Stories on 15th December

Cadbury is COY, while AoR O&M is AOY @ Effies 2011
With a tally of 7 Golds, 6 Silvers and 6 Bronzes, Ogilvy stole the show at Effies 2011. JWT was 2nd while DDB Mudra and Lowe Lintas were tied for the 3rd spot.
http://www.mxmindia.com/2011/12/cadbury-is-coy-while-aor-om-is-aoy-effies-2011/

It's pitch time for Unilever media spends in India (and elsewhere in the world)
The global media spends account is up for review @ Unilever.
http://www.mxmindia.com/2011/12/its-pitch-time-for-unilever-media-spends-in-india-and-elsewhere-in-the-world-2/

Middle India market for FMCGs will exceed US $ 20 bn by 2018 : Nielsen
Middle India market for FMCGs will exceed US $ 20 billion by 2018, says Nielsen study.
http://www.mxmindia.com/2011/12/middle-india-market-for-fmcgs-will-exceed-us-20-bn-by-2018-nielsen/

What journalists want: The 10 commandments for PR folks
Ashraf Engineer has been there (journalism) and is now on the 'other side' (PR). Who better than to tell it like it is?.
http://www.mxmindia.com/2011/12/pr-channel-what-journalists-want-the-10-commandments-for-pr-folks/

(Re)Announcing MxMIndia's Print Avatar
Happy to announce that the refreshing feel of MxMIndia.com will soon be seen in print.
http://www.mxmindia.com/2011/12/announcing-mxmindias-print-avatar/

CNN-IBN's Indian of the Year on Friday
CNN-IBN is all set to host Indian of the Year 2011 in New Delhi on December 16, 2011. The award recognizes and honours those Indians whose endeavours have set an example and done the country proud.
http://www.mxmindia.com/2011/12/cnn-ibns-indian-of-the-year-on-friday/

Gearing up (ahem) for NDTV's Car and Bike Awards
NDTV Car and Bike Awards 2012 to recognize the best products & people in the Indian Automotive Industry.
http://www.mxmindia.com/2011/12/gearing-up-ahem-for-ndtvs-car-and-bike-awards/

Parle join Aircel Chennai Open as official partners
Preethi Kitchen Appliances continues to be the 'Official Kitchen Appliances Partner' for the third consecutive year.
http://www.mxmindia.com/2011/12/parle-join-aircel-chennai-open-as-official-partners/

Kat and Bebo in race for the Best Actress in romantic role
Kareena Kapoor and Katrina Kaif are hot contenders for the spot for the BIG Star Entertainment Awards.
http://www.mxmindia.com/2011/12/kat-and-bebo-in-race-for-the-best-actress-in-romantic-role/

The Anchor: 5 skills you need to be a successful entrepreneur
Raj Gopal Iyer's tips for setting up shop - and excelling at it.
http://www.mxmindia.com/2011/12/the-anchor-5-skills-you-need-to-be-a-successful-entrepreneur/

Tata Docomo: Old idea, fresh play
Anil Thakraney finds the new Tata Docomo ad peppy, alive and full of masti.
http://www.mxmindia.com/2011/12/tata-docomo-old-idea-fresh-play/

It's the economy, stupid
In Freaking News, Ranjona Banerji reviews the fare on prime time news and the morning papers.
http://www.mxmindia.com/2011/12/its-the-economy-stupid/

Stories on 13th October

Mags hold their own in dynamic times

WMC finale discusses what advertisers want, how magazines can evolve, and whether print will survive.

http://www.mxmindia.com/2011/10/mags-hold-their-own-in-dynamic-times/

GRP & Channel shares of HGECs- Wk 41 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-41-2011/

TAM data Top 10 programmes on HGEC - Wk 41'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4111/

Shock & Amusement

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/shock-amusement/

Hansa bags MRSI award for innovative method for household income

Hansa Research innovates method to arrive at Real Household Income (eMHI)

http://www.mxmindia.com/2011/10/hansa-bags-mrsi-award-for-innovative-method-to-get-real-household-income/

Must make OOH likeable: Daniela Krautsack

Interview - Daniela Krautsack: Developing a Strategic Ambient Platform

http://www.mxmindia.com/2011/10/how-to-make-ooh-likeable/

Anil Thakraney’s Debrief: All you need is...

Honda Brio: Not a Love Story (with apologies to Ram Gopal Varma!)

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-all-you-need-is/

Creative call by SBI Mutual Fund

SBI Funds Management Pvt Ltd calls for invite agencies to handle their creative mandates, requests for proposals for advertising agency on record.

http://www.mxmindia.com/2011/10/creative-call-by-sbi-mutual-funds/

Star Plus launches iPhone & iPad app

Star Plus has announced the launch of its app for the iPhone and iPad, becoming India’s first GEC to make an entry into the iPad/ iPhone app store.

http://www.mxmindia.com/2011/10/iphoneipad-app-from-star-plus/

New programming to make BIG CBS bigger

BIG CBS Networks unveils fresh programming and future plans for the network

http://www.mxmindia.com/2011/10/cbs-makes-it-big/

David Hill is new FIPP chairman (Video story)

David Hill becomes the new chairman of FIPP; next congress in Rome, Italy

http://www.mxmindia.com/2011/10/david-hill-is-new-fipp-chairman/

Lowe aims high

Lowe Lintas drives new business at a scorching pace

http://www.mxmindia.com/2011/10/lowe-aims-high/

Travel industry to lead e-commerce trade in India

With a booming retail market and over 100 million internet users in the country, e-commerce is likely to enter a high growth phase in coming years.

http://www.mxmindia.com/2011/10/travel-industry-to-lead-e-commerce-trade-in-india/

The Anchor: Priti Nair on 8 plus points about being an entrepreneur

How you want to grow is up to you. What kind of partnerships you want to make happen is up to you. The philosophy of the place and people is up to you choose.

http://www.mxmindia.com/2011/10/the-anchor-priti-nair-on-8-plus-points-about-being-an-entrepreneur/