Stories on 7th Jul 14

BudgetSpeak #11: Anita Nayyar: Budget 2014-15: A Roadmap to the Future
India has a great future and this Budget should attempt to clear bottlenecks and layout the roadmap to unlock potential, writes Anita Nayyar, CEO, Havas Media Group, India & South Asia
http://www.mxmindia.com/2014/07/budgetspeak-11-anita-nayyar-budget-2014-15-a-roadmap-to-the-future/

Ashish Bhasin is best Media CEO - India at 2014 Business Excellence Awards
The awards celebrate the individuals and firms whose commitment to excellence sees them exceeding clients’ expectations on a daily basis while setting the bar for others in their industry
http://www.mxmindia.com/2014/07/ashish-bhasin-is-best-media-ceo-india-at-2014-business-excellence-awards/

Rebranded Eikona to offer solutions for Earned Media management
Holistic science of Earned Media Planning, Audit, Advisory & Brand Reputation Management to be the focus areas
http://www.mxmindia.com/2014/07/rebranded-eikona-to-offer-solutions-for-earned-media-management/

Amith Prabhu: The great PR place to work
Building trust, instilling pride and making the experience of working enjoyable is not a difficult ask, it is neither easy, writes Amith Prabhu
http://www.mxmindia.com/2014/07/amith-prabhu-the-great-pr-place-to-work/

Tata Sky unveils plans for 4K STB
4K at 8.3 Megapixels has approximately four times the pixilation as 2K - the current HD standard, thus providing far greater clarity and more vivid colours on screen for viewers
http://www.mxmindia.com/2014/07/tata-sky-unveils-plans-for-4k-stb/

Reviewing the Reviews: Mostly 2.5 to three stars for Bobby Jasoos
Every critic gushed over Vidya Balan, not so much over 'Bobby Jasoos', notes Deepa Gahlot
http://www.mxmindia.com/2014/07/reviewing-the-reviews-mostly-2-5-to-three-stars-for-bobby-jasoos/

Stories on 11th Jun 14

Top 10 Newsroom Trends for 2014
The realities, reach, infinite possibilities and, in particular, the risks of the digital age have become ever more apparent as evident from the trends reported by the World Editors Forum
http://www.mxmindia.com/2014/06/top-10-newsroom-trends-for-2014/

Don't show bias on basis of skin colour: ASCI to fairness cream brands like HUL, Emami
New guidelines from the Advertising Standards Council of India could change the face of advertising in the approximately Rs 3,000-crore fairness category
http://www.mxmindia.com/2014/06/dont-show-bias-on-basis-of-skin-colour-asci-to-fairness-cream-brands-like-hul-emami/

Metros, airports & entertainment centres fast becoming marketing hubs
With media convergence happening across platforms, consumers are moving from the first circle of connectivity of traditional media options to the second circle of ambient OOH
http://www.mxmindia.com/2014/06/metros-airports-entertainment-centres-fast-becoming-marketing-hubs/

What's-ON conducts study to plot behaviour changes post digitization
T-SeND is the first such study on STB usage in digital homes!
http://www.mxmindia.com/2014/06/whats-on-conducts-study-to-plot-behaviour-changes-post-digitization/

Kaacon Sethi joins Dainik Bhaskar as Chief Corporate Marketing Officer
Sethi will be responsible for business development and marketing communications of the Group's print media business

http://www.mxmindia.com/2014/06/kaacon-sethi-joins-dainik-bhaskar-as-chief-corporate-marketing-officer/

Stories on 20th Dec '13

He came, he met, he made no announcements
Maurice Levy, Chairman and CEO of media services conglomerate Publicis Groupe quashes all rumours of buying Madison + interview
http://www.mxmindia.com/2013/12/he-came-he-met-he-made-no-announcements/

Grey to acquire a majority stake in RC&M
The rural marketing services provider will be WPP's 12th acquisition in India in nine years
http://www.mxmindia.com/2013/12/grey-to-acquire-a-majority-stake-in-rcm/

Ogilvy shows off its digital power with 'Techtonic'
Guest speakers included Kirthiga Reddy, Guneet Singh, Mukesh Bansal, Miss Malini and Gabbar Singh at Ogilvy Techtonic in Mumbai held on Thursday
http://www.mxmindia.com/2013/12/ogilvy-shows-off-its-digital-power-with-techtonic/

HT gets aggressive in Mumbai, replaces TOI as Kala Ghoda festival partner
The Kala Ghoda festival, which has been a property The Times of India has supported for the last 8 years, will now bear the Hindustan Times name on its title
http://www.mxmindia.com/2013/12/ht-gets-aggressive-in-mumbai-replaces-toi-as-kala-ghoda-festival-partner/

Shailesh Kapoor | Bigg Boss 7: The Coming-Of-Age Season
The biggest coming-of-age aspect in Bigg Boss 7 comes in the form of two very real love stories that have unfolded this season, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-bigg-boss-7-the-coming-of-age-season/

Ranjona Banerji: Ground keeps shifting on Devyani Khobragade case
We have this bizarre tendency to accrue to ourselves credit for any action or achievement of a person of Indian origin, even if those achievements have nothing to do with India, rues Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-ground-keeps-shifting-on-devyani-khobragade-case/

Digital cable subscribers to get monthly bills
As per TRAI regulations, digital TV subscribers will get monthly bills from their cable operators, notes an MSO Alliance communique

http://www.mxmindia.com/2013/12/digital-cable-subscribers-to-get-monthly-bills/

Stories on 11th Dec '13

Digitization will help broadcast economics: ZenithOptimedia forecast
Adspends will increase 11.5% in 2014, forecasts ZenithOptimedia
http://www.mxmindia.com/2013/12/digitization-will-help-broadcast-economics-zenithoptimedia-forecast/

Media is corrupt... govt will rein in if media doesn't self-regulate, says PMO minister V Narayanasamy
The Minister of state in the Prime Minister's Office, V Narayanasamy, on Tuesday said the country "is going down" because of the ballyhoo about corruption created by media "which itself is corrupt"
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Zee TV's Jodha is most popular fiction character on telly: Ormax
According to the latest findings of the Ormax Characters India Loves research, Jodha from Zee TV's daily fiction show Jodha-Akbar has emerged as the most popular fiction character on Indian television
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Amitabh Bachchan is 'Shahenshah' of Twitterverse
Digital services network 'To The New' releases Bollywood Twitter Index where @SrBachchan is numero uno followed by @IAmSRK
http://www.mxmindia.com/2013/12/amitabh-bachchan-is-shahenshah-of-twitterverse/

FoodFood adopts new lifestyle positioning of 'It's Sizzling...' with 11 new shows
Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of  'It's Sizzling...' focusing on young urban audiences while continuing to serve its broader traditional audience base
http://www.mxmindia.com/2013/12/foodfood-adopts-new-lifestyle-positioning-of-its-sizzling-with-11-new-shows/

Global Advertisers appoints Sudhendu Ram as National Head Marketing
Mr Ram will head Global Advertisers' pan-India marketing initiatives
http://www.mxmindia.com/2013/12/global-advertisers-appoints-sudhendu-ram-as-national-head-marketing/

Stories on 3rd July '13

Mediaah! Report Card on Uday Kumar Varma's tenure as I&B Secretary: 7/10
The former MIB secretary Varma presided over the effecting of the first two phases of digitization
http://www.mxmindia.com/2013/07/mediaah-report-card-on-uday-varmas-tenure-as-ib-secretary-710/

Umesh Shrikhande joins Taproot as CEO
Former Contract India captain joins Taproot India as CEO today
http://www.mxmindia.com/2013/07/umesh-shrikhande-joins-taproot-as-ceo/

Tata group forms panel to ascertain facts behind sr journalist and PR pro Charudatta Deshpande's suicide
The committee will convey its findings to the Tata Steel Board within two months
http://www.mxmindia.com/2013/07/tata-group-forms-panel-to-ascertain-facts-behind-sr-journalist-and-pr-pro-charudatta-deshpandes-suicide/

MTS connects entire brand mandate to Creativeland
Creativeland Asia continues its expansion in New Delhi with second brand-partnership win
http://www.mxmindia.com/2013/07/mts-connects-entire-brand-mandate-to-creativeland/

Aidem to handle Dangal TV adsales
Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures
http://www.mxmindia.com/2013/07/aidem-to-handle-dangal-tv-adsales/

Anil Thakraney: Are reporters adequately trained?
Media companies must never forget one hard truth: If your staffer behaves shoddily, it directly damages your brand's name, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-are-reporters-adequately-trained/

Time Out's Top 100 apps that makes life simpler
Time Out India's annual tech cover story comes with a curated list of 100 apps that make one's life simpler

http://www.mxmindia.com/2013/07/time-outs-top-100-apps-that-makes-life-simpler/

Stories on 28th Mar '13

10 Questions for JWT, Ford & Bobby Pawar
Mediaah! asks the dramatis personae some leading questions a la Arnab Goswami on news hour
http://www.mxmindia.com/?p=44639


Ball in Ford India's court now
The Ford India management will take action after its internal investigations are done, but since the Abby entry was approved by a Ford official, it's wrong to make the JWT India folks the scapegoat
http://www.mxmindia.com/?p=44633


Social media bats for Bobby Pawar
There was a spontaneous outpouring of sympathy for #Scamadgate victim Bobby Pawar on Facebook and Twitter
http://www.mxmindia.com/?p=44634


Not sacking, self-regulation needed, say activists
What is worrying is that many ads show women as an object rue sociologist Sarla Bijapurkar and Population first director Dr A L Sharada.
http://www.mxmindia.com/?p=44690


After Bobby Pawar, will Ford marketing head also go?
JWT India crucified its CCO even as it emerged that Ford endorsed entry of Berlusconi ad at the Abby!
http://www.mxmindia.com/?p=44584


Anil Thakraney: Pawar had to go
JWT must consider itself fortunate if Ford decides to continue with the partnership, writes Anil Thakraney
http://www.mxmindia.com/?p=44599

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/


Digitization reaches 67% in Phase II cities: MIB
According to the Ministry of Information and Broadcasting, complete digitization has been achieved in four cities, 8 cities have achieved more than 75% and 28 cities achieve more than 50%
http://www.mxmindia.com/?p=44616


Heineken upbeat about social for UCL
Heineken is looking to recruit a lucky football fan, who is digitally and socially savvy, creative, witty, passionate and eager, to report on the UEFA Champions League Final weekend for Heineken's social media channels in India
http://www.mxmindia.com/?p=44614


Debrief: Mumbai Police: Weak & Ineffective
Safety of women is now favourite dinnertime conversation; it was a matter of time before a public service campaign went on air. The Mumbai Police has come up with one, but it's a classic case of noble intention let down by dull communication
 http://www.mxmindia.com/?p=44610

Ogilvy uses colourful language for MP Tourism TVC
Ogilvy & Mather has incorporated the spirit of Holi in the fourth of its series of ads for Madhya Pradesh Tourism, with its TVC 'Colours'
http://www.mxmindia.com/?p=44613


Germs personified on radio for HUL's Domex
HUL's Domex ran a campaign on Big FM, with characters Jaggu Jaundice, Tatya Typhoid and Danny Diarrhea spreading the message of toilet hygiene and sanitization
http://www.mxmindia.com/?p=44618


Cannes Lions Young Media Academy to launch at 2013 festival
The International Festival of Creativity, Cannes Lions, has announced the launch of a young media academy which will complete a line-up of six academies at this year's festival
http://www.mxmindia.com/?p=44617


Zoom hikes ad rates by 30%
TV channel Zoom has rolled out a 30 percent hike in its advertising rates with immediate effect, stating that this is in line with the true value of its offering
http://www.mxmindia.com/?p=44612


Additional speakers for Goafest announced
Swami Sukhabodhananda, Graham Fink and Abhishek Kapoor have joined the line-up of speakers at Goafest 2013
http://www.mxmindia.com/?p=44611


ANCHOR | ONE BIG IDEA by Sanjay Mehta
The thrust around social media analytics needs to grow
http://www.mxmindia.com/?p=44609

Stories on 11th Mar'13

MxM Mondays: Stakeholders' view on Phase II
Phase II of digitization is scheduled to take off on April 1. We ask stakeholders whether they expect it to happen on schedule
http://www.mxmindia.com/2013/03/mxm-mondays-stakeholders-view-on-phase-ii/


Havas Media to handle media duties of Aspiring Minds
The Aspiring Minds win is estimated at Rs 20 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-media-duties-of-aspiring-minds/


Over 3800 participate in DNA's women half-marathon
The three runs (21km, 10km and 5km) of the Stayfree Women For Change DNA I Can Women's Half Marathon saw over 3800 women participating
http://www.mxmindia.com/2013/03/over-3800-participate-in-dnas-women-half-marathon/


Star launches sixth sports channel - Star Sports 2
Star Sports 2 promises 'More Sports, More Action, More Excitement'
http://www.mxmindia.com/2013/03/star-launches-sixth-sports-channel-star-sports-2/


KBC is 'Kon Hoeel Marathi Crorepati' on ETV Marathi
The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers
http://www.mxmindia.com/2013/03/kbc-is-kon-hoeel-marathi-crorepati-on-etv-marathi/


Anil Thakraney: Little Bitti Madness
The man's sudden disappearance into thin air presented an opportunity for the media to conduct a large-scale, nation-wide investigative story. This was not done for seven long years. So why all the chest-thumping now?
http://www.mxmindia.com/2013/03/anil-thakraney-little-bitti-madness/


Reviewing the Reviews: Saheb Biwi Aur Gangster Returns
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-saheb-biwi-aur-gangster-returns/


2013 PMAA Dragons of Asia opens for entries
The Promotion Marketing Awards of Asia has introduced two new categories this year: Public Relations and Mobile Marketing
http://www.mxmindia.com/2013/03/2013-pmaa-dragons-of-asia-opens-for-entries/


ANCHOR | ONE BIG IDEA: One Big Idea by Shashi Sinha: Cross-leveraging digital and print is essential
http://www.mxmindia.com/2013/03/one-big-idea-by-shashi-sinha-cross-leveraging-digital-and-print-is-essential/


ANCHOR | ONE BIG IDEA: One Big Idea by Veena Gidwani: Working together for a robust long-term industry growth
http://www.mxmindia.com/2013/03/one-big-idea-by-veena-gidwani-working-together-for-a-robust-long-term-industry-growth/

Stories on 4th Mar'13

MxM Mondays: How useful are conferences?
It's the season for seminars, conclaves and discussions on aspects of the media, advertising and marketing industry. Time, money and energy is spent on these events, but are they really worth it? MxMIndia finds out
http://www.mxmindia.com/2013/03/mxm-monday-how-useful-are-conferences/

NREGS allocation hike would boost buying
Hike in allocation for National Rural Employment Guarantee Scheme would provide boost to FMCG
http://www.mxmindia.com/2013/03/nregs-allocation-hike-would-boost-buying/

Star deal with Ajay Devgn for Rs 400 cr for movie rights till 2017
Ajay Devgn has signed a Rs 400 crore pact with Star India for movie rights
http://www.mxmindia.com/2013/03/star-deal-with-ajay-devgn-for-rs-400-cr-for-movie-rights-till-2017/

Fast company: Mahindra acts on digital feedback
When social media commentators reacted to an anomaly in a digitally released version of the Mahindra SUV TVC, the company was quick to rectify the error and gained brownie points among the online community
http://www.mxmindia.com/2013/03/fast-company-mahindra-acts-on-digital-feedback/

55% digitization target achieved in Phase II cities: MIB
A recent review by the Ministry of Information & Broadcasting has shown that over 55% digitization target has been achieved in 38 cities, set for digitization by March 31 2013
http://www.mxmindia.com/2013/03/55-digitization-target-achieved-in-phase-ii-cities-mib/

Anil Thakraney: The Dettol/Vim slugfest
These duels have to be fought on the marketing battlefield, not in courtrooms. That’s where the real action is
http://www.mxmindia.com/2013/03/anil-thakraney-the-dettolvim-slugfest/

Reviewing the Reviews: The Attacks of 26/11
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-the-attacks-of-2611/

Ford launches EcoSport Urban Discoveries campaign
EcoSport Urban Discoveries will leverage television, radio, print, mobile, press and social internet channels
http://www.mxmindia.com/2013/03/ford-launches-ecosport-urban-discoveries-campaign/

TV industry to debate digital dividends at CASBAA India Forum 2013
The CASBAA India Forum 2013, on March 7 in New Delhi, brings into focus POVs of various television industry stakeholders
http://www.mxmindia.com/2013/03/tv-industry-to-debate-digital-dividends-at-casbaa-india-forum-2013/

ANCHOR | ONE BIG IDEA: One Big Idea by Sameer Ganapathy: Personalization at the consumer's fingertips
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

ANCHOR | ONE BIG IDEA: One Big Idea by Anil Machado: Being different is not niche, it's purely 'Mass'
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

Stories on 1st Mar'13

Union Budget 2013-14: M&E's growth conundrum continues...
While the media and entertainment sector hoped for a pick-me-up to revive its sagging outlook, there was no magic wand in the Union Budget. Industry movers tell MxMIndia what they feel
http://www.mxmindia.com/2013/03/budget-2013-mes-growth-conundrum-continues/

Union Budget 2013-14: FinMin's blow for digitization as duty on set top boxes doubles
Cable and DTH operators to shell out 10% as import duty on set top boxes
http://www.mxmindia.com/2013/03/finmins-blow-for-digitization-as-duty-on-set-top-boxes-doubles/

Budget 2013: Partial relief for film producers
The film industry has reason for some cheer in its centenary year
http://www.mxmindia.com/2013/03/budget-2013-partial-relief-for-film-producers/

Union Budget 2013-14: Budget review for M&E: Rakesh Jariwala, E&Y
A review of the Union Budget 2013-14 for media and entertainment by Rakesh Jariwala, Tax Partner, Ernst & Young
http://www.mxmindia.com/2013/02/budget-review-for-me-rakesh-jariwala-ey/

Union Budget 2013-14: Budget review for M&E: Smita Jha, PwC
A quick view on what the Union Budget means for media and entertainment by Smita Jha, Leader - E&M, PwC
http://www.mxmindia.com/2013/02/budget-review-for-me-smita-jha-pwc/

Summary and Highlights of Union Budget 2013-14
Summary and highlights of the Union Budget 2013-14 presented by Finance Minister P Chidambaram
http://www.mxmindia.com/2013/02/summary-and-highlights-of-union-budget-2013-14/

Union Budget 2013-14: Anil Thakraney: Budget: The Hard Ground Realities
Anil Thakraney's ‘vishesh tippani' on some of the Budget proposals, written in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-budget-the-hard-ground-realities/

Union Budget 2013-14: Ranjona Banerji: Budget blues with news channels & papers
Ranjona Banerji finds it more sensible to read quotes from politicians in the papers than watch them on telly
http://www.mxmindia.com/2013/03/ranjona-banerji-budget-blues-with-news-channels-and-papers/

Union Budget 2013-14: Front-page scan: The Budget, the morning after
A quick look at how some morningers from across the country captured the finance minister's budgetary proposals
http://www.mxmindia.com/2013/03/front-page-scan-the-budget-the-morning-after/

Union Budget 2013-14: And finally, a pick of Amul ads on the Budget over 40 years
The newswallahs capture events for posterity, but nothing better than the utterly, butterly Amul ads to reflect on newsy stuff. In case, the Budgets...
http://www.mxmindia.com/2013/03/and-finally-a-pick-of-amul-ads-on-the-budget-over-40-years/

Shailesh Kapoor: The Other Side Of The 'Too Much Cricket' Debate
Inconsequential matches tarnish the image of cricket, giving it the too-much perceptions and lower ratings, rues Shailesh Kapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-the-other-side-of-the-too-much-cricket-debate/

Sonal Dabral to speak at Dubai Lynx
The Dubai Lynx Awards honour the region's best work in advertising. The 2013 Festival takes place from 10 to 13 March at the Madinat Jumeirah, Dubai
http://www.mxmindia.com/2013/03/sonal-dabral-to-speak-at-dubai-lynx/

Vijayavani makes an impressive debut
In the six-month period from July to December 2012, Kannada daily Vijayavani has reached a circulation of more than 2.21 lakh, within the first nine months of its launch
http://www.mxmindia.com/2013/03/vijayavani-makes-an-impressive-debut/

Google Business Photos debuts in India
Google's new initiative is expected to benefit small businesses across retail, hotel, leisure and entertainment
http://www.mxmindia.com/2013/03/google-business-photos-debuts-in-india/

Stories on 7th Jan '13

MxM Mondays: Are stakeholders ready for Phase 2 of Digitization?
By March 31, 38 more cities are scheduled to be digitized. Is our industry set?
http://www.mxmindia.com/2013/01/mxm-mondays-are-stakeholders-ready-for-phase-2-of-digitization/

Retailers see rise in footfalls as North goes brrrrrr!
Retailers see rise in footfalls while travel trade has been hit by flight, train delays
http://www.mxmindia.com/2013/01/retailers-see-rise-in-footfalls-as-north-goes-brrrrrr/

Coke gets real to boost drinking of 'thanda' in 'thandi'
Coca-Cola launches campaign with real characters in winter to encourage consumption all-year round
http://www.mxmindia.com/2013/01/coke-gets-real-to-boost-drinking-of-thanda-in-thandi/

Jaldi 5 with Mayank Shah: 'When you use digital, it becomes participative'
Mayank Shah, Group Product Manager, Parle Products tells MxMIndia about using digital as a core medium
http://www.mxmindia.com/2013/01/jaldi-5-with-mayank-shah-when-you-use-digital-it-becomes-participative/

Anil Thakraney: Zee News's coup
I am fully with the rest of the journalists who believe that Zee did the right thing. Even if the case is in court, the janata has every right to hear the man's version
http://www.mxmindia.com/2013/01/anil-thakraney-zee-newss-coup/

AdStrat: What hunger can do to you
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/01/adstrat-what-hunger-can-do-to-you/

The Anchor: 4 reasons why the 'MxMIndia' Anchor is taking a Break...
... but only the content format will change. The Anchor will now carry the One Big Ideas from the MxMIndia Annual 2012

http://www.mxmindia.com/2013/01/the-anchor-4-reasons-why-the-mxmindia-anchor-is-taking-a-break/

Stories on 28th Dec '12

LookBack 2012: Voices from the Top
In Part 2 of our yearender, we have media, marketing and advertising leaders on what the 2012 rollercoaster meant for them + more
http://www.mxmindia.com/2012/12/lookback-2012-voices-from-the-top/

LookBack 2012: Senior Movements in the Year
A list of senior-level entries and exits in the year (updated as of December 26, 2012)
http://www.mxmindia.com/2012/12/lookback-2012-senior-movements-in-the-year/

LookBack 2012: Wins and wows
The number of awards coming home has increased, and agencies are shining bright as ever on the domestic and international front. A quick round-up of prizes bagged
http://www.mxmindia.com/2012/12/lookback-2012-wins-and-wows/

LookBack 2012: Insights and Projections
MxMIndia's sustained efforts at understanding consumers, their motivations and apprehensions
http://www.mxmindia.com/2012/12/lookback-2012-insights-and-projections/

LookBack 2012: The Anchor: 20 must-read interviews
A sampling of key quotes from the MxMIndia interviews with honchos through 2012
http://www.mxmindia.com/2012/12/lookback-2012-the-anchor-20-must-read-interviews/

LookBack 2012: Account Movements
Like every year, this year too saw a number of accounts changing hands. MxMIndia kept tabs, and here's the update
http://www.mxmindia.com/2012/12/lookback-2012-account-movements/

Announcing: The Dubious Achievement Awards 2012 + the Political Incorrect Quiz... on Mon, Dec 31!
Get set for the Mediaah! Dubious Achievement Awards 2012 and the first ever Political Incorrect Media Quiz... on December 31 on MxMIndia!
http://www.mxmindia.com/2012/12/announcing-the-dubious-achievement-awards-2012-the-political-incorrect-quiz-on-mon-dec-31/

What Cyrus Mistry inherits from Ratan Tata
Cyrus Mistry will take over the chairmanship of the Tata group from Ratan Tata today
http://www.mxmindia.com/2012/12/what-cyrus-mistry-inherits-from-ratan-tata/

Ranjona Banerji: All Hail Arnab Goswami, the Dragon Slayer!
Ranjona Banerji salutes Times Now's Arnab Goswami as the most vocal defender of women's rights
http://www.mxmindia.com/2012/12/ranjona-banerji-all-hail-arnab-goswami-the-dragon-slayer/

Anil Thakraney: The challenge for Brand Sachin
The question on everyone’s mind is this: How will his retirement from ODIs affect the champ’s advertising career?
http://www.mxmindia.com/2012/12/anil-thakraney-the-challenge-for-brand-sachin/

Big CBS network at No 1 in English GECs post DAS
The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, consolidating its position as the premier English entertainment network amongst viewers across metros
http://www.mxmindia.com/2012/12/big-cbs-network-at-no-1-in-english-gecs-post-das/

Big Magic grows to top in Hindi heartland
Big Magic, Reliance Broadcast Network's regional GEC for the Hindi heartland, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results
http://www.mxmindia.com/2012/12/big-magic-grows-to-top-in-hindi-heartland/

Jalsha Movies records 154 GRPs on its opening day
The channel launched on Dec 16 with the premier of 'Awara', which recorded a whopping 5.3 TVR
http://www.mxmindia.com/2012/12/jalsha-movies-records-154-grps-on-its-opening-day/

Draftfcb Ulka creates Dark Fantasy for Sunfeast
The ad agency has created two TVCs for the biscuit brand, reflecting the core promise of 'Pure Indulgence'
http://www.mxmindia.com/2012/12/draftfcb-ulka-creates-dark-fantasy-for-sunfeast/

Affle grabs '2012 Red Herring Top 100 Global'
This comes after winning the Top 100 Asia this year
http://www.mxmindia.com/2012/12/affle-grabs-2012-red-herring-top-100-global/

LGBT market gets a voice
In MSLGroup India's Executive Report, 'Out of the Closet and Into the Marketplace: The Birth of India's Pink Economy', key leaders from India's Lesbian Gay Bisexual and Transgender groups provide insights as the main resource persons and collaborators for the report
http://www.mxmindia.com/2012/12/lgbt-market-gets-a-voice/

Quirky annual report garners Radio Mirchi the Gold Midas
Radio station Radio Mirchi 98.3 FM won the coveted Gold Midas at the Midas Awards, World’s Best Financial Advertising, for its Annual Report 2011-12, titled Reimagining Radio
http://www.mxmindia.com/2012/12/quirky-annual-report-garners-radio-mirchi-the-gold-midas/

Stories on 19th Dec '12

Is our TV measurement future-ready?
Is the Peoplemeter the right way to study viewership in a technologically advancing country? Extracts from the book 'The Advertising Mess' by Bipin Mundhwa and Amit Nevrekar
http://www.mxmindia.com/2012/12/is-our-tv-measurement-future-ready/

Hot Wheels takes 'Don't Drink & Drive' message to pub door
O&M Mumbai creates CSR initiative for Mattel Toys India along with a pub and a driver service
http://www.mxmindia.com/2012/12/hot-wheels-takes-dont-drink-drive-message-to-pub-door/

MIB bows to news TV pressure, pushes TAM to delay ratings data release
The government forces TAM to withhold release of news channels data by two or three days
http://www.mxmindia.com/2012/12/mib-bows-to-news-tv-pressure-pushes-tam-to-delay-ratings-data-release/

Kolkata digitization: Tug-of-war between State and Centre
While the Centre wants the analogue signals switched off from Dec 27, the State wants to act according to the ground realities
http://www.mxmindia.com/2012/12/kolkata-digitization-tug-of-war-between-state-and-centre/

Bigg Boss, Wanted top Whats-On-India rankings in Week 50
Bigg Boss continued to be on top in the Whats-On-India rankings for Hindi GECS in Week 50. Wanted topped the Hindi Film genre
http://www.mxmindia.com/2012/12/bigg-boss-wanted-top-whats-on-india-rankings-in-week-50/

Ranjona Banerji: Tedious TV discussions
The formula of "one BJP, one Congress, two lawyers" for every single subject of discussion is getting tedious, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tedious-tv-discussions/

Anil Thakraney: Feeding frenzy over rape
This is what usually happens after crimes of rape. Another juicy story will grab the imagination, the trial of the accused will go on for years, and the nation will move on. The debates will re-start when the next attack happens. In short, a whole lot of sound, but of little value
http://www.mxmindia.com/2012/12/anil-thakraney-feeding-frenzy-over-rape/

The Anchor: 5 ways a mobile app can change the Chennai Open
Five reasons why the newly introduced mobile application for Aircel Chennai Open could be a game-changer for the tournament, from Ashu Jindal
http://www.mxmindia.com/2012/12/the-anchor-5-ways-a-mobile-app-can-change-the-chennai-open/

94.3 My FM wins three awards
The station won 'Radio Station of the Year' at the Asian Leadership Awards, Global Awards for Brand Excellence - Brand Excellence in Media & Entertainment, and Mobbys Awards for Best Mobile Application
http://www.mxmindia.com/2012/12/94-3-my-fm-wins-three-awards/


Karisma Kapoor debuts as RJ on 92.7 Big FM's show
On December 24, 2012 Ms Kapoor will debut as an RJ with FM radio network 92.7 Big FM for a women-centric radio show called Big Memsaab, through a specially conceptualized segment, 'Big on Style'
http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-show/

Designers showcased on TLC's Project Runway
Lifestyle channel TLC is showing new episodes of Project Runway All Stars at 8pm on Sundays, with designers Isaac Mizrahi and Georgina Chapman as judges and model Angela Lindvall as series host

http://www.mxmindia.com/2012/12/designers-showcased-on-tlcs-project-runway/

Stories on 12th Dec '12

Tot's the way ahead for Nick Jr
Nick Jr is being positioned as an ecosystem for pre-school kids and their moms.. Balle balle to that!
http://www.mxmindia.com/2012/12/tots-the-way-ahead-for-nick-jr/

Jaldi 5 with Kevin Vaz: Blockbusters to boom Bengal
Kevin Vaz on what viewers can expect from the new Jalsha Movies and why the channel is already a winner in the buzzing Bengal television market
http://www.mxmindia.com/2012/12/jaldi-5-with-kevin-vaz-blockbusters-to-boom-bengal/

MIB asks TRAI view on Central/State govt entry in cable
The Ministry of I&B has sought TRAI recommendation over the entry of Central/ State governments and their entities into broadcasting sector
http://www.mxmindia.com/2012/12/mib-asks-trai-view-on-centralstate-govt-entry-in-cable/

Bigg Boss 6, Jannat 2 top Whats-on-India trends
The Whats-on-India trends for Week 49 (December 2 to 8) indicate that Bigg Boss 6 has topped the Hindi GEC rankings and Jannat 2 leads amongst Hindi movies.
http://www.mxmindia.com/2012/12/bigg-boss-6-jannat-2-top-whats-on-india-trends/

Anil Thakraney: mxmindia to blame for cricket debacle!
While many theories are being belted out on this subject, I am entirely convinced it is the media and marketing in India which is behind the poor show of the Indian team
http://www.mxmindia.com/2012/12/anil-thakraney-mxmindia-to-blame-for-cricket-debacle/

Young Track: 4 purchase decisions influencers of urban Indian Youth
Samyak Chakravarty lists four key factors that influence buying decisions of the urban Indian youth
http://www.mxmindia.com/2012/12/young-track-4-purchase-decisions-influencers-of-urban-indian-youth/

The Anchor: 4 reasons why it's the last Wednesday we can have fun
Not quite the end of the world, but Dec 19 means the advent of figures and data and head-scratching for number crunchers. TAM time approaches!
http://www.mxmindia.com/2012/12/the-anchor-4-reasons-why-its-the-last-wednesday-we-can-have-fun/

Star CJ Alive celebrates 3 million customer milestone
Star CJ alive, the home shopping channel from the Star group, has announced its 3 millionth customer
http://www.mxmindia.com/2012/12/star-cj-alive-celebrates-3-million-customer-milestone/

FoodFood expanding in India, abroad
Food and food lifestyle channel FoodFood is now available on Tata Sky, channel no. 572. The channel has also increased its reach internationally by making an entry into Canada and Qatar
http://www.mxmindia.com/2012/12/foodfood-expanding-in-india-abroad/

Ormax Media strengthens research team
Anurag Bakhshi and Gautam Jain will lead the TV and film verticals
http://www.mxmindia.com/2012/12/ormax-media-strengthens-research-team/

My FM announces Jiyo Dil Se Awards
A unique initiative acknowledging the indomitable spirit showed by the common man
http://www.mxmindia.com/2012/12/my-fm-announces-jiyo-dil-se-awards/

Karisma Kapoor debuts as RJ on 92.7 Big FM's women-targeted show Big Memsaab
The actress is coming on board as a personal grooming and beauty expert on the special segment 'Big on Style', and will share tips on attire, accessories, make-up and hair

http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-women-targeted-show-big-memsaab/

Stories on 29th Nov '12

Creating balance is important: Rahul Johri
Rahul Johri, Media Professional of the Year 2012 and Senior VP and GM South Asia at Discovery Networks Rahul Johri, on the macro issues impacting the Indian broadcast sector
http://www.mxmindia.com/2012/11/creating-balance-is-important-rahul-johri/

Jaldi 5 with Joydip Kapadia: As we approach a month of digitization, Mum, Del nearly 95%, Cal: 80%
It will be a month of mandatory digitization in the three metros of Mumbai, Delhi and Kolkata. MxMIndia spoke to Joydip Kapadia, Business Head, Television Street Maps on the progress made so far
http://www.mxmindia.com/2012/11/jaldi-5-with-joydip-kapadia-as-we-approach-a-month-of-digitization-mum-del-nearly-95-cal-80/


FMCG brand extensions 5 times more successful than new launches: Nielsen study
FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study
http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/


Bigg Boss, OMG top Whats-On-India's TV Trends
Whats-On-India's TV Trends ratings for Week 47 are out for Hindi and Engish entertainment and movie channels
http://www.mxmindia.com/2012/11/bigg-boss-omg-top-whats-on-indias-tv-trends/


AdNear raises Rs 35 crore in its first round funding
Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital
http://www.mxmindia.com/2012/11/adnear-raises-rs-35-crore-in-its-first-round-funding/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


DDB Mudra Delhi bags Marico's Livon
DDB Mudra Delhi has won the Rs 40 crore business of Marico's Livon brand
http://www.mxmindia.com/2012/11/ddb-mudra-delhi-bags-maricos-livon/


RBNL and Star to usher in 2013 with 3rd 'BIG Star Entertainment Awards'
Reliance Broadcast Network Ltd in association with Star India have announces the third edition of the 'BIG Star Entertainment Awards' which will be aired on December 31, 2012
http://www.mxmindia.com/2012/11/rbnl-and-star-to-usher-in-2013-with-3rd-big-star-entertainment-awards/


Maxim India creates augmented reality experience through TELiBrahma
For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app
http://www.mxmindia.com/2012/11/maxim-india-creates-augmented-reality-experience-through-telibrahma/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


Shailesh Kapoor: Crime genre makes a killing
There's much action in the crime genre as shows that are seemingly dark and not for everyone in the family work better than comedy, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-crime-genre-makes-a-killing/


The Anchor: 5 reasons why luxury watch market is on an upswing in India
Men are increasingly buying higher quality branded watches to express their individuality, writes Arjun Sekri
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-luxury-watch-market-is-on-an-upswing-in-india/


Debrief: Tata Nano: In the right direction
After the huge mistake of being projected as the poor man's vehicle, the commercial now positions the Nano as a fun car for the trendy youth
http://www.mxmindia.com/2012/11/debrief-tata-nano-in-the-right-direction/

Stories on 7th Nov '12

Digitization: The media agency view
As the first phase of mandatory digitization completes a week in 3 metros, we asked media agency heads for their views
http://www.mxmindia.com/2012/11/digitization-the-media-agency-view/

Jaldi 5 with Amith Prabhu: Only so much 'spin doctors' can do in election campaigns
It's US Presidential Elections week and we asked Amith Prabhu, who currently works with a leading PR firm in Chicago and is a keen follower of Indian and American politics, on the role of image management in the campaigning in the US and whether there is scope for the same as the general elections here draw closer
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-only-so-much-spin-doctors-can-do/

Mumbai, Delhi malls relocate brands to welcome Starbucks
Mall-owners in Mumbai and Delhi relocate existing brands in key locations to welcome Starbucks in the hope of attracting higher footfalls
http://www.mxmindia.com/2012/11/mumbai-delhi-malls-relocate-brands-to-welcome-starbucks/

March 31, 2013. MIB kicks off Phase II countdown
I&B secretary Uday Kumar Varma has reiterated that March 31 will be the Sunset Date for digitization in 38 cities across 15 states
http://www.mxmindia.com/2012/11/march-31-2013-mib-kicks-off-phase-ii-countdown/

CreativeLand Asia creates Fresh Aer
The TVC for premium fragrance brand from Godrej Consumer Products Ltd (GCPL) launched recently
http://www.mxmindia.com/2012/11/creativeland-asia-creates-fresh-aer/

Sconaid McGeachin steps up at Hill+Knowlton
Sconaid McGeachin has been appointed regional president and CEO of Hill+Knowlton Strategies India,aa Middle East, Africa and Turkey
http://www.mxmindia.com/2012/11/sconaid-mcgeachin-steps-up-at-hillknowlton/

Aviva wins corporate sustainability film award in the UK
Aviva bagged the runners-up award for the documentary on the Aviva Great Wall of Education - 'Journey of a Book'
http://www.mxmindia.com/2012/11/aviva-wins-corporate-sustainability-film-award-in-the-uk/

Nickelodeon's Keymon Ache to hit big screen
Nickelodeon's first theatrical release,  Keymon & Nani In Space Adventure, will be in cinemas across four cities on November 9
http://www.mxmindia.com/2012/11/nickelodeons-keymon-ache-to-hit-big-screen/

The Anchor: 7 Amul ads that tell the Obama story
Seven Amul topical advertisements that tell the Barack Obama story from his election in 2008 to the 2012 campaign
http://www.mxmindia.com/2012/11/the-anchor-7-amul-ads-that-tell-the-obama-story/

Anil Thakraney: Complete Bollywoodization of TV
Bollywood rules on the idiot box, no matter if it's an entertainment or a news channel. These guys either use to it make a lot of easy money, or to 'grace' the studios to plug their upcoming films
http://www.mxmindia.com/2012/11/anil-thakraney-complete-bollywoodization-of-tv/

Signposts... November 7
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-7/

Stories on 25th Oct '12

Only 59% (&not 87%) digitization achieved!
MxMIndia asked Television Street Maps (TSM) to conduct India’s first neutral survey of the extent of digitization in the 4 metros + Jaldi 5 with Joydip Kapadia, Business Head, TSM
http://www.mxmindia.com/?p=34266

Online theft severe threat to Pay TV: MPA
Online theft is a severe threat to the Pay Television business in Asia, notes a Media Partners Asia study
http://www.mxmindia.com/?p=34268

Jaspal Bhatti dies in a road accident
Leading satirist, actor and television host Jaspal Bhatt was killed in a road accident earlier today
http://www.mxmindia.com/?p=34294

Shailesh Kapoor | Bigg Host: Salman Sets New Standards
Unlike several other celebrated TV hosts, Salman’s real contribution to Bigg Boss goes way beyond his name. Evidently, he has immersed himself in the show, notes Shailesh Kapoor
http://www.mxmindia.com/?p=34301

Young Track by Samyak Chakrabarty | Mindset shifts impact youth behaviour
Noting the transformation in the way youngsters look at life, Samyak Chakrabarty highlights some examples of mindset shifts shaping youth behaviour since 2011
http://www.mxmindia.com/?p=34255

WWM launches week-long initiative to celebrate art
Mumbai will witness a week-long celebration of art through GoodHomes for Art, an initiative by Good Homes magazine to foster love for art and to make it accessible for all. The event is being held from October 29 to November 4
http://www.mxmindia.com/?p=34256

Dainik Bhaskar unveils 8-page gatefold 'Gateway to New Bhopal'
Dainik Bhaskar group is one of the few media houses equipped with machines that allow for multiple innovations
http://www.mxmindia.com/?p=34309

The Anchor: 6 reasons why Apple is the hottest personal tech company even a year after Steve Jobs
Wednesday's announcements should silence all those naysayers who believed Apple would lose its edge post-Steve Jobs, writes A N Chorrea
http://www.mxmindia.com/?p=34257

Anil Thakraney: Mallya's image is working against him
in the absence of public sympathy, whatever little hope Mallya has of a government-led bailout begins to fade. What is truly incredible is that in the face of such a mega challenge, he continues to be bombastic!
http://www.mxmindia.com/?p=34253

Debrief: Ford Figo: So then what's changed?
Figo is a good car at its price point. It definitely deserves better than this. If there's one change required, it's the ad itself
http://www.mxmindia.com/?p=34252

Signposts... October 25
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34333

Stories on 23rd Oct '12

Stop this farce of 87% digitization!
Less than 10 days to go and stakeholders dismiss government claims in private. In public, save the cable operators, all toe MIB line
http://www.mxmindia.com/?p=34218

Future of ads is in tracking location, mood
Algorithms can track your mood and location to serve you text or video ads relevant to you at that point. The technologies already exist, but concerns about privacy, spam and the absence so far of a good revenue model have prevented such location-specific ads from exploding. Many believe it’s only a matter of time before this happen.
http://www.mxmindia.com/?p=34222

Jaldi 5 with Tarun Rai: Beaten a new path with Good Food
MxMIndia interviewed Tarun Rai, CEO, Worldwide Media, as Good Food, the BBC magazine published by WWM, completes a year
http://www.mxmindia.com/?p=34181

MICA & SIMC students bag PRomise Foundation scholarship
MICA and SIMC Pune students Aishwarya Padmanabhan and Deboshree Bhattacharjee respectively bag the first PRomise Foundations scholarship
http://www.mxmindia.com/?p=34187

AdStrat: Easy, anytime shopping with Myntra
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34064


The Anchor: 5 reasons media reach & measurability in India are different internationally
Not only the viewership pool but rating methods too are significantly different for Indian TV channels abroad, says Jenish Shah
http://www.mxmindia.com/?p=34056

Debrief: Coca-Cola: Tremendous insight
Coke's new positioning for the Diwali season is: 'Saath khao, khushiyaan badhao'. Good stuff, and there are many reasons why I like this approach
http://www.mxmindia.com/?p=34180

Ranjona Banerji: Time to reinvent TV news
In today's India, the fervour, zeal, naivete and hysteria of the TV media is sooner or later going to come crashing down, writes Ranjona Banerji
http://www.mxmindia.com/?p=34205

Signposts... October 23
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34201

Stories on 22nd Oct '12

Yash Chopra. 1932-2012
Remembering a fine film-maker and one of India’s biggest names in Media and Entertainment
http://www.mxmindia.com/?p=34125

Yash Chopra: From humble beginnings to cinematic supremacy
From Dhool Ka Phool to Jab Tak Hai Jain and several other megahits in between, Mr Chopra was India’s numero uno film-maker
http://www.mxmindia.com/?p=34068

Deepa Gahlot: Yash Chopra - good, gracious and warm!
Yashji had come to be known for his romantic films with his chiffon-clad heroines and dashing heroes, but fact is he was always been a trend-setter and always a little ahead of the times, which is why Yash Raj Films turned into an industry force
http://www.mxmindia.com/?p=34058

Shailesh Kapoor: Deewaar was his best!
Everyone calls him the King of Romance, but Yash Chopra has directed some of the most powerful and hard-hitting dramas in Hindi cinema's history, especially Deewaar and Trishul
http://www.mxmindia.com/?p=34061

Yash Chopra: Gimmicks don't help films
He was more than a master film-maker… he was an industry leader whose views on the business of cinema held as much weight as those on cinematic craft. Excerpts from an interview taken two years back by MxMIndia columnist Deepa Gahlot which we carry in our Jaldi 5 interview section.
http://www.mxmindia.com/?p=34118

The Anchor: Lakshmipathy Bhat on 4 reasons why Yash Chopra was such a marketing savvy craftsman
Much has already been written about his business savvy and the role of marketing in the  success of Hum Tum, Dhoom 2, Chak De India and so many others. Lakshmipathy Bhat picks a few highlights from the way he chartered his business
http://www.mxmindia.com/?p=34096


Reviewing the Reviews: Student Of The Year
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=34060

Digitization in Delhi crosses 66%, 99% in Mumbai: MIB
The IB ministry has said it recognizes that discrepancies had crept into the digitization data earlier.
http://www.mxmindia.com/?p=34063

Yuvi's Twitter contest sees 1.6mn views in under 4 hours
Life ka Balla, a twitter contest launched by Yuvraj Singh, saw major traction from the followers of Yuvraj. The contest was viewed by more than 1.6 million followers in less than 4 hours
http://www.mxmindia.com/?p=34065

New 'married love' TVC from Platinum Guild
Platinum Guild International (PGI) has come out with a new film to further embellish the idea of love happening after marriage, a thought that was reflected in their first Platinum Day of Love film
http://www.mxmindia.com/?p=34062

Anil Thakraney: Starbucks: Power of a brand
A number of people have been proudly putting out ‘I am at Starbucks!’ tweets. And to think it's just a bloody coffee joint, writes Anil Thakraney
http://www.mxmindia.com/?p=34057

Signposts... October 22
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34110

Stories on 17th Oct '12

Sigh! What makes Gangnam Style and Kolaveri Di such a rage?
Why do some videos catch on virally and spread like wildfire, while others fail to ignite after an initial spark?
http://www.mxmindia.com/?p=33789

Jaldi 5 with Jaideep Shergill: Good PR is good storytelling
Acquired five years ago, Hanmer & Partners is today MSL India, a fully owned Publicis Groupe company and part of leading international public relations major, the MSL Group. Jaideep Shergill, CEO, MSL India spoke to MxMIndia on the new identity
http://www.mxmindia.com/?p=33784

Young Track | 5 key things to consider when marketing to youth
When looking at a young audience, marketers can afford to make no assumptions. Samyak Chakrabarty explains why
http://www.mxmindia.com/?p=33788

Mogae Digital launches Mobiya Trader
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform
http://www.mxmindia.com/?p=33787

Rakesh Sethi adds spice to Reliance Broadcast Network
Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef
http://www.mxmindia.com/?p=33785

No TAM numbers for 9 weeks to ease digitization
The three industry bodies - the Indian Broadcasting Federation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) ask TAM to defer release of ratings data for nine weeks
http://www.mxmindia.com/?p=33836

Bye Bye Hanmer, it's now MSL India
MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India
http://www.mxmindia.com/?p=33786

The Anchor: 5 tips from Vidya Heble on how to make writing copy-editor-friendly, if there is such a thing
Besides grammar and spelling, here are some other etiquette tips for writers
http://www.mxmindia.com/?p=33782

Anil Thakraney: Mr Khurshid, you screwed up!
Salman Khurshid conducted himself so shabbily that as a viewer, one was left wondering if one had erroneously switched into the Bigg Boss mad house
http://www.mxmindia.com/?p=33783

Ranjona Banerji: Lack of depth on telly
Ranjona Banerji reviews the fare on primetime news television and the morning papers and wherever else there’s news
http://www.mxmindia.com/?p=33840

Signposts... October 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33790

Stories on 16th Oct '12

Now, learn the Big Bang Theory on ZeeQ
Worried that the kids are hooked to Sheldon & Co on the GECs? Enter: ZeeQ, billed as India's first edutainment channel, from the Zee group
http://www.mxmindia.com/?p=33709

Coke, Pepsi, Reckitt, Heinz among MNCs bringing back Indian expats to head domestic ops
Leading multinationals parachute experienced pros to lead their India operations
http://www.mxmindia.com/?p=33710

Jaldi 5 with Raj Datta: TOI has a strong youth connect but ABP is undisputed leader
Raj Datta, Senior GM, MPG-Kolkata on his first impressions on the new TOI group daily Ei Samay and whether it will be able to dent the market
http://www.mxmindia.com/?p=33707

Taproot India creates its first campaign for Karbonn Mobile
Taproot has created series of TVCs for Karbonn Smart Mobile which is the official sponsor of the Champions League Twenty20 currently being played in South Africa
http://www.mxmindia.com/?p=33708

COFI has reservations about digitization
The absence of a-la-carte choice for DTH subscribers was put forth by the Cable Operators Federation of India
http://www.mxmindia.com/?p=33705

Gully cricket courtesy Discovery Kids in Howzzattt
Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids
http://www.mxmindia.com/?p=33703

Maya, Vimanika bring mythological characters to TV
Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna
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The Anchor: 6 ways a digital agency can maximize profits
Digital is a dynamic world; here’s how an agency can milk it best, writes Saurabh Parmar
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Ranjona Banerji: Freaking News
Ranjona Banerji reviews the fare on news television, the morning papers, the Web and wherever it comes from!
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Signposts... October 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
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