Stories on 18th July '13

Can this man resurrect his businesses?
Why Vijay Mallya needs to start afresh and save his empire from shrinking further
 http://www.mxmindia.com/?p=51596


VIP Industries appoints McCann as creative agency
The company is currently scouting for a creative partner for its Skybags brand
 http://www.mxmindia.com/?p=51595

GroupM merges Dialogue Factory and Dialect
GroupM's Dialogue Factory to now be 'the largest' experiential marketing company in the country... with over 3500+ projects it is also 'the most experienced'!
 http://www.mxmindia.com/?p=51585

RBNL expands Big Magic footprint across HSMs
Reliance Broadcast Network Ltd's Hindi GEC Big Magic is keen to dominate the entire Hindi speaking market by inking arrangements with cable networks and DTH companies
 http://www.mxmindia.com/?p=51599

IRCTC launches online shopping with Yebhi.com
The online railway reservation website and and Yebhi plan to do over Rs 200 crore of business in the first year
 http://www.mxmindia.com/?p=51583

Ritu Midha: Are marketers targeting men at the expense of women?
The day marketers get the right media mix to reach the elusive upmarket male, they would go after him full throttle, writes Ritu Midha
 http://www.mxmindia.com/?p=51582

Net savvy smartphone users book travel from their phones: Google report
Mobile apps preferred over browser for booking and sharing, notes Google India study
 http://www.mxmindia.com/?p=51576

Debrief: Binani Cement: Big B at his best
Amitabh Bachchan fits in perfectly given his naturally pleasing demeanour and a strong legacy. And because he doesn't directly sell cement, the ad feels authentic, writes Anil Thakraney
http://www.mxmindia.com/?p=51575

Stories on 25th Apr'13

The stars are shining for GaneshaSpeaks
500 staffers incl 400 astrologers and 5mn consultations/month help Hemang Arunbhai Pandit make his astro forecast firm India's #1 & the world's #3
http://www.mxmindia.com/?p=46617

Draftfcb study confirms mobile's rise as a potent medium
Most shoppers can't live without their mobile device, show interviews carried out with 7,500+ consumers across the age group 18-64 in eight Draftfcb global benchmark markets, including India
http://www.mxmindia.com/?p=46615


Did Star lose the plot by getting into sports? Text of COO Sanjay Gupta's keynote at APOS, Bali
Text of the keynote address delivered by Sanjay Gupta, COO, Star India on the dynamics of sports broadcast in the country at the Asia Pacific Pay-TV Operators Summit in Bali, Indonesia
http://www.mxmindia.com/?p=46638


Economic Times stands up against 'Half Knowledge'
The Economic Times launched its 'Against Half Knowledge' campaign, conceived by Lowe Lintas + Partners, recently
http://www.mxmindia.com/?p=46491


Ashish Bhasin on Festival of Media Global Jury 2013
Mr Bhasin is also a speaker at Agency Jeopardy at Montreux, Switzerland
http://www.mxmindia.com/?p=46614


Guest Column by NN Sachitanand: Rape, Punishment and the Media
Our media, thanks to the unbridled freedom given it, does a good job of reporting crime and making a hue and cry about it. But it has singularly failed in highlighting convictions, says guest columnist NN Sachitanand
http://www.mxmindia.com/?p=46613


Debrief: Honda Amaze: Takes a detour
What strikes me as different is that Honda has decided to break the rules of typical sedan advertising. Refreshing to see a sedan ad minus all the usual lifestyle advertising shoo-sha. And it makes strategic sense
http://www.mxmindia.com/?p=46612


Madison PR expands India presence
Having won 20 new brands across diverse sectors, the Madison World unit has also begun operations in Hyderabad
http://www.mxmindia.com/?p=46616


ANCHOR | One Big Idea by Alok Kapuria
Consume only what offers maximum bang for the buck
http://www.mxmindia.com/?p=46610

ANCHOR | One Big Idea by Tuhina Anand
Find and nurture the right talent
http://www.mxmindia.com/?p=46611

Stories on 11th Apr'13

Little viewers, big battle
The heat is on as children's channels get ready to thrash it out for eyeballs
http://www.mxmindia.com/?p=45697


Global adspend to rise 3% in 2013 & 5.4% in 2014: Warc
The predicted slowdown for 2013 is due to the absence of last year's adspend boost from the Olympics and the US presidential election, alongside on-going concerns about the health of the global economy, particularly in relation to the eurozone debt crisis
http://www.mxmindia.com/?p=45695

R Sridhar to launch iPhone/iPad app to help get ideas
Former Ogilvy honcho R Sridhar, now a popular Business Innovation Coach, is working on an iPhone and iPad application that will help generate ideas at all times
http://www.mxmindia.com/?p=45723

CVS 'Venke' Sharma quits Leo Burnett
After a six-year stint spearheading digital in India and Indonesia, Mr Sharma moves on to a yet-unannounced destination
http://www.mxmindia.com/?p=45699

Pranvir Mann joins Concept as NCD
Pranvir Mann has joined Concept Communications as National Creative Director, with a mandate to focus on the group's businesses in the northern region
http://www.mxmindia.com/?p=45696

Debrief: Goibibo: Good use of metaphor
Good work. In terms of both, the strategy and the creative. Well, the ad agency has delivered. Now it's up to the Goibibo team to meet their deadly promise
http://www.mxmindia.com/?p=45694

Adidas signs Mahela Jayawardene as brand athelete
Sportswear brand Adidas has signed up Mahela Jayawardene, captain of the Delhi Daredevils cricket team, as brand ambassador. To kickstart this partnership, he will be part of Adidas' latest digital and retail campaign for the IPL, 'Lose the heat, keep the fire'
http://www.mxmindia.com/?p=45698

Anchor | One Big Idea
One Big Idea by Anwesh Bose: Technology, the fittest survivor?
http://www.mxmindia.com/?p=45693

Stories on 2nd Apr'13

Mazel tov, Sam and Madison: Sir Martin Sorrell
In our continuing coverage on Madison's 25 years, WPP Group CEO Sir Martin Sorrell talks on the agency and its master Sam Balsara and whether he would WPP to partner Madison
 http://www.mxmindia.com/?p=44851

DNA dons new look, brings back edit page
Launched in 2005 in Mumbai, this is the major re-launch for the daily
 http://www.mxmindia.com/?p=44903

Ranjona Banerji: Can DNA get back into your dna?
DNA brings back its edit page as it looks to blend with the digital media as well as with up the branding quotient, notes Ranjona Banerji
http://www.mxmindia.com/?p=44877

RBNL launches 'Choose Your Set Top Box Wisely' campaign
The campaign across 38 cities in DAS Phase II is aimed at empowering consumers with information on digitization and distribution partners with the opportunity to strengthen brand equity
 http://www.mxmindia.com/?p=44850

HBO's ad-free channels: good enough to pay more for?
With HBO pushing its two new movie pay channels, it is time to ask whether there is a market for 'premium' ad-free channels in the Indian TV viewing arena
 http://www.mxmindia.com/?p=44415

Highest ever complaints upheld by ASCI in Jan 2013
NAMS has enhanced the reach of the consumer complaints council by tracking a larger number of misleading ads
http://www.mxmindia.com/?p=44845

Allen Solly's end-of-season sale app generates 2,194% RoI
The campaign achieved a revenue target of INR 10 million, and 4% of the revenue during the End of Season Sale was from Facebook alone
 http://www.mxmindia.com/?p=44849

Debrief: MP Tourism: Stunning Holi ad
This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully
 http://www.mxmindia.com/?p=44844

Khana Khazana's first TVC to help women fight kitchen woes
After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad, offering solutions for everyday kitchen woes
 http://www.mxmindia.com/?p=44843

Movies Now capitalises on Star Wars franchise
The marketing plan targeted relevant platforms to ensure high visibility and create an impact like never before
http://www.mxmindia.com/?p=44846

SVG Media boasts of 31.2 million unique visitors
As per the latest comScore numbers, SVG  Media (including all entities: Tyroo, Velocity, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion
http://www.mxmindia.com/?p=44848

ANCHOR | One Big Idea by Rajan Narayan
As icons crumble, the Big Idea is increasingly a fallacy
http://www.mxmindia.com/?p=44842

Stories on 28th Mar '13

10 Questions for JWT, Ford & Bobby Pawar
Mediaah! asks the dramatis personae some leading questions a la Arnab Goswami on news hour
http://www.mxmindia.com/?p=44639


Ball in Ford India's court now
The Ford India management will take action after its internal investigations are done, but since the Abby entry was approved by a Ford official, it's wrong to make the JWT India folks the scapegoat
http://www.mxmindia.com/?p=44633


Social media bats for Bobby Pawar
There was a spontaneous outpouring of sympathy for #Scamadgate victim Bobby Pawar on Facebook and Twitter
http://www.mxmindia.com/?p=44634


Not sacking, self-regulation needed, say activists
What is worrying is that many ads show women as an object rue sociologist Sarla Bijapurkar and Population first director Dr A L Sharada.
http://www.mxmindia.com/?p=44690


After Bobby Pawar, will Ford marketing head also go?
JWT India crucified its CCO even as it emerged that Ford endorsed entry of Berlusconi ad at the Abby!
http://www.mxmindia.com/?p=44584


Anil Thakraney: Pawar had to go
JWT must consider itself fortunate if Ford decides to continue with the partnership, writes Anil Thakraney
http://www.mxmindia.com/?p=44599

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/


Digitization reaches 67% in Phase II cities: MIB
According to the Ministry of Information and Broadcasting, complete digitization has been achieved in four cities, 8 cities have achieved more than 75% and 28 cities achieve more than 50%
http://www.mxmindia.com/?p=44616


Heineken upbeat about social for UCL
Heineken is looking to recruit a lucky football fan, who is digitally and socially savvy, creative, witty, passionate and eager, to report on the UEFA Champions League Final weekend for Heineken's social media channels in India
http://www.mxmindia.com/?p=44614


Debrief: Mumbai Police: Weak & Ineffective
Safety of women is now favourite dinnertime conversation; it was a matter of time before a public service campaign went on air. The Mumbai Police has come up with one, but it's a classic case of noble intention let down by dull communication
 http://www.mxmindia.com/?p=44610

Ogilvy uses colourful language for MP Tourism TVC
Ogilvy & Mather has incorporated the spirit of Holi in the fourth of its series of ads for Madhya Pradesh Tourism, with its TVC 'Colours'
http://www.mxmindia.com/?p=44613


Germs personified on radio for HUL's Domex
HUL's Domex ran a campaign on Big FM, with characters Jaggu Jaundice, Tatya Typhoid and Danny Diarrhea spreading the message of toilet hygiene and sanitization
http://www.mxmindia.com/?p=44618


Cannes Lions Young Media Academy to launch at 2013 festival
The International Festival of Creativity, Cannes Lions, has announced the launch of a young media academy which will complete a line-up of six academies at this year's festival
http://www.mxmindia.com/?p=44617


Zoom hikes ad rates by 30%
TV channel Zoom has rolled out a 30 percent hike in its advertising rates with immediate effect, stating that this is in line with the true value of its offering
http://www.mxmindia.com/?p=44612


Additional speakers for Goafest announced
Swami Sukhabodhananda, Graham Fink and Abhishek Kapoor have joined the line-up of speakers at Goafest 2013
http://www.mxmindia.com/?p=44611


ANCHOR | ONE BIG IDEA by Sanjay Mehta
The thrust around social media analytics needs to grow
http://www.mxmindia.com/?p=44609

Stories on 12th Feb '13

Into the printed world of luxury
A study by Cogito Consulting turns the pages on the glossy world of luxury print advertising
 http://www.mxmindia.com/?p=41437

We are very optimistic about India: Tripti Lochan
Tripti Lochan, CEO, VML Qais stresses on the need for real-time creation of branded content by brands and how regional clients are increasingly demanding India-specific strategies as part of value-added services
http://www.mxmindia.com/?p=41405

Responsible internet use programme for kids launched
Focus Kids has launched 'Internet for Kids', an initiative aimed at championing the cause of 'Responsible Usage of Internet for Kids'
 http://www.mxmindia.com/?p=41410

Debrief: Gillette: The Protector
The Gillette folks have now decided to inject social service into their communication, and are asking us men to stand up for women, to respect them. I think this is smart thinking
 http://www.mxmindia.com/?p=41408

Ranjona Banerji: Yes, Karan Thapar, TV debates can sink further - and they have!
Ranjona Banerji finds once more that TV news has taken the art of debating to an all-new low
 http://www.mxmindia.com/?p=41435

Click for a Linc
Linc pens launches online selling platform
 http://www.mxmindia.com/?p=41411


ANCHOR | One Big Idea by Sriram Kilambi
Keeping track of Indian consumers' changing needs
http://www.mxmindia.com/?p=41406

ANCHOR | One Big Idea by Upen Rai
The mother of all utility devices - the mobile
http://www.mxmindia.com/?p=41407

Stories on 31st Jan '13

Captains cool on M&E revenue
CEOs of the media and entertainment sectors are bullish about the sector’s revenue growth, notes a PwC survey
 http://www.mxmindia.com/?p=40566


'Consumer confidence in mcommerce at all-time high'
BuzzCity research expects Indian mCommerce activity to grow, with 53% of consumers having already shopped via mobile
 http://www.mxmindia.com/?p=40472

Jaldi 5 with Ashish Mishra: 'Great deal of confusion in brand consultancy sector'
Interbrand's Ashish Mishra tells MxMIndia about the agency's strategy for the Indian market and what one can expect from it in the near future
 http://www.mxmindia.com/?p=40563

Shailesh Kapoor: There's a music programmer in all of us!
Shailesh Kapoor on the thankless job of a music programmer which appears so easy that anyone can try his or her hand at it, only because who's to tell whether it was done well or not
 http://www.mxmindia.com/?p=40565

India TV announces Yuva Awards
India TV has announced the first Yuva Awards, planned to honour India's future by instituting recognition for the most promising young faces of the nation. The awards will be given on Feb 18 in New Delhi
 http://www.mxmindia.com/?p=40602

Debrief: Headlines Today: Interactivity won't bring in freshness
Perhaps the viewers will enjoy one show a day based on this theme, but if Headlines Today wants to make this a core strategy, then they could be headed for trouble
 http://www.mxmindia.com/?p=40562


Anil Thakraney: Let's go after Mr Juvenile
One more 'Justice for Jessica Lal' moment has arrived for the Indian media. Now, only intense media scrutiny will put some pressure on the judiciary to follow the spirit of the law, and not its letter, at least in this case
 http://www.mxmindia.com/2013/01/anil-thakraney-lets-go-after-mr-juvenile/


Ian and Goz to lead Digitas and Razorfish APAC as ECDs
Creative wiz team Ian Shepherd and Richard 'Goz' Gostelow have joined the Asia Pacific senior leadership team of Digitas and Razorfish Asia Pacific networks as regional executive creative directors, based in the Hong Kong office of Digitas and Razorfish
 http://www.mxmindia.com/?p=40567


Saugata Bagchi, Bijoe George get wider roles at Tribal DDB, Rapp India
Bijoe George, VP, Rapp, will now handle Rapp India's operations in the West and South. Saugata Bagchi, VP, Tribal DDB, will now be in charge of the West & South operations for Tribal DDB through the Tribal DDB presence in Mumbai and Bangalore
 http://www.mxmindia.com/?p=40568

Reinterpret the Anthem, win a prize
Talenthouse India is bringing together India's youth to crowdsource the National Anthem, with the movement 'My Nation My Anthem'
 http://www.mxmindia.com/?p=40564
 

ANCHOR | One Big Idea by Sanjay Pareek
Outdoor requires systematic improvement to become a media of choice
http://www.mxmindia.com/?p=40561

ANCHOR | One Big Idea by Mitrajit Bhattacharya
How print can buck the trend and last forever
http://www.mxmindia.com/?p=40560

Stories on 29th Jan '13

Gujarati writer-journalist Devendra Patel's journey to the Padma Shri
The celebrated Ahmedabad-based columnist speaks to MxMIndia on his life and times
http://www.mxmindia.com/?p=40365


With Mahindra in tow, Interbrand begins India ops on a high
The DDB Mudra Group firm sets up shop with a big client in the bag
http://www.mxmindia.com/?p=40396


Top marketing & media agency bosses in first nominee list of IAA awards
The IAA Leadership Awards will recognize outstanding professionals across Marketing, Advertising and Media
http://www.mxmindia.com/?p=40360


Longhand 2.0: Getting better, and longer
Bodhisatwa Dasgupta, Associate Creative Director, Grey Worldwide aspires to bring long copy back in fashion. Of course, where required
http://www.mxmindia.com/?p=40361


Debrief: Bournvita Li'l Champs: Going after moms
This is an ad that will work, even if it isn't creatively brilliant. And that's because it's based on a good consumer insight: Today's moms find themselves under as much pressure as their kids
http://www.mxmindia.com/?p=40357


Ranjona Banerji: Party reps also to blame for News TV
Party spokespersons interrupt and shout all the time when someone else is talking, rues Ranjona Banerji
http://www.mxmindia.com/?p=40428


Bloomberg TV India gets 'Down to Earth'
Starting Feb 2, the special series will capture the passion of social entrepreneurs who are changing the face of India
http://www.mxmindia.com/?p=40358


Canara HSBC Oriental Bank of Commerce Life Insurance launches customer education campaign
'Manager Sahab' has been created to educate the customer on life insurance and help him take correct and informed financial decisions
http://www.mxmindia.com/?p=40359


92.7 Big FM's 'Big Disha' campaign wins 2 rural marketing awards
The youth-based education programme won 'Best On-Ground/Event Marketing of the Year' and 'Best Initiative Around Youth' awards from the Rural Marketing Association of India
http://www.mxmindia.com/?p=40363


Nick India & Mahindra Retail partner for kids' adventure toys range
Nick India, Viacom18's kids brand, in association with one of India's leading retailers, Mahindra Retail, have introduced a new range of adventure toys
http://www.mxmindia.com/?p=40362


Experian Marketing Services bags Cafe Coffee Day, Apnapaisa and Yepme
Experian CheetahMail, the world's largest permission-based email marketing platform, has expanded its portfolio of clients by signing up with Cafe Coffee Day, Apnapaisa and Yepme.com
http://www.mxmindia.com/?p=40364

Jagran, Vanitha lead in Indian Readership Survey 2012 Q3. TOI & India Today are top Eng paper & mag
http://www.mxmindia.com/?p=40437



ANCHOR | ONE BIG IDEA: Madhukar Sabnavis
Digital will change the game, for advertisers and marketers
http://www.mxmindia.com/?p=40356


ANCHOR | ONE BIG IDEA: Dr. Subho Ray
Making the rural market a force to reckon with
http://www.mxmindia.com/?p=40355

Stories on 24th Jan '13

The Importance of Being Vikram Sakhuja
As the GroupM South Asia CEO assumes the Maxus Global CEO role, MxMIndia speaks to a cross-section of associates - a client and a colleague, some from competition and a honcho from a top media house
http://www.mxmindia.com/?p=40078

ESPN to turn Fox Sports from Jan 28?... though not likely in India
Given the NewsCorp acquisition, the popular sports channel will be rechristened from Monday
http://www.mxmindia.com/?p=40116

Losses widen even as sales grows for big retailers
As sales grow for big retail chains, their losses too widen taking them away from the breakeven point
http://www.mxmindia.com/?p=40080

IAA takes a gender sensitization VOW
The Violence On Women (VOW) drive will have two segments: gender sensitization seminars for content creators and multi-media advertising campaign against 'eve-teasing
http://www.mxmindia.com/?p=40073

BCCC received 8,628 complaints as of Nov '12
The Broadcasting Content Complaints Council is the independent self-regulatory body for non-news general entertainment channels
http://www.mxmindia.com/?p=40071

Shailesh Kapoor: 10 things that must change about Indian film awards
... else an Aamir Khan will continue to boycott Indian film awards and Salman Khan will not go on stage to collect his awards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=40079

Jaldi 5 with BCCC chief AP Shah: Unedited foreign programmes lead to more complaints
BCCC Chairperson Justice (Retd) AP Shah tells MxMIndia about the complaints that the broadcast authority receives, and what is being done about them
http://www.mxmindia.com/?p=40070

Debrief: L&T Health Insurance: There's an elephant in the room!
The promise addresses the consumers' biggest worry, that of poor response on claims filed, so the strategy is sound. However, there's a problem: The six-hour factor gets lost in all this writing business
http://www.mxmindia.com/?p=40069

DDB, NFDC go back to roots for govt film
DDB Health & Lifestyle along with NFDC has launched 'Mitti', an anthem for the National Population Register
http://www.mxmindia.com/?p=40072

Banking on the highway of life
Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'
http://www.mxmindia.com/?p=40077

SET Asia participates in Pravasi Bharatiya Divas
The NRI and PIO convention held in Kochi was an opportunity for the broadcaster to interact with the Indian diaspora as well as government bodies dealing with overseas Indians
http://www.mxmindia.com/?p=40074

Sundance-Mahindra award winners announced
Indian Sarthak Dasgupta is among four directors honoured for their visionary projects at the festival in Utah, USA
http://www.mxmindia.com/?p=40075

Ujala Asianet Film Awards held
The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Kochi. The event will be telecast on Feb 2 and 3
http://www.mxmindia.com/?p=40076

ANCHOR | ONE BIG IDEA by Sandeep Sharma
Need to shift emphasis to 'delivery of client's marketing objective'
http://www.mxmindia.com/?p=40068

ANCHOR | ONE BIG IDEA by N S Rajan
Paradigm shift in PR - are we geared for it?

http://www.mxmindia.com/?p=40066

Stories on 22nd Jan '13

Bindass way to go!
Talking Business with Nikhil Gandhi, Exec Director, Youth Channels at Disney UTV in a new fortnightly interview series with heads of media businesses
http://www.mxmindia.com/2013/01/bindass-way-to-go/

Running for a cause, for oneself at SCMM 2013
There were many mediapersons participating at the Standard Chartered Mumbai Marathon, many regulars and some first-timers. MxMIndia asked some regulars to recount their experience
http://www.mxmindia.com/2013/01/running-for-a-cause-for-oneself-at-scmm-2013/

Indigo Consulting retains Asian Paints' digital biz
Digital agency Indigo Consulting has retained the digital account of Asian Paints, India's largest and Asia's third largest paints company. The win comes after a multi-agency pitch
http://www.mxmindia.com/2013/01/indigo-consulting-retains-asian-paints-digital-biz/

Jaldi 5 with Arun Sharma: Friendship will never be boring
Has Airtel reached saturation with its 'Tera Mera' campaign? Bharti Airtel Limited's Arun Sharma tells MxMIndia all about it
http://www.mxmindia.com/2013/01/jaldi-5-with-arun-sharma-friendship-will-never-be-boring/

Front Page 2012: Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fictions
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fiction shows for the year 2012
http://www.mxmindia.com/2013/01/front-page-2012-pudhcha-paul-devyani-maa-ranked-most-popular-marathi-bangla-fictions/

Debrief: Coke: Crazy nahin kiya re!
Coke should go all-out on the crazy quotient; they need to think of wild and charming incidents. No need for multiple situations, they should tell us one cool story/incident at a time. This will make the communication stronger
http://www.mxmindia.com/2013/01/debrief-coke-crazy-nahin-kiya-re/

What to watch out for in PR in 2013: MSLGroup report
Extracts from Public Relations in India: Inside the Industry's Mind and the 2013 Outlook, published by MSLGroup India
http://www.mxmindia.com/2013/01/what-to-watch-out-for-in-pr-in-2013-mslgroup-report/

Ranjona Banerji: The Nation wants to know: should we have TV anchors, why should we have TV anchors?
Read the analyses in the papers if you want to make some sense of news, suggest Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-the-nation-wants-to-know-should-we-have-tv-anchors-why-should-we-have-tv-anchors/

DB Corp posts robust revenue in Q3
DBCL's Consolidated Total Revenues have increased by 8.6% to Rs. 1,2064 million from Rs. 11,113 million in last fiscal
http://www.mxmindia.com/2013/01/db-corp-posts-robust-revenue-in-q3/

Showtime Events bags Gold at The Gala Awards
Showtime's nine-day 'BMX Xperience' involved a specially built 10-acre obstacle course to showcase the X3's off-road capabilities to prospective customers, along with a launch event that took place in a 60-foot-deep excavated site
http://www.mxmindia.com/2013/01/showtime-events-bags-gold-at-the-gala-awards/

ANCHOR | ONE BIG IDEA by Devendra Chawla: QR Code - the next big thing
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-devendra-chawla-qr-code-the-next-big-thing/

ANCHOR | ONE BIG IDEA by Sundeep Nagpal: Keep It Simple, Stupid!

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sundeep-nagpal-keep-it-simple-stupid/

Stories on 31st Dec '12

LookBack 2012
The Year Of Twitter
We conclude our LookBack 2012 series with a look at an entity or individual who dominated the year.
 http://www.mxmindia.com/?p=38475

The Mediaah! Dubious Achievement Awards 2012
The Dubious Achievement Awards... for work done in the year that few others could manage to do.
http://www.mxmindia.com/?p=38491

LookBack 2012: Speaking of Which
What happens when an opinionated copy editor gets onto a soapbox? You get 'Speaking of Which'. A quick roundup of the new column's highlights.
http://www.mxmindia.com/?p=38473

The Anchor: 12 Politically Incorrect Questions in the LookBack Quiz 2012
Questions on what happened in medialand that you'll not find being raised elsewhere.
http://www.mxmindia.com/?p=38472

Ranjona Banerji: Arnab - the mascot for the new feminist movement?
Ranjona Banerji reviews the coverage of the Delhi gangrape on news television and newspapers and gives her verdict on what worked and what didn't.
http://www.mxmindia.com/?p=38489

Debrief: Fevikwik: 2012 ends on a low
The creative director killed that one thing which makes Pidilite advertising shine: Entertainment. And that's nothing to laugh about.
http://www.mxmindia.com/?p=38489

AdStrat: Idea gets people singing Hello Honey Bunny
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/?p=38446

ZeeQ brings Amar Chitra Katha universe to TV
ZeeQ has given fresh lease of life to the children's entertainment genre by capturing immortal characters such as Birbal the wise, Ashoka, Prithviraj Chavhan, Chanakya, Vivekanand, Bhagat Singh, Mother Teresa and many more from Amar Chitra Katha.
http://www.mxmindia.com/?p=38448

ASCI'S NAMS doubles number of misleading ads monitored within 6 months
CCC upheld complaints against 16 out of 23 advertisements in October 2012.
http://www.mxmindia.com/?p=38447

Vuclip helps Nokia, Maxus trendify social media sharing
Vuclip has been selected to amplify the 'trendify' campaign for the Nokia Lumia 510 through more than 55 million video views.
http://www.mxmindia.com/?p=38449

Best wishes for 2013. See you on Wednesday
Our offices are shut on Tuesday, January 1. We'll be back on Wednesday, January 2, 2012, er, 2013.
http://www.mxmindia.com/2012/12/best-wishes-for-2013-see-you-on-wednesday

Stories on 29th December

Astro Forecast 2012 for Media & Marketing Professionals
Other than the overall forecast for the industry in general and each sun sign, there's a focus on Home and Family Life, Love and Social Life, Health and Career and Finance.
http://www.mxmindia.com/2011/12/astro-forecast-2012-for-media-marketing-professionals/

LOOKBACK 2011

Middle India on overdrive
A large percentage of the middle class resides in Middle India and the markets benefit from the fact that it is easier to penetrate.
http://www.mxmindia.com/2011/12/lookback-2011-middle-india-on-overdrive/

Winsome wins
Account wins constantly vie with people movements for maximum watercooler impact. Here are the year’s big ones.
http://www.mxmindia.com/2011/12/lookback-2011-winsome-wins/

People movements: some surprising, some not-so
Movement is common in the advertising and media industry but there were some which made one’s eyes pop with disbelief.
http://www.mxmindia.com/2011/12/lookback-2011-people-movements-some-surprising-some-not-so/
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Life OK's gr8 start with 87 GRPs (report + analysis by Stratagem)
Star India's newest progeny opens its ratings account at 87 GRPs. Report + analysis by Stratagem.
http://www.mxmindia.com/2011/12/life-oks-gr8-star/

Disney to launch delisting offer for UTV Software on Jan 16
US-based Walt Disney will launch an offer for delisting shares of media and entertainment firm, UTV Software Communications, from Indian bourses on January 16, 2012.
http://www.mxmindia.com/2011/12/disney-to-launch-delisting-offer-for-utv-software-on-jan-16/

Chris Thomas: BBDO India's performance has been fantastic
The BBDO chief on the BBDO network, the 'culture vs strategy' formula, and the road map ahead. Read more
http://www.mxmindia.com/2011/12/chris-thomas-bbdo-india%E2%80%99s-performance-has-been-fantastic/

The Anchor: 4 striking trends among Hindi music channels
In an industry that knows no boundaries, year 2011 saw four major trends, notes Amar Tidke.
http://www.mxmindia.com/2011/12/the-anchor-4-striking-trends-among-hindi-music-channels/

Debrief: Can't see the wood for the ply
The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere.
http://www.mxmindia.com/2011/12/debrief-cant-see-the-wood-for-the-ply/


Print exposes Anna's 'barren' truth
Ranjona Banerji reviews the fare on primetime news and the papers, the morning after.
http://www.mxmindia.com/2011/12/print-exposes-annas-barren-truth/

Stories on 20th October

First on MxMIndia: NDTV elevates Barkha Dutt and Sonia Singh

Barkha Dutt is elevated to Group Editor and President of the Editorial Board. Sonia Singh is Editorial Director and President of Ethics Committee

http://www.mxmindia.com/2011/10/first-on-mxmindia-barkha-dutt-elevated-to-group-editor-prez-of-edit-board-sonia-singh-edit-dir-prez-of-ethics-committee/

Express’s excellent expose of Kiran Bedi’s inflated bills

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/express%E2%80%99s-excellent-expose-of-kiran-bedi%E2%80%99s-inflated-bills/

The Anchor: 7 ads that star sports and sportsmen

In no particular order - from the dancing girl on the cricket field to Sehwag’s Ma - there’s something about Indian ads and sports that hits the spot.

http://www.mxmindia.com/2011/10/the-anchor-7-ads-that-star-sports-and-sportsmen/

Jigsee enables video streaming on common mobiles

The application provides 2,50,000 minutes of free of cost content in 12 Indian languages

http://www.mxmindia.com/2011/10/jigsee-enables-video-streaming-on-common-mobiles/

PIX brings you Dynamite Diwali

The line-up has a collection of enthralling, nerve wrecking and entertaining movies this October

http://www.mxmindia.com/2011/10/pix-brings-you-dynamite-diwali/

Happy Anniversary, Shaadi.com!

Indian matrimonial industry pioneer Shaadi.com turns 15, celebrates World Matrimonial Week.

http://www.mxmindia.com/2011/10/happy-anniversary-shaadi-com/

Diwali fun on Star Plus

A week of surprises and a Diwali extravaganza airs from October 17 to October 21 at 6:30pm on Star Plus

http://www.mxmindia.com/2011/10/diwali-fun-on-star-plus/

WB to light up TV screens this Diwali

Viewers will see Hollywood’s best in four special themes from October 3 to October 27 at 9pm

http://www.mxmindia.com/2011/10/wb-to-light-up-tv-screens-this-diwali/

Anil Thakraney’s Debrief: Wacky and effective!

For a new online shopping portal, it’s critical to come up with a clutter-breaker, which Yebhi has done.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-wacky-and-effective/

Phaneesh Murthy gives second Guru Mantra lecture

Entrepreneur Mag flags off second season of Guru Mantra with Phaneesh Murthy.

http://www.mxmindia.com/2011/10/phaneesh-murthy-gives-second-guru-mantra-lecture/

BBC Good Food whets appetites

Extensive marketing plans for BBC Good Food as it launches on Oct 21

http://www.mxmindia.com/2011/10/bbc-good-food-whets-appetites/

MTR eyes Rs 500 crore by 2012

MTR, which is known for its South Indian instant food mixes and spices, is entering the South Indian snacks category, one that is growing at a rate of more than 40 percent a year.

http://www.mxmindia.com/2011/10/mtr-eyes-rs-500-crore-by-2012/

Marketers up self-image reinforcement

Corporate image advertising up 40%; Maruti, Adidas, M&M among the top advertisers

http://www.mxmindia.com/2011/10/marketers-up-self-image-reinforcement/

Leo Burnett wins Mahindra creative mandates

Mahindra First Choice awards its creative duties to Leo Burnett India.

http://www.mxmindia.com/2011/10/leo-burnett-wins-mahindra-creative-mandates/