Stories on 24th Dec 14

Dear Santa...
Santa Claus is comin' to town! So we asked some industry captains to tell us what goodies they would like Uncle Santa to bring them this Dec 25
http://www.mxmindia.com/2014/12/dear-santa/

Advertisers move to tweets & FB posts in regional languages
Several advertisers including Pepsi-Co, Bharti Airtel, suiting brand OCM and winery Sula Vineyards say use of regional languages in social media campaigns gives them much higher resonance than the same thing in English
http://www.mxmindia.com/2014/12/advertisers-move-to-tweets-fb-posts-in-regional-languages/

Percept One CEO Shiv Sethuraman resigns
The former TBWA India Group CEO has quit just six months after taking over the job
http://www.mxmindia.com/2014/12/percept-one-ceo-shiv-sethuraman-resigns/

Sanjeev Kotnala: Redefining the Store - the Five Senses Brand Website
Consumers today use retail stores to walk in, see, feel, talk, eat, smell and even compare the products. They then order it on the e-commerce site, notes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-redefining-the-store-the-five-senses-brand-website/

Merry X'mas. We are closed from Dec 25 thru 28. See you next Monday
We wish our readers a very Merry Christmas
http://www.mxmindia.com/2014/12/merry-xmas-we-are-closed-from-dec-25-thru-28-see-you-next-monday/

Sonakshi Sinha stars for Relaxo Flite chappals
Relaxo has signed on Bollywood diva Sonakshi Sinha to endorse its Flite collection in a TVC-led campaign
http://www.mxmindia.com/2014/12/sonakshi-sinha-stars-for-relaxo-flite-chappals/

Hakuhodo Percept creates TVC for Century Laminates
Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept
http://www.mxmindia.com/2014/12/hakuhodo-percept-creates-tvc-for-century-laminates/

Arun Aggarwal is back at ITV  as Group CFO
As part of the Group CFO mandate, he will be overseeing all aspects of financial operations for the network

http://www.mxmindia.com/2014/12/arun-aggarwal-is-back-at-itv-as-group-cfo/

Stories on 19th Oct '12

Make mine a Mocha Frappuccino!
As Starbucks opens its first store in Mumbai, a look at the coffee chain retail business in India
http://www.mxmindia.com/?p=34008

Jaldi 5 with Anuj Gandhi, Group CEO, IndiaCast
In the run-up to the first phase of Digitization, we spoke to Anuj Gandhi, Group CEO, IndiaCast about the ground realities and beyond
http://www.mxmindia.com/?p=33954

TAM is digitization-ready, says LV Krishnan
Temporary measure meant to defer release of TAM data will benefit all stakeholders, says the TAM Media CEO. A constant check on ground realities will be done via Establishment Surveys
http://www.mxmindia.com/?p=33956

Life's Lessons | Prashant Panday: Be intellectually honest
Radio Mirchi CEO Prashant Panday recalls how he found fundamental truths in grains of wheat
http://www.mxmindia.com/?p=33955

Consim appoints Dr Jayaram K Iyer as Chief Strategy Officer
Dr Jayaram will guide overall group strategy as well as special projects, identify new growth opportunities and oversee Consim's planning, analytics and research capabilities
http://www.mxmindia.com/?p=33951

Chitralekha launches 62nd anniversary issue
The anniversary issue by the Chitralekha Group had a mega five-city simultaneous launch in Ahmedabad, Surat, Baroda, Rajkot and Mumbai
http://www.mxmindia.com/?p=33968

Entries open for Effies 2012
New categories, sharper definitions, expanded judging and paperless judging are among the highlights of the annual awards for effectiveness in advertising this year
http://www.mxmindia.com/?p=33952

Outlook Puja Special has Sandeep Ray as Guest Ed
The cover design for Bangali O Probas (The Expatriate Bengali), Outlook's first Puja special in Bengali, is a painting done by the renowned Paris-based artist, Shakti Burman
http://www.mxmindia.com/?p=33972

Leo Burnett brings young blood onto centrestage
Several young people across Leo Burnett India have also been given an expanded mandate and new responsibilities
http://www.mxmindia.com/?p=34006

Hathway goes all out for digitization awareness
Cable operator Hathway has undertaken substantial marketing initiatives to educate consumers on the benefits of digitization
http://www.mxmindia.com/?p=33953

Ashish Joshi moves to Dhingana from Universal Music
Indian music service Dhingana has announced that Ashish Joshi, Head of Digital and Business Development (India and SAARC) at Universal Music India, has joined them as Vice President, Business Development
http://www.mxmindia.com/?p=33967

David Mayo to take over leadership of bates Asia
Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October
http://www.mxmindia.com/?p=33969

Southern superstar Mahesh Babu is Mahindra Tractors brand ambassador
The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image among the next generation of farmers
http://www.mxmindia.com/?p=33971

Smile Vun Group launches of PrecisionMatch
PrecisionMatch promises effective audience data for display advertising, offering data targeted advertising that tracks how users interact with content
http://www.mxmindia.com/?p=33974

The Anchor: Madan Sanglikar on 5 reasons mobile advtg delivers more ROI than conventional media vehicles
Madan Sanglikar makes a case for mobile advertising’s effectiveness
http://www.mxmindia.com/?p=33966

Anil Thakraney: The media is being used
Editors and television content chiefs need to introspect on India Against Corruption activists using the media to build their own brand, writes Anil Thakraney
http://www.mxmindia.com/?p=33950

Signposts... October 19
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33973

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/

Stories on 22nd November

Movies Now: Riding high on popular titles

The channel has fired a category that was getting stagnant and all this by riding on popular and familiar titles. And on HD.

http://www.mxmindia.com/2011/11/movies-now-riding-on-popular-titles/

The Anchor: 5 changes the publication industry is seeing

Readership habits, buying patterns and news input mediums are changing faster than you can say “circulation”.

http://www.mxmindia.com/2011/11/the-anchor-5-changes-the-publication-industry-is-seeing/

Google’s India Head Rajan Anandan on ASCI Board

Plans to step up effort to promote fair advertising practises in online space

http://www.mxmindia.com/2011/11/google%E2%80%99s-india-head-rajan-anandan-on-asci-board/

Just below the surface: Filmmaker Umesh Aggarwal

‘The documentary is about an evolving system of corruption that needs to be countered urgently.’

http://www.mxmindia.com/2011/11/just-below-the-surface-filmmaker-umesh-aggarwal/

Debrief: Zzzzrfan Khan

Vodafone must realize that simple need not be boring.

http://www.mxmindia.com/2011/11/debrief-zzzzrfan-khan/

The lesson so far for FM players

While the FM phase II may have been well received by the industry, all FM stations have reported break-even. Smaller FM stations are more likely to face huge challenges ahead.

http://www.mxmindia.com/2011/11/the-lesson-so-far-for-fm-players/

Stories on 26th October

The Anchor: 8 pointers on why a brand needs parenting

http://www.mxmindia.com/2011/10/the-anchor-8-pointers-on-why-a-brand-needs-parenting/

MxMIndia wishes you a Delightful Diwali!

It’s the time to celebrate and even though the chips may be down, a cross-section of media folk think it’s good to be in the trade.

http://www.mxmindia.com/2011/10/mxmindia-wishes-you-a-delightful-diwali/

Goa journo's sting to expose paid news. No wrongdoing, says Herald editor

The Press Council has laid down guidelines and has recommended that the media should be strict when dealing with paid news.

http://www.mxmindia.com/2011/10/press-council-cracks-down-on-paid-news/

New column by Gouri Dange: Most art reviews leave us feeling weak & witless

Introducing Naming no Names, an all-new mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.

http://www.mxmindia.com/2011/10/most-art-reviews-leave-us-feeling-weak-and-witless/

Ajaz Memon: It’s a time for happy choosing

These last few months of the year are a good time to be in the Out-of-Home industry for reasons other than the ballooning sales and all-time high occupancy of Outdoor sites.

http://www.mxmindia.com/2011/10/ajaz-memon-it%E2%80%99s-a-time-for-happy-choosing/

Anil Thakraney: It’s changed my life. No, really

My life has changed totally after I moved from advertising to journalism. For the better, of course.

http://www.mxmindia.com/2011/10/anil-thakraney-it%E2%80%99s-changed-my-life-no-really/

Karthi Marshan: An age of delight

We just have to reach deeper into the recesses of our memories, look deeper within our souls and remember the fundamentals of how communication works.

http://www.mxmindia.com/2011/10/karthi-marshan-an-age-of-delight/

Lakshmi Narasimhan: The icing on the cake

From a growth standpoint, this Diwali is looking very, very promising. The fact that there is tremendous traction from the consumer’s end, monetization becomes that much easier.

http://www.mxmindia.com/2011/10/lakshmi-narasimhan-the-icing-on-the-cake/

Markand Adhikari: It’s growth and growth

The next five years are going to be a golden period for the broadcast industry.

http://www.mxmindia.com/2011/10/markand-adhikari-it%E2%80%99s-growth-and-growth/

Prathap Suthan: It’s great to be in the creative business

http://www.mxmindia.com/2011/10/it%E2%80%99s-great-to-be-in-the-creative-business/

Ranjona Banerji: Giving with a twist

The top giver this year has to be Team Anna. Every day, all the members, former and current, work so hard to gift the media something substantial so that juicy stories and screaming debates can be organised.

http://www.mxmindia.com/2011/10/ranjona-banerji-giving-with-a-twist/

Prashant Panday: 'Coz radio is sexy!

http://www.mxmindia.com/2011/10/radio-is-sexy/

Sudeep Narayan: A world of many hats

Marketing is neither for the coldhearted nor is it for the overconfident

http://www.mxmindia.com/2011/10/sudeep-narayan-a-world-of-many-hats/

Herald editor refutes ‘paid news’ charge

Mr Sujay Gupta meets the allegations head-on, saying his newspaper is clean and will remain so.

http://www.mxmindia.com/2011/10/herald-editor-refutes-%E2%80%98paid-news%E2%80%99-charge/

Sukumar Ranganathan: Journos and media exec in a unique position

To resort to a cliche, there's never a dull moment and that suits most journalists very well.

http://www.mxmindia.com/2011/10/sukumar-ranganathan/