer begins his India visit, he address questions from MxMIndia
http://www.mxmindia.com/2013/05/jaldi-5-with-rob-norman-chief-digital-officer-of-groupm-global-theres-no-doubt-that-mobile-internet-will-be-massive-in-india/

Kyoorius launches awards with D&AD and IAA as partners, to be held at Design Yatra in Goa
The Kyoorius Awards have been launched in partnership with D&AD and the International Advertising Association - India Chapter
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

Group M & Optimystix join hands for MashUp
Group M and Optimystix Entertainment launch MashUp, a specialized digital video-led brand solutions company
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

We thrive on gossip and scandal: Ferzad Palia
Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious
http://www.mxmindia.com/2013/05/we-thrive-on-gossip-and-scandal-ferzad-palia/

AdStrat: Bajaj: Cooling with comfort
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-bajaj-cooling-with-comfort/

Anil Thakraney: Are crime shows helping criminals?
The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it's becoming difficult for the police to nab these guys
http://www.mxmindia.com/2013/05/anil-thakraney-are-crime-shows-helping-criminals/

Links of the Day (May 13)
MxMIndia editors scan the web to bring you the top stories of the day (other than those on MxMIndia)
http://www.mxmindia.com/2013/05/links-of-the-day-may-13/

ASCI'S NAMS inititative bags Silver at EASA 2013
The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)
 http://www.mxmindia.com/2013/05/ascis-nams-inititative-bags-silver-at-easa-2013/

Stories on 11th Jan '13

Sweet smell of success for Sunmeet
Come Saturday, she’s going to be the new star of the country. A drop out after Class 12, Mumbai homemaker Sunmeet Sawhney is the new KBC Rs 5 crore jackpot winner
http://www.mxmindia.com/2013/01/sweet-smell-of-success-for-sunmeet/

April 4-6: Goafest 2013 dates announced
Scheduled to be held at the Zuri White Sands in Goa, the theme for the 8th edition of Goafest is 'Just what you unexpected'
http://www.mxmindia.com/2013/01/april-4-6-goafest-2013-dates-announced/

Shailesh Kapoor: The Science Of Failure Management
When it comes to failures, the general tendency is to move on. A key aspect of failure analysis is ascertaining a "cost of failure", writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-the-science-of-failure-management/

Ranjona Banerji: Dear TV news, please don't send us to war
Ranjona Banerji holds her head in anguish at the lack of perspective in TV, all over again!
http://www.mxmindia.com/2013/01/ranjona-banerji-dear-tv-news-please-don%e2%80%99t-send-us-to-war/

Anil Thakraney: Rage on, Arnab!
In this depressing scenario, all the fury in the media is indeed required. The viewing public feels a little vindicated. And the army jawans might feel their own anger getting vented
http://www.mxmindia.com/2013/01/anil-thakraney-rage-on-arnab/

Front Page 2012: Narendra Modi Is 'Newsmaker of The Year'
Narendra Modi Is 'Newsmaker of The Year' followed by Sachin Tendulkar in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-narendra-modi-is-newsmaker-of-the-year/

Speaking of Which | The Last Resort
It is not always enough to get facts, spelling and grammar right. You also have to remember the sub-text of what you are saying, writes Vidya Heble
http://www.mxmindia.com/2013/01/speaking-of-which-the-last-resort/

MTunesHD to scale up content library
Music channel MTunesHD is set to scale up its content library this year in an attempt to offer differentiated programming
http://www.mxmindia.com/2013/01/mtuneshd-to-scale-up-content-library/

Fifth Ring's Singapore debut to drive agency's APAC growth
Fifth Ring acquires Singapore digital and PR start-up Like Minds Consulting; Himanshu Verma is APAC MD
http://www.mxmindia.com/2013/01/fifth-rings-singapore-debut-to-drive-agencys-apac-growth/

ANCHOR | ONE BIG IDEA by Rahul Kansal Multi-dimensional appeal a must for print
Newspapers should be able to engage readers in a variety of ways and should stimulate all the senses of their consumers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-rahul-kansal-multi-dimensional-appeal-a-must-for-print/

ANCHOR | ONE BIG IDEA by Raj Nayak A Sunset Date to regulate ad inventory?

Rather than big idea, I would want to term them as big challenges.

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-raj-nayak-a-sunset-date-to-regulate-ad-inventory/

Stories on 8th Jan '13

Big to small screen: Who benefits the most?
Long before a film hits releases, its producers strike lucrative deals with TV channels. But what really happens after a film is sold to a channel?
http://www.mxmindia.com/2013/01/big-screen-to-small-screen-who-benefits-the-most/

Nakul Chopra to lead Goafest organising committee
Nakul Chopra, CEO - South Asia, Publicis who was part of the 11-member core committee team in 2012, will take over as chairman of the organising committee for Goafest 2013
http://www.mxmindia.com/2013/01/nakul-chopra-to-lead-goafest-organising-committee/

Meanwhile @ Rediff: Sam Ahmed in, D Rajappa out
Rediffusion Y&R has announced the entry of Sam Ahmed as Vice Chair and CCO as President and long-standing Rediff hand D Rajappa has called it quits
http://www.mxmindia.com/2013/01/meanwhile-rediff-sam-ahmed-in-d-rajappa-out/

IPL 2013 to be simulcast on Max and Sony Six
India's biggest cricketing spectacle will entertain TV viewers fans with both SD and HD feeds
http://www.mxmindia.com/2013/01/ipl-2013-to-be-simulcast-on-max-and-sony-six/

Ormax Media announces Front Page 2012 yearender
Front Page 2012 is Ormax Media’s yearend media and entertainment review... as exclusive media partner, MxMIndia will carry nuggets from report
http://www.mxmindia.com/2013/01/ormax-media-announces-front-page-2012-yearender/

Olive Crown awards call for entries from across Asia
In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is inviting entries from across Asia
http://www.mxmindia.com/2013/01/olive-crown-awards-call-for-entries-from-across-asia/

Shut down by fire, Radio City takes it online
The FM station did not wait for on-air services to resume, but took its programming on the internet, in a move that may well boost web radio overall
http://www.mxmindia.com/2013/01/shut-down-by-fire-radio-city-takes-it-online/

Debrief: Havells Wires: Creative spark missing
Havells, which usually does funny or caring ads, has decided to jump onto the public service bandwagon for their new wires commercial. And they have failed to generate any electricity
http://www.mxmindia.com/2013/01/debrief-havells-wires-creative-spark-missing/

Ranjona Banerji: Disappointing Prasoon Joshi
After reading out emotional and meaningful poems at protest venues after the Delhi gangrape, Prasoon Joshi was on ‘Storyboard’ saying advertisers are marketers after all and we just try to sell products
http://www.mxmindia.com/2013/01/ranjona-banerji-disappointing-prasoon-joshi/

Anchor | One Big Idea by Punit Goenka: Narrow casting is the way forward
The immense paradigm shift observed in the entertainment consumption patterns indicates the evolution of a fresh ecosystem.


http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-punit-goenka-narrowcasting-is-the-way-forward/

Anchor | One Big Idea by Arvind Sharma: Turning a story into two-way communication
Television dominance led to the creation of the term ‘brand story’ because that is what TV does best – tell stories. A story by its nature is a one-way communication.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-arvind-sharma-turning-a-story-into-two-way-communication/

Milestone Brandcom creates OOH adventure for Aamby Valley City
Aamby Valley City has launched a nine-week-long sky diving event, and Milestone Brandcom has taken the thrill onto the out-of-home medium with some disruptive executions
http://www.mxmindia.com/2013/01/milestone-brandcom-creates-ooh-adventure-for-aamby-valley-city/

UP men Thrilled by Big RTL's action channel
BIG RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a phenomenal response among male audiences in Uttar Pradesh as it opened at 11.59 GRPs
http://www.mxmindia.com/2013/01/up-men-thrilled-by-big-rtls-action-channel/

92.7 Big FM announces Big Tamil Entertainment Awards
Singing star Dhanush is to be the face of the awards, which will introduce new categories such as Best Promoted Movie, Best Entertaining YouTube Video and Best Entertaining Movie Trailer
http://www.mxmindia.com/2013/01/92-7-big-fm-announces-big-tamil-entertainment-awards/

Conclave to answer marketers' questions about kids
EduMedia India is organizing a Decoding Kids Conclave, an event that aims to answer some of the biggest 'why's related to children, and how to go about effectively and responsibly engaging with them
http://www.mxmindia.com/2013/01/conclave-to-answer-marketers-questions-about-kids/

Corporate responsibility to drive future growth at Avian Media
Avian Media has launched its Corporate Responsibility and Sustainability practice, in another step to establish itself as a full service communications agency and strengthen its existing portfolio of services
http://www.mxmindia.com/2013/01/corporate-responsibility-to-drive-future-growth-at-avian-media/

Stories on 14th Sep '12

Because print is magic...
Exclusive pre-release extracts from the book 'The Magic of Print' published by HT Media. The book is to be launched this evening in Mumbai
http://www.mxmindia.com/2012/09/because-print-is-magic/

TVs in 4 metros to go blank for 2 mins to stress need for viewers to go digital
Broadcasters to observe half-a-minute switch-offs to get viewers to switch to digital transmission with set-top devices
http://www.mxmindia.com/2012/09/tvs-in-4-metros-to-go-blank-for-2-mins-to-get-viewers-to-go-digital/

Apollo prefers to 'Go The Distance'
Apollo tyres has repositioned its brand with a new commercial and identity
http://www.mxmindia.com/2012/09/apollo-prefers-to-go-the-distance/

Arvind Sharma appointed ASCI Chairman
The Advertising Standards Council of India (ASCI) has appointed Arvind Sharma, Chairman of India Sub Continent, Leo Burnett, as Chairman of the Board
http://www.mxmindia.com/2012/09/arvind-sharma-appointed-asci-chairman/

Anurradha Prasad re-elected AROI president for 2nd term
The AROI (Associations of Radio Operators for India) has re-elected Ms Anurradha Prasad as its President for the second consecutive term. Ms Prasad was re-elected unopposed at the Governing Body Meeting of the AROI held earlier this week
http://www.mxmindia.com/2012/09/anurradha-prasad-re-elected-aroi-president-for-second-term/

MxM Buzzer # 9 | Quiz on Media Innovation
Presenting the ninth edition of MxM Buzzer where the focus is on Media Innovation
http://www.mxmindia.com/2012/09/mxm-buzzer-9-quiz-on-media-innovation/

Speaking of Which: Confounding Confusions
Infer or imply? Discreet or discrete? Evoke or evince? Common misunderstandings can lead to confusing writing... Vidya Heble in 'Speaking of Which'
http://www.mxmindia.com/2012/09/confounding-confusions/

My First Sale... with Indranil Roy, President, Outlook Group
Our Thursday series of Relative Values, My First... etc now shifts to Fridays, beefing up our weekend package that kicks off next week. Last month we had Bhaskar Das, and this time we spoke with Indranil Roy, President, Outlook Group
http://www.mxmindia.com/2012/09/my-first-sale-with-indranil-roy-president-outlook-group/

Signposts...  Friday, September 14
Tweet of the day, Must-read of the day, Joke of the day, etc etc in our new daily 'department'
http://www.mxmindia.com/2012/09/signposts-friday-september-14/

PIX goes all out for Tintin premiere
Tintin - Sony Pix has planned a 360-degree - marketing and advertising - campaign around The Secret of the Unicorn on the 16th of this month
http://www.mxmindia.com/2012/09/pix-goes-all-out-for-tintin-premiere/

The Anchor: 5 things clients should keep in mind when engaging a digital agency
The days of treating digital as a postscript are far behind. Here's how to play it in the new age, writes Kushal Sanghvi
http://www.mxmindia.com/2012/09/the-anchor-5-things-clients-should-keep-in-mind-when-engaging-a-digital-agency/

Anil Thakraney: Flat buyer ki VAT lag gayi!
To begin with, it is the developers who went to court, it is they who should be paying the penalties on late VAT payment. Why are the developers being allowed to pass this burden on to flat owners?
http://www.mxmindia.com/2012/09/anil-thakraney-flat-buyer-ki-vat-lag-gayi/

Ranjona Banerji: News on TV is not necessarily news in the papers
And on this Friday, the 14th, Ranjona Banerji wonders why are guests better behaved with Karan Thapar and how no one calls Arnab Rajdeep these days
http://www.mxmindia.com/2012/09/ranjona-banerji-news-on-tv-is-not-necessarily-news-in-the-papers/

Stories on 1st Aug

Time for BARC to take off, else...
With NDTV taking TAM and its principals to court, the government could well step in to policeTV measurement
http://www.mxmindia.com/2012/08/time-for-barc-to-take-off-else/

By Invitation | Atul Phadnis: Industry must not duck core issues on measurement
MxMIndia invited Atul Phadnis, CEO, Whats-On-India to write a Guest Column given the issues the litigation has thrown up. Mr Phadnis has been associated with all aspects of the measurement process - as a media planner, employee of TAM, a broadcaster and now a technocrat
http://www.mxmindia.com/2012/08/by-invitation-atul-phadnis-industry-must-not-duck-core-issues/

Trade shocked as NDTV sues Nielsen, Kantar, TAM & others
NDTV has filed a suit in the New York State Supreme Court seeking damages of around $1.4 billion for negligence and fraud and hundreds of millions more for interference and breach of fiduciary duty
http://www.mxmindia.com/2012/08/trade-shocked-as-ndtv-sues-nielsen-kantar-tam-others/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra [from our archives]
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey
http://www.mxmindia.com/2011/12/tam-is-inadequate/

Arvind Sharma elected AAAI President for 2012-13
MG Parameswaran has been elected as the Vice President. Nagesh Alai, the outgoing President will be the ex-officio member of the new Executive Committee
http://www.mxmindia.com/2012/08/arvind-sharma-elected-aaai-president-for-2012-13/

Timmy Kandhari quits PwC India, Smita Jha to take over
After a 15-year association with PwCIndia, executive director and leader, Hospitality and Leisure, Timmy S Kandhari has decided to move on
http://www.mxmindia.com/2012/08/timmy-kandhari-quits-pwc-india-smita-jha-to-take-over/

Arvind eyes Debenhams, Next's businesses; to take over brand rights, stores from Planet Retail
Arvind's wholly owned subsidiary Arvind Lifestyle Brands is holding advanced talks to buy a large portfolio of retail assets, including Nautica stores, from Planet Retail
http://www.mxmindia.com/2012/08/arvind-eyes-debenhams-nexts-businesses-to-take-over-brand-rights-stores-from-planet-retail/

GullakMaster to launch in August
The venture is being spearheaded by Abhishek Dadoo who explained it as 'intelligence on SMS'
http://www.mxmindia.com/2012/08/gullakmaster-to-launch-in-august/

Lowe Lintas bags Amrutanjan mandate
This development is the result of a multi-agency pitch that was initiated in Chennai around the first week of April
http://www.mxmindia.com/2012/08/lowe-lintas-bags-amrutanjan-mandate/

InMobi acquires Metaflow Solutions
To expand its portfolio of offerings for mobile app developers
http://www.mxmindia.com/2012/08/inmobi-acquires-metaflow-solutions/

After 1.5lakh+ views, Agnee's 'reveal yourself' video is unmuted for launch of B'lue!
Team Scarecrow jammed with Agnee to draft the lyrics and roped in a technology partner to design this one-of-its-kind app
http://www.mxmindia.com/2012/08/after-1-5lakh-views-agnees-reveal-yourself-video-is-unmuted-for-launch-of-blue/

The Anchor: 5 reasons why mobile advtg has a gr8 future
Mobile advertising in current scenario remains a part of overall digital mix, rather than a standalone platform and therefore advertising spend is limited by overall media budget mix, says Sunny Nagpal
http://www.mxmindia.com/2012/08/the-anchor-5-reasons-why-mobile-advtg-has-a-bright-future/

Anil Thakraney: Crime instigating journos need to be punished
Loss of broadcast license for the channel. Jail term for the staff members found guilty. There is no other option
http://www.mxmindia.com/2012/08/anil-thakraney-crime-instigating-journos-need-to-be-punished/

Stories on 20th Apr '12

Ad Conclave Takeout #1: Technology is the new tool for creativity!
The Conclave kicked off proceedings at Goafest 2012 with a clarion call to embrace the digital world
http://www.mxmindia.com/?p=18056


Special to MxM: Daily Commentary by Shashi Sinha
Commenting on the Advertising Conclave that happened yesterday, Shashi Sinha, CEO, Lodestar UM, President Ad Club Bombay and Chairperson of the Goafest Awards Governing Council find the theme around the power of ideas has been simplified and presented in an enlightening way
http://www.mxmindia.com/?p=18058


Idea is to make Goafest evolutionary than revolutionary: Arvind Sharma
Goafest needs to remain the same 90 per cent and 10 per cent, you say, how can I make it more attractive and relevant to the delegates, says festival Chairman, Arvind Sharma
http://www.mxmindia.com/?p=18057


We need to stop ranking ideas: Jayant Murty
Jayant Murty, Intel's Director of Strategy, Media and Integrated Marketing for the Asia Pacific Region on the role that marketers can essay at events like Goafest
http://www.mxmindia.com/?p=18060


Goafest has grown in stature: Rahul Johri
Rahul Johri, Senior Vice-president & GM, Discovery Networks on the Discovery network's association with Goafest, the soon-to-be-launched Discovery Kids and how he is looking forward to digitization
http://www.mxmindia.com/?p=18059


Anil Thakraney's 7 Do's and Don'ts for Goafest
Anil Thakraney is not at Goafest, but he lists his Do's and Don'ts: including how you can land a job at Ogilvy and why you must carry a permanent black marker with you!
http://www.mxmindia.com/?p=18055


Improved enforcement & surveillance musts to check misleading ads: Consumer affairs minister
Prof K V Thomas, Minister of consumer affairs, food & public distribution, underscored the need for improved enforcement and a regular surveillance to check misleading ads
http://www.mxmindia.com/?p=18093


Rude people spur innovation, says Red Hat CEO
Rude people spur innovation, they must be tolerated and celebrated, says Jim Whitehurst, CEO, Red Hat
http://www.mxmindia.com/?p=18113


Department of IT (DIT) renamed Department of Electronics & IT (DeitY)
200 elctronic manufacturing clusters by 2020, to employ around 28 million people, says Sibal
http://www.mxmindia.com/?p=18070


RBNL announces alliance with Speed Records
92.7 BIG FM & BIG CBS Spark Punjabi get immediate access to the extensive library of the best Punjabi music
http://www.mxmindia.com/?p=18071


[MJR] Crime & transport are issues of national importance
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18092

Stories on 9th April

10 Days to Go-Goafest! It's all about celebrating ideas: Arvind Sharma
MxMIndia kicks off its countdown to Goafest 2012 with an interview with the organising committee chair
http://www.mxmindia.com/2012/04/celebrating-ideas-goafest-2012-arvind-sharma/

Anita Nayyar quits Havas, to join BCCL as Head of Customer Strategy
The Havas Media CEO for South Asia has put in her papers and is all set to put in her learnings of 28 years as Head of Customer Strategy at The Times of India group
http://www.mxmindia.com/2012/04/anita-nayyar-quits-havas-to-join-bccl-as-head-of-customer-strategy/

Bharat Ranga to be Chief Content & Creative officer at Zee, Nittin Keni to be Head-Production
Mr Bharat Ranga will now take charge of content and creative at Zee Entertainment and Mr Nittin Keni will head production
http://www.mxmindia.com/2012/04/flash-bharat-ranga-to-take-charge-of-content-and-creative-zee/

MSM hits the ball hard for Six
The first phase of the content plan is to make most of the Indian Premier League's five editions and evoke special interest among fans to watch non-cricketing sports such as mixed martial arts, basketball, badminton and football
http://www.mxmindia.com/2012/04/msm-hits-the-ball-hard-for-six/

Our aspiration is to be the leader: Amar Babu, Lenovo
Amar Babu talks of Lenovo's dazzling growth story in India, on the parameters that have set it aside from its peers, and how the company plans to replicate the dominance that it shares in China and Japan
http://www.mxmindia.com/2012/04/our-aspiration-is-to-be-the-leader-amar-babu-lenovo/

Reviewing the Reviews: Housefull 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/04/reviewing-the-reviews-housefull-2/

Ad Strat: A star role for Karnataka Bank
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/04/ad-strat-a-star-role-for-karnataka-bank/

SpiceJet awarded the account to Grey Worldwide,Delhi
The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide
http://www.mxmindia.com/2012/04/spicejet-awarded-the-account-to-grey-worldwidedelhi/

Freecultr selected by Kolkata Knight Riders as Official Casual Wear Partner
Introduces a special edition of travel Polos and casual wear for KKR players and fans
http://www.mxmindia.com/2012/04/freecultr-selected-by-kolkata-knight-riders-as-official-casual-wear-partner/

MSLGROUP Asia Awarded PR Network of the Year
Secures top prize at prestigious Campaign Asia-Pacific PR Awards
http://www.mxmindia.com/2012/04/mslgroup-asia-awarded-pr-network-of-the-year/

The Anchor: Abraham Alapatt on 5 Ways a Brand survives with intense competition
Unless a brand can stay relevant enough for customers (existing and prospective) they are in serious danger of losing mind share - and therefore eventually, wallet share, says Abraham Alapatt
http://www.mxmindia.com/2012/04/the-anchor-abraham-alapatt-on-5-ways-a-brand-survives-with-intense-competition/

Anil Thakraney: Tehelka: Must drop bombs
The latest expose on the cops is a reminder that Tehelka must do many more sting operations
http://www.mxmindia.com/2012/04/anil-thakraney-tehelka-must-drop-bombs/

Glory Be, Shekhar Gupta dared to criticise the Indian Army!
You can tear down old and revered institutions, you can gossip about anyone you please but you cannot, cannot, cannot ever say anything negative about the Indian armed forces
http://www.mxmindia.com/2012/04/glory-be-shekhar-gupta-dared-to-criticise-the-indian-army/

Stories on 21st December

Star's Vijay TV hopes to win big with Tamil KBC, nets superstar Suriya as host
Star India's Vijay TV is looking at its next leap with its biggest property Neengalum Vellalam Oru Kodi or Kaun Banega Crorepati in Tamil, to be hosted by superstar Suriya. In fact, this is touted as the biggest property ever not just for Vijay TV but for the Tamil television industry too.
http://www.mxmindia.com/2011/12/vijay-tv-banks-on-kbc-for-growth/

Starcom win Novartis worldwide, Caratlane in India
Starcom win Novartis worldwide, India office unaware if it will also get business. Meanwhile, it has won media biz of Caratlane.com.
http://www.mxmindia.com/2011/12/starcom-win-novartis-worldwide-caratlane-in-india/

Online retailer Fetise nets $5mn live on ET Now show
Fetise.com raises $5 million from SeedFund on ET Now's Super Angels.
http://www.mxmindia.com/2011/12/online-retailer-fetise-nets-5mn-live-on-et-now-show/

Video Report: Chaining the modem, gagging the router
The capital's symposium on media and new technology eventually found itself discussing freedom of speech and the current bugbear of Indian new media - censorship.
http://www.mxmindia.com/2011/12/chaining-the-modem-gagging-the-router/

Newswatch by Madan Sabnavis: In media showbiz, real figures take a backseat
Everybody wants to be a part of the action and the media is the vehicle to fame. Unfortunately there has been a tendency for single numbers to be blown up and the complete picture obfuscated to drive home a point.
http://www.mxmindia.com/2011/12/in-media-showbiz-real-figures-take-a-backseat/

Scarecrow Communications bags Pentair water solutions account
The agency will handle all aspects of Pentair’s communication including creative, strategy, design, activation and media.
http://www.mxmindia.com/2011/12/scarecrow-communications-bags-pentair-water-solutions-account/

LinkedIn India appoints Hetal Sonpal as Director, Strategic Sales
He has been brought in to identify and build strategic relationships in the marketing and recruitment ecosystems.
http://www.mxmindia.com/2011/12/linkedin-india-appoints-hetal-sonpal-as-director-strategic-sales/

timesPoynt now preloaded on Nokia Lumia 710 and Nokia 800
Users can now access local information on the go with the app on Nokia smartphones.
http://www.mxmindia.com/2011/12/timespoynt-now-preloaded-on-nokia-lumia-710-and-nokia-800/

Anku Sharma joins Milagrow TabTops as Product Marketing Manager
She will be responsible for ensuring product launches, channel strategy, marketing strategy, technical training and development.
http://www.mxmindia.com/2011/12/anku-sharma-joins-milagrow-tabtops-as-product-marketing-manager/

The Anchor: 6 wishes for Santa from the advertising industry
Arvind Sharma's end-of-year wish list for the ad industry - agencies, creatives, clients... oh, and the consumer.
http://www.mxmindia.com/2011/12/the-anchor-6-wishes-for-santa-from-the-advertising-industry/

Naming No Names: We don’t need no ad breaks
Gouri Dange on a sub-species of consumer that is completely impervious to advertising ammo.
http://www.mxmindia.com/2011/12/naming-no-names-ad-break/

Anil Thakraney: Doesn't SRK get it?
While I can understand the producers wanting to promote  Don 2  - even planting those cheap 3D glasses inside newspapers is okay to a point - Shahrukh must understand that his continuous presence in the media is going to hurt his charisma in the long run. How much of the star can we take?.
http://www.mxmindia.com/2011/12/hard-knocks-doesnt-srk-get-it/