Stories on 8th Apr '14

I worked my butt off at Mudra... I wasn't willing to wait for 4 years: Pratap Bose
A four-year extension to Group CEO & MD Madhukar Kamath gets COO Pratap Bose to put in his papers
http://www.mxmindia.com/2014/04/i-worked-my-butt-off-at-mudra-i-wasnt-willing-to-wait-for-4-years-pratap-bose/

Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo
Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations
http://www.mxmindia.com/2014/04/cheil-enormous-brands-co-create-tvc-for-galaxy-grand-neo/

http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/Datsun & TBWA\India create a GO moment
The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car
http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/

Ranjona Banerji: Rajya Sabha TV is the channel to watch
It is to the point, the results are up-to-date and the anchors and panellists are not given to high drama, hi jinks or spouting meaningless hi-falutin hogwash, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rajya-sabha-tv-is-the-channel-to-watch/

Rajshri unveils new digital offering, Telly Masala
Telly Masala would be a one-stop shop for all the latest TV news, gossip, drama, behind the scenes, exclusive interviews, etc into the lives of popular TV stars
http://www.mxmindia.com/2014/04/rajshri-unveils-new-digital-offering-telly-masala/

TOI, Twitter partner to develop social news hub
The joint social initiative seeks to encourage users to exercise their core right as a citizen of world's largest democracy, India: to remember to vote
http://www.mxmindia.com/2014/04/toi-twitter-partner-to-develop-social-news-hub/

Aim High bags 11 new PR clients
The wins include PropTiger, Yepme and MySmartPrice in the consumer internet and eCommerce space
http://www.mxmindia.com/2014/04/aim-high-bags-11-new-pr-clients/

Max ropes in Archana, Shibani to co-host EI IPL
Extraaa Innings T20, the flagship match analysis show of IPL T20 has roped in Archana Vijaya and Shibani Dandekar to co-host the show
http://www.mxmindia.com/2014/04/max-ropes-in-archana-shibani-to-co-host-ei-ipl/

'Who is the idiot', asks 9XM
The music video features 9XM's popular animated characters - Bade and Chote
http://www.mxmindia.com/2014/04/who-is-the-idiot-asks-9xm/

Stories on 21th Jun

1 Gold, 1 Silver & 5 Bronzes on Day 4
DDB Mudra bagged a Design Gold (& Bronze) for 'The Hinglish Project' with Leo Burnett winning a Silver for radio
http://www.mxmindia.com/2012/06/1-gold-1-silver-5-bronzes/


Can we achieve the October 31 deadline?
MxMIndia gets you reactions from industry stakeholders on the government's decision to postpone the digitization deadline for Phase I to October 31, 2012
http://www.mxmindia.com/2012/06/can-we-achieve-the-october-31-deadline/


Life OK and SAB: The see-saw continues...
Most experts feel is that both the incumbent SAB and challenger Life OK will have to work harder if they want to reach the top slots
http://www.mxmindia.com/2012/06/life-ok-and-sab-the-see-saw-continues/


Mediaah! Why Ambika Soni is to blame for the delay in digitization
The I&B ministry ought to have known that the June 30 sunset date for the four metros was unachievable, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/06/mediaah-why-ambika-soni-is-to-blame-for-the-delay-in-digitization/


Paritosh Joshi: Unbundling the Living Room
In Media Matrix, Paritosh Joshi discusses, analyses and deliberates on the fundamentals of key industry issues
http://www.mxmindia.com/2012/06/paritosh-joshi-unbundling-the-living-room/

Colors jumps to No 2, thanks to JDJ
Jhalak Dikhla Ja, the celebrity dance show in its fifth season, premiered on July 16 on Colors
http://www.mxmindia.com/2012/06/colors-jumps-to-no-2-thanks-to-jdj/


9XM celebrates World Music Day with 9XM Wall of Music
Based on the augmented reality technology, the 9XM Wall of Music will enable multiple songs downloads from the latest Bollywood movies
http://www.mxmindia.com/2012/06/9xm-celebrates-world-music-day-with-9xm-wall-of-music/


Kenichiro Hibi is MD, Sony India
Mr. Hibi to undertake Indian operations with effect from July 1, 2012
http://www.mxmindia.com/2012/06/kenichiro-hibi-is-md-sony-india/


Ormax offers tool to measure effectiveness of big media tie-ups
Mpact can be used by brands and media agencies to test effectiveness of their brand’s association with high-impact properties across media
http://www.mxmindia.com/2012/06/ormax-offers-tool-to-measure-effectiveness-of-big-media-tie-ups/


The Anchor: Jwalant Swaroop on 7 reasons why IRS is a valuable tool for measuring readership
Over a period of time IRS as a product has evolved and is must for the media planning, says Jwalant Swaroop
http://www.mxmindia.com/2012/06/the-anchor-jwalant-swaroop-on-7-reasons-why-irs-is-such-a-valuable-tool-for-measuring-readership/


Debrief: Hyundai i10: Same old, same old
Not only is SRK over-used and over-abused, by no stretch of imagination can I visualize a brand match out here, writes Anil Thakraney
http://www.mxmindia.com/2012/06/debrief-hyundai-i10-same-old-same-old/


Ranjona Banerji: What the Whacky-dooky?!
Ranjona Banerji isn't amused by the half-jacket innovation by the Wakudoki Times, er, The Times of India
http://www.mxmindia.com/2012/06/what-the-whacky-dooky/

Stories on 1st Jun

Will marketers now woo KKR?
Is it a win more for KKR or SRK? Will the IPL5 victory see endorsement deals coming in for the Kolkata Knight Riders stars?
http://www.mxmindia.com/2012/06/will-marketers-now-woo-kkr/

First on MxM! Deepak Lamba joins BCCL as President
Former Bloomberg UTV business head Deepak Lamba joins The Times of India group as President
http://www.mxmindia.com/2012/06/first-on-mxm-deepak-lamba-joins-bccl-as-president/

The 6.5% GDP growth and the economic mess: What does this mean for the media?
Will the 5.3 percent GDP growth rate for the fourth quarter of 2011-12 and the full fiscal year growth of of 6.5% see media spends go down further? An MxMIndia report
http://www.mxmindia.com/2012/06/the-6-5-gdp-growth-and-the-economic-mess-what-does-this-mean-for-the-media/

By Invitation| Jehangir Pocha on Media's new Moguls
It is highly unlikely that any media conglomerate would allow such practices precisely because of the fear of public scrutiny that publicly-listed and/or publicly known corporations naturally have
http://www.mxmindia.com/2012/06/by-invitation-jehangir-pocha-on-medias-new-moguls/

Govt announces New Telecom Policy: 2mbps broadband and 100% teledensity by 2020
The Government of India’s New Telecom Policy 2012 says the the mobile phone will be repositioned as an instrument of empowerment
http://www.mxmindia.com/2012/06/govt-announces-new-telecom-policy-2mbps-broadband-and-100-teledensity-by-2020/

IPL 5 online traffic rises by 55%
In comparison with 72 million page views in 2011, 113 million page views were generated during this year
http://www.mxmindia.com/2012/06/ipl-5-online-traffic-rises-by-55/

Paritosh Joshi: Cable on steroids
This week, in Media Matrix, Paritosh Joshi discovers in Singapore what a great cable system like StarHub can bring to the party!
http://www.mxmindia.com/2012/06/paritosh-joshi-cable-on-steroids/

Taproot's 'sexy' humour for Fox Movies
Taproot yet again proves how creativity can yank something regular and create a non-clichéd campaign
http://www.mxmindia.com/2012/06/taproots-sexy-humour-for-fox-movies/

Vehrnon Ibrahim moves on from Oye!
Virag Mishra, the National Content Head at Oye! FM has taken over the mantle for now
http://www.mxmindia.com/2012/06/vehrnon-ibrahim-moves-on-from-oye/

Rajmohan Nair joins IndiaTV as Prez-Network Devpt
He will be responsible for Network Development for India TV and upcoming group channels in domestic and international markets
http://www.mxmindia.com/2012/06/rajmohan-nair-joins-indiatv-as-prez-network-devpt/

Pepsi and IndiGo's unique football surprise for air travellers
Over 1,500 passengers who travelled by IndiGo during a certain time on a day received an extra football bag along with their checked-in baggage
http://www.mxmindia.com/2012/06/pepsi-and-indigos-unique-football-surprise-for-air-travellers/

9X Music Network now on iPad
The9 X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move
http://www.mxmindia.com/2012/06/9x-music-network-now-on-ipad/

The Anchor: Dinyar Contractor on 10 reasons why the digitization deadline is a mighty challenge
June 30 is the sunset date for digitization in the four metros and there are question marks on the readiness. Dinyar Contractor lists the reasons why he thinks delivering before the deadline for the four metros is such a challenge
http://www.mxmindia.com/2012/06/the-anchor-dinyar-contractor-on-10-reasons-why-the-digitization-deadline-is-a-mighty-challenge/

Anil Thakraney: Er, any chance of endorsement deals for Anand?
Anand would make for an ideal brand ambassador for certain types of products... brands that promise mental strength and stamina, and brands that target sophisticated audiences
http://www.mxmindia.com/2012/06/anil-thakraney-er-any-chance-of-endorsement-deals-for-anand/

Bandh a 'partial success', no effect on petrol prices
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/bandh-a-partial-success-no-effect-on-petrol-prices/

Stories on 24th Apr '12

All that glitters on Akhsaya Tritiya is gold!
For, after Dhanteras, Akshaya Tritiya has emerged as the next big day for sale of jewellery
http://www.mxmindia.com/?p=18478

Peter Mukerjea: A Real Live Whodunnit?
The biggest global media business event, so far in 2012 and by all probability, in all of 2012, is about to begin this week in a court room in London, writes Peter Mukerjea in 'Media Mullings'
http://www.mxmindia.com/?p=18475

Digitization to up Pay TV penetration by 150% in 5 years, says MPA report
Digital Pay TV penetration of TV homes in India will grow from less than 20% in 2011 to 50% by 2016, and 61% by 2020, a new report by Media Partners Asia (MPA) indicates
http://www.mxmindia.com/?p=18449

Madison Media wins Crompton Greaves AOR
The agency will handle its entire range of Products including fans, lights, lighting fixtures, pumps and electric appliances
http://www.mxmindia.com/?p=18458

9XM launches international music channel 9XO
9XO is the sixth music channel from the 9XM group and will air contemporary and non-stop English and international music
http://www.mxmindia.com/?p=18448

Pakistani fashion retailers eye Indian markets
With huge demand for Pakistani muslin and lawn dresses, Pakistani retailers believe India could figure as their largest market after the US and UK if trading were to be opened up.
http://www.mxmindia.com/?p=18464

92.7 BIG FM brings back the memories of Pancham Da with Yaadon Mein Pancham
The show to air across 29 HSMs and reach out to over 5mn audiences
http://www.mxmindia.com/?p=18447

Perfetti signs on Kareena Kapoor as brand ambassador for Alpenliebe 2 Choco Eclairs
This is the first instance of a celebrity endorsement in the eclairs category and also Ms Kapoor's first brand endorsement in the confectionary category
http://www.mxmindia.com/?p=18504

We hope digital could translate into more benefits to clients: Ajay Chandwani
Digital is the flavour of the year, it is because digital is a new medium, it is an evolving medium and it is very fashionable these days to talk about digital, says Ajay Chandwani, Director, Percept
http://www.mxmindia.com/?p=18465

We're here 2 get inspired & celebrate: Ajay Kakar
Awards are just another recognition for marketers and agencies to do more better says Ajay Kakar, CMO-Financial Services, Aditya Birla Group
http://www.mxmindia.com/?p=18466

ASCI, Goafest announce winners of 'ASCI Mobile Movie Challenge'
Competition organized to encourage self regulation in advertising huge success
http://www.mxmindia.com/?p=18459

Rahul Jauhari's 5 must-do's on the Web
Rahul Jauhari on five things you can't afford to forget on the Net
http://www.mxmindia.com/?p=18456

Debrief: IDEA 3G: Sirji, it's not working!
In short, IDEA fails this time on all counts. What a mess! They may as well have chosen hell as the setting. That may have been apt
http://www.mxmindia.com/?p=18457

[MJR] It's all about how the media operates
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18472

Stories on 23rd February

Is more the merrier for Kannada news TV?
The Kannada news channel space has been abuzz with action and new launches, the latest being Public TV. Is there room for so many?
http://www.mxmindia.com/2012/02/is-more-the-merrier-for-kannada-news-channels/

Will private FM soon be allowed to freely air news?
The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.
http://www.mxmindia.com/2012/02/will-private-fm-soon-be-allowed-to-air-news-sans-restrictions/

Big Bazaar brings new recipe to boost sales
The value retail chain is not just retailing grain, but grinding it, kneading the dough and even making chappatis for its consumers - at no extra cost
http://www.mxmindia.com/2012/02/big-bazaar-brings-new-recipe-to-boost-sales/

DraftFCB+Ulka launches Asterii Analytics
Asterii Analytics will be head quartered in Mumbai with Niteen Bhagwat as the executive director and CEO.
http://www.mxmindia.com/2012/02/draftfcbulka-launches-asterii-analytics/

What's a PR agency doing with a marketing head? Quick chat with Genesis CMO Judith Ostronic
As Chief Marketing Officer, Judith Ostronic will serve as the head of both marketing and new business development for Genesis Burson-Marsteller.
http://www.mxmindia.com/2012/02/whats-a-pr-agency-doing-with-a-marketing-head-quick-chat-with-genesis-cmo-judith-ostronic/

9XM to start Jalwa for older audiences
On February 25, India's music TV segment will see one more channel launch -9x Jalwa - 9x Media's second Bollywood music channel after 9xm.
http://www.mxmindia.com/2012/02/9xm-to-start-jalwa-for-older-audiences/

IIM prof Dr Nagesh Rao is MICA Director
Dr Rao comes to MICA from the Indian Institute of Management, Ahmedabad.
http://www.mxmindia.com/2012/02/iim-prof-dr-nagesh-rao-is-mica-director/

Amagi announces operations in 35 cities
Ushers the power of TV advertising to hundreds of SME businesses
http://www.mxmindia.com/2012/02/amagi-announces-operations-in-35-cities/

Tamil KBC begins on Feb 27
Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.
http://www.mxmindia.com/2012/02/tamil-kbc-begins-on-feb-27/

The Anchor: 5 Challenges for film & entertainment industry in the digital space
infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo
http://www.mxmindia.com/2012/02/the-anchor-5-challenges-for-film-entertainment-industry-in-the-digital-space/

Debrief: Didn't smell the coffee (but loved the innovation)!
Hence I shall do my evaluation purely on the presumption that most readers were able to smell it. If that is the case, it's a kick-ass innovation and needs to be applauded
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Of Un-Saif celebs & hysterical cricket journos
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/of-un-saif-celebs-hysterical-cricket-journos/

The Economist circulation in India grows 26% y-o-y
The world wide circulation of The Economist has passed the 1.5 million mark for the first time
http://www.mxmindia.com/2012/02/the-economist-circulation-in-india-grows-26-y-o-y/