Stories on 8th Apr '14

I worked my butt off at Mudra... I wasn't willing to wait for 4 years: Pratap Bose
A four-year extension to Group CEO & MD Madhukar Kamath gets COO Pratap Bose to put in his papers
http://www.mxmindia.com/2014/04/i-worked-my-butt-off-at-mudra-i-wasnt-willing-to-wait-for-4-years-pratap-bose/

Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo
Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations
http://www.mxmindia.com/2014/04/cheil-enormous-brands-co-create-tvc-for-galaxy-grand-neo/

http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/Datsun & TBWA\India create a GO moment
The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car
http://www.mxmindia.com/2014/04/datsun-tbwaindia-create-a-go-moment/

Ranjona Banerji: Rajya Sabha TV is the channel to watch
It is to the point, the results are up-to-date and the anchors and panellists are not given to high drama, hi jinks or spouting meaningless hi-falutin hogwash, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rajya-sabha-tv-is-the-channel-to-watch/

Rajshri unveils new digital offering, Telly Masala
Telly Masala would be a one-stop shop for all the latest TV news, gossip, drama, behind the scenes, exclusive interviews, etc into the lives of popular TV stars
http://www.mxmindia.com/2014/04/rajshri-unveils-new-digital-offering-telly-masala/

TOI, Twitter partner to develop social news hub
The joint social initiative seeks to encourage users to exercise their core right as a citizen of world's largest democracy, India: to remember to vote
http://www.mxmindia.com/2014/04/toi-twitter-partner-to-develop-social-news-hub/

Aim High bags 11 new PR clients
The wins include PropTiger, Yepme and MySmartPrice in the consumer internet and eCommerce space
http://www.mxmindia.com/2014/04/aim-high-bags-11-new-pr-clients/

Max ropes in Archana, Shibani to co-host EI IPL
Extraaa Innings T20, the flagship match analysis show of IPL T20 has roped in Archana Vijaya and Shibani Dandekar to co-host the show
http://www.mxmindia.com/2014/04/max-ropes-in-archana-shibani-to-co-host-ei-ipl/

'Who is the idiot', asks 9XM
The music video features 9XM's popular animated characters - Bade and Chote
http://www.mxmindia.com/2014/04/who-is-the-idiot-asks-9xm/

Stories on 14th Nov '13

Such an Enduring Endorser!
His former captain, commentator & sr communications pro Hemant Kenkre on why Sachin Tendulkar has been a fav with brands over 2 decades
http://www.mxmindia.com/2013/11/what-makes-sachin-such-an-enduring-endorser/

Neo@Ogilvy enters into JV with Smile Group, Sanjay Ramakrishnan named Country Head
The jv will also set up a Global Media Delivery Hub to service Neo@Ogilvy's Global Media Operations
http://www.mxmindia.com/2013/11/neoogilvy-enters-into-jv-with-smile-group-sanjay-ramakrishnan-named-country-head/

10 on 10: Answers to The Sachin Tendulkar Quiz. Presented by dna + The 5 Prizewinners
Presenting the answers to the 10 questions in '10 on 10', the Sachin Tendulkar Quiz. Set by Sorbojeet Chatterjee,  head of marketing at dna, and Quizmaster at the 'dna Ultimate Sachin Quiz' that happened last evening. Plus the five prizewinners
http://www.mxmindia.com/2013/11/10-on-10-answers-to-the-sachin-tendulkar-quiz-presented-by-dna-the-5-prizewinners/

After Bajaj Electricals, Soho Square wins Prism Cement
Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division
http://www.mxmindia.com/2013/11/after-bajaj-electricals-soho-square-wins-prism-cement/

TBWA\India names R Venkatraman as Creative Director
Venky will be based in Mumbai and will report to Parixit Bhattacharya, the TBWA\India CCO
http://www.mxmindia.com/2013/11/tbwaindia-names-r-venkatraman-as-creative-director/

Stories on 13th Aug '13

66 years of Independence, Bollywood still follows British Raj map
For film distribution, the territory map is of old for the sake of convenience
http://www.mxmindia.com/2013/08/66-years-of-independence-bollywood-still-follows-british-raj-map/

Star gets set for mother-of-all fund-raisers for Uttarkhand relief
Funds use will be audited as Star partners People’s Science Institute and Himmotthan for donations
http://www.mxmindia.com/2013/08/star-gets-set-for-mother-of-all-fund-raisers-for-uttarkhand-relief/

Deepak Singh joins TBWA\India as National Head of Art
TBWA\India has brought on board Deepak Singh as National Head of Art. He will report to Chief Creative Officer Parixit Bhattacharya
 http://www.mxmindia.com/2013/08/deepak-singh-joins-tbwaindia-as-national-head-of-art/

Grey appoints Samir Datar as VP & Branch Head for Delhi
Jishnu Sen fortifies Grey India's Delhi operations with Samir Datar as branch head
http://www.mxmindia.com/2013/08/grey-appoints-samir-datar-as-vp-branch-head-for-delhi/

Dilip Venkataraman quits IBN, to turn entrepreneur
The CNN-IBN and IBN 7 CEO has bid adieu to TV18 to pursue entrepreneurial interests
http://www.mxmindia.com/2013/08/dilip-venkataraman-quits-ibn-to-turn-entrepreneur/

Divya Marathi launches 7th edition from Amravati
DB Corp expands Maharashtra presence with seventh edition of Dainik Divya Marathi from Amravati
http://www.mxmindia.com/2013/08/divya-marathi-launches-7th-edition-from-amravati/

Ranjona Banerji: How not watching news TV has helped reduce my BP
Ill-informed anchors, half-baked stories from reporters, politicians who have their voices set at maximum volume rule our news channels today, writes Ranjona Banerji
http://www.mxmindia.com/2013/08/ranjona-banerji-how-not-watching-news-tv-has-helped-reduce-my-bp/

92.7 Big FM goes 'Rangeen' for Nokia
92.7 Big FM rechristens to '92.7 Rangeen FM' for a day as part of Nokia Asha 501's #Colorsin road-block
http://www.mxmindia.com/2013/08/92-7-big-fm-goes-rangeen-for-nokia/

Debrief: Matrix: Shoddy job
The Matrix commercial leaves you sniggering thanks to the careless direction and post-prod, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-matrix-shoddy-job/

Eclectic NorthEast ties up with India Today Mind Rocks
Guwahati-based Eclectic Publications has tied up with the India Today group to be the youth partner for its annual youth conference 'India Today Mind Rocks'
http://www.mxmindia.com/2013/08/eclectic-northeast-ties-up-with-india-today-mind-rocks/