Is our TV measurement future-ready?
Is the Peoplemeter the right way to study viewership in a technologically advancing country? Extracts from the book 'The Advertising Mess' by Bipin Mundhwa and Amit Nevrekar
http://www.mxmindia.com/2012/12/is-our-tv-measurement-future-ready/
Hot Wheels takes 'Don't Drink & Drive' message to pub door
O&M Mumbai creates CSR initiative for Mattel Toys India along with a pub and a driver service
http://www.mxmindia.com/2012/12/hot-wheels-takes-dont-drink-drive-message-to-pub-door/
MIB bows to news TV pressure, pushes TAM to delay ratings data release
The government forces TAM to withhold release of news channels data by two or three days
http://www.mxmindia.com/2012/12/mib-bows-to-news-tv-pressure-pushes-tam-to-delay-ratings-data-release/
Kolkata digitization: Tug-of-war between State and Centre
While the Centre wants the analogue signals switched off from Dec 27, the State wants to act according to the ground realities
http://www.mxmindia.com/2012/12/kolkata-digitization-tug-of-war-between-state-and-centre/
Bigg Boss, Wanted top Whats-On-India rankings in Week 50
Bigg Boss continued to be on top in the Whats-On-India rankings for Hindi GECS in Week 50. Wanted topped the Hindi Film genre
http://www.mxmindia.com/2012/12/bigg-boss-wanted-top-whats-on-india-rankings-in-week-50/
Ranjona Banerji: Tedious TV discussions
The formula of "one BJP, one Congress, two lawyers" for every single subject of discussion is getting tedious, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tedious-tv-discussions/
Anil Thakraney: Feeding frenzy over rape
This is what usually happens after crimes of rape. Another juicy story will grab the imagination, the trial of the accused will go on for years, and the nation will move on. The debates will re-start when the next attack happens. In short, a whole lot of sound, but of little value
http://www.mxmindia.com/2012/12/anil-thakraney-feeding-frenzy-over-rape/
The Anchor: 5 ways a mobile app can change the Chennai Open
Five reasons why the newly introduced mobile application for Aircel Chennai Open could be a game-changer for the tournament, from Ashu Jindal
http://www.mxmindia.com/2012/12/the-anchor-5-ways-a-mobile-app-can-change-the-chennai-open/
94.3 My FM wins three awards
The station won 'Radio Station of the Year' at the Asian Leadership Awards, Global Awards for Brand Excellence - Brand Excellence in Media & Entertainment, and Mobbys Awards for Best Mobile Application
http://www.mxmindia.com/2012/12/94-3-my-fm-wins-three-awards/
Karisma Kapoor debuts as RJ on 92.7 Big FM's show
On December 24, 2012 Ms Kapoor will debut as an RJ with FM radio network 92.7 Big FM for a women-centric radio show called Big Memsaab, through a specially conceptualized segment, 'Big on Style'
http://www.mxmindia.com/2012/12/karisma-kapoor-debuts-as-rj-on-92-7-big-fms-show/
Designers showcased on TLC's Project Runway
Lifestyle channel TLC is showing new episodes of Project Runway All Stars at 8pm on Sundays, with designers Isaac Mizrahi and Georgina Chapman as judges and model Angela Lindvall as series host
