Stories on 19th Oct '12

Make mine a Mocha Frappuccino!
As Starbucks opens its first store in Mumbai, a look at the coffee chain retail business in India
http://www.mxmindia.com/?p=34008

Jaldi 5 with Anuj Gandhi, Group CEO, IndiaCast
In the run-up to the first phase of Digitization, we spoke to Anuj Gandhi, Group CEO, IndiaCast about the ground realities and beyond
http://www.mxmindia.com/?p=33954

TAM is digitization-ready, says LV Krishnan
Temporary measure meant to defer release of TAM data will benefit all stakeholders, says the TAM Media CEO. A constant check on ground realities will be done via Establishment Surveys
http://www.mxmindia.com/?p=33956

Life's Lessons | Prashant Panday: Be intellectually honest
Radio Mirchi CEO Prashant Panday recalls how he found fundamental truths in grains of wheat
http://www.mxmindia.com/?p=33955

Consim appoints Dr Jayaram K Iyer as Chief Strategy Officer
Dr Jayaram will guide overall group strategy as well as special projects, identify new growth opportunities and oversee Consim's planning, analytics and research capabilities
http://www.mxmindia.com/?p=33951

Chitralekha launches 62nd anniversary issue
The anniversary issue by the Chitralekha Group had a mega five-city simultaneous launch in Ahmedabad, Surat, Baroda, Rajkot and Mumbai
http://www.mxmindia.com/?p=33968

Entries open for Effies 2012
New categories, sharper definitions, expanded judging and paperless judging are among the highlights of the annual awards for effectiveness in advertising this year
http://www.mxmindia.com/?p=33952

Outlook Puja Special has Sandeep Ray as Guest Ed
The cover design for Bangali O Probas (The Expatriate Bengali), Outlook's first Puja special in Bengali, is a painting done by the renowned Paris-based artist, Shakti Burman
http://www.mxmindia.com/?p=33972

Leo Burnett brings young blood onto centrestage
Several young people across Leo Burnett India have also been given an expanded mandate and new responsibilities
http://www.mxmindia.com/?p=34006

Hathway goes all out for digitization awareness
Cable operator Hathway has undertaken substantial marketing initiatives to educate consumers on the benefits of digitization
http://www.mxmindia.com/?p=33953

Ashish Joshi moves to Dhingana from Universal Music
Indian music service Dhingana has announced that Ashish Joshi, Head of Digital and Business Development (India and SAARC) at Universal Music India, has joined them as Vice President, Business Development
http://www.mxmindia.com/?p=33967

David Mayo to take over leadership of bates Asia
Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October
http://www.mxmindia.com/?p=33969

Southern superstar Mahesh Babu is Mahindra Tractors brand ambassador
The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image among the next generation of farmers
http://www.mxmindia.com/?p=33971

Smile Vun Group launches of PrecisionMatch
PrecisionMatch promises effective audience data for display advertising, offering data targeted advertising that tracks how users interact with content
http://www.mxmindia.com/?p=33974

The Anchor: Madan Sanglikar on 5 reasons mobile advtg delivers more ROI than conventional media vehicles
Madan Sanglikar makes a case for mobile advertising’s effectiveness
http://www.mxmindia.com/?p=33966

Anil Thakraney: The media is being used
Editors and television content chiefs need to introspect on India Against Corruption activists using the media to build their own brand, writes Anil Thakraney
http://www.mxmindia.com/?p=33950

Signposts... October 19
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33973

Stories on 12th Oct '12

The A-Z of DIGITIZATION
Just 19 days to go, and confused about the jargon in the air? Presenting asSpecial MxMIndia guide to dejargonize digitization
http://www.mxmindia.com/2012/10/the-a-z-of-digitization/

Does social media boost ROIs for e-commerce sites?
Brands are logging onto social media in a big way, interacting with and updating their consumers about new products or other initiatives, and e-commerce sites are not far behind. Does it help the bottomline?
http://www.mxmindia.com/2012/10/does-social-media-boost-rois-for-e-commerce-sites/


Manav Dhanda appointed as Network Programming Head for Big FM
This is Mr Dhanda's second stint with the Reliance Broadcast Network Ltd
http://www.mxmindia.com/2012/10/manav-dhanda-appointed-as-network-programming-head-for-big-fm/


Ogilvy APAC transforms creativity in healthcare comm
Ogilvy has announced that Pete Smith has been appointed Regional Innovations & Creative Director, Asia Pacific for the agency's specialised healthcare division
http://www.mxmindia.com/2012/10/ogilvy-apac-transforms-creativity-in-healthcare-comm/


Jaldi 5 with Nishit Tipnis: Elavia innovation delivered
Mr Tipnis on how he belives the Nissan Elavia innovation has delivered
http://www.mxmindia.com/2012/10/jaldi-5-with-nishit-tipnis-elavia-innovation-delivered/


My FIRST JOB... By Josy Paul
Continuing our 'My First....' series veteran adperson and Chairman and National Creative Director, BBDO India, Josy Paul on how he lost his first job in two months
http://www.mxmindia.com/2012/10/my-first-job-by-josy-paul/


Speaking of Which - The Woulds Are Not Lovely
Perhaps afraid of committing themselves with a "will", or wanting to sound polite and ineffable, more and more people are using "would" in the wrong place. Vidya Heble tries to restore order
http://www.mxmindia.com/2012/10/speaking-of-which-the-woulds-are-not-lovely/


Dainik Bhaskar honours women of the year
Dainik Bhaskar Women of the Year Awards 2012 is an initiative to recognise woman power in India. The award in its 3rd year encourages women to build their own identity
http://www.mxmindia.com/2012/10/dainik-bhaskar-honours-women-of-the-year/


It's Dish'tization as basic tier is free for Dish subscribers
As the sunset date for digitization nears, Dish TV has announced its basic channel tier free of cost in the four metros
http://www.mxmindia.com/2012/10/its-dishtization-as-basic-tier-is-free-for-dish-subscribers/


Deepti Jalota joins Mogae Media from Microsoft
Deepti Jalota has joined Mogae Media as Vice President - sales. She will be based at the Mogae HQ in Gurgaon
http://www.mxmindia.com/2012/10/deepti-jalota-joins-mogae-media-from-microsoft/


The Anchor: 10 News TV faces one would like to see in the Bigg Boss house (and why)
We are sure it won’t ever happen, but hypothetically, if it did, these are the 10 faces A N Chorrea writes he would like to see in the house
http://www.mxmindia.com/2012/10/the-anchor-10-news-tv-faces-one-would-like-to-see-in-the-bigg-boss-house-and-why/


Debrief: Cinthol: Not awesome, it's tiresome
People being made to frolic in water to cue freshness has been done to death ever since Ms Karen Lunel went under a waterfall for Liril centuries ago. So there's literally no freshness out here
http://www.mxmindia.com/2012/10/debrief-cinthol-not-awesome-its-tiresome/


Ranjona Banerji: Don't take readers for granted
Ranjona Banerji isn't too amused that Virat Kohli is the latest victim of the media's "amplify and then crucify" policy
http://www.mxmindia.com/2012/10/ranjona-banerji-dont-take-readers-for-granted/


Signposts... October 12
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-12/

Stories on 3rd Sep '12

MxM Mondays | Why do we love to hate Media Measurement?
MxMIndia asks industry veterans why media measurement is forever mired in controversies
http://www.mxmindia.com/2012/09/mxm-mondays-why-do-we-love-to-hate-media-measurement/

Strong branding, high ad spends key to growth of consumer goods cos
While the sales growth in the previous fiscal was mainly driven by price hikes, volume growth will be critical in the current year to sustain growth
http://www.mxmindia.com/2012/09/strong-branding-high-ad-spends-key-to-growth-of-consumer-goods-cos/

Radio Mirchi appoints Starcom as media partner
Starcom continues its accounts winning spree with Radio Mirchi in its portfolio
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Sujoy Ghosh quits BCCL as Joy Chakraborthy returns
Sujoy Ghosh has quit Bennett, Coleman & Co Ltd as former TV Today CEO Joy Chakraborthy returns to the BCCL fold
http://www.mxmindia.com/2012/09/radio-mirchi-appoints-starcom-as-media-partner/

Milk brand Gopaljee rebranded Gopaljee Ananda
A new logo and tagline of 'Joy of Fresh Milk' has been unveiled post an investment of Rs 3.5 crore
http://www.mxmindia.com/2012/09/milk-brand-gopaljee-rebranded-gopaljee-ananda/

Reviewing the Reviews: Joker
Deepa Gahlot casts a critical eye over media reviews of the latest Bollywood release - Joker... in Reviewing the Reviews
http://www.mxmindia.com/2012/09/reviewing-the-reviews-joker/

The Anchor: 5 old-school rules for today's writers
Back in the gory old days of hard-copy reports and chattering teleprinters (huh, what?), reporters got short shrift from editors. Today’s comparatively cossetted bunch may like to take a peek into the past, says Vidya Heble
http://www.mxmindia.com/2012/09/the-anchor-5-old-school-rules-for-todays-writers/

Anil Thakraney: Sur Kshetra of commerce & politics
This is not the first time an agitation has been threatened against TV shows that feature Pakistani artists. And it's not going to be the last time either
http://www.mxmindia.com/2012/09/anil-thakraney-sur-kshetra-of-commerce-politics/

Ranjona Banerji: On how Raj Thackeray finds Hindi news channels 'irresponsible'
After sympathising with the media at his rally, the MNS leader's love for the media didn't last long. Now, it's directed against the Hindi news channels who he finds irresponsible
http://www.mxmindia.com/2012/09/ranjona-banerji-on-how-raj-thackeray-finds-hindi-news-channels-irresponsible/

Stories on 30th May

Dial 'M' for Mobile & Money!
With Airtel’s entry, mobile advertising will get the much-needed fillip and advertisers a better medium for targeted selling.
http://www.mxmindia.com/2012/05/dial-m-for-mobile-and-money/

Lifestyle retail chains post weak same-store sales in January-March quarter
Retailers don't expect things to improve this fiscal as demand is subdued.
http://www.mxmindia.com/2012/05/lifestyle-retail-chains-post-weak-same-store-sales-in-january-march-quarter/

Can Facebook, the marketer's online best friend ever become its ace salesman?
The site itself has been trying to tell advertisers that if they want scale, they'll have to shell out the hard cash for offerings like "sponsored stories", not to be confused with "sponsored ads".
http://www.mxmindia.com/2012/05/can-facebook-the-marketers-online-best-friend-ever-become-its-ace-salesman/


Contract creates a cliche-free TVC for FirstPost
Firstpost.com has come up with its first ever campaign on television. The new TVC braces the viewer to the reality that newspapers and the planet are under siege.
http://www.mxmindia.com/2012/05/contract-creates-a-cliche-free-tvc-for-firstpost/

LinkedIn celebrates 15 million members in India
The professional networking continues to grow in popularity.
http://www.mxmindia.com/2012/05/linkedin-celebrates-15-million-members-in-india/

Milestone Brandcom rolls out a widespread campaign for eBay India
The brand communication was targeted at the Indians in the age bracket of 18-40 years.
http://www.mxmindia.com/2012/05/milestone-brandcom-rolls-out-a-widespread-campaign-for-ebayindia/

ADN selects NDS Technology to launch Digital Cable TV service in central and western Delhi
NDS to provide suite of end-to-end technologies including MediaHighway set-top box software, VideoGuard conditional access, NDS Dynamic Advertising capabilities, an electronic programme guide (EPG), interactive TV applications.
http://www.mxmindia.com/2012/05/adn-selects-nds-technology-to-launch-digital-cable-tv-service-in-central-and-western-delhi/

PUMA Social once again focuses on after-hour athletes
With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field.
http://www.mxmindia.com/2012/05/puma-social-once-again-focuses-on-after-hour-athletes/

Reduce Your Carbon Footprint: Radio Mirchi
Radio Mirchi's RJ Raaj dressed as a green crusader to spread the message of reducing carbon emission in Bengaluru.
http://www.mxmindia.com/2012/05/reduce-your-carbon-footprint-radio-mirchi/

Discovery launches new season of extreme survival series
A new season of Discovery Channel's survival series I Shouldn't Be Alive brings incredible stories of ordinary people who were unwittingly thrown into dire situations.
http://www.mxmindia.com/2012/05/discovery-launches-new-season-of-extreme-survival-series/

The Anchor: 5 ways to maintain a healthy relationship with the client
The chances of your client buying your work are much higher if he wants to buy, in the first place, says Ayan Chakraborty.
http://www.mxmindia.com/2012/05/the-anchor-5-ways-to-maintain-a-healthy-relationship-with-the-client/

Anil Thakraney: The IPL diary
Since the overall television ratings were on the lower side this year, it indicates a strong possibility of audience fatigue having set in.
http://www.mxmindia.com/2012/05/anil-thakraney-the-ipl-diary/

Wanted: translators for press conferences
Every Wednesday or Thursday, Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek....
http://www.mxmindia.com/2012/05/mjr-wanted-translators-for-press-conferences/

Stories on 29th May

The Six Ps of Data Driven Marketing
Just collecting data and running algorithms isn't enough, comments Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi
http://www.mxmindia.com/2012/05/the-six-ps-of-data-driven-marketing/

Competition Commission approves RIL Trust's stake buy in Network 18, TV18
The deal, expected to be around Rs2,700 crore, is touted to be one of the biggest in the media industry
http://www.mxmindia.com/2012/05/cci-approves-reliance-industries-stake-buy-in-tv18/

Katrina Kaif leads Ormax's list of top celeb endorsers for Slice ad
The study was done for five top celebrities and the brands they endorse. The score is a measure of the strength of the association of the celeb with the brand
http://www.mxmindia.com/2012/05/katrina-kaif-leads-ormaxs-list-of-top-celeb-endorsers/

Ensure digitised feed from July 1: Broadcasters
They have slammed vested interests who were trying to create roadblocks
http://www.mxmindia.com/2012/05/ensure-digitised-feed-from-july-1-television-broadcasters/

JWT crafts new 'shuruaat' for post-IPL Max
MAX launches a new brand campaign with a completely new channel packaging
http://www.mxmindia.com/2012/05/jwt-crafts-new-shuruaat-for-post-ipl-max/

RK Swamy releases 11th edition of media guide
The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format
http://www.mxmindia.com/2012/05/rk-swamy-releases-11th-edition-of-media-market-guide-its-free/

Radio Mirchi tackles petrol price hike!
In a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute
http://www.mxmindia.com/2012/05/radio-mirchi-tackles-petrol-price-hike/

Grand finale for Radio City's Gully Premier League
The finale marks the end of the month long cricket tournament where different regions competed for the GPL trophy and a prize of Rs1 lakh
http://www.mxmindia.com/2012/05/cricket-frenzy-reaches-its-peaks-with-gully-premier-league-grand-finale/

Ormax launches brand track tool for TV & radio
Ormax Media launches a customized brand health and equity tool for the Indian television and radio industries
http://www.mxmindia.com/2012/05/ormax-media-launches-ormax-brand-matrix/

The Anchor: Rajiv Dingra on 6 things every marketer must pay heed to on social media
You cannot just concentrate on the good things being said about your brand. You cannot afford to ignore anyone on your social platforms anymore says Rajiv Dingra
http://www.mxmindia.com/2012/05/the-anchor-rajiv-dingra-on-6-things-every-marketer-must-pay-heed-to-on-social-media/

Debrief: Micromax: Sexy and cool
Additionally, I like the fact that Micromax has stuck to its irreverent brand personality. Whether you agree with them or not, you have to appreciate their focus
http://www.mxmindia.com/2012/05/debrief-micromax-sexy-and-cool/

[MJR] TV gets boring after IPL
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-gets-boring-after-ipl/

Stories on 20th March

Counting on digital to be M&E's trailblazer
Discussions on digitization (& how it could impact the sector) dominated the three-day FICCI-Frames 2012 last week
http://www.mxmindia.com/wp-content/themes/mxm/scripts/timthumb.php?src=wp-content/uploads/2012/03/ficci-day2-012.jpg&a=t&w=318&h=151&&zc=0&q=75

@FF12: Day 1: Digital attracts ‘desirable’ status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/2012/03/ficci-frames-2012-digital-attracts-desirable-status-on-opening-day/

@FF12: Day 2: Seamless blending with traditional mediums - a big want!
On Day 2 of FICCI Frames 2012, delegates felt that innovations need to keep pace with technology changes.
http://www.mxmindia.com/2012/03/ff12-seamless-blending-with-traditional-mediums-a-big-want/

@FF12: Day 3: Industry expects thoughts to lead to pertinent actions
The general feedback from delegates was that Frames 2012 had pertinent topics discussed.
http://www.mxmindia.com/2012/03/ff12-industry-expects-thoughts-to-lead-to-pertinent-actions/

@FF12 Takeaways: Digitization rules the roost @FICCI Frames 2012
MxM India caught up with delegates @FICCI Frames 2012 to know their respective takeaways from the three day convention
http://www.mxmindia.com/2012/03/ff12-digitization-rules-the-roost-ficci-frames-2012/

We are a silent partner in DNA: Girish Agarwal (on Video)
Girish Agarwal, Director, Dainik Bhaskar Group spoke to MxM about the readership wars and the perceived threat of Internet
http://www.mxmindia.com/2012/03/ff12-we-are-a-silent-partner-in-dna-girish-agarwal/

Denizen explores social media to create buzz
Denizen, the youth brand from Levi Strauss & Co, has been using social media effectively to connect with its consumers, the most recent example of this being its ‘We are Explorers’ initiative.
http://www.mxmindia.com/2012/03/denizen-explores-social-media-to-create-buzz/

Sriram Kilambi quits Radio Mirchi, GG Jayanta is new national marketing head
Sriram Kilambi has put in his papers as National Marketing Head and is presently serving his notice period at Radio Mirchi. GG Jayanta, business head of Andhra Pradesh and Regional Marketing Head- South, Radio Mirchi will be the new National Marketing Head.
http://www.mxmindia.com/2012/03/sriram-kilambi-quits-radio-mirchi-gg-jayanta-to-replace-him/

Rakesh Gopal joins Mogae Media from India Today group
Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.
http://www.mxmindia.com/2012/03/rakesh-gopal-joins-mogae-media-from-india-today-group/

LinkedIn announces B2B Connect for Ind marketers
LinkedIn has announced a marquee event to define the opportunity for B2B brands in the digital age.
http://www.mxmindia.com/2012/03/linkedin-announces-first-ever-b2b-connect-for-indian-marketers/

Sony Max hits a chauka with IPL mauka
Sony Max has unveiled a new marketing campaign for IPL season 5. The theme 'Aisa Mauka Aur Kahan Milega' uses various relations, making the case that IPL brings people together.
http://www.mxmindia.com/2012/03/sony-max-hits-a-chauka-with-ipl-mauka/

Face the 'Moments of Truth' with Mindshare-Brand Equity Compass 2012
Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit in Mumbai on March 27.
http://www.mxmindia.com/2012/03/face-the-moments-of-truth-with-mindshare-brand-equity-compass-2012/


Ipsos Marketing reorganizes globally, sets up four practices
As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation - the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.
http://www.mxmindia.com/2012/03/ipsos-marketing-reorganizes-globally-sets-up-four-practices/

12 'must-do's when engaging a celeb for your brand
So many things to get right - the face, the space, and the place(ment). Anujita Jain makes a list.
http://www.mxmindia.com/2012/03/the-anchor-12-points-to-remember-when-getting-a-celeb-to-endorse-your-brand/

Debrief: Mid Day: Maximum City. Minimum TVC
I find this commercial pretty worrying. This creative suggests to me that Mid Day doesn’t really understand Mumbai. That they have a superficial view of this great city. And that’s much more disappointing than one sad ad
http://www.mxmindia.com/2012/03/debrief-mid-day-maximum-city-minimum-tvc/

[MJR - Noosemakers] Will typists and babblers leave Sachin alone?
Ranjona Banerji isn't surprised on how those who damned the master blaster not long ago are now singing praises.
http://www.mxmindia.com/2012/03/mjr-noosemakers-will-typists-and-babblers-leave-sachin-alone/

Stories on 21st February

FM players expect boom in small-town India
Most big advertisers are shifting their focus beyond metros, particularly towards the rural markets, where radio is seen as delivering better ROIs.
http://www.mxmindia.com/2012/02/radio-players-expect-boom-in-small-town-india/

Nokia, Reckitt etc outsource Twitter handle to capture consumers
Across India Inc, Twitter has fast transformed from an individual tool into a key platform to create and sustain brand buzz
http://www.mxmindia.com/2012/02/nokia-reckitt-etc-outsource-twitter-handle-to-capture-consumers/

GroupM awarded 2nd Best Employer Brand 2012
GroupM clinched this position, backed with a string of people initiatives in talent management, attraction and retention
http://www.mxmindia.com/2012/02/groupm-awarded-2nd-best-employer-brand-2012/

Hindustan Times begins campaign for Noida
The Noida Special, which greeted residents on February 20, will start off with a special series on what Noida should be proud of, followed by a survey on Noida specific civic issues on February 24.
http://www.mxmindia.com/2012/02/hindustan-times-begins-campaign-for-noida/

Goafest launches "Marketing Wizards" for young clients
It is an interesting initiative wherein each ISA member can nominate two people under the age of 30 years to experience the highs and thrills of Goafest 2012.
http://www.mxmindia.com/2012/02/goafest-2012-launches-marketing-wizards-for-young-clients/

Big brands use TV stars to connect with masses
Several marketers are now waking up to the potential of small screen stars as brand endorsers
http://www.mxmindia.com/2012/02/big-brands-use-tv-stars-to-connect-with-masses/

One missed call to vote for DID 3 participants
DID viewers can pick up the phone and give a Missed Call to vote for their favourite contestants
http://www.mxmindia.com/2012/02/one-missed-call-to-vote-for-did-3-participants/

10 years of Max Stardust Awards
Tune in to catch your favourite stars on February 26th at 8pm only on MAX!
http://www.mxmindia.com/2012/02/10-years-of-max-stardust-awards/

Saevus packs a bag for ecology
Saevus Wildlife, along with their anchor sponsor, travel products brand Samsonite, has launched Saevus, a premium wildlife and natural history magazine.
http://www.mxmindia.com/2012/02/saevus-packs-a-bag-for-ecology/

Team Mirchi takes off, leaving behind a giant storybook for listeners!
From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!
http://www.mxmindia.com/2012/02/team-mirchi-takes-off-leaving-behind-a-giant-storybook-for-listeners/

5 print media innovations one would like to see
There is a need for better talent working and writing in newspapers, can the printwallahs attract that talent, asks A N Chorrea.
http://www.mxmindia.com/2012/02/5-print-media-innovations-one-would-like-to-see/

Debrief: Bajaj Discover: From Hero to Zero
With the negative approach, Bajaj shows the market leader in a poor light, and in this testosterone-charged product category, such an approach will work.
http://www.mxmindia.com/2012/02/debrief-bajaj-discover-from-hero-to-zero/

Freaking News: It's a dull year for TV
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/freaking-news-its-a-dull-year-for-tv/

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/

Stories on 9th January

Remembering Bal Mundkur
MxMIndia pays a tribute to veteran adman and Ulka founder Bal Mundkur who passed away on Saturday.
http://www.mxmindia.com/2012/01/remembering-bal-mundkur/

Obituary - Bal Mundkur: Slogans, spice and a bite of 'song'
MXM India's Vidya Heble recollects the personal side of Bal Mundkur - offbeat, eclectic and tad spicy.
http://www.mxmindia.com/2012/01/obituary-bal-mundkur-slogans-spice-and-a-bite-of-song/

Bal Mundkur: Tributes by Shashi Sinha & Bunty Peerbhoy
Remembering Bal Mundkur with fondness.
http://www.mxmindia.com/2012/01/bal-mundkur-man-and-memories/

Mediaah!: RIP, Bal Mundkur
A man of several parts would perhaps be an appropriate descriptor of Bal Mundkur, founder of Ulka Advertising, who passed away on Saturday.
http://www.mxmindia.com/2012/01/mediaah-rip-bal-mundkur/

RAMcheck: No changes in top rankings in four metros
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
http://www.mxmindia.com/2012/01/ramcheck-no-changes-in-top-rankings-in-four-metros/

Rahat Beri: 'New realities of public relations in India'
Percept Profile's Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.
http://www.mxmindia.com/2012/01/pr-channel-rahat-beri-new-realities-of-public-relations-in-india/

Ad Strat: Parachute Advansed Hot Oil
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-parachute-advansed-hot-oil/

Reviewing the Reviews: Players
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-players/

Kotak Mahindra: See you, say me
Kotak Mahindra's ad is a peppy, optimistic and fun take on different kinds of people benefitting from the 'another you' in their lives.
http://www.mxmindia.com/2012/01/kotak-mahindra-see-you-say-me/

Times Now tops English news channel genre once again
Continues to dominate the genre for the fourth consecutive year.
http://www.mxmindia.com/2012/01/times-now-tops-english-news-channel-genre-once-again/

The Anchor: Narendra Kumar Alambara's 5 tips when planning regional media
When it comes to regional markets, keep an open mind and don’t take anything for granted, says Narendra Kumar Alambara.
http://www.mxmindia.com/2012/01/the-anchor-narendra-kumar-alambaras-5-tips-when-planning-regional-media/

Anil Thakraney: The Bigg Boss Diary
While I understand the show needs crazy and edgy contestants to keep the fights going (and therefore the ratings), do all of them have to be loonies?.
http://www.mxmindia.com/2012/01/hard-knocks-the-bigg-boss-diary/

Kejriwal's TOI article: same old same old
Ranjona Banerji reviews the content on news television and the morning papers.

http://www.mxmindia.com/2012/01/kejriwals-toi-article-same-old-same-old/

NCT Data Wk 53 '11

http://www.mxmindia.com/2012/01/nct-data-wk-53-11/

Stories on 30th December

The Year in the News Media
We conclude our series of yearenders with Contributing Editor Ranjona Banerji taking a look at how good (and bad) 2011 has been for the newswallahs.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-in-news-media/

Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC
Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on.
http://www.mxmindia.com/2011/12/radio-mirchi-to-launch-in-abu-dhabi-as-enil-ties-up-with-admc/

Registered papers in India is 82,237, Hindi & Eng lead in no of print entities
The 55th annual report 'Press in India' also reported that the total circulation of newspapers stood at 32,92,04,841; total number of registered newspapers stood at 82,237 and 4,853 new newspapers were registered during 2010-11.
http://www.mxmindia.com/2011/12/registered-publications-show-6-25-per-cent-growth-rni-report/


Ganeshaspeaks forecast 4 media & mrktng pros - Part 2: Libra, Scorpio, Sagittarius, Capricorn, Aquarius & Pisces
Presenting the second part of the astrology forecast from Ganeshaspeaks.com for media & marketing pros for the Libra, Scorpio, Sagittarius, Capricorn, Aquarius and Pisces sun signs.
http://www.mxmindia.com/2011/12/part-2-of-ganeshaspeaks-forecast-for-media-marketing-pros-libra-scorpio-sagittarius-capricorn-aquarius-pisces/

Featured Yesterday: Kamal Basu to head marketing @ Skoda
After moving out of Saatchi & Saatchi, Kamal Basu will now be working with Skoda as a client.
http://www.mxmindia.com/2011/12/kamal-basu-to-join-skoda/

Initiative masterminds global free advertising campaign for charity
Media owners will support bid to raise $1m to help its international charity and education partner, Free the Children to free children from poverty and exploitation.
http://www.mxmindia.com/2011/12/initiative-masterminds-global-free-advertising-campaign-for-charity/

Abhijit Sarkar conferred with 'Most Iconic Communication Leader of the Year' award
Mr Sarkar was honoured at Powerbrands Hall of Fame Awards function in London.
http://www.mxmindia.com/2011/12/abhijit-sarkar-conferred-with-most-iconic-communication-leader-of-the-year-award/

Mega New Year celebrations on Disney channels
The channels have an exciting line-up of Disney’s best loved, award-winning programs and interactive contests with more than 5000 prizes up for grabs.
http://www.mxmindia.com/2011/12/mega-new-year-celebrations-on-disney-channels/

Eight new wins for Hanmer MSL India
Hanmer MSL chosen by History, NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications briefs.
http://www.mxmindia.com/2011/12/hanmer-msl-indias-eight-new-wins-in-pharma-media-sports-technology-insurance-and-real-estate/

The Anchor: 11 noteworthy happenings of 2011
Tuhina Anand on 11 developments in media and advertising that 2011 will be remembered for.
http://www.mxmindia.com/2011/12/the-anchor-11-noteworthy-happenings-of-2011/

Anil Thakraney: The trick Anna missed
For Mumbai, which is not a politically active city unlike Delhi, Team Anna needed to think out of the box to get the crowds in.

http://www.mxmindia.com/2011/12/anil-thakraney-the-trick-anna-missed/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/