Let the (ratings) games re-begin!
The industry awaits the first post-digitization numbers from TAM Media. An MxMIndia report
http://www.mxmindia.com/2012/12/let-the-ratings-games-re-begin/
Dentsu wins creative & media mandate respectively for Orangina
Dentsu Communications and Dentsu Media have bagged the creative and media mandates respectively for Suntory Narang's beverage Orangina
http://www.mxmindia.com/2012/12/dentsu-wins-creative-media-mandate-respectively-for-orangina/
Jaldi 5 with Srinivasan K Swamy: IAA awards will recognize successful marketers, agency and media professionals
IAA India chapter President Srinivasan K Swamy on the IAA Leadership Awards will be different from the Impact Person of the Year and the attempts to keep the selection process transparent
http://www.mxmindia.com/2012/12/jaldi-5-with-srinivasan-k-swamy-iaa-awards-will-recognize-successful-marketers-agency-and-media-professionals/
Uday Shankar is new Chairman of FICCI's M&E Committee
Star India CEO Uday Shankar is new Chairman of FICCI's Media and Entertainment Committee
http://www.mxmindia.com/2012/12/uday-shankar-is-new-chairman-of-ficcis-me-committee/
Debrief: Tata Docomo: Incomplete stories. Complete ads
I like Tata Docomo's 'incomplete stories' idea. It has the potential to be a long-term campaign, with possibilities of riveting creative work
http://www.mxmindia.com/2012/12/debrief-tata-docomo-incomplete-stories-complete-ads/
Ranjona Banerji: TV journos must get info first, blame later
Whether it's a rape or a robbery, the first instinct in India is to jump to whodunit before even figuring out what was done, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tv-journos-must-get-info-first-blame-later/
The Anchor: 5 errors brands made on social media in 2012
Assumption being, well, assumed to be the mother of all screwups, that's where the stumbling often begins
http://www.mxmindia.com/2012/12/the-anchor-5-mistakes-brands-made-on-social-media-in-2012/
Times of India launches 'Alive'
The Augmented Reality application was soft launched on December 16 and recorded 250,000 downloads of the app on the first day
http://www.mxmindia.com/2012/12/times-of-india-launches-alive/
Sabyasachi Ghosh joins Delhi Press as Ad Sales Director
His appointment follows the induction of V Natarajan as Vice President- Brand Marketing and Strategy
http://www.mxmindia.com/2012/12/sabyasachi-ghosh-joins-delhi-press-as-ad-sales-director/
Star Gold launches on Virgin Media in UK
Star UK has announced the launch of Star Gold on Virgin Media as part of their 'Asian Mela' offering
http://www.mxmindia.com/2012/12/star-gold-launches-on-virgin-media-in-uk/
Aaj Tak awarded CII Design Excellence Award
The Aaj Tak font has been announced the winner of the "Visual Communication award" at the CII Design Excellence Award in New Delhi
http://www.mxmindia.com/2012/12/aaj-tak-awarded-cii-design-excellence-award/
Stop Not launches new campaign
"Ekdum Bajedar" has been conceived by Meridian Communication
