Stories on 2nd Mar '15

So what was the Budget like for M&E?
A cross-section of captains of media and entertainment companies tell us how they found Arun Jaitley's Budget 2015
http://www.mxmindia.com/2015/03/so-what-was-the-budget-like-for-me/

NewsStand: How the Newspapers displayed the Budget 2015 news on their Page 1s
A look at how select newspapers displayed the Budget 2015 news on their front page
http://www.mxmindia.com/2015/03/newsstand-how-the-newspapers-displayed-the-budget-2015-news-on-their-page-1s/

Askme hires JWT, earmarks Rs 350-crore advertising budget
With a Rs 350 crore budget, Askme could well make it to the largest advertiser among Indian online companies, ahead of ecommerce biggies Flipkart, Snapdeal and Amazon India
http://www.mxmindia.com/2015/03/askme-hires-jwt-earmarks-rs-350-crore-advertising-budget/

Homecoming for Tarun Rai as he takes charge as CEO, JWT South Asia
Tarun Rai formally assumed the role of Chief Executive Officer J. Walter Thompson South Asia today (March 2, 2015)
http://www.mxmindia.com/2015/03/homecoming-for-tarun-rai-as-he-takes-charge-as-ceo-jwt-south-asia/

Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV
The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set
http://www.mxmindia.com/2015/03/hakuhodo-percept-unveils-new-campaign-for-sony-bravia-triluminos-tv/

NewsX unveils new campaign to highlight core positioning
A campaign initiated to enable the viewers to see beyond the apparent
http://www.mxmindia.com/2015/03/newsx-unveils-new-campaign-to-highlight-core-positioning/

New promotional campaign for Micromax Canvas Selfie unveiled
TVC showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous
http://www.mxmindia.com/2015/03/new-promotional-campaign-for-micromax-canvas-selfie-unveiled/

Amith Prabhu: The art of Public Relations is changing
Peer influence, word-of-mouth marketing, new connections are all taking place at these weekend events around the country, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-the-art-of-public-relations-is-changing/

Stories on 11th Jul 14

Understanding the Tax proposals in the Budget. Expert view by Ernst & Young
The devil, as they say, is in the details. We don't have the fine print yet but here's a Tax Alert for the M&E sector from leading consulting firm Ernst & Young (now referred to as EY)
http://www.mxmindia.com/2014/07/understanding-the-tax-proposals-in-the-budget-expert-view-by-ernst-young/

Industry captains on the Budget [updated, with more reax]
Leading industry persons comment on the Budget
http://www.mxmindia.com/2014/07/industry-captains-on-the-budget/

Budget announcements welcome: Smita Jha, PricewaterhouseCoopers
We also welcome FM's comments on promoting FDI and expect that it will translate into 100% FDI being allowed in all sectors of media industry except news, writes Smita Jha, - Entertainment & Media Practice India, PricewaterhouseCoopers
http://www.mxmindia.com/2014/07/budget-announcements-welcome-smita-jha-pricewaterhousecoopers/

Kisan TV announced for farms and agri sector
The Finance Minister announced a dedicated channel for the agriculture and allied sector to be launched in the current financial year
http://www.mxmindia.com/2014/07/kisan-tv-announced-for-farms-and-agri-sector/

Highlights of the Union Budget 2014-15
Many new initiatives and investments mooted in Finance Minister Arun Jaitley's maiden Union Budget
http://www.mxmindia.com/2014/07/highlights-of-the-union-budget-2014-15/

Service tax on ads in digital media, print spared [updated]
To broaden the tax base in Service Tax, the Finance Minister announced that the sale of space or time for advertisements in broadcast media has been extended to cover such sales on other segments like online and mobile advertising
http://www.mxmindia.com/2014/07/service-tax-on-ads-in-digital-media-print-spared/

Boost for community radio, FTII and Satyajit Ray institute turn institutes of national importance
A new plan scheme has been launched with sum of Rs100 crore to support 600 new and existing Community Radio Stations
http://www.mxmindia.com/2014/07/boost-for-community-radio-ftii-and-satyajit-ray-institute-turn-institutes-of-national-importance/

Ranjona Banerji: Boring & Silly Budget coverage
There is once again a need for the media to examine this manufactured hysteria about the annual budget of the Central government, writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-boring-silly-budget-coverage/

Shailesh Kapoor: Bade Achhe Lagte Thhe: A Goodbye
Three years and more than 600 episodes later, Ekta Kapoor's Bade Achhe Lagte Hain bid goodbye to its audiences

http://www.mxmindia.com/2014/07/shailesh-kapoor-goodbye-bade-achhe-lagte-thhe/

Stories on 1st Mar'13

Union Budget 2013-14: M&E's growth conundrum continues...
While the media and entertainment sector hoped for a pick-me-up to revive its sagging outlook, there was no magic wand in the Union Budget. Industry movers tell MxMIndia what they feel
http://www.mxmindia.com/2013/03/budget-2013-mes-growth-conundrum-continues/

Union Budget 2013-14: FinMin's blow for digitization as duty on set top boxes doubles
Cable and DTH operators to shell out 10% as import duty on set top boxes
http://www.mxmindia.com/2013/03/finmins-blow-for-digitization-as-duty-on-set-top-boxes-doubles/

Budget 2013: Partial relief for film producers
The film industry has reason for some cheer in its centenary year
http://www.mxmindia.com/2013/03/budget-2013-partial-relief-for-film-producers/

Union Budget 2013-14: Budget review for M&E: Rakesh Jariwala, E&Y
A review of the Union Budget 2013-14 for media and entertainment by Rakesh Jariwala, Tax Partner, Ernst & Young
http://www.mxmindia.com/2013/02/budget-review-for-me-rakesh-jariwala-ey/

Union Budget 2013-14: Budget review for M&E: Smita Jha, PwC
A quick view on what the Union Budget means for media and entertainment by Smita Jha, Leader - E&M, PwC
http://www.mxmindia.com/2013/02/budget-review-for-me-smita-jha-pwc/

Summary and Highlights of Union Budget 2013-14
Summary and highlights of the Union Budget 2013-14 presented by Finance Minister P Chidambaram
http://www.mxmindia.com/2013/02/summary-and-highlights-of-union-budget-2013-14/

Union Budget 2013-14: Anil Thakraney: Budget: The Hard Ground Realities
Anil Thakraney's ‘vishesh tippani' on some of the Budget proposals, written in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-budget-the-hard-ground-realities/

Union Budget 2013-14: Ranjona Banerji: Budget blues with news channels & papers
Ranjona Banerji finds it more sensible to read quotes from politicians in the papers than watch them on telly
http://www.mxmindia.com/2013/03/ranjona-banerji-budget-blues-with-news-channels-and-papers/

Union Budget 2013-14: Front-page scan: The Budget, the morning after
A quick look at how some morningers from across the country captured the finance minister's budgetary proposals
http://www.mxmindia.com/2013/03/front-page-scan-the-budget-the-morning-after/

Union Budget 2013-14: And finally, a pick of Amul ads on the Budget over 40 years
The newswallahs capture events for posterity, but nothing better than the utterly, butterly Amul ads to reflect on newsy stuff. In case, the Budgets...
http://www.mxmindia.com/2013/03/and-finally-a-pick-of-amul-ads-on-the-budget-over-40-years/

Shailesh Kapoor: The Other Side Of The 'Too Much Cricket' Debate
Inconsequential matches tarnish the image of cricket, giving it the too-much perceptions and lower ratings, rues Shailesh Kapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-the-other-side-of-the-too-much-cricket-debate/

Sonal Dabral to speak at Dubai Lynx
The Dubai Lynx Awards honour the region's best work in advertising. The 2013 Festival takes place from 10 to 13 March at the Madinat Jumeirah, Dubai
http://www.mxmindia.com/2013/03/sonal-dabral-to-speak-at-dubai-lynx/

Vijayavani makes an impressive debut
In the six-month period from July to December 2012, Kannada daily Vijayavani has reached a circulation of more than 2.21 lakh, within the first nine months of its launch
http://www.mxmindia.com/2013/03/vijayavani-makes-an-impressive-debut/

Google Business Photos debuts in India
Google's new initiative is expected to benefit small businesses across retail, hotel, leisure and entertainment
http://www.mxmindia.com/2013/03/google-business-photos-debuts-in-india/

Stories on 1st Aug

Time for BARC to take off, else...
With NDTV taking TAM and its principals to court, the government could well step in to policeTV measurement
http://www.mxmindia.com/2012/08/time-for-barc-to-take-off-else/

By Invitation | Atul Phadnis: Industry must not duck core issues on measurement
MxMIndia invited Atul Phadnis, CEO, Whats-On-India to write a Guest Column given the issues the litigation has thrown up. Mr Phadnis has been associated with all aspects of the measurement process - as a media planner, employee of TAM, a broadcaster and now a technocrat
http://www.mxmindia.com/2012/08/by-invitation-atul-phadnis-industry-must-not-duck-core-issues/

Trade shocked as NDTV sues Nielsen, Kantar, TAM & others
NDTV has filed a suit in the New York State Supreme Court seeking damages of around $1.4 billion for negligence and fraud and hundreds of millions more for interference and breach of fiduciary duty
http://www.mxmindia.com/2012/08/trade-shocked-as-ndtv-sues-nielsen-kantar-tam-others/

Too many people taking undue advantage of TAM, says NDTV's Vikram Chandra [from our archives]
NDTV's Vikram Chandra on ratings, skewed and otherwise, and why we should trust the GFK-Mode survey
http://www.mxmindia.com/2011/12/tam-is-inadequate/

Arvind Sharma elected AAAI President for 2012-13
MG Parameswaran has been elected as the Vice President. Nagesh Alai, the outgoing President will be the ex-officio member of the new Executive Committee
http://www.mxmindia.com/2012/08/arvind-sharma-elected-aaai-president-for-2012-13/

Timmy Kandhari quits PwC India, Smita Jha to take over
After a 15-year association with PwCIndia, executive director and leader, Hospitality and Leisure, Timmy S Kandhari has decided to move on
http://www.mxmindia.com/2012/08/timmy-kandhari-quits-pwc-india-smita-jha-to-take-over/

Arvind eyes Debenhams, Next's businesses; to take over brand rights, stores from Planet Retail
Arvind's wholly owned subsidiary Arvind Lifestyle Brands is holding advanced talks to buy a large portfolio of retail assets, including Nautica stores, from Planet Retail
http://www.mxmindia.com/2012/08/arvind-eyes-debenhams-nexts-businesses-to-take-over-brand-rights-stores-from-planet-retail/

GullakMaster to launch in August
The venture is being spearheaded by Abhishek Dadoo who explained it as 'intelligence on SMS'
http://www.mxmindia.com/2012/08/gullakmaster-to-launch-in-august/

Lowe Lintas bags Amrutanjan mandate
This development is the result of a multi-agency pitch that was initiated in Chennai around the first week of April
http://www.mxmindia.com/2012/08/lowe-lintas-bags-amrutanjan-mandate/

InMobi acquires Metaflow Solutions
To expand its portfolio of offerings for mobile app developers
http://www.mxmindia.com/2012/08/inmobi-acquires-metaflow-solutions/

After 1.5lakh+ views, Agnee's 'reveal yourself' video is unmuted for launch of B'lue!
Team Scarecrow jammed with Agnee to draft the lyrics and roped in a technology partner to design this one-of-its-kind app
http://www.mxmindia.com/2012/08/after-1-5lakh-views-agnees-reveal-yourself-video-is-unmuted-for-launch-of-blue/

The Anchor: 5 reasons why mobile advtg has a gr8 future
Mobile advertising in current scenario remains a part of overall digital mix, rather than a standalone platform and therefore advertising spend is limited by overall media budget mix, says Sunny Nagpal
http://www.mxmindia.com/2012/08/the-anchor-5-reasons-why-mobile-advtg-has-a-bright-future/

Anil Thakraney: Crime instigating journos need to be punished
Loss of broadcast license for the channel. Jail term for the staff members found guilty. There is no other option
http://www.mxmindia.com/2012/08/anil-thakraney-crime-instigating-journos-need-to-be-punished/