Stories on 6th Oct '17

It's here. Star brings TED Talks with SRK

TED Talks India Nayi Soch will be launched soon on Star Plus with much fanfare. Read more

Shailesh Kapoor: The Kimmel Monologue: The Power Of A 'Comedian'

Can any of our comics including those onlinebe able to even come close to Jimmy Kimmel, asks Shailesh Kapoor. Read more

Ranjona Banerji: Why ignore a good story?

The Adani Group is a good story regardless of affiliations and if you are ignoring it, hoping it will go away, you are damning the future of journalism, writes Ranjona Banerji. Read more

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IndiaCast recasts international team

The move aims to consolidate operational efficiency and bring in synergies. Read more

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MMA announces new appointments to Asia Pacific Board of Directors

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile. Read more

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Radio City launches Radiocity.in in Hindi

The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience. Read more

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Pearson unveils new brand campaign on completion of 20 years

#WeArePearson, the new brand campaign, makes learning more accessible, fun and experiential for everyone. Read more

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Onads collaborates with AMIN Worldwide

Onads Communications become the 1st agency from India and the 4th from APAC to join the AMIN network. Read more

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MobiKwik launches new brand campaign - Paisa Bana Powerful'

The company targets GMV of $150 Million during this festive season, ending in January 2018. Read more

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 11th Apr '14

Top 5 Voices Of Sanity in Political Debates
Even as the quality of discourse has dropped dramatically, Shailesh Kapoor finds five who make sense
http://www.mxmindia.com/2014/04/top-5-voices-of-sanity-in-political-debates/

Jaldi 5 with Ravish Kumar, ETV Kannada: Movies are like steroids, they do great things for the channel but one should never get used to them
A quick chat with Ravish Kumar, EVP Viacom18 and Business Head, ETV Kannada who is riding high on the success of ETV Kannada.From a #5 two years back, the channel has emerged as a strong #2 in the Kannada GEC space.
http://www.mxmindia.com/2014/04/jaldi-5-with-ravish-kumar-etv-kannada-movies-are-like-steroids-they-do-great-things-for-the-channel-but-one-should-never-get-used-to-them/

Colvyn Harris, Aditya Swamy & Radhika Shapoorjee in final Cannes jury list
The final categories announced include that of Branded Content and Entertainment, Creative Effectiveness, Innovation, Mobile & PR
http://www.mxmindia.com/2014/04/colvyn-harris-aditya-swamy-radhika-shapoorjee-in-final-cannes-jury-list/

IndiaCast expands News18 footprint in Asia
IndiaCast has inked deals with Mio TV by SingTel in Singapore and e-Vision by Etisalat in the Middle East
http://www.mxmindia.com/2014/04/indiacast-expands-news18-footprint-in-asia/

Nortwestern Univ inks jv with HT's Bridge School
Northwestern University School of Continuing Studies, Chicago, USA enters into a joint venture with the Bridge School of Management
http://www.mxmindia.com/2014/04/nortwestern-univ-inks-jv-with-hts-bridge-school/

Ranjona Banerji: Curses UnLtd on Social Media
The social media has become a hilarious space for journalists to throw accusations others, writes Ranjona Banerji

http://www.mxmindia.com/2014/04/ranjona-banerji-curses-unltd-on-social-media/

Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/

Stories on 20th Aug '13

On the Food trail with Sanjeev Kapoor
India's biggest name in food discusses his recipe for the success of a channel like FoodFood
http://www.mxmindia.com/2013/08/on-the-food-trail-with-sanjeev-kapoor/

Mindshare's Ajit Gurnani to head west @ MEC India
MEC India appoints Ajit Gurnani as Head - West
http://www.mxmindia.com/2013/08/mindshares-ajit-gurnani-to-head-west-mec-india/

Colors goes free to air in the UK
The GEC goes FTA in UK from September 2
http://www.mxmindia.com/2013/08/colors-goes-free-to-air-in-the-uk/

Lodestar UM team wins Young Spikes Media Competition 2013, India
A team of Lodestar UM team wins Young Spikes Media Competition 2013, India
http://www.mxmindia.com/2013/08/lodestar-um-team-wins-young-spikes-media-competition-2013-india/

dna on do-good mode, launches brand campaign
Infectious-created campaign gets English daily dna to unveil new multiple media brand campaign - 'Good is in our dna'
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

Neville Bastawalla joins former boss Saurabh Yagnik at Sony Pix
The Hollywood movie channel to get on aggro mode with the former marketing head of Star India's Hindi movie channels and earlier English channels joining yesterday (Aug 19)
http://www.mxmindia.com/2013/08/dna-on-do-good-mode-launches-brand-campaign/

SocioSquare raises $325,000 funding from angel investors in US & UK
The Mumbai-based, Philadelphia, USA-headquartered social media marketing firm plans to use the investment to launch products to make social advertising more effective and ease content creation
http://www.mxmindia.com/2013/08/sociosquare-raises-325000-funding-from-angel-investors-in-us-uk/

Chhota Bheem, Salman Khan and Harry Potter most popular among kids: Ormax study
Media insights firm Ormax Media releases findings of its bi-annual study conducted across 1,800 kids in the 6-14 years age group in eight Indian cities
http://www.mxmindia.com/2013/08/chhota-bheem-salman-khan-and-harry-potter-most-popular-among-kids-ormax-study/

Ranjona Banerji: Media sackings have little to do with incompetence
Ranjona Banerji thinks sacking CEOs and a couple of senior management honchos would be more effective than effecting massive layoffs
http://www.mxmindia.com/2013/08/ranjona-banerji-media-sackings-have-little-to-do-with-incompetence/

From PR to CR, Concept gets into CSR consultancy
The Mumbai-heaquartered agency sets up Concept Community Relations to to work with corporates on customized, focused CSR projects
http://www.mxmindia.com/2013/08/from-pr-to-cr-concept-gets-into-csr-consultancy/

NDTV and Vedanta announce launch of 'Our Girls Our Pride'
The initiative aims to create awareness about issues related to the girl child in India. Priyanka Chopra named Campaign Ambassador for 'Our Girls Our Pride'
http://www.mxmindia.com/2013/08/ndtv-and-vedanta-announce-launch-of-our-girls-our-pride/

Stories on 26th Jun '13

What makes Google India's best company to work for
The media major’s care quotient for employees helps it stay on top in the 10th edition of the study + Quick chat with Rajan Anandan, Managing Director, Google India
http://www.mxmindia.com/?p=50357

Sanjev Hiremath bids adieu to IndiaCast
Indiacast, a joint venture between Viacom18 and TV18  has announced that Sanjev Hiremath, EVP at IndiaCast Media Distribution Pvt Ltd, has resigned from the company
http://www.mxmindia.com/?p=50338

Vodafone Zoozoos have largest Facebook fan following
Vodafone's lovable characters the Zoozoos have yet again mesmerized the audiences to become the leading brand page with the highest number of fans on Facebook
http://www.mxmindia.com/?p=50337

Anil Thakraney: ICC Champions Trophy Diary
To all those speculative TV anchors now singing hosannas in the captain's honour, here's what I have to say: I may write a Booker winner, but if I have been accused of evading income tax, that victory doesn't absolve me of the charges
http://www.mxmindia.com/?p=50341

Ranjona Banerji: Tablets & tabloids - shape of news to come
Ranjona Banerji writes from London on the cliquish world of reporters, the lessons that our media must learn soon on news dissemination and the intriguing TOI report on Narendra Modi in Uttarakhan
http://www.mxmindia.com/?p=50340

Clea appointed PR partner for India Bridal Fashion Week
Clea Public Relations India has been appointed as the Agency on Record (AOR) for Fashion One International's India Bridal Fashion Week to be held in Delhi and Mumbai
http://www.mxmindia.com/?p=50344

Ten Sports channels now available on Hathway
Ten Sports Channels will be available for Hathway subscribers in DAS and non-DAS areas in all the major cities and towns
http://www.mxmindia.com/?p=50342

Sterling Holidays appoints Isobar India as social media agency
Isobar India has been appointed as Sterling Holiday Resorts (India) Ltd's social media partner, basis the agency's track record in India
http://www.mxmindia.com/?p=50339

Stories on 6th Jun '13

Ad cap effect: Rising customer satisfaction & ad rates
With digitization benefits yet to solidify, how will the ad duration restriction affect broadcasters?
http://www.mxmindia.com/?p=49152

OgilvyOne is DMA Echo 2013 Agency of the Year
The DMAi ECHO Awards India presented on Tuesday, June 4 recognised winners in three categories: Effectiveness, Creative and Media
http://www.mxmindia.com/?p=49152

IndiaCast to test iTunes market with Bombay Talkies
The recently released film ‘Bombay Talkies’ is now available to rent and purchase on iTunes store in India
http://www.mxmindia.com/?p=49154

Goldmine Advertising wins MTNL mandate
In a multi-agency pitch, Goldmine has won the creative and media duties for MTNL
http://www.mxmindia.com/?p=49161

Starcom Mediavest India announces two key hires
The Starcom MediaVest Group has announced the appointments of Gerald Roche and Sameer Kapoor as Vice Presidents at Gurgaon and Bengaluru respectively
http://www.mxmindia.com/?p=49160

Micromax launches 3D campaign for Canvas smartphone series
Handset manufacturer Micromax has undertaken a unique online engagement activation for the launch of Canvas 3D, the latest smartphone in the Canvas series
http://www.mxmindia.com/?p=49153

Ritu Midha: Off with the false covers!
In Week 3 of her new column, Loud & Clear, Ritu Midha makes a case for truly surprising newspaper advertising - which does not include the now-ubiquitous false covers
http://www.mxmindia.com/?p=49150

Debrief: Congress Party: Ad fest in between Scam fest
While these ads run during the commercial breaks, on the news programmes we find anchors and their guests hectically dissecting a brand-new scam. So, all the hard work done by the ads gets negated moments after exposure
http://www.mxmindia.com/?p=49149

ABP Majha to present Seven Wonders of Maharashtra
Stringent jury process and voting to decide on the wonders of the state

http://www.mxmindia.com/?p=49148

Stories on 21st Jan '13

Can Hockey India League match IPL?
Will the hockey extravaganza be a worthy alternative to the cricket carnival? MxM Mondays finds out
http://www.mxmindia.com/2013/01/can-hockey-india-league-match-ipl/

Publish or perish: Indian Magazine Congress 2013 to discuss future of mags in digital era
The 7th Indian Magazine Congress, to be held on Feb 14-15 in Mumbai, is based on the theme of 'New Directions. New Opportunities'
http://www.mxmindia.com/2013/01/publish-or-perish-indian-magazine-congress-2013-to-discuss-future-of-mags-in-digital-era/

MIB seeks TRAI recommendations on local channels
The I&B Ministry has sought the recommendations of the TRAI regarding transmission of local channels or ground based channels operated by LCOs and MSOs
http://www.mxmindia.com/2013/01/mib-seeks-trai-recommendations-on-local-channels/

Guest Comment by Joydip Kapadia: BARC takes its first step
The success of BARC lies in building consensus among all the stakeholders, comments Joydip Kapadia, Business Head, TV Street Maps
http://www.mxmindia.com/2013/01/guest-comment-by-joydip-kapadia-barc-takes-its-first-step/

Ranjona Banerji: An Open Letter to ESPN-Star Sports
Ranjona Banerji urges ESPN Star to stop buying rights to tennis tournaments if it isn't interested in showing them properly
http://www.mxmindia.com/2013/01/ranjona-banerji-an-open-letter-to-espn-star-sports/

Anil Thakraney: We need an Oprah in India
Oprah brings in a healthy combination of curiosity and compassion to the interview. The last thing a troubled soul wants is to be judged by the interviewer. And there's a lesson in this for our aggressive, judgmental, in-your-face TV anchors and interviewers. Sadly, we don't have a single TV person out here in Oprah's league
http://www.mxmindia.com/2013/01/anil-thakraney-we-need-an-oprah-in-india/

AdStrat: Rupa Frontline - Sabse Aage
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/01/adstrat-rupa-frontline-sabse-aage/

Reviewing the Reviews: Inkaar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/01/reviewing-the-reviews-inkaar/

Havas pushes integration, digital strategy into media
The newly created 'Havas Media Group' will include all of Havas's media agencies. This move brings the media side of the business in line with the structure of Havas' creative division, Havas Creative Group
http://www.mxmindia.com/2013/01/havas-pushes-integration-digital-strategy-into-media/

SVG Media launches Velocity
SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity
http://www.mxmindia.com/2013/01/svg-media-launches-velocity/

TV18 Broadcast announces Q3 results
Showing a strong growth trajectory this quarter, the company turned in a profit of Rs. 21.3 crore after tax
http://www.mxmindia.com/2013/01/tv18-broadcast-announces-q3-results/

NDTV Good Times tackles life changes
'A Whole New World', which began Jan 18 on NDTV Good Times, guides viewers on tackling changes in their lives and and making their homes more suited to their needs
http://www.mxmindia.com/2013/01/ndtv-good-times-tackles-life-changes/

ANCHOR | ONE BIG IDEA: Ambi MG Parameswaran: Build a broad-based talent cadre, build the country's GDP
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-ambi-mg-parameswaran-build-a-broad-based-talent-cadre-build-the-countrys-gdp/

ANCHOR | ONE BIG IDEA: Rahul Johri: Digitization to re-ignite Indian television industry
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-by-rahul-johri-digitization-to-re-ignite-indian-television-industry/

Stories on 19th Oct '12

Make mine a Mocha Frappuccino!
As Starbucks opens its first store in Mumbai, a look at the coffee chain retail business in India
http://www.mxmindia.com/?p=34008

Jaldi 5 with Anuj Gandhi, Group CEO, IndiaCast
In the run-up to the first phase of Digitization, we spoke to Anuj Gandhi, Group CEO, IndiaCast about the ground realities and beyond
http://www.mxmindia.com/?p=33954

TAM is digitization-ready, says LV Krishnan
Temporary measure meant to defer release of TAM data will benefit all stakeholders, says the TAM Media CEO. A constant check on ground realities will be done via Establishment Surveys
http://www.mxmindia.com/?p=33956

Life's Lessons | Prashant Panday: Be intellectually honest
Radio Mirchi CEO Prashant Panday recalls how he found fundamental truths in grains of wheat
http://www.mxmindia.com/?p=33955

Consim appoints Dr Jayaram K Iyer as Chief Strategy Officer
Dr Jayaram will guide overall group strategy as well as special projects, identify new growth opportunities and oversee Consim's planning, analytics and research capabilities
http://www.mxmindia.com/?p=33951

Chitralekha launches 62nd anniversary issue
The anniversary issue by the Chitralekha Group had a mega five-city simultaneous launch in Ahmedabad, Surat, Baroda, Rajkot and Mumbai
http://www.mxmindia.com/?p=33968

Entries open for Effies 2012
New categories, sharper definitions, expanded judging and paperless judging are among the highlights of the annual awards for effectiveness in advertising this year
http://www.mxmindia.com/?p=33952

Outlook Puja Special has Sandeep Ray as Guest Ed
The cover design for Bangali O Probas (The Expatriate Bengali), Outlook's first Puja special in Bengali, is a painting done by the renowned Paris-based artist, Shakti Burman
http://www.mxmindia.com/?p=33972

Leo Burnett brings young blood onto centrestage
Several young people across Leo Burnett India have also been given an expanded mandate and new responsibilities
http://www.mxmindia.com/?p=34006

Hathway goes all out for digitization awareness
Cable operator Hathway has undertaken substantial marketing initiatives to educate consumers on the benefits of digitization
http://www.mxmindia.com/?p=33953

Ashish Joshi moves to Dhingana from Universal Music
Indian music service Dhingana has announced that Ashish Joshi, Head of Digital and Business Development (India and SAARC) at Universal Music India, has joined them as Vice President, Business Development
http://www.mxmindia.com/?p=33967

David Mayo to take over leadership of bates Asia
Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October
http://www.mxmindia.com/?p=33969

Southern superstar Mahesh Babu is Mahindra Tractors brand ambassador
The brand ambassador signifies the strong focus of the tractor major towards the Andhra Pradesh market and its steady progress towards creating a young and vibrant brand image among the next generation of farmers
http://www.mxmindia.com/?p=33971

Smile Vun Group launches of PrecisionMatch
PrecisionMatch promises effective audience data for display advertising, offering data targeted advertising that tracks how users interact with content
http://www.mxmindia.com/?p=33974

The Anchor: Madan Sanglikar on 5 reasons mobile advtg delivers more ROI than conventional media vehicles
Madan Sanglikar makes a case for mobile advertising’s effectiveness
http://www.mxmindia.com/?p=33966

Anil Thakraney: The media is being used
Editors and television content chiefs need to introspect on India Against Corruption activists using the media to build their own brand, writes Anil Thakraney
http://www.mxmindia.com/?p=33950

Signposts... October 19
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33973