Stories on 18th Mar '15

How Coca-Cola has stayed relevant over 128 years
Venkatesh Kini, the cola giant's President for India & South West Asia, on the mantras to always be fresh in the minds of consumers
http://www.mxmindia.com/2015/03/how-coca-cola-has-stayed-relevant-over-128-years/

Rediff bags creative duties of Tata Power
The integrated campaign to commemorate  100 years of Tata Power will be handled out of  Rediffusion Y&R' s Mumbai office
http://www.mxmindia.com/2015/03/rediff-bags-creative-duties-of-tata-power/

Ravi Rao appointed Chief Client Officer, Mindshare MENA
Asserting his familiarity with the MENA market, Ravi was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999
http://www.mxmindia.com/2015/03/ravi-rao-appointed-chief-client-officer-mindshare-mena/

Snapdeal ropes in Aamir Khan as brand ambassador
The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates
http://www.mxmindia.com/2015/03/snapdeal-ropes-in-aamir-khan-as-brand-ambassador/

Ranjona Banerji: Stand-outs in the world of selfie-taking journos
One understands that journalists based in Delhi are under tremendous pressure, almost as much as bureaucrats are. But is this enough reason for the sort of sycophancy and cowardice some of these journalists display, asks Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-stand-outs-in-the-world-of-selfie-taking-journos/

Sanjeev Kotnala: What's hot and not-so-bad at the Pattaya Adfest
As Sanjeev Kotnala takes off for the Adfest at Pattaya in Thailand, he lists some of the standout sessions he plans to attend
http://www.mxmindia.com/2015/03/sanjeev-kotnala-whats-hot-and-not-so-bad-at-the-pataya-adfest/

Bajaj Discover takes element of fun further with new TVC
The new campaign titled 'Bajaj Discover Life Banaye Zing Zong' explores typical married relationships
http://www.mxmindia.com/2015/03/bajaj-discover-takes-element-of-fun-further-with-new-zing-zong-tvc/

The Hindu affirms seriousness with 'Genuine News, Genuine Readers' proposition
The campaign, which The Hindu rolled out recently in Chennai, is supported by advertisements with simple, straightforward messages
http://www.mxmindia.com/2015/03/the-hindu-affirms-seriousness-with-genuine-news-genuine-readers-proposition/

Adfest announces speaker line-up
This year's program features some of the world's great creatives such as R/GA's Global Chief Creative Officer, Nick Law; AKQA's Chief Creative Officer Rei Inamoto; Design Army's Co-Founder & Chief Creative Officer Pum Lefebure; and Hollywood actor/producer Paul J. Alessi

http://www.mxmindia.com/2015/03/adfest-announces-speaker-line-up/

Stories on 5th July '13

Way to go for Franchising
Executive Summary of a KPMG in India report which estimates the franchising industry to quadruple between 2012 and 2017
http://www.mxmindia.com/2013/07/way-to-go-for-franchising/

Brian Lara's mantra to success
The master cricketer on managing self, developing a winner's mindset, and of course, how to tame competition
http://www.mxmindia.com/2013/07/brian-laras-mantra-to-success/

Early rains knock off fizz for Pepsi, Coke & other 'thandas'
Pepsi, Coca Cola and other soft drink makers struggle as early rains dampen peak sales season
http://www.mxmindia.com/2013/07/early-rains-knock-off-fizz-for-pepsi-coke-other-thandas/

MEC appoints Roopam Garg to head biz dev and north
Mr Garg will be MEC India's All India Head for new business development and General Manager - MEC North
http://www.mxmindia.com/2013/07/mec-appoints-roopam-garg-to-head-biz-dev-and-north/

Indian internet economy to touch US$ 100 bn by 2015
This was announced at the global launch of the Economist Intelligence Unit report "Good to Grow: The Environment of Asia's Internet Business"
http://www.mxmindia.com/2013/07/indian-internet-economy-to-touch-us-100-bn-by-2015/

BoxTV and Amkette's EvoTV partner for OTT
BoxTV has partnered with EvoTV to provide its users with an unlimited selection of full-length movies and television content through its app on the platform
http://www.mxmindia.com/2013/07/boxtv-and-amkettes-evotv-partner-for-ott/

Shailesh Kapoor: Lest we forget... television is a 'service' industry
Soon television channels will have to move towards taking a holistic brand view, than a content view, writes Shailesh Kapoor
http://www.mxmindia.com/2013/07/shailesh-kapoor-lest-we-forget-television-is-a-service-industry/

Anil Thakraney: Deshpande: The truth died with him
Tata Steel's former Head of Communications killed himself without leaving a suicide note, therefore no one can be certain of the real reason behind his death, notes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-deshpande-the-truth-died-with-him/

Mediaah! Remembering Charu & PR disaster for Tatas
If I were with the PR agency handling the group and the Tata Steel business, I would be worried about being delivered the sack, writes Pradyuman Maheshwari
http://www.mxmindia.com/2013/07/mediaah-remembering-charu-pr-disaster-for-tatas/

Ranjona Banerji: Lessons from the Murdoch saga for journalists
Like the Radia tapes revealed in India, there is some behaviour by media houses and journalists which is unacceptable, writes Ranjona Banerji
http://www.mxmindia.com/2013/07/ranjona-banerji-lessons-from-the-murdoch-saga-for-journalists/

CFA Institute awards PR-SM mandate to Ketchum Sampark
CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR and social media agency
http://www.mxmindia.com/2013/07/cfa-institute-awards-pr-sm-mandate-to-ketchum-sampark/

Stories on 22nd Jan '13

Bindass way to go!
Talking Business with Nikhil Gandhi, Exec Director, Youth Channels at Disney UTV in a new fortnightly interview series with heads of media businesses
http://www.mxmindia.com/2013/01/bindass-way-to-go/

Running for a cause, for oneself at SCMM 2013
There were many mediapersons participating at the Standard Chartered Mumbai Marathon, many regulars and some first-timers. MxMIndia asked some regulars to recount their experience
http://www.mxmindia.com/2013/01/running-for-a-cause-for-oneself-at-scmm-2013/

Indigo Consulting retains Asian Paints' digital biz
Digital agency Indigo Consulting has retained the digital account of Asian Paints, India's largest and Asia's third largest paints company. The win comes after a multi-agency pitch
http://www.mxmindia.com/2013/01/indigo-consulting-retains-asian-paints-digital-biz/

Jaldi 5 with Arun Sharma: Friendship will never be boring
Has Airtel reached saturation with its 'Tera Mera' campaign? Bharti Airtel Limited's Arun Sharma tells MxMIndia all about it
http://www.mxmindia.com/2013/01/jaldi-5-with-arun-sharma-friendship-will-never-be-boring/

Front Page 2012: Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fictions
According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media year-ender, Pudhcha Paul, Devyani & Maa ranked most popular Marathi & Bangla fiction shows for the year 2012
http://www.mxmindia.com/2013/01/front-page-2012-pudhcha-paul-devyani-maa-ranked-most-popular-marathi-bangla-fictions/

Debrief: Coke: Crazy nahin kiya re!
Coke should go all-out on the crazy quotient; they need to think of wild and charming incidents. No need for multiple situations, they should tell us one cool story/incident at a time. This will make the communication stronger
http://www.mxmindia.com/2013/01/debrief-coke-crazy-nahin-kiya-re/

What to watch out for in PR in 2013: MSLGroup report
Extracts from Public Relations in India: Inside the Industry's Mind and the 2013 Outlook, published by MSLGroup India
http://www.mxmindia.com/2013/01/what-to-watch-out-for-in-pr-in-2013-mslgroup-report/

Ranjona Banerji: The Nation wants to know: should we have TV anchors, why should we have TV anchors?
Read the analyses in the papers if you want to make some sense of news, suggest Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-the-nation-wants-to-know-should-we-have-tv-anchors-why-should-we-have-tv-anchors/

DB Corp posts robust revenue in Q3
DBCL's Consolidated Total Revenues have increased by 8.6% to Rs. 1,2064 million from Rs. 11,113 million in last fiscal
http://www.mxmindia.com/2013/01/db-corp-posts-robust-revenue-in-q3/

Showtime Events bags Gold at The Gala Awards
Showtime's nine-day 'BMX Xperience' involved a specially built 10-acre obstacle course to showcase the X3's off-road capabilities to prospective customers, along with a launch event that took place in a 60-foot-deep excavated site
http://www.mxmindia.com/2013/01/showtime-events-bags-gold-at-the-gala-awards/

ANCHOR | ONE BIG IDEA by Devendra Chawla: QR Code - the next big thing
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-devendra-chawla-qr-code-the-next-big-thing/

ANCHOR | ONE BIG IDEA by Sundeep Nagpal: Keep It Simple, Stupid!

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sundeep-nagpal-keep-it-simple-stupid/

Stories on 23rd Oct '12

Stop this farce of 87% digitization!
Less than 10 days to go and stakeholders dismiss government claims in private. In public, save the cable operators, all toe MIB line
http://www.mxmindia.com/?p=34218

Future of ads is in tracking location, mood
Algorithms can track your mood and location to serve you text or video ads relevant to you at that point. The technologies already exist, but concerns about privacy, spam and the absence so far of a good revenue model have prevented such location-specific ads from exploding. Many believe it’s only a matter of time before this happen.
http://www.mxmindia.com/?p=34222

Jaldi 5 with Tarun Rai: Beaten a new path with Good Food
MxMIndia interviewed Tarun Rai, CEO, Worldwide Media, as Good Food, the BBC magazine published by WWM, completes a year
http://www.mxmindia.com/?p=34181

MICA & SIMC students bag PRomise Foundation scholarship
MICA and SIMC Pune students Aishwarya Padmanabhan and Deboshree Bhattacharjee respectively bag the first PRomise Foundations scholarship
http://www.mxmindia.com/?p=34187

AdStrat: Easy, anytime shopping with Myntra
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34064


The Anchor: 5 reasons media reach & measurability in India are different internationally
Not only the viewership pool but rating methods too are significantly different for Indian TV channels abroad, says Jenish Shah
http://www.mxmindia.com/?p=34056

Debrief: Coca-Cola: Tremendous insight
Coke's new positioning for the Diwali season is: 'Saath khao, khushiyaan badhao'. Good stuff, and there are many reasons why I like this approach
http://www.mxmindia.com/?p=34180

Ranjona Banerji: Time to reinvent TV news
In today's India, the fervour, zeal, naivete and hysteria of the TV media is sooner or later going to come crashing down, writes Ranjona Banerji
http://www.mxmindia.com/?p=34205

Signposts... October 23
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34201

Stories on 31st May

Only the logo will change: Venkatramani
Come midnight, the three MCCS channels will switch the Star prefix to ABP. Nothing else will change, promises the ABP-Star jv CEO Ashok Venkatramani.
http://www.mxmindia.com/2012/05/only-the-logo-will-change-ashok-venkatramani/

73 matches on IPL5 get an average TVR of 3.36
What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million.
http://www.mxmindia.com/2012/05/73-matches-on-ipl5-get-an-average-tvr-of-3-36/

Rise in Business Confidence Index after 5 quarters
NCAER MasterCard Worldwide Index of Business Confidence Study reflects stability in business sentiments and cautious outlook of the business sector.
http://www.mxmindia.com/2012/05/rise-in-business-confidence-index-after-5-quarters/

LMG bags Yepme's media duties
The task for Lintas is not only to build saliency for the brand but also to encourage a change in shopping habits for apparel and accessories.
http://www.mxmindia.com/2012/05/lmg-bags-yepmes-media-duties/

Hanmer MSL wins Bees Award for eBay.in
It is the only Indian agency awarded by leading international social media competition in 2012.
http://www.mxmindia.com/2012/05/hanmer-msl-wins-bees-award-for-ebay-in/

Creativeland Asia wins big at FAB Awards
Wins two Grand Prix and three Golds for the work on Hippo.
http://www.mxmindia.com/2012/05/creativeland-asia-wins-big-at-fab-awards/

DDB Mudra gets Xavi Bech De Careda as VP Planning
Xavi Bech De Careda from Barcelona joins DDB Mudra Delhi as the new planner.
http://www.mxmindia.com/2012/05/ddb-mudra-gets-xavi-bech-de-careda-vp-plannin/

Mahesh Bhupathi's GloboSport now into Reality TV
The two will produce 'Sitaara,' a reality TV search for South India's next top actress.
http://www.mxmindia.com/2012/05/mahesh-bhupathis-globosport-now-into-reality-tv/

AFAA plans new initiatives in the region
Following its new mandate, the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.
http://www.mxmindia.com/2012/05/afaa-plans-new-initiatives-in-the-region/

DDB MudraMax wins media mandate for Kalyan Silks
The size of the account is pegged at Rs25 crores. The client will be handled out of the DDB MudraMax office in Bangalore.
http://www.mxmindia.com/2012/05/ddb-mudramax-wins-media-mandate-for-kalyan-silks/

Havas Digital names Alan Boughen SVP Global Search Director
Ex-Google industry veteran charged with leading Havas Digital’s search responsibilities.
http://www.mxmindia.com/2012/05/havas-digital-names-alan-boughen-svp-global-search-director/

Eco Times launches The Power of Ideas 2012
The programme aims to encourage individuals with a business idea to come forward and connects them with relevant mentors and investors.
http://www.mxmindia.com/2012/05/eco-times-launches-the-power-of-ideas-2012/

The Anchor: Dilip Cherian on 5 things to keep in mind while building a brand
The needs and aspirations of your target audience should define the brand you eventually plan to sell, says Dilip Cherian.
http://www.mxmindia.com/2012/05/the-anchor-dilip-cherian-on-5-things-to-keep-in-mind-while-building-a-brand/

Debrief: Coca-Cola: Zero Freshness
It looks like the kids are living a life of hell, and the Rajya Sabha MP designate is chilling inside an air conditioned studio. This kinda puts you off.
http://www.mxmindia.com/2012/05/debrief-coca-cola-zero-freshness/

Stories on 23rd Apr '12

@Goafest, Taproot emerges tall. And how!
Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small...
http://www.mxmindia.com/?p=18299

Need for industry leaders to deliberate on advertising biz: Sam Balsara
The original idea of a business conclave is for a few industry leaders to sit together in a roundtable and discuss the issues of business of advertising says Sam Balsara
http://www.mxmindia.com/?p=18291

Special to MxM: Shashi Sinha on Day 2
So while the focus till now was to get the event going, the plan going forward would be to plan three years' ahead and see what can be planned for the future, says Shashi Sinha
http://www.mxmindia.com/?p=18290

Don't ignore TV & print: Joy Chakraborthy
They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborthy, CEO, TV Today
http://www.mxmindia.com/?p=18295

Ads must be rational: Prof John Philip Jones
Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world
http://www.mxmindia.com/?p=18298

'Need for old & wise to guide youth'
The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand
http://www.mxmindia.com/?p=18293

Net better RoI with online video ads: Lucas Watson
Start a video advertising campaign online, and you will be surprised to find how people are passionate about participating with the brand they love, says Lucas Watson, Global Vice President, YouTube
http://www.mxmindia.com/?p=18294

Innovation is the magic of ideas: Tim Love
Mr Love talked about how language is a technology and how we have underestimated the effect language has on human misunderstanding
http://www.mxmindia.com/?p=18301


Creativity plus content, the Coca-Cola way
Mr Mildenhall also explained how a brand must encourage its consumers to express their stories because there is a need to move to dynamic storytelling
http://www.mxmindia.com/?p=18296


Despite 59 cuts, Sony asked to push Dirty Picture airing to after 11pm
Sony is asked by the I&B Ministry to push Dirty Picture airing to after 11.30pm
http://www.mxmindia.com/?p=18288

Anil Thakraney: What to do with scam ads?
Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat
http://www.mxmindia.com/?p=18297

Ad Strat: Jumpin - Bade Kaam Ki Masti
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/?p=18393

The Anchor: 20 Amul ads that tell the IPL story
Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads
http://www.mxmindia.com/?p=18289

Reviewing the Reviews: Vicky Donor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/?p=18292

[MJR] Who will guard the Republic?
The biggest problem for the President of India, as far as I can see, is whether they can stand for hours, saluting, during the Republic Day parade
http://www.mxmindia.com/?p=18336

National Public Relations Day celebrated
National and Public Relations Day is observed to highlight the growing role of public relations practice in the society
http://www.mxmindia.com/?p=18300

Stories on 1st March

Zee aims to Ditto its DTH success story
Ditto TV is India's first Over-The-Top TV distribution platform offering live TV & on-demand content on mobile and traditional devices
http://www.mxmindia.com/2012/03/zee-to-ditto-its-dth-success-story/


Will Coke's 200ml pack price cut cannibalise Thums Up?
Coca-Cola surprised pundits when it dropped the price for the 200 ml returnable glass bottle by Rs2 to Rs8
http://www.mxmindia.com/2012/03/will-cokes-200ml-pack-price-cut-cannibalise-thums-up/


LMG wins Henkel India media buying duties
The media buying for Jyothy Laboratories is handled by Lintas Media Group as well. Put together, the account is estimated to be around Rs150 crores
http://www.mxmindia.com/2012/03/lmg-wins-henkel-india-media-buying-duties/


Is the Bhaskar group exiting DNA?
Is the Dainik Bhaskar group selling its stake to Zee? A BusinessWorld report says it is
http://www.mxmindia.com/2012/03/is-the-bhaskar-group-exiting-dna/


Peter Mukerjea: Why James Murdoch must move to India
In Media Mullings, Peter Mukerjea is happy that JRM has stepped down and wants him to shift base to India
http://www.mxmindia.com/2012/03/peter-mukerjea-why-james-murdoch-must-move-to-india/


HomeShop18 unveils online bookstore
The online store has over 10 million titles across a wide range of book categories, including hard-to-find international titles.
http://www.mxmindia.com/2012/03/homeshop18-unveils-online-bookstore/


[MJR] Litfests: Boon or bane for Indian book market?
These literary melas provide yet another celebrity event to fill the pages of our newspapers. They are also a tonic for our increasingly jaded elite.
http://www.mxmindia.com/2012/03/litfests-boon-or-bane-for-indian-book-market/


[MJR] Famous Grouse: High-pitched hysteria on the box
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/2012/03/mjr-famous-grouse-high-pitched-hysteria-on-the-box/


[PR Channel] Indian PR industry - gearing up to absorb new opportunities
Long after carving out its own niche, the Indian PR industry must now redefine its horizons, says Valerie Pinto.
http://www.mxmindia.com/2012/03/pr-channel-indian-pr-industry-gearing-up-to-absorb-new-opportunities/


Komli Media acquires Singapore-based online advertising network Admax
With this buyout, Komli intends to expand its reach in South East Asia, which Komli's CEO, Prashant Mehta termed as a billion-dollar opportunity
http://www.mxmindia.com/2012/03/komli-media-acquires-singapore-based-online-advertising-network-admax/


Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes
The channel has taken the initiative to felicitate ‘real’ heroes who make a difference through their daily life and work
http://www.mxmindia.com/2012/03/zee-24-taas-ananya-sanman-2011-honours-maharashtra-heroes/


Red Digital creates the second successful TweetMob for Mirinda
PagalPanti appeared in the list of topics breaking globally
http://www.mxmindia.com/2012/03/red-digital-creates-the-second-successful-tweetmob-for-mirinda/


ICICI Prudential Life launches mobile-specific website
The site allows online premium payment, provides fund value, statements and information on claims
http://www.mxmindia.com/2012/03/icici-prudential-life-launches-mobile-specific-website/


Airtel voted India's 'buzziest' brand
The seventh edition of 'India's Buzziest Brands', a public polling initiative hosted by www.afaqs.com, ranks Airtel as the number one brand across the country
http://www.mxmindia.com/2012/03/airtel-voted-indias-buzziest-brand/


BIGFlix to rev up online movie streaming
The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com
http://www.mxmindia.com/2012/03/bigflix-to-rev-up-online-movie-streaming/


5 reasons why March is an unforgettable month
A N Chorrea list why every March is unforgettable and the one this year more so
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-march-is-an-unforgettable-month/


Debrief: Mahindra Xylo: Er, what just happened?
A car wash centre that overhauls the entire car? It’s neither interesting nor funny. In fact, it suggests to you that the makeover is totally superficial. And the editing is so sloppy, everything simply flies by
http://www.mxmindia.com/2012/03/debrief-mahindra-xylo-er-what-just-happened/

Stories on 13th February

What TV viewers watched in 2011
Hindi GEC genre de-grew 6.5 per cent whereas Hindi news channels leapfrogged 10 per cent in 2011... just some of the many highlights of TAM Media's 'Impatient Generation' report
http://www.mxmindia.com/2012/02/what-tv-viewers-watched-in-2011/

Madhu Trehan & Co to show journos the mirror with Newslaundry.com
MxM India spoke to veteran journalist Madhu Trehan, NewsLaundry.com, a website that attempts to critque the media
http://www.mxmindia.com/2012/02/madhu-trehan-co-to-show-journos-the-mirror-with-newslaundry-com/

It's comedy time in English entertainment!
Comedy Central, a serious contender in the English entertainment channels, has taken the No 3 position in the category in week 1
http://www.mxmindia.com/2012/02/its-comedy-time-in-english-entertainment/

Eye on volumes, Coca-Cola to revive Citra after 19 years
A Coca-Cola spokesman confirmed the company is introducing Citra in "a few towns in Maharashtra and Gujarat" on a pilot basis
http://www.mxmindia.com/2012/02/eye-on-volumes-coca-cola-to-revive-citra-after-19-years/

[MxM Radio] 'Why FM is more than just a recall medium'
FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows
http://www.mxmindia.com/2012/02/mxm-radio-why-fm-is-more-than-just-a-recall-medium/

[PR Channel] Our approach has been very focused & niche: Veena Gidwani
Having been involved with Madison PR since its inception, Veena Gidwani today is singularly responsible for the peak status that it has attained over the years
http://www.mxmindia.com/2012/02/pr-channel-our-approach-has-been-very-focused-niche-veena-gidwani/

Ad Strat: Palasa Creative Place
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-palasa-creative-place/

Media, PR professionals to debate ethics at global conclave
PR - Interface or Interference? is the theme of the conclave to be hosted by the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2012/02/media-pr-professionals-to-debate-ethics-at-global-conclave/

The Anchor: 4 reasons why one worries about Google
With Google Plus taking on Facebook, Sanjay Mehta is worried about Google’s cash earner, Google Search
http://www.mxmindia.com/2012/02/the-anchor-4-reasons-why-one-worries-about-google/

Anil Thakraney: India Inc needs Narendrabhai
Yup, he is a doer (Manmohan Singh is a pure theorist) and India Inc needs such a man at the helm. Now if only he...
http://www.mxmindia.com/2012/02/anil-thakraney-india-inc-needs-narendrabhai/

SIT's report makes for exciting TV but bad journalism
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/sits-gujarat-riots-report-makes-for-exciting-tv-but-bad-journalism/

Stories on 15th November

Vinod Mehta: I just want to fade away quietly

Outlook Editor-in-Chief Vinod Mehta talks exclusively to MxMIndia about his recently launched memoirs and more (Text & Video Interview)

http://www.mxmindia.com/2011/11/vinod-mehta-%E2%80%98i-just-want-to-fade-away-quietly%E2%80%99/

The Anchor: 7 points to learn from being in business

It has an unbeatable thrill, the sort you get when you are playing a game and want to achieve higher scores.

http://www.mxmindia.com/2011/11/the-anchor-7-points-to-learn-from-being-in-business/

Kerala Shopping Festival opens on Dec 1

For the 5th Grand Kerala Shopping Festival which opens on December 1, the State has planned unique and innovative events on a massive scale for shopping enthusiasts.

http://www.mxmindia.com/2011/11/kerala-shopping-festival-opens-on-dec-1/

500,000 milestone for Maruti Suzuki’s safety mission

Maruti Suzuki has trained over 10 lakh people in safe driving in the last decade in its ‘National Road Safety Mission’ which attains the 500,000 mark, and the company targets to double Maruti Driving Schools in next three years.

http://www.mxmindia.com/2011/11/500000-milestone-for-maruti-suzuki%E2%80%99s-safety-mission/

Sharmila Malekar is Sr VP, Mudra West

Mudra India has announced the appointment of Sharmila Malekar as the Senior Vice-President at Mudra West.

http://www.mxmindia.com/2011/11/sharmila-malekar-is-sr-vp-mudra-west/

Bindu Sethi to be National Head Planning @ JWT

After quitting Grey, Bindu Sethi will be now working as the National Head Planning for JWT India.

http://www.mxmindia.com/2011/11/bindu-sethi-to-be-national-head-planning-jwt-india/

Coca-Cola to put $2 billion into India

The investment will be for new infrastructure, partnerships, brand building and sustainability programmes.

http://www.mxmindia.com/2011/11/coca-cola-to-put-2-billion-into-india/

Debrief: Unbelievably silly of Volkswagen

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

http://www.mxmindia.com/2011/11/debrief-unbelievably-silly-of-volkswagen/

Quadrant appliesTiger Balm, bags creative biz

Tiger Balm has provided its creative mandates to Quadrant Communications.

http://www.mxmindia.com/2011/11/quadrant-bags-tiger-balm-creative-biz/

Book Review: Lucknow Boy is a fluent, easy & juicy read

Editor Vinod Mehta’s book is a good nostalgia trip for those who are familiar with the place and time and will remember names and incidents. It is also a good lesson for those starting in the profession.

http://www.mxmindia.com/2011/11/lucknow-boy-a-fluent-easy-and-juicy-read/

Euro RSCG Design & Mosaik Communication join Havas Design+ community

Two new agencies, Euro RSCG Design & Mosaik Communication, join HAVAS DESIGN+ community

http://www.mxmindia.com/2011/11/euro-rscg-design-mosaik-communication-join-havas-design-community/

NCT Data Wk 45 '11

http://www.mxmindia.com/2011/11/nct-data-wk-45-11/